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Flooding investments in the research to drive virtual reality (VR) market

With Virtual Reality (VR), users can experience and interact with three-dimensional replicas of digital environments and world environments. VR encompasses headsets, gloves, and bodysuits. While VR technology first advanced gaming and entertainment, today, gaming and entertainment technology advancements include education, healthcare, architecture, and even real estate.   

Advanced technology integrated training for field engineers, pilots, and even construction workers is key to increasing market demand for VR training tools. These systems and methods implement real-world risk training scenarios for learners, refining training, and increasing safety and operational outcomes. During lockdowns in the COVID pandemic, the hasty adoption of VR for remote meetings and events offered organizations their first merge with VR and realize its potential.   

Advanced sectors, architecture and real estate, have adopted VR and integrated new methods of visualizing, executing, and demonstrating their ideas. For instance, PropVR, located in India, advanced its VR center to allow developers to provide immersive and virtual home tours. VR has advanced the level of trust and customer satisfaction in hospitality, as it now allows clients to experience their hotels and a virtual environment before booking.

The healthcare sector is predicted to experience the highest growth in the use of VR technology. VR technology is revolutionizing comprehension of diseases and medical education, including remote training and surgical simulations. Complex surgeries can be practiced in virtual reality, allowing for greater risk mitigation and improved accuracy. 

Shanghai Disney Resort and other worldwide enterprises are using VR technology for immersive entertainment and to promote products in a more interactive way, providing leaps in VR marketing.

Some of the biggest companies in the world - Microsoft, Sony, Meta, Google, Samsung, and Qualcomm - are investing heavily in VR technology. Partnerships, like the one between Theia Interactive and MYXR Inc., are pushing advanced immersive content for VR SaaS and other enterprise solutions.

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MRFR Team
Team Lead - Research
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