Greeting Card Industry - Expressing emotions from ages

Greeting Cards: The Timeless Art of Expressing Emotions

Even today, as instant messages and notifications dominate our attention, nothing beats a handwritten greeting card. It’s the thought and sentiments the card conveys that make it a gift. For every card sent, the sender’s emotions, ranging from love to sympathy, are expressed for the occasion. Cards add value for the occasion, serve as a tangible memory, and highlight a recipient’s importance, be it a birthday, anniversary, or a simple “thank you” card. 

Cards are a gift and are sent with thought and effort. When compared to segregating digital messages, a greeting card takes considerable time. It takes time to design, create, and thoughtfully choose a card that brings a smile, and the emotional attachment is why a card is a well-thought-out gift. 

The simple gesture of sending greeting cards has a rich history as it flourished from China to the rest of the world. By the mid-19th century, it became fashionable to send cards with messages. It was in 1971 when Recycled Paper Greetings, Inc. first introduced the concept of greeting cards made from recycled paper, a combination of creativity and environmental care that still impacts paper greeting cards today.

Now, the greeting card industry has countless options when it comes to styles and themes. Some of the most common types of greeting cards include: 

1. Counter Cards – Sold by themselves, and are meant for those impulse moments when someone just has to say something sweet. 

2. Photo Greeting Cards – Collages of pictures, text, and art make it easy to create a unique keepsake for someone. 

3. Standard Greeting Cards – Folded blank cards that come with a thoughtful printed message on the inside are a staple. 

4. Personalized Greeting Cards – Made specifically for the customer, showcasing the sender’s intent to add their unique touch. 

5. Pop-Up Cards – Cards that offer a 3D special touch when they are opened! 

6. Risqué Cards – Funny and sassy cards that are meant for grown-ups. 

Unlike the greeting cards meant for special occasions, people can send e-cards for any event or celebration. However, many people still appreciate the sentimental value and touch of handwritten notes. E-cards are also easy to send and come with a variety of designs and customizations. Still, nothing can replace the experience of opening a card, the feel of the card and the personal message written, by hand, with love.

It doesn’t matter whether they are digital or handmade; greeting cards will always signify creativity, regard, and an appreciation of humanity. In every era, and in every form, they continue to remind us to take a moment to acknowledge and appreciate a loved one in our busy lives. The form may change, but the expression of appreciation will always remain in style.