Frozen Yogurt: Strategies Entrepreneurs Have Started to Use

Frozen Yogurt: Strategies Entrepreneurs Are Using to Stay Ahead

Frozen yogurt has been a popular dessert option for those looking for a lighter dessert than ice cream. While ice cream is more enjoyable for some people but yogurt is picked for its health advantages as well as its more lightweight mouthfeel. For a lot, it is a matter of preference between the two, but knowing the reason frozen yogurt is different helps the understanding of it being a successful product for many entrepreneurs across the globe.

From a distance, frozen yogurt and ice cream look the same; they are both creamy, milky and sweet, and they are all served with some fine toppings like nuts, fruits, and whipped cream. The ingredients and preparation for both desserts are the determining factors. Ice cream is served with either milk or cream, while frozen yogurt is served with milk and live bacterial, and it automatically churns the frozen milk and makes the dessert icy and gives it a slight sour taste and smooth feel. For a health eater, frozen yogurt is more attractive as it has less fat and a lower calorie count overall.

The first frozen yogurt shops opened in California in the 1970s. By the 1980s, frozen yogurt shops had opened all over the country. Now, frozen yogurt is sold all over the world. Pinkberry, Yogen Früz, and Red Mango transformed frozen yogurt from a simple dessert to a lifestyle product sold year-round. The custom frozen yogurt experience sold at these shops is marketed to the health-conscious young consumer who seeks a treat. 

The most common competing business to a frozen yogurt shop is an ice cream parlor. Because most people in the market for a frozen yogurt treat are also in the market for an ice cream treat, frozen yogurt shops must rely on product differentiation, flavor innovation, and superior ingredients to compete. Unique and superior ingredients are probably the most important. Incorporating exotic fruits, natural sweeteners, and probiotics in the frozen yogurt will set the shops apart from the competition. 

A business can also improve its brand image by sourcing its ingredients responsibly. The quality of the yogurt, flavoring, and fruits will improve if they are organic, locally sourced, and made from raw milk. Reducing production costs will allow frozen yogurt shops to expand their market from urban towns to rural towns as well.

Lastly, innovation continues to be a driving force in the industry. The addition of new product lines, like frozen yogurt smoothies, bars, or even vegan alternatives, helps reignite interest from consumers. Considering the creativity and quality of frozen yogurt being offered, businesses will remain competitive and flourish in an industry that is always changing.