Frozen Yogurt: Strategies Entrepreneurs Have Started to Use

May 2021


Some people say ice cream tastes better than frozen yogurt. Some people say that frozen yogurt is healthier than ice cream. But when it comes down to it, the best argument for choosing one over the other is really a matter of preference.


The choice between ice cream and frozen yogurt is up to you. At first glance, both desserts seem relatively similar—they’re both dairy based, sweet treats with a creamy texture and often have toppings on them like nuts or whipped cream. But there are some major differences that make one more appealing over the other; in fact, sometimes it can come down to just one ingredient (like chocolate). Let’s take a look at the facts.


Some of the most noticeable differences between ice cream and frozen yogurt is what they’re made out of. Ice cream is made of milk (or cream, in certain cases) and ice. Frozen yogurt is made from milk—with some added additives—and then frozen. That’s why frozen ice cream is unlike Greek yogurt, which uses milk and fruit to make it.


Another big difference between the two is that while both can be used as toppings to sweeten up other foods, ice cream doesn’t have a hard consistency like frozen yogurt does. Ice cream needs to have some sort of consistency; it shouldn’t melt away in your mouth the same way smooth frozen yogurt does.


But perhaps the main difference that makes one better than another comes down to taste. Frozen yogurt has a denser texture than ice cream, which makes it more like ice cream but packed with flavor. It’s almost like having an ice cream base on your tongue without the sugar-crunchy texturizer. However, many people feel that frozen yogurt actually tastes better when it's made from a mixture of both milk and nonfat milk (which some people refer to as "light frozen yogurt").


So even though there are a few major differences between the two desserts, the best argument for you to choose one over the other is preference. Frozen yogurt is a common dessert that was adopted by the United States in the 1980’s. It is a more recent phenomenon in other parts of the world, currently being popularized by companies such as Pinkberry and Yogen Früz. One of the most important challenges for these businesses is to provide a product that will stand out against its competitors. In order to do this, they need to create their own unique flavors and also offer higher quality ingredients than what you would find at an ice cream parlor…


Frozen yogurt business owners are faced with strong competition from ice cream parlors because many consumers view them as having a similar product. In order for them to compete, they need to do more than simply offer a product that is similar to ice cream. This paper seeks to explore the challenges of offering a competitive frozen yogurt using Pinkberry as an example.


The first problem that needs addressing is consumer demand. The most commonly available frozen yogurt is a soft serve ice cream with toppings. Customers are accustomed to this form of frozen yogurt and generally prefer it over many of the flavors that are offered in other forms such as cheesecake, red velvet cake or chocolate chip cookie dough. Another problem is the limited production of frozen yogurt. It is simply too expensive to produce on a large scale. Therefore, only shops in urban areas are able to offer a wide variety of flavors including popular favorites such as Cookies and Cream and Oreo.


In order for a store to stay competitive, they need to focus on offering unique flavors that will attract customers but also provide them with prices that are reasonable. Another solution would be for them to obtain their ingredients from other high quality sources than the standard ice cream parlor. There are many ingredients that could be added such as fresh fruits, natural essential oils and yogurt made from raw milk which would all add further to the taste and experience of eating it.


The final solution that is being explored would be to introduce a new product. Customers have become accustomed to the existing market and will not be willing to try something new unless it has been carefully thought out and is unique in every way. It is clear that there are many challenges facing the frozen yogurt industry but fortunately these challenges will need to be overcome before customers take notice.

Leave Comment