Wound Care Market Research Reportβ€”Global Forecast till 2027

Wound Care Market research report, Product Type (Advanced wound Management Products, Wound Therapy Devices, Traditional and Active Wound Care Products), by Wound Type (Chronic and Acute), by Application (Surgical, Ulcers, Burn, Trauma Wounds), End and Users (Hospitals, Clinics, Home Healthcare and Trauma Center) - Forecast till 2027

ID: MRFR/HC/0421-CR | February 2022 | Region: Global | 217 Pages         

TABLE OF CONTENTS

1 EXECUTIVE SUMMARY

2 MARKET INTRODUCTION

2.1 SCOPE OF THE STUDY

2.2 RESEARCH OBJECTIVE

2.3 MARKET STRUCTURE

2.4 ASSUMPTIONS & LIMITATIONS

3 RESEARCH METHODOLOGY

3.1 DATA MINING

3.2 SECONDARY RESEARCH

3.3 PRIMARY RESEARCH

3.4 BREAKDOWN OF PRIMARY RESPONDENTS

3.5 FORECASTING TECHNIQUES

3.6 RESEARCH METHODOLOGY FOR MARKET SIZE ESTIMATION

3.6.1 BOTTOM-UP APPROACH

3.6.2 TOP-DOWN APPROACH

3.7 DATA TRIANGULATION

3.8 VALIDATION

4 MARKET DYNAMICS

4.1 OVERVIEW

4.2 DRIVERS

4.2.1 INCREASING PREVALENCE OF ACUTE AND CHRONIC WOUNDS

4.2.2 GROWING GERIATRIC POPULATION

4.2.3 REIMBURSEMENTS AND PRODUCT LAUNCHES

4.3 RESTRAINT

4.3.1 SIDE EFFECTS OF WOUND CARE PRODUCTS

4.4 OPPORTUNITY

4.4.1 NEED FOR REFINED PRODUCTS CREATING OPPORTUNITY FOR PRODUCT DEVELOPMENT

5 MARKET FACTOR ANALYSIS

5.1 VALUE CHAIN ANALYSIS

5.1.1 RESEARCH & DEVELOPMENT

5.1.2 MANUFACTURING

5.1.3 DISTRIBUTION

5.1.4 MARKETING & SALES

5.1.5 POST-SALES MONITORING

5.2 PORTER'S FIVE FORCES MODEL

5.2.1 BARGAINING POWER OF BUYERS

5.2.2 BARGAINING POWER OF SUPPLIERS

5.2.3 THREAT OF NEW ENTRANTS

5.2.4 THREAT OF SUBSTITUTES

5.2.5 INTENSITY OF RIVALRY

5.3 IMPACT OF COVID-19

5.3.1 IMPACT ON SUPPLY CHAIN

5.3.2 IMPACT ON PATIENTS AND AVAILABILITY OF SERVICES

5.3.3 IMPACT ON INDUSTRY PLAYERS

6 GLOBAL WOUND CARE MARKET, BY PRODUCT

6.1 OVERVIEW

6.2 ADVANCED WOUND MANAGEMENT PRODUCTS

6.2.1 ADVANCED WOUND DRESSINGS

6.2.2 FOAM DRESSINGS

6.2.3 HYDROCELL FOAM DRESSINGS

6.2.4 ALGINATE DRESSINGS

6.2.5 HYDROGEL DRESSINGS

6.2.6 COLLAGEN DRESSINGS

6.2.7 OTHERS

6.3 WOUND THERAPY DEVICES

6.3.1 OXYGEN AND HYPERBARIC OXYGEN EQUIPMENT

6.3.2 NEGATIVE PRESSURE WOUND THERAPY DEVICE (NPWT)

6.3.3 CUTTING-EDGE WOUND THERAPY DEVICE

6.3.4 ELECTRICAL STIMULATION DEVICES

6.3.5 OTHERS

6.4 TRADITIONAL WOUND CARE PRODUCTS

6.4.1 BANDAGE TAPES

6.4.2 DRESSING MATERIAL

6.4.3 OTHERS

6.5 WOUND CARE PRODUCTS

6.5.1 SUTURES

6.5.2 HEMOSTATS

6.5.3 WOUND CARE STRIPS

6.5.4 SURGICAL STAPLES

6.5.5 ADHESIVES AND TISSUE SEALANTS

6.5.6 OTHERS

6.6 ACTIVE WOUND CARE PRODUCTS

6.6.1 TOPICAL AGENTS

6.6.2 ARTIFICIAL SKIN AND SKIN SUBSTITUTES

7 GLOBAL WOUND CARE MARKET, BY WOUND TYPE

7.1 OVERVIEW

7.2 CHRONIC WOUND

7.3 ACUTE WOUND

8 GLOBAL WOUND CARE MARKET, BY APPLICATION

8.1 OVERVIEW

8.2 SURGICAL WOUND

8.3 ULCER

8.4 BURN

8.5 TRAUMA WOUNDS

8.6 OTHERS

9 GLOBAL WOUND CARE MARKET, BY END USER

9.1 OVERVIEW

9.2 HOSPITALS

9.3 CLINICS

9.4 HOME HEALTHCARE

9.5 TRAUMA CENTERS

9.6 OTHERS

10 GLOBAL WOUND CARE MARKET, BY REGION

10.1 OVERVIEW

10.2 AMERICAS

10.2.1 NORTH AMERICA

10.2.1.1 US

10.2.1.2 CANADA

10.2.2 SOUTH AMERICA

10.3 EUROPE

10.3.1 WESTERN EUROPE

10.3.1.1 GERMANY

10.3.1.2 UK

10.3.1.3 FRANCE

10.3.1.4 ITALY

10.3.1.5 SPAIN

10.3.1.6 REST OF WESTERN EUROPE

10.3.2 EASTERN EUROPE

10.4 ASIA PACIFIC

10.4.1 CHINA

10.4.2 INDIA

10.4.3 JAPAN

10.4.4 AUSTRALIA

10.4.5 REPUBLIC OF KOREA

10.4.6 REST OF ASIA PACIFIC

10.5 MIDDLE EAST & AFRICA

10.5.1 MIDDLE EAST

10.5.2 AFRICA

11 COMPETITIVE LANDSCAPE

11.1 OVERVIEW

11.2 COMPETITIVE BENCHMARKING

11.3 MAJOR GROWTH STRATEGY IN THE GLOBAL WOUND CARE MARKET

11.4 THE LEADING PLAYERS IN TERMS OF NUMBER OF DEVELOPMENTS IN THE GLOBAL WOUND CARE MARKET

11.5 KEY DEVELOPMENT ANALYSIS

11.6 KEY DEVELOPMENTS & GROWTH STRATEGIES

11.6.1 PRODUCT LAUNCH/PRODUCT APPROVAL

11.6.2 ACQUISITION

11.6.3 EXPANSION

11.7 MAJOR PLAYERS FINANCIAL MATRIX

11.7.1 SALES & OPERATING INCOME MARGIN, 2020

11.7.2 RESEARCH & DEVELOPMENT EXPENDITURE (USD MILLION), 2020

12 COMPANY PROFILES

12.1 B. BRAUN MELSUNGEN AG

12.1.1 COMPANY OVERVIEW

12.1.2 FINANCIAL OVERVIEW

12.1.3 PRODUCTS/SERVICES OFFERED

12.1.4 KEY DEVELOPMENTS

12.1.5 SWOT ANALYSIS

12.1.6 KEY STRATEGIES

12.2 3M

12.2.1 COMPANY OVERVIEW

12.2.2 FINANCIAL OVERVIEW

12.2.3 PRODUCTS/SERVICES OFFERED

12.2.4 KEY DEVELOPMENTS

12.2.5 SWOT ANALYSIS

12.2.6 KEY STRATEGIES

12.3 BAXTER INTERNATIONAL INC.

12.3.1 COMPANY OVERVIEW

12.3.2 FINANCIAL OVERVIEW

12.3.3 PRODUCTS/SERVICES OFFERED

12.3.4 KEY DEVELOPMENTS

12.3.5 SWOT ANALYSIS

12.3.6 KEY STRATEGIES

12.4 JOHNSON & JOHNSON SERVICES, INC.

12.4.1 COMPANY OVERVIEW

12.4.2 FINANCIAL OVERVIEW

12.4.3 PRODUCTS/SERVICES OFFERED

12.4.4 KEY DEVELOPMENTS

12.4.5 SWOT ANALYSIS

12.4.6 KEY STRATEGIES

12.5 SMITH AND NEPHEW

12.5.1 COMPANY OVERVIEW

12.5.2 FINANCIAL OVERVIEW

12.5.3 PRODUCTS/SERVICES OFFERED

12.5.4 KEY DEVELOPMENTS

12.5.5 SWOT ANALYSIS

12.5.6 KEY STRATEGIES

12.6 CONVATEC GROUP PLC

12.6.1 COMPANY OVERVIEW

12.6.2 FINANCIAL OVERVIEW

12.6.3 PRODUCTS/SERVICES OFFERED

12.6.4 KEY DEVELOPMENTS

12.6.5 SWOT ANALYSIS

12.6.6 KEY STRATEGIES

12.7 CARDINAL HEALTH, INC.

12.7.1 COMPANY OVERVIEW

12.7.2 FINANCIAL OVERVIEW

12.7.3 PRODUCTS/SERVICES OFFERED

12.7.4 KEY DEVELOPMENTS

12.7.5 SWOT ANALYSIS

12.7.6 KEY STRATEGIES

12.8 MEDTRONIC PLC.

12.8.1 COMPANY OVERVIEW

12.8.2 FINANCIAL OVERVIEW

12.8.3 PRODUCTS/SERVICES OFFERED

12.8.4 KEY DEVELOPMENTS

12.8.5 SWOT ANALYSIS

12.8.6 KEY STRATEGIES

12.9 COLOPLAST CORP.

12.9.1 COMPANY OVERVIEW

12.9.2 FINANCIAL OVERVIEW

12.9.3 PRODUCTS/SERVICES OFFERED

12.9.4 KEY DEVELOPMENTS

12.9.5 SWOT ANALYSIS

12.9.6 KEY STRATEGIES

12.10 AVERY DENNISON CORPORATION

12.10.1 COMPANY OVERVIEW

12.10.2 FINANCIAL OVERVIEW

12.10.3 PRODUCTS/SERVICES OFFERED

12.10.4 KEY DEVELOPMENTS

12.10.5 SWOT ANALYSIS

12.10.6 KEY STRATEGIES

13 APPENDIX

13.1 REFERENCES

13.2 RELATED REPORTS

 

LIST OF TABLES

TABLE 1 LIST OF ASSUMPTIONS & LIMITATIONS

TABLE 2 PRIMARY INTERVIEWS AND INFORMATION GATHERING PROCESS

TABLE 3 GLOBAL WOUND CARE MARKET, BY PRODUCT, 2018-2027 (USD MILLION)

TABLE 4 GLOBAL WOUND CARE MARKET, FOR ADVANCED WOUND MANAGEMENT PRODUCTS, BY REGION, 2018-2027 (USD MILLION)

TABLE 5 GLOBAL WOUND CARE MARKET, BY ADVANCED WOUND MANAGEMENT PRODUCTS TYPE, 2018-2027 (USD MILLION)

TABLE 6 GLOBAL WOUND CARE MARKET, FOR ADVANCED WOUND DRESSINGS, BY REGION, 2018-2027 (USD MILLION)

TABLE 7 GLOBAL WOUND CARE MARKET, FOR FOAM DRESSINGS, BY REGION, 2018-2027 (USD MILLION)

TABLE 8 GLOBAL WOUND CARE MARKET, FOR HYDROCELL FOAM DRESSINGS, BY REGION, 2018-2027 (USD MILLION)

TABLE 9 GLOBAL WOUND CARE MARKET, FOR ALGINATE DRESSINGS, BY REGION, 2018-2027 (USD MILLION)

TABLE 10 GLOBAL WOUND CARE MARKET, FOR HYDROGEL DRESSINGS, BY REGION, 2018-2027 (USD MILLION)

TABLE 11 GLOBAL WOUND CARE MARKET, FOR COLLAGEN DRESSINGS, BY REGION, 2018-2027 (USD MILLION)

TABLE 12 GLOBAL WOUND CARE MARKET, FOR OTHERS, BY REGION, 2018-2027 (USD MILLION)

TABLE 13 GLOBAL WOUND CARE MARKET, FOR WOUND THERAPY DEVICES, BY REGION, 2018-2027 (USD MILLION)

TABLE 14 GLOBAL WOUND CARE MARKET, BY WOUND THERAPY DEVICES TYPE, 2018-2027 (USD MILLION)

TABLE 15 GLOBAL WOUND CARE MARKET, FOR OXYGEN AND HYPERBARIC OXYGEN EQUIPMENT, BY REGION, 2018-2027 (USD MILLION)

TABLE 16 GLOBAL WOUND CARE MARKET, FOR NEGATIVE PRESSURE WOUND THERAPY DEVICE (NPWT), BY REGION, 2018-2027 (USD MILLION)

TABLE 17 GLOBAL WOUND CARE MARKET, FOR CUTTING-EDGE WOUND THERAPY DEVICE, BY REGION, 2018-2027 (USD MILLION)

TABLE 18 GLOBAL WOUND CARE MARKET, FOR ELECTRICAL STIMULATION DEVICES, BY REGION, 2018-2027 (USD MILLION)

TABLE 19 GLOBAL WOUND CARE MARKET, FOR OTHERS, BY REGION, 2018-2027 (USD MILLION)

TABLE 20 GLOBAL WOUND CARE MARKET, FOR TRADITIONAL WOUND CARE PRODUCTS, BY REGION, 2018-2027 (USD MILLION)

TABLE 21 GLOBAL WOUND CARE MARKET, BY TRADITIONAL WOUND CARE PRODUCTS TYPE, 2018-2027 (USD MILLION)

TABLE 22 GLOBAL WOUND CARE MARKET, FOR BANDAGE TAPES, BY REGION, 2018-2027 (USD MILLION)

TABLE 23 GLOBAL WOUND CARE MARKET, FOR DRESSING MATERIAL, BY REGION, 2018-2027 (USD MILLION)

TABLE 24 GLOBAL WOUND CARE MARKET, FOR OTHERS, BY REGION, 2018-2027 (USD MILLION)

TABLE 25 GLOBAL WOUND CARE MARKET, FOR WOUND CARE PRODUCTS, BY REGION, 2018-2027 (USD MILLION)

TABLE 26 GLOBAL WOUND CARE MARKET, BY WOUND CARE PRODUCTS TYPE, 2018-2027 (USD MILLION)

TABLE 27 GLOBAL WOUND CARE MARKET, FOR SUTURES, BY REGION, 2018-2027 (USD MILLION)

TABLE 28 GLOBAL WOUND CARE MARKET, FOR HEMOSTATS, BY REGION, 2018-2027 (USD MILLION)

TABLE 29 GLOBAL WOUND CARE MARKET, FOR WOUND CARE STRIPS, BY REGION, 2018-2027 (USD MILLION)

TABLE 30 GLOBAL WOUND CARE MARKET, FOR SURGICAL STAPLES, BY REGION, 2018-2027 (USD MILLION)

TABLE 31 GLOBAL WOUND CARE MARKET, FOR ADHESIVES AND TISSUE SEALANTS, BY REGION, 2018-2027 (USD MILLION)

TABLE 32 GLOBAL WOUND CARE MARKET, FOR OTHERS, BY REGION, 2018-2027 (USD MILLION)

TABLE 33 GLOBAL WOUND CARE MARKET, FOR ACTIVE WOUND CARE PRODUCTS, BY REGION, 2018-2027 (USD MILLION)

TABLE 34 GLOBAL WOUND CARE MARKET, BY ACTIVE WOUND CARE PRODUCTS TYPE, 2018-2027 (USD MILLION)

TABLE 35 GLOBAL WOUND CARE MARKET, FOR TOPICAL AGENTS, BY REGION, 2018-2027 (USD MILLION)

TABLE 36 GLOBAL WOUND CARE MARKET, FOR ARTIFICIAL SKIN AND SKIN SUBSTITUTES, BY REGION, 2018-2027 (USD MILLION)

TABLE 37 GLOBAL WOUND CARE MARKET, BY WOUND TYPE, 2018-2027 (USD MILLION)

TABLE 38 GLOBAL WOUND CARE MARKET, FOR CHRONIC WOUND, BY REGION 2018-2029 (USD MILLION)

TABLE 39 GLOBAL WOUND CARE MARKET, FOR ACUTE WOUND, BY REGION 2018-2029 (USD MILLION)

TABLE 40 GLOBAL WOUND CARE MARKET, BY APPLICATION, 2018-2027 (USD MILLION)

TABLE 41 GLOBAL WOUND CARE MARKET FOR SURGICAL WOUND, BY REGION, 2018-2027 (USD MILLION)

TABLE 42 GLOBAL WOUND CARE MARKET FOR ULCER, BY REGION, 2018-2027 (USD MILLION)

TABLE 43 GLOBAL WOUND CARE MARKET FOR BURN, BY REGION, 2018-2027 (USD MILLION)

TABLE 44 GLOBAL WOUND CARE MARKET FOR TRAUMA WOUNDS, BY REGION, 2018-2027 (USD MILLION)

TABLE 45 GLOBAL WOUND CARE MARKET FOR OTHERS, BY REGION, 2018-2027 (USD MILLION)

TABLE 46 GLOBAL WOUND CARE MARKET, BY END USER 2018-2027 (USD MILLION)

TABLE 47 GLOBAL WOUND CARE MARKET FOR HOSPITALS, BY REGION, 2018-2027 (USD MILLION)

TABLE 48 GLOBAL WOUND CARE MARKET FOR CLINICS, BY REGION, 2018-2027 (USD MILLION)

TABLE 49 GLOBAL WOUND CARE MARKET FOR HOME HEALTHCARE, BY REGION, 2018-2027 (USD MILLION)

TABLE 50 GLOBAL WOUND CARE MARKET FOR TRAUMA CENTERS, BY REGION, 2018-2027 (USD MILLION)

TABLE 51 GLOBAL WOUND CARE MARKET FOR OTHERS, BY REGION, 2018-2027 (USD MILLION)

TABLE 52 GLOBAL WOUND CARE MARKET, BY REGION, 2018–2027 (USD MILLION)

TABLE 53 AMERICAS WOUND CARE MARKET, BY REGION, 2018-2027 (USD MILLION)

TABLE 54 AMERICAS WOUND CARE MARKET, BY PRODUCT, 2018-2027 (USD MILLION)

TABLE 55 AMERICAS WOUND CARE MARKET, BY ADVANCED WOUND MANAGEMENT PRODUCTS, 2018-2027 (USD MILLION)

TABLE 56 AMERICAS WOUND CARE MARKET, BY WOUND THERAPY DEVICES, 2018-2027 (USD MILLION)

TABLE 57 AMERICAS WOUND CARE MARKET, BY TRADITIONAL WOUND CARE PRODUCTS, 2018-2027 (USD MILLION)

TABLE 58 AMERICAS WOUND CARE MARKET, BY PRODUCT TYPE, 2018-2027 (USD MILLION)

TABLE 59 AMERICAS WOUND CARE MARKET, BY ACTIVE WOUNDCARE PRODUCTS, 2018-2027 (USD MILLION)

TABLE 60 AMERICAS WOUND CARE MARKET, BY WOUND TYPE, 2018-2027 (USD MILLION)

TABLE 61 AMERICAS WOUND CARE MARKET, BY APPLICATION, 2018-2027 (USD MILLION)

TABLE 62 AMERICAS WOUND CARE MARKET, BY END USER, 2018-2027 (USD MILLION)

TABLE 63 NORTH AMERICA WOUND CARE MARKET, BY COUNTRY, 2018-2027 (USD MILLION)

TABLE 64 NORTH AMERICA WOUND CARE MARKET, BY PRODUCT, 2018-2027 (USD MILLION)

TABLE 65 NORTH AMERICA WOUND CARE MARKET, BY ADVANCED WOUND MANAGEMENT PRODUCTS, 2018-2027 (USD MILLION)

TABLE 66 NORTH AMERICA WOUND CARE MARKET, BY WOUND THERAPY DEVICES, 2018-2027 (USD MILLION)

TABLE 67 NORTH AMERICA WOUND CARE MARKET, BY TRADITIONAL WOUND CARE PRODUCTS, 2018-2027 (USD MILLION)

TABLE 68 NORTH AMERICA WOUND CARE MARKET, BY PRODUCT TYPE, 2018-2027 (USD MILLION)

TABLE 69 NORTH AMERICA WOUND CARE MARKET, BY ACTIVE WOUNDCARE PRODUCTS, 2018-2027 (USD MILLION)

TABLE 70 NORTH AMERICA WOUND CARE MARKET, BY WOUND TYPE, 2018-2027 (USD MILLION)

TABLE 71 NORTH AMERICA WOUND CARE MARKET, BY APPLICATION, 2018-2027 (USD MILLION)

TABLE 72 NORTH AMERICA WOUND CARE MARKET, BY END USER, 2018-2027 (USD MILLION)

TABLE 73 US WOUND CARE MARKET, BY PRODUCT, 2018-2027 (USD MILLION)

TABLE 74 US WOUND CARE MARKET, BY ADVANCED WOUND MANAGEMENT PRODUCTS, 2018-2027 (USD MILLION)

TABLE 75 US WOUND CARE MARKET, BY WOUND THERAPY DEVICES, 2018-2027 (USD MILLION)

TABLE 76 US WOUND CARE MARKET, BY TRADITIONAL WOUND CARE PRODUCTS, 2018-2027 (USD MILLION)

TABLE 77 US WOUND CARE MARKET, BY PRODUCT TYPE, 2018-2027 (USD MILLION)

TABLE 78 US WOUND CARE MARKET, BY ACTIVE WOUNDCARE PRODUCTS, 2018-2027 (USD MILLION)

TABLE 79 US WOUND CARE MARKET, BY WOUND TYPE, 2018-2027 (USD MILLION)

TABLE 80 US WOUND CARE MARKET, BY APPLICATION, 2018-2027 (USD MILLION)

TABLE 81 US WOUND CARE MARKET, BY END USER, 2018-2027 (USD MILLION)

TABLE 82 CANADA WOUND CARE MARKET, BY PRODUCT, 2018-2027 (USD MILLION)

TABLE 83 CANADA WOUND CARE MARKET, BY ADVANCED WOUND MANAGEMENT PRODUCTS, 2018-2027 (USD MILLION)

TABLE 84 CANADA WOUND CARE MARKET, BY WOUND THERAPY DEVICES, 2018-2027 (USD MILLION)

TABLE 85 CANADA WOUND CARE MARKET, BY TRADITIONAL WOUND CARE PRODUCTS, 2018-2027 (USD MILLION)

TABLE 86 CANADA WOUND CARE MARKET, BY PRODUCT TYPE, 2018-2027 (USD MILLION)

TABLE 87 CANADA WOUND CARE MARKET, BY ACTIVE WOUNDCARE PRODUCTS, 2018-2027 (USD MILLION)

TABLE 88 CANADA WOUND CARE MARKET, BY WOUND TYPE, 2018-2027 (USD MILLION)

TABLE 89 CANADA WOUND CARE MARKET, BY APPLICATION, 2018-2027 (USD MILLION)

TABLE 90 CANADA WOUND CARE MARKET, BY END USER, 2018-2027 (USD MILLION)

TABLE 91 SOUTH AMERICA WOUND CARE MARKET, BY PRODUCT, 2018-2027 (USD MILLION)

TABLE 92 SOUTH AMERICA WOUND CARE MARKET, BY ADVANCED WOUND MANAGEMENT PRODUCTS, 2018-2027 (USD MILLION)

TABLE 93 SOUTH AMERICA WOUND CARE MARKET, BY WOUND THERAPY DEVICES, 2018-2027 (USD MILLION)

TABLE 94 SOUTH AMERICA WOUND CARE MARKET, BY TRADITIONAL WOUND CARE PRODUCTS, 2018-2027 (USD MILLION)

TABLE 95 SOUTH AMERICA WOUND CARE MARKET, BY PRODUCT TYPE, 2018-2027 (USD MILLION)

TABLE 96 SOUTH AMERICA WOUND CARE MARKET, BY ACTIVE WOUNDCARE PRODUCTS, 2018-2027 (USD MILLION)

TABLE 97 SOUTH AMERICA WOUND CARE MARKET, BY WOUND TYPE, 2018-2027 (USD MILLION)

TABLE 98 SOUTH AMERICA WOUND CARE MARKET, BY APPLICATION, 2018-2027 (USD MILLION)

TABLE 99 SOUTH AMERICA WOUND CARE MARKET, BY END USER, 2018-2027 (USD MILLION)

TABLE 100 EUROPE: WOUND CARE MARKET, BY REGION, 2018-2027 (USD MILLION)

TABLE 101 EUROPE: WOUND CARE MARKET, BY PRODUCT, 2018-2027 (USD MILLION)

TABLE 102 EUROPE: WOUND CARE MARKET, FOR ADVANCED WOUND MANAGEMENT PRODUCTS, 2018-2027 (USD MILLION)

TABLE 103 EUROPE: WOUND CARE MARKET, FOR WOUND THERAPY DEVICES, 2018-2027 (USD MILLION)

TABLE 104 EUROPE: WOUND CARE MARKET, FOR TRADITIONAL WOUND CARE PRODUCTS, 2018-2027 (USD MILLION)

TABLE 105 EUROPE: WOUND CARE MARKET, BY PRODUCT TYPE, 2018-2027 (USD MILLION)

TABLE 106 EUROPE: WOUND CARE MARKET, FOR ACTIVE WOUNDCARE PRODUCTS, 2018-2027 (USD MILLION)

TABLE 107 EUROPE: WOUND CARE MARKET, BY WOUND TYPE, 2018-2027 (USD MILLION)

TABLE 108 EUROPE: WOUND CARE MARKET, BY APPLICATION, 2018-2027 (USD MILLION)

TABLE 109 EUROPE: WOUND CARE MARKET, BY END USER, 2018-2027 (USD MILLION)

TABLE 110 WESTERN EUROPE: WOUND CARE MARKET, BY COUNTRY, 2018-2027 (USD MILLION)

TABLE 111 WESTERN EUROPE: WOUND CARE MARKET, BY PRODUCT, 2018-2027 (USD MILLION)

TABLE 112 WESTERN EUROPE: WOUND CARE MARKET, BY ADVANCED WOUND MANAGEMENT PRODUCTS, 2018-2027 (USD MILLION)

TABLE 113 WESTERN EUROPE: WOUND CARE MARKET, BY WOUND THERAPY DEVICES, 2018-2027 (USD MILLION)

TABLE 114 WESTERN EUROPE: WOUND CARE MARKET, BY TRADITIONAL WOUND CARE PRODUCTS, 2018-2027 (USD MILLION)

TABLE 115 WESTERN EUROPE: WOUND CARE MARKET, BY WOUND CARE PRODUCTS, 2018-2027 (USD MILLION)

TABLE 116 WESTERN EUROPE: WOUND CARE MARKET, BY ACTIVE WOUNDCARE PRODUCTS, 2018-2027 (USD MILLION)

TABLE 117 WESTERN EUROPE: WOUND CARE MARKET, BY WOUND TYPE, 2018-2027 (USD MILLION)

TABLE 118 WESTERN EUROPE: WOUND CARE MARKET, BY APPLICATION, 2018-2027 (USD MILLION)

TABLE 119 WESTERN EUROPE: WOUND CARE MARKET, BY END USER, 2018-2027 (USD MILLION)

TABLE 120 GERMANY: WOUND CARE MARKET, BY PRODUCT, 2018-2027 (USD MILLION)

TABLE 121 GERMANY: WOUND CARE MARKET, BY ADVANCED WOUND MANAGEMENT PRODUCTS, 2018-2027 (USD MILLION)

TABLE 122 GERMANY: WOUND CARE MARKET, BY WOUND THERAPY DEVICES, 2018-2027 (USD MILLION)

TABLE 123 GERMANY: WOUND CARE MARKET, BY TRADITIONAL WOUND CARE PRODUCTS, 2018-2027 (USD MILLION)

TABLE 124 GERMANY: WOUND CARE MARKET, BY WOUND CARE PRODUCTS, 2018-2027 (USD MILLION)

TABLE 125 GERMANY: WOUND CARE MARKET, BY ACTIVE WOUND CARE PRODUCTS, 2018-2027 (USD MILLION)

TABLE 126 GERMANY: WOUND CARE MARKET, BY WOUND TYPE, 2018-2027 (USD MILLION)

TABLE 127 GERMANY: WOUND CARE MARKET, BY APPLICATION, 2018-2027 (USD MILLION)

TABLE 128 GERMANY: WOUND CARE MARKET, BY END USER, 2018-2027 (USD MILLION)

TABLE 129 UK: WOUND CARE MARKET, BY PRODUCT, 2018-2027 (USD MILLION)

TABLE 130 UK: WOUND CARE MARKET, BY ADVANCED WOUND MANAGEMENT PRODUCTS, 2018-2027 (USD MILLION)

TABLE 131 UK: WOUND CARE MARKET, BY WOUND THERAPY DEVICES, 2018-2027 (USD MILLION)

TABLE 132 UK: WOUND CARE MARKET, BY TRADITIONAL WOUND CARE PRODUCTS, 2018-2027 (USD MILLION)

TABLE 133 UK: WOUND CARE MARKET, BY WOUND CARE PRODUCTS, 2018-2027 (USD MILLION)

TABLE 134 UK: WOUND CARE MARKET, BY ACTIVE WOUND CARE PRODUCTS, 2018-2027 (USD MILLION)

TABLE 135 UK: WOUND CARE MARKET, BY WOUND TYPE, 2018-2027 (USD MILLION)

TABLE 136 UK: WOUND CARE MARKET, BY APPLICATION, 2018-2027 (USD MILLION)

TABLE 137 UK: WOUND CARE MARKET, BY END USER, 2018-2027 (USD MILLION)

TABLE 138 FRANCE: WOUND CARE MARKET, BY PRODUCT, 2018-2027 (USD MILLION)

TABLE 139 FRANCE: WOUND CARE MARKET, BY ADVANCED WOUND MANAGEMENT PRODUCTS, 2018-2027 (USD MILLION)

TABLE 140 FRANCE: WOUND CARE MARKET, BY WOUND THERAPY DEVICES, 2018-2027 (USD MILLION)

TABLE 141 FRANCE: WOUND CARE MARKET, BY TRADITIONAL WOUND CARE PRODUCTS, 2018-2027 (USD MILLION)

TABLE 142 FRANCE: WOUND CARE MARKET, BY WOUND CARE PRODUCTS, 2018-2027 (USD MILLION)

TABLE 143 FRANCE: WOUND CARE MARKET, BY ACTIVE WOUND CARE PRODUCTS, 2018-2027 (USD MILLION)

TABLE 144 FRANCE: WOUND CARE MARKET, BY WOUND TYPE, 2018-2027 (USD MILLION)

TABLE 145 FRANCE: WOUND CARE MARKET, BY APPLICATION, 2018-2027 (USD MILLION)

TABLE 146 FRANCE: WOUND CARE MARKET, BY END USER, 2018-2027 (USD MILLION)

TABLE 147 ITALY: WOUND CARE MARKET, BY PRODUCT, 2018-2027 (USD MILLION)

TABLE 148 ITALY: WOUND CARE MARKET, BY ADVANCED WOUND MANAGEMENT PRODUCTS, 2018-2027 (USD MILLION)

TABLE 149 ITALY: WOUND CARE MARKET, BY WOUND THERAPY DEVICES, 2018-2027 (USD MILLION)

TABLE 150 ITALY: WOUND CARE MARKET, BY TRADITIONAL WOUND CARE PRODUCTS, 2018-2027 (USD MILLION)

TABLE 151 ITALY: WOUND CARE MARKET, BY WOUND CARE PRODUCTS, 2018-2027 (USD MILLION)

TABLE 152 ITALY: WOUND CARE MARKET, BY ACTIVE WOUND CARE PRODUCTS, 2018-2027 (USD MILLION)

TABLE 153 ITALY: WOUND CARE MARKET, BY WOUND TYPE, 2018-2027 (USD MILLION)

TABLE 154 ITALY: WOUND CARE MARKET, BY APPLICATION, 2018-2027 (USD MILLION)

TABLE 155 ITALY: WOUND CARE MARKET, BY END USER, 2018-2027 (USD MILLION)

TABLE 156 SPAIN: WOUND CARE MARKET, BY PRODUCT, 2018-2027 (USD MILLION)

TABLE 157 SPAIN: WOUND CARE MARKET, BY ADVANCED WOUND MANAGEMENT PRODUCTS, 2018-2027 (USD MILLION)

TABLE 158 SPAIN: WOUND CARE MARKET, BY WOUND THERAPY DEVICES, 2018-2027 (USD MILLION)

TABLE 159 SPAIN: WOUND CARE MARKET, BY TRADITIONAL WOUND CARE PRODUCTS, 2018-2027 (USD MILLION)

TABLE 160 SPAIN: WOUND CARE MARKET, BY WOUND CARE PRODUCTS, 2018-2027 (USD MILLION)

TABLE 161 SPAIN: WOUND CARE MARKET, BY ACTIVE WOUND CARE PRODUCTS, 2018-2027 (USD MILLION)

TABLE 162 SPAIN: WOUND CARE MARKET, BY WOUND TYPE, 2018-2027 (USD MILLION)

TABLE 163 SPAIN: WOUND CARE MARKET, BY APPLICATION, 2018-2027 (USD MILLION)

TABLE 164 SPAIN: WOUND CARE MARKET, BY END USER, 2018-2027 (USD MILLION)

TABLE 165 REST OF WESTERN EUROPE: WOUND CARE MARKET, BY PRODUCT, 2018-2027 (USD MILLION)

TABLE 166 REST OF WESTERN EUROPE: WOUND CARE MARKET, BY ADVANCED WOUND MANAGEMENT PRODUCTS, 2018-2027 (USD MILLION)

TABLE 167 REST OF WESTERN EUROPE: WOUND CARE MARKET, BY WOUND THERAPY DEVICES, 2018-2027 (USD MILLION)

TABLE 168 REST OF WESTERN EUROPE: WOUND CARE MARKET, BY TRADITIONAL WOUND CARE PRODUCTS, 2018-2027 (USD MILLION)

TABLE 169 REST OF WESTERN EUROPE: WOUND CARE MARKET, BY WOUND CARE PRODUCTS, 2018-2027 (USD MILLION)

TABLE 170 REST OF WESTERN EUROPE: WOUND CARE MARKET, BY ACTIVE WOUND CARE PRODUCTS, 2018-2027 (USD MILLION)

TABLE 171 REST OF WESTERN EUROPE: WOUND CARE MARKET, BY WOUND TYPE, 2018-2027 (USD MILLION)

TABLE 172 REST OF WESTERN EUROPE: WOUND CARE MARKET, BY APPLICATION, 2018-2027 (USD MILLION)

TABLE 173 REST OF WESTERN EUROPE: WOUND CARE MARKET, BY END USER, 2018-2027 (USD MILLION)

TABLE 174 EASTERN EUROPE: WOUND CARE MARKET, BY PRODUCT, 2018-2027 (USD MILLION)

TABLE 175 EASTERN EUROPE: WOUND CARE MARKET, BY ADVANCED WOUND MANAGEMENT PRODUCTS, 2018-2027 (USD MILLION)

TABLE 176 EASTERN EUROPE: WOUND CARE MARKET, BY WOUND THERAPY DEVICES, 2018-2027 (USD MILLION)

TABLE 177 EASTERN EUROPE: WOUND CARE MARKET, BY TRADITIONAL WOUND CARE PRODUCTS, 2018-2027 (USD MILLION)

TABLE 178 EASTERN EUROPE: WOUND CARE MARKET, BY WOUND CARE PRODUCTS, 2018-2027 (USD MILLION)

TABLE 179 EASTERN EUROPE: WOUND CARE MARKET, BY ACTIVE WOUND CARE PRODUCTS, 2018-2027 (USD MILLION)

TABLE 180 EASTERN EUROPE: WOUND CARE MARKET, BY WOUND TYPE, 2018-2027 (USD MILLION)

TABLE 181 EASTERN EUROPE: WOUND CARE MARKET, BY APPLICATION, 2018-2027 (USD MILLION)

TABLE 182 EASTERN EUROPE: WOUND CARE MARKET, BY END USER, 2018-2027 (USD MILLION)

TABLE 183 ASIA PACIFIC: WOUND CARE MARKET, BY COUNTRY, 2018–2027 (USD MILLION)

TABLE 184 ASIA PACIFIC: WOUND CARE MARKET, BY PRODUCT, 2018–2027 (USD MILLION)

TABLE 185 ASIA PACIFIC: WOUND CARE MARKET, BY ADVANCED WOUND MANAGEMENT PRODUCTS, 2018–2027 (USD MILLION)

TABLE 186 ASIA PACIFIC: WOUND CARE MARKET, BY WOUND THERAPY DEVICES, 2018–2027 (USD MILLION)

TABLE 187 ASIA PACIFIC: WOUND CARE MARKET, BY TRADITIONAL WOUND CARE PRODUCTS, 2018–2027 (USD MILLION)

TABLE 188 ASIA PACIFIC: WOUND CARE MARKET, BY WOUND CARE PRODUCTS, 2018–2027 (USD MILLION)

TABLE 189 ASIA PACIFIC: WOUND CARE MARKET, BY ACTIVE WOUND CARE PRODUCTS, 2018–2027 (USD MILLION)

TABLE 190 ASIA PACIFIC: WOUND CARE MARKET, BY WOUND TYPE, 2018–2027 (USD MILLION)

TABLE 191 ASIA PACIFIC: WOUND CARE MARKET, BY APPLICATION, 2018–2027 (USD MILLION)

TABLE 192 ASIA PACIFIC: WOUND CARE MARKET, BY END USER, 2018–2027 (USD MILLION)

TABLE 193 CHINA: WOUND CARE MARKET, BY PRODUCT, 2018–2027 (USD MILLION)

TABLE 194 CHINA: WOUND CARE MARKET, BY ADVANCED WOUND MANAGEMENT PRODUCTS, 2018–2027 (USD MILLION)

TABLE 195 CHINA: WOUND CARE MARKET, BY WOUND THERAPY DEVICES, 2018–2027 (USD MILLION)

TABLE 196 CHINA: WOUND CARE MARKET, BY TRADITIONAL WOUND CARE PRODUCTS, 2018–2027 (USD MILLION)

TABLE 197 CHINA: WOUND CARE MARKET, BY WOUND CARE PRODUCTS, 2018–2027 (USD MILLION)

TABLE 198 CHINA: WOUND CARE MARKET, BY ACTIVE WOUND CARE PRODUCTS, 2018–2027 (USD MILLION)

TABLE 199 CHINA: WOUND CARE MARKET, BY WOUND TYPE, 2018–2027 (USD MILLION)

TABLE 200 CHINA: WOUND CARE MARKET, BY APPLICATION, 2018–2027 (USD MILLION)

TABLE 201 CHINA: WOUND CARE MARKET, BY END USER, 2018–2027 (USD MILLION)

TABLE 202 INDIA: WOUND CARE MARKET, BY PRODUCT, 2018–2027 (USD MILLION)

TABLE 203 INDIA: WOUND CARE MARKET, BY ADVANCED WOUND MANAGEMENT PRODUCTS, 2018–2027 (USD MILLION)

TABLE 204 INDIA: WOUND CARE MARKET, BY WOUND THERAPY DEVICES, 2018–2027 (USD MILLION)

TABLE 205 INDIA: WOUND CARE MARKET, BY TRADITIONAL WOUND CARE PRODUCTS, 2018–2027 (USD MILLION)

TABLE 206 INDIA: WOUND CARE MARKET, BY WOUND CARE PRODUCTS, 2018–2027 (USD MILLION)

TABLE 207 INDIA: WOUND CARE MARKET, BY ACTIVE WOUND CARE PRODUCTS, 2018–2027 (USD MILLION)

TABLE 208 INDIA: WOUND CARE MARKET, BY WOUND TYPE, 2018–2027 (USD MILLION)

TABLE 209 INDIA: WOUND CARE MARKET, BY APPLICATION, 2018–2027 (USD MILLION)

TABLE 210 INDIA: WOUND CARE MARKET, BY END USER, 2018–2027 (USD MILLION)

TABLE 211 JAPAN: WOUND CARE MARKET, BY PRODUCT, 2018–2027 (USD MILLION)

TABLE 212 JAPAN: WOUND CARE MARKET, BY ADVANCED WOUND MANAGEMENT PRODUCTS, 2018–2027 (USD MILLION)

TABLE 213 JAPAN: WOUND CARE MARKET, BY WOUND THERAPY DEVICES, 2018–2027 (USD MILLION)

TABLE 214 JAPAN: WOUND CARE MARKET, BY TRADITIONAL WOUND CARE PRODUCTS, 2018–2027 (USD MILLION)

TABLE 215 JAPAN: WOUND CARE MARKET, BY WOUND CARE PRODUCTS, 2018–2027 (USD MILLION)

TABLE 216 JAPAN: WOUND CARE MARKET, BY ACTIVE WOUND CARE PRODUCTS, 2018–2027 (USD MILLION)

TABLE 217 JAPAN: WOUND CARE MARKET, BY WOUND TYPE, 2018–2027 (USD MILLION)

TABLE 218 JAPAN: WOUND CARE MARKET, BY APPLICATION, 2018–2027 (USD MILLION)

TABLE 219 JAPAN: WOUND CARE MARKET, BY END USER, 2018–2027 (USD MILLION)

TABLE 220 AUSTRALIA: WOUND CARE MARKET, BY PRODUCT, 2018–2027 (USD MILLION)

TABLE 221 AUSTRALIA: WOUND CARE MARKET, BY ADVANCED WOUND MANAGEMENT PRODUCTS, 2018–2027 (USD MILLION)

TABLE 222 AUSTRALIA: WOUND CARE MARKET, BY WOUND THERAPY DEVICES, 2018–2027 (USD MILLION)

TABLE 223 AUSTRALIA: WOUND CARE MARKET, BY TRADITIONAL WOUND CARE PRODUCTS, 2018–2027 (USD MILLION)

TABLE 224 AUSTRALIA: WOUND CARE MARKET, BY WOUND CARE PRODUCTS, 2018–2027 (USD MILLION)

TABLE 225 AUSTRALIA: WOUND CARE MARKET, BY ACTIVE WOUND CARE PRODUCTS, 2018–2027 (USD MILLION)

TABLE 226 AUSTRALIA: WOUND CARE MARKET, BY WOUND TYPE, 2018–2027 (USD MILLION)

TABLE 227 AUSTRALIA: WOUND CARE MARKET, BY APPLICATION, 2018–2027 (USD MILLION)

TABLE 228 AUSTRALIA: WOUND CARE MARKET, BY END USER, 2018–2027 (USD MILLION)

TABLE 229 REPUBLIC OF KOREA: WOUND CARE MARKET, BY PRODUCT, 2018–2027 (USD MILLION)

TABLE 230 REPUBLIC OF KOREA: WOUND CARE MARKET, BY ADVANCED WOUND MANAGEMENT PRODUCTS, 2018–2027 (USD MILLION)

TABLE 231 REPUBLIC OF KOREA: WOUND CARE MARKET, BY WOUND THERAPY DEVICES, 2018–2027 (USD MILLION)

TABLE 232 REPUBLIC OF KOREA: WOUND CARE MARKET, BY TRADITIONAL WOUND CARE PRODUCTS, 2018–2027 (USD MILLION)

TABLE 233 REPUBLIC OF KOREA: WOUND CARE MARKET, BY WOUND CARE PRODUCTS, 2018–2027 (USD MILLION)

TABLE 234 REPUBLIC OF KOREA: WOUND CARE MARKET, BY ACTIVE WOUND CARE PRODUCTS, 2018–2027 (USD MILLION)

TABLE 235 REPUBLIC OF KOREA: WOUND CARE MARKET, BY WOUND TYPE, 2018–2027 (USD MILLION)

TABLE 236 REPUBLIC OF KOREA: WOUND CARE MARKET, BY APPLICATION, 2018–2027 (USD MILLION)

TABLE 237 REPUBLIC OF KOREA: WOUND CARE MARKET, BY END USER, 2018–2027 (USD MILLION)

TABLE 238 REST OF ASIA PACIFIC: WOUND CARE MARKET, BY PRODUCT, 2018–2027 (USD MILLION)

TABLE 239 REST OF ASIA PACIFIC: WOUND CARE MARKET, BY ADVANCED WOUND MANAGEMENT PRODUCTS, 2018–2027 (USD MILLION)

TABLE 240 REST OF ASIA PACIFIC: WOUND CARE MARKET, BY WOUND THERAPY DEVICES, 2018–2027 (USD MILLION)

TABLE 241 REST OF ASIA PACIFIC: WOUND CARE MARKET, BY TRADITIONAL WOUND CARE PRODUCTS, 2018–2027 (USD MILLION)

TABLE 242 REST OF ASIA PACIFIC: WOUND CARE MARKET, BY WOUND CARE PRODUCTS, 2018–2027 (USD MILLION)

TABLE 243 REST OF ASIA PACIFIC: WOUND CARE MARKET, BY ACTIVE WOUND CARE PRODUCTS, 2018–2027 (USD MILLION)

TABLE 244 REST OF ASIA PACIFIC: WOUND CARE MARKET, BY WOUND TYPE, 2018–2027 (USD MILLION)

TABLE 245 REST OF ASIA PACIFIC: WOUND CARE MARKET, BY APPLICATION, 2018–2027 (USD MILLION)

TABLE 246 REST OF ASIA PACIFIC: WOUND CARE MARKET, BY END USER, 2018–2027 (USD MILLION)

TABLE 247 MIDDLE EAST & AFRICA: WOUND CARE MARKET, BY REGION, 2018-2027 (USD MILLION)

TABLE 248 MIDDLE EAST & AFRICA: WOUND CARE MARKET, BY PRODUCT, 2018-2027 (USD MILLION)

TABLE 249 MIDDLE EAST & AFRICA: WOUND CARE MARKET, BY ADVANCED WOUND MANAGEMENT PRODUCTS, 2018-2027 (USD MILLION)

TABLE 250 MIDDLE EAST & AFRICA: WOUND CARE MARKET, BY WOUND THERAPY DEVICES, 2018-2027 (USD MILLION)

TABLE 251 MIDDLE EAST & AFRICA: WOUND CARE MARKET, BY TRADITIONAL WOUND CARE PRODUCTS, 2018-2027 (USD MILLION)

TABLE 252 MIDDLE EAST & AFRICA: WOUND CARE MARKET, BY WOUND CARE PRODUCTS, 2018-2027 (USD MILLION)

TABLE 253 MIDDLE EAST & AFRICA: WOUND CARE MARKET, BY ACTIVE WOUND CARE PRODUCTS, 2018-2027 (USD MILLION)

TABLE 254 MIDDLE EAST & AFRICA: WOUND CARE MARKET, BY WOUND TYPE, 2018-2027 (USD MILLION)

TABLE 255 MIDDLE EAST & AFRICA: WOUND CARE MARKET, BY APPLICATION, 2018-2027 (USD MILLION)

TABLE 256 MIDDLE EAST & AFRICA: WOUND CARE MARKET, BY END USER, 2018-2027 (USD MILLION)

TABLE 257 MIDDLE EAST: WOUND CARE MARKET, BY PRODUCT, 2018-2027 (USD MILLION)

TABLE 258 MIDDLE EAST: WOUND CARE MARKET, BY ADVANCED WOUND MANAGEMENT PRODUCTS, 2018-2027 (USD MILLION)

TABLE 259 MIDDLE EAST: WOUND CARE MARKET, BY WOUND THERAPY DEVICES, 2018-2027 (USD MILLION)

TABLE 260 MIDDLE EAST: WOUND CARE MARKET, BY TRADITIONAL WOUND CARE PRODUCTS, 2018-2027 (USD MILLION)

TABLE 261 MIDDLE EAST: WOUND CARE MARKET, BY WOUND CARE PRODUCTS, 2018-2027 (USD MILLION)

TABLE 262 MIDDLE EAST: WOUND CARE MARKET, BY ACTIVE WOUND CARE PRODUCTS, 2018-2027 (USD MILLION)

TABLE 263 MIDDLE EAST: WOUND CARE MARKET, BY WOUND TYPE, 2018-2027 (USD MILLION)

TABLE 264 MIDDLE EAST: WOUND CARE MARKET, BY APPLICATION, 2018-2027 (USD MILLION)

TABLE 265 MIDDLE EAST: WOUND CARE MARKET, BY END USER, 2018-2027 (USD MILLION)

TABLE 266 AFRICA: WOUND CARE MARKET, BY PRODUCT, 2018-2027 (USD MILLION)

TABLE 267 AFRICA: WOUND CARE MARKET, BY ADVANCED WOUND MANAGEMENT PRODUCTS, 2018-2027 (USD MILLION)

TABLE 268 AFRICA: WOUND CARE MARKET, BY WOUND THERAPY DEVICES, 2018-2027 (USD MILLION)

TABLE 269 AFRICA: WOUND CARE MARKET, BY TRADITIONAL WOUND CARE PRODUCTS, 2018-2027 (USD MILLION)

TABLE 270 AFRICA: WOUND CARE MARKET, BY WOUND CARE PRODUCTS, 2018-2027 (USD MILLION)

TABLE 271 AFRICA: WOUND CARE MARKET, BY ACTIVE WOUND CARE PRODUCTS, 2018-2027 (USD MILLION)

TABLE 272 AFRICA: WOUND CARE MARKET, BY WOUND TYPE, 2018-2027 (USD MILLION)

TABLE 273 AFRICA: WOUND CARE MARKET, BY APPLICATION, 2018-2027 (USD MILLION)

TABLE 274 AFRICA: WOUND CARE MARKET, BY END USER, 2018-2027 (USD MILLION)

TABLE 275 MAJOR PLAYERS IN THE GLOBAL WOUND CARE MARKET

TABLE 276 MOST ACTIVE PLAYERS IN THE GLOBAL WOUND CARE MARKET

TABLE 277 PRODUCT LAUNCH/PRODUCT APPROVAL

TABLE 278 ACQUISITION

TABLE 279 EXPANSION

TABLE 280 B. BRAUN MELSUNGEN AG: PRODUCTS/SERVICES OFFERED

TABLE 281 B. BRAUN MELSUNGEN AG: KEY DEVELOPMENTS

TABLE 282 3M: PRODUCTS/SERVICES OFFERED

TABLE 283 3M: KEY DEVELOPMENTS

TABLE 284 BAXTER INTERNATIONAL INC.: PRODUCTS/SERVICES OFFERED

TABLE 285 BAXTER INTERNATIONAL INC.: KEY DEVELOPMENTS

TABLE 286 JOHNSON & JOHNSON SERVICES, INC.: PRODUCTS/SERVICES OFFERED

TABLE 287 JOHNSON & JOHNSON SERVICES, INC.: KEY DEVELOPMENTS

TABLE 288 SMITH & NEPHEW: PRODUCTS/SERVICES OFFERED

TABLE 289 SMITH & NEPHEW: KEY DEVELOPMENTS

TABLE 290 CONVATEC GROUP PLC: PRODUCTS/SERVICES OFFERED

TABLE 291 CONVATEC GROUP PLC: KEY DEVELOPMENTS

TABLE 292 CARDINAL HEALTH, INC.: PRODUCTS/SERVICES OFFERED

TABLE 293 MEDTRONIC: PRODUCTS/SERVICES OFFERED

TABLE 294 COLOPLAST CORP.: PRODUCTS/SERVICES OFFERED

TABLE 295 AVERY DENNISON CORPORATION: PRODUCTS/SERVICES OFFERED

 

LIST OF FIGURES

FIGURE 1 MARKET SYNOPSIS

FIGURE 2 MARKET STRUCTURE: GLOBAL WOUND CARE MARKET

FIGURE 3 BOTTOM-UP AND TOP-DOWN APPROACHES

FIGURE 4 MARKET DYNAMICS: GLOBAL WOUND CARE MARKET

FIGURE 5 DRIVERS: IMPACT ANALYSIS

FIGURE 6 RESTRAINT: IMPACT ANALYSIS

FIGURE 7 VALUE CHAIN: GLOBAL WOUND CARE MARKET

FIGURE 8 PORTER'S FIVE FORCES ANALYSIS: GLOBAL WOUND CARE MARKET

FIGURE 9 GLOBAL WOUND CARE MARKET, BY PRODUCT, 2020 AND 2027 (USD MILLION)

FIGURE 10 GLOBAL WOUND CARE MARKET, BY WOUND TYPE, 2021 AND 2027 (USD MILLION)

FIGURE 11 GLOBAL WOUND CARE MARKET, BY APPLICATION, 2020 AND 2027 (USD MILLION)

FIGURE 12 GLOBAL WOUND CARE MARKET, BY END USER, 2021 AND 2027 (USD MILLION)

FIGURE 13 GLOBAL WOUND CARE MARKET, BY REGION 2020 & 2027 (USD MILLION)

FIGURE 14 GLOBAL WOUND CARE MARKET SHARE (%), BY REGION, 2020

FIGURE 15 AMERICAS: WOUND CARE MARKET SHARE (%), BY REGION, 2020

FIGURE 16 NORTH AMERICA: WOUND CARE MARKET SHARE (%), BY COUNTRY, 2020

FIGURE 17 EUROPE: WOUND CARE MARKET SHARE (%), BY REGION, 2020

FIGURE 18 WESTERN EUROPE: WOUND CARE MARKET SHARE (%), BY COUNTRY, 2020

FIGURE 19 ASIA PACIFIC: WOUND CARE MARKET SHARE (%), BY REGION, 2020

FIGURE 20 MIDDLE EAST & AFRICA: WOUND CARE MARKET SHARE (%), BY REGION, 2020

FIGURE 21 BENCHMARKING OF MAJOR COMPETITORS

FIGURE 22 MAJOR STRATEGY ADOPTED BY KEY PLAYERS IN THE GLOBAL WOUND CARE MARKET

FIGURE 23 GLOBAL WOUND CARE MARKET: COMPETITIVE LANDSCAPE

FIGURE 24 SALES & OPERATING INCOME MARGIN, 2020

FIGURE 25 RESEARCH & DEVELOPMENT EXPENDITURE (USD MILLION), 2020

FIGURE 26 B. BRAUN MELSUNGEN AG: FINANCIAL OVERVIEW SNAPSHOT

FIGURE 27 B. BRAUN MELSUNGEN AG: SWOT ANALYSIS

FIGURE 28 3M: FINANCIAL OVERVIEW SNAPSHOT

FIGURE 29 3M: SWOT ANALYSIS

FIGURE 30 BAXTER INTERNATIONAL INC.: FINANCIAL OVERVIEW SNAPSHOT

FIGURE 31 BAXTER INTERNATIONAL INC.: SWOT ANALYSIS

FIGURE 32 JOHNSON & JOHNSON SERVICES, INC.: FINANCIAL OVERVIEW SNAPSHOT

FIGURE 33 JOHNSON & JOHNSON SERVICES, INC.: SWOT ANALYSIS

FIGURE 34 SMITH & NEPHEW: FINANCIAL OVERVIEW SNAPSHOT

FIGURE 35 SMITH & NEPHEW: SWOT ANALYSIS

FIGURE 36 CONVATEC GROUP PLC: FINANCIAL OVERVIEW SNAPSHOT

FIGURE 37 CONVATEC GROUP PLC: SWOT ANALYSIS

FIGURE 38 CARDINAL HEALTH, INC.: FINANCIAL OVERVIEW SNAPSHOT

FIGURE 39 CARDINAL HEALTH, INC.: SWOT ANALYSIS

FIGURE 40 MEDTRONIC: FINANCIAL OVERVIEW SNAPSHOT

FIGURE 41 MEDTRONIC: SWOT ANALYSIS

FIGURE 42 COLOPLAST CORP.: FINANCIAL OVERVIEW SNAPSHOT

FIGURE 43 COLOPLAST CORP.: SWOT ANALYSIS

FIGURE 44 AVERY DENNISON CORPORATION: FINANCIAL OVERVIEW SNAPSHOT

FIGURE 45 AVERY DENNISON CORPORATION: SWOT ANALYSIS

 

LIST OF ABBREVIATION

Abbreviation Full Form

US United States

UK United Kingdom

MEA Middle East & Africa

RoW Rest of the World

CAGR Compound Annual Growth Rate

Wound Care Market

Global wound care market is expected to reach USD 29.95 Billion at CAGR of 5.1% during the forecast period of 2022 to 2030

Segmentation

Product Type Advanced Wound Management Products Wound Therapy Devices Traditional Active Wound Care Products
By Wound Type Chronic Acute
By Application Surgical Ulcers Burn Trauma Wounds
By End and Users Hospitals Clinics Home Healthcare Trauma Center

Key Players

  • B. Braun Melsungen AG (Germany)
  • 3M (US)
  • Baxter International Inc. (US)
  • Johnson & Johnson Services
  • Inc. (US)
  • Smith & Nephew (UK)
  • ConvaTec Group Plc (UK)
  • Cardinal HealthInc. (US)
  • Medtronic Plc (Ireland)
  • Coloplast Corp. (Europe)
  • Avery Dennison Corporation (US)

Drivers

  • Increasing prevalence of acute and chronic wounds
  • Growing geriatric population
  • Reimbursements and product launches
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Wound Care Market Overview:


The global wound care market is expected to reach USD 29.95 Billion by 2030 and register a CAGR of 5.1% during the forecast period of 2022 to 2030. The key factors that drive the global wound care market are the rising number of patients suffering from acute and chronic wounds. An increasing geriatric population susceptible to chronic wounds is supporting the growth of this market. Moreover, favorable reimbursement scenario and increasing number of product launches are anticipated to increase the global wound care market size. However, side-effects associated with products and complications associated with surgical wounds are anticipated to hamper the market growth.


Impact of COVID-19


The COVID-19 pandemic has disrupted the supply chain and interrupted the entire value chain of the wound care market, from raw material procurement to manufacturing, packaging, and distribution. With several manufacturers having the required raw material and end-product stock, the impact does not seem high for a short duration. However, if the pandemic prolongs and trade restrictions are extended, the impact is expected to rise.


Market Dynamics


Drivers


  • Increasing prevalence of acute and chronic wounds


According to the American Burn Association, National Burn Repository 2019, acute burn admissions for the adult age groups from ages 20 to 59.9 years were higher than those below 16 or above 60 years of age. A 2018 retrospective analysis of Medicare beneficiaries identified that 8.2 million people had wounds with or without infections. People with diabetes are more susceptible to wounds. The rising prevalence of burn cases is also increasing the demand for wound care products. The increasing incidence of chronic injuries is one of the major factors responsible for the growth of the wound care market.



  • Growing geriatric population

  • Reimbursements and product launches


Restraints


  • Side effects of wound care products


The most common wound care complication is infection. John Hopkins Medicine reports that surgical site infections affect up to 3% of people undergoing surgery. Patients undergoing surgery to treat wounds and injuries need proper care. The complications related to surgical procedures include osteomyelitis, gangrene, peri-wound dermatitis, and edema. The HAI Progress Report, 2019, reports about a 7% decrease in the standardized infection ratio related to all operative procedure categories combined between 2015 and 2019. Thus, side effects of products can hamper the growth of the wound care market during the forecast period.


Opportunity


  • Need for refined products creating opportunity for product development


Many manufactures are trying to expand the market by acquisition, primarily, in developing the region. Also, mergers or acquisition with regional players and other expansion strategy are also expected to be adopted by the market players to expand their market offering. Also, the growth in sealants, glues, and hemostats markets has been strong enough to fascinate the market players. The most recent product launch by 3M (US) includes its 3M Hi-Tack Silicone Adhesive for people with fragile skin. Additionally, an increasing amount of funding for R&D and commercialization of products have paved way for market entrants. Increasing product launches, acquisitions coupled with growing number of market entrants creates a lucrative opportunity for new players. Moreover, the growing incidences of chronic wounds have intensified the need for faster wound healing products.


Value Chain Analysis


The global wound care market is growing at a steady rate and is expected to upsurge in the future. This is due to the increasing number of players coming forward to provide cost-effective products and services and the increasing adoption rate. The value chain analysis for the global wound care market comprises five major components that start with the research and product development followed by manufacturing the products, distribution, marketing & sales, and ends with post-sales monitoring.


Segment Overview:


By Product Type


  • Advanced wound management products


Advanced wound management products are mostly used to treat chronic and non-healing wounds. Antimicrobial compounds, such as honey and silver, are included in some of these treatments to speed wound healing and prevent infections. For instance, in February 2020, Baxter International Inc. launched its product Peri-Strips Dry with Veritas Collagen Matrix (PSDV), which helps surgical procedures by effectively reducing intra- and post-operative staple line bleeds and leaks.



  • Wound therapy devices


Wound therapy devices such as electric stimulation devices, pressure relief devices, and Negative Pressure wound Therapy (NPWT) devices are particularly effective in treating diabetic foot and venous leg ulcers. Wound therapy devices are majorly used for the treatment of acute and chronic wounds. According to National Center for Biotechnology Information, diabetic foot ulcers affect 9.1 to 26.1 million people worldwide each year. Approximately 15 to 25% of diabetic patients develop a diabetic foot ulcer during their lives.



  • Traditional wound care products


Traditional wound care products are frequently used as primary or secondary dressings to keep wounds clean and safe. These include gauze, lint, plasters, bandages (natural or synthetic), and cotton wool for protecting the wound from contaminations. Traditional wound care products are majorly used to treat dry wounds. According to the Swedish Fracture Register 2020, the overall annual incidence was 1,229 fractures per 100,000 people. This results in a 1.2% annual fracture rate per individual. Additionally, roughly 10.2 million fracture cases are reported to medical offices and hospitals in the US every year. Thus, the growing incidence rate of fractures is anticipated to drive the demand for traditional wound care products during the assessment period.



  • Wound care products


Wound care products are primarily designed to ensure that wounds heal quickly and effectively. Wound care products are increasingly being used to prevent surgical site infections. Most surgical wounds are relatively large and deep, producing exudate that requires regular management. It includes gauze sponges, medical drapes, sutures, dressing & bandages, surgical tapes, and staples, which help manage large wounds.



  • Active wound care products


Active wound care products are used to treat complex burn injuries, surgical wounds, and diabetic wounds in patients for grafting. It Includes allografts, xenografts, synthetic skin grafts, amniotic tissue grafts, collagen dressings and growth factors.


By Wound Type


  • Chronic wound


Chronic wounds represent a major medical and financial burden and are associated with significant morbidity and mortality rates. Chronic wounds may take months or years to close fully. They critically affect the individual’s quality of life and are a leading cause of escalating healthcare costs. A diabetic foot ulcer is a type of chronic wound that occurs in diabetic patients. Wound size, location, pressure on the ulcer, blood circulation, swelling, glucose levels, and treatment and dressing given to the ulcer affect the healing period required for chronic wounds.



  • Acute wound


Contact with rough, hard, or sharp surfaces that damages the skin or underlying tissue causes acute wounds. These are commonly treated by common methods and even by household methods, majorly in developing countries. With the increasing standard of living and busy lifestyles, the segment is expected to show considerable high growth in the coming future, even in developing countries. Surgical and traumatic wounds, abrasions, or superficial burns are generally considered acute wounds.


By Application



  • Surgical wound


The surgical wound segment is growing due to rising surgical procedures in developed countries, along with increasing healthcare expenditure for wound care in these countries. For instance, according to the National Health Service (NHS), surgery is the most important treatment offered by the NHS in secondary care within the UK. Additionally, according to Eurostat, at least 1.16 million cesarean sections were performed in the European Union in 2018.



  • Ulcer


The ulcer segment is divided into diabetic foot ulcers, pressure ulcers, venous leg ulcers, and others. The growth of the ulcer segment can be attributed to the growing geriatric population, rising cases of diabetic foot ulcers and diabetic population, and the increase in the number of older adults living with a disability. Additionally, an increasing number of initiatives to create awareness on wound management leads to the growth in the ulcer segment in the wound care market.



  • Burn


Standard care for burns consists of cleaning and debridement, followed by different types of dressings. Most of the dressings used for burn wounds need to be changed with a certain frequency. The burns segment accounted for a significant share due to the rising cases of burn injuries around the globe. According to the American Burn Association (ABA), over 450,000 significant burn injuries require medical treatment in the US each year. These factors drive the growth of the wound care market.



  • Trauma wounds


The trauma wounds segment is growing due to factors such as rising surgical procedures, technological development, and new product launches by key players. According to the American Association for the Surgery of Trauma, trauma is the fourth leading cause of death overall for all ages. Additionally, according to WHO, approximately 1.3 million people die each year as a result of road traffic crashes, and almost 50 million people suffer non-fatal injuries, with many incurring a disability as a result of their injury.


By End User



  • Hospitals


Most of the people in the developing regions prefer hospitals as advanced treatment for any wound injuries. The increasing prevalence of diabetes and the number of surgeries has further driven the growth of the hospitals market. According to the US National Library of Medicine, in 2018, around 5.7 million people in the US suffered from chronic wound diseases. Around 80-85% of wound care management costs incurred by patients are spent on nursing and hospitalization costs. Wound management accounts for over half of community health nurse resources in European settings.



  • Clinics


Clinics are medical facilities that treat wounds with pressure treatments and offer cleaning, bandaging, wound evaluation, and monitoring services. The clinics segment is expected to grow at a significant rate due to the specialized treatment and advancement of the facilities.



  • Home healthcare


The home healthcare segment is growing tremendously due to the ease of use for the patient and external factors such as the COVID-19 pandemic, making it difficult for patients to visit hospitals & clinics. The healing process depends on the stage, severity, family history, and location of the wound. Once a patient is healed or started healing from the wound, home care healthcare is prescribed by healthcare providers.



  • Trauma centers


Trauma centers provide care for patients suffering from major traumatic injuries. The growing geriatric population, increasing incidence of accident-related injuries, and rising survival rate for severe traumatic injuries are fueling the growth of this segment.


Regional Analysis


The global wound care market has been segmented, on the basis of region, into Americas, Europe, Asia-Pacific, and the Middle East & Africa.



  • Americas


The Americas wound care market accounted for USD 19,895.90 million in 2020 and is projected to grow at a CAGR of 6.99% during the forecast period. The Americas is divided into North America and South America. North America is further segmented into the US and Canada. The increasing patient pool with acute or chronic wounds and rising diabetic population prone to wounds are driving the growth of the market in this region.

Asia-Pacific


The market in the Asia Pacific accounted for a market size of USD 4,299.53 million in 2020 and is expected to exhibit steady growth at a CAGR of 8.82% during the forecast period owing to the huge patient pool suffering from chronic wounds and the growing geriatric population. Furthermore, rising diabetes cases, increasing per capita income, and government initiatives to enhance the quality of healthcare. China, India, and Australia have a lucrative market for wound care due to the growing older population.


Competitive Landscape


The global wound care market is characterized by the presence of many global, regional, and local players. The high prevalence rate of patients with acute and chronic wounds, increasing geriatric population, and favorable reimbursements make the wound care market lucrative. To expand their reach and optimize their operational costs, the major players focus on obtaining regulatory authorizations from government agencies for their products and emphasize acquisitions and product launches to gain a substantial market share.


Key Players


The prominent players in the global wound care market are B. Braun Melsungen AG (Germany), 3M (US), Baxter International Inc. (US), Johnson & Johnson Services, Inc. (US), Smith & Nephew (UK), ConvaTec Group Plc (UK), Cardinal Health, Inc. (US), Medtronic Plc (Ireland), Coloplast Corp. (Europe) and Avery Dennison Corporation (US)


Recent Developments



  • In April 2021, 3M has expanded its 3M Hi-Tack Silicone Adhesive Portfolio, This New 3M silicone adhesive helps improve medical devices intended for people with fragile skin

  • In March 2021, Ethicon, Inc., a subsidiary of Johnson & Johnson Launched New Echelon+ Stapler. This product launch will Increase Staple Line Security and Reduce Complications during Surgery.

  • In March 2020, Smith & Nephew announced the US launch of PICO 14 Single Use Negative Pressure Wound Therapy System for use on high-risk surgical patients.


Report Overview


The study covers the existing short-term and long-term market effects, helping decision-makers draft short-term and long-term plans for businesses by region. The report covers major regions in Americas, Europe, Asia-Pacific, and the Rest of the World. The report analyzes market drivers, restraints, opportunities, challenges, Porter's Five Forces, value chain, and impact of COVID-19 on the market.


Market Segmentation


Global Wound Care Market, by Product Type


  • Advanced Wound Management Products

    • Advanced Wound Dressings

    • Foam dressings

    • Hydrocell Foam dressings

    • Alginate dressings

    • Hydrogel dressings

    • Collagen dressings



  • Wound Therapy Devices

    • Oxygen and Hyperbaric Oxygen Equipment

    • Negative Pressure Wound Therapy device (NPWT)

    • Cutting-Edge Wound Therapy device

    • Electrical Stimulation Devices



  • Traditional Wound Care Products

    • Bandage tapes

    • Dressing material



  • Wound Care Products

    • Sutures

    • Hemostats

    • Wound Care Strips

    • Surgical Staples

    • Adhesives and Tissue Sealants



  • Active Wound Care Products

    • Topical agents

    • Artificial skin and skin substitutes




Global Wound Care Market, by Wound Type



  • Chronic Wound

  • Acute Wound


Global Wound Care Market, by Application



  • Surgical Wound

  • Ulcer

  • Burn

  • Trauma wounds


Global Wound Care Market, by End User



  • Hospitals

  • Clinics

  • Home healthcare

  • Trauma centers


Global wound care Market, by Region



  • Americas

    • North America

      • US

      • Canada



    • South America



  • Europe

    • Western Europe

      • Germany

      • France

      • UK

      • Italy

      • Spain

      • Rest of Western Europe



    • Eastern Europe



  • Asia-Pacific

    • Japan

    • China

    • India

    • Australia

    • South Korea

    • Rest of Asia-Pacific



  • Middle East & Africa

    • Middle East

    • Africa





Report Scope:
Report Attribute/Metric Details
  Market Size   29.95 Billion
  CAGR   5.1%
  Base Year   2021
  Forecast Period   2022-2030
  Historical Data   2020
  Forecast Units   Value (USD Billion)
  Report Coverage   Revenue Forecast, Competitive Landscape, Growth Factors, and Trends
  Segments Covered   Product Type, Wound Type, Application, End User, and Region
  Geographies Covered   Americas, Europe, Asia-Pacific, Middle East & Africa
  Key Vendors   B. Braun Melsungen AG (Germany), 3M (US), Baxter International Inc.c(US), Johnson & Johnson Services, Inc. (US), Smith & Nephew (UK), ConvaTec Group Plc (UK), Cardinal Health, Inc. (US), Medtronic Plc (Ireland), Coloplast Corp. (Europe) and Avery Dennison Corporation (US)
  Key Market Opportunities   β€’ Need for refined products creating opportunity for product development
  Key Market Drivers   β€’ Increasing prevalence of acute and chronic wounds β€’ Growing geriatric population β€’ Reimbursements and product launches


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Frequently Asked Questions (FAQ) :

The wound care market can balloon to a size of USD 29.95 billion by 2030.

The wound care market size stood at USD 15.45 billion in 2021.

The wound care market can expand at 5.1% CAGR from 2022 to 2030.

North America held the largest share in the wound care market in 2021 and will continue till 2030.

3M, Baxter, Kinetic Concepts, Inc., Smith & Nephew, CanvaTec, B.Braun Melsungen AG, and Ethican, Inc. are key players of the global wound care market.

Wound Care market: Competitive Landscape


A number of industries are working in the development and production of wound care products. Through extensive research, it is found out that the market players have adopted the strategy of development of better and cost-effective products, and acquisition. Some key players operating in this market: B. Braun Melsungen AG, 3M, Smith & Nephew and ConvaTec. Many leading players are concentrated in the Americas owing to well-established market and high healthcare expenditures; these players have expanded their market in other region as well. Furthermore, the companies such as B. Braun Melsungen AG, 3M, and Smith & Nephew are well-established in European market. The major 4 players namely B. Braun Melsungen AG, 3M, Smith & Nephew and ConvaTec account for more than 16% share of the global wound care market. Furthermore, rest 84% of the market is accounted by other manufacturers for the global wound care market.


Smith & Nephew is one of the leading players in the market with a huge global presence and over 15,000 employees. The company has a significant presence in the Americas, UK, and Asia Pacific and its research and manufacturing units are present in over one dozen countries. The global wound care market is led by Smith & Nephew with 8.00% of the global market share owing to well-developed market and worldwide presence, which is expected to witness a rise during the assessment period. In May 2014, the company acquired ArthroCare, an innovative medical device company. Thus, strengthening its product portfolio and enhancing its revenue growth.


Founded in 1978, ConvaTec is headquartered in Deeside, United Kingdom. The company is focused on developing products for the treatment of chronic conditions, advanced wound care, ostomy care, continence and critical care, and infusion devices.  The company accounts for 3.5% market share in the global wound care market. In July 2018, the company announced the U.S. Food and Drug Administration (FDA) 510(k) clearance for its AQUACEL Ag Advantage dressing for wound management. Thus, enhancing its product portfolio for treatment of the chronic non-healing wounds.

Braun Melsungen AG, headquartered in Melsungen, Germany is medical and pharmaceutical device company. The company accounts for 3.1% market share in the global wound care market. The company has its presence in more than 60 countries and employs approximately 56,000 employees. In November 2016, the company launched Wound Gel X used for maintaining a clean and moist wound environment that is conducive to healing. Thus, enhancing patient care.


Founded in 1902, 3M is an American multinational conglomerate corporation operating in the fields of industry, health care, and consumer goods. The company accounts for 2.1% market share in the global wound care market. 3M employs 90,000 people worldwide and has operations in more than 70 countries. In February 2015 the company acquired Ivera Medical Corp, a manufacturer of health care products that disinfect and protect devices used for access into a patient’s bloodstream. This acquisition is likely to broaden 3M’s vascular access product offerings along with its medical tapes, skin care products, bandages and wraps, and skin closures.


Each of them is committed to providing high-quality products to enhance patient care. These players established themselves as major companies across the globe. They are investing in research, awareness, marketing and technology advancement. The also focus on acquisitions, partnerships, collaborations, expansion and new product launches to obtain maximum market share.