Global Women's Health App Market Size was valued at USD 3.5 Billion in 2022. The Women's Health App Market industry is projected to grow from USD 4.2 Billion in 2023 to USD 18.74 Billion by 2032, exhibiting a compound annual growth rate (CAGR) of 20.50% during the forecast period (2024 - 2032). The heightened participation of women in the workforce, coupled with sedentary lifestyles, poor dietary habits, inadequate nutrition, and a growing burden of diseases, has led to increased consumer spending on health and wellness products and services worldwide. Furthermore, the escalating awareness among women about the availability of diverse health and fitness apps is expected to be a significant market driver for the Women's Health App Market.
Source: Secondary Research, Primary Research, MRFR Database and Analyst Review
Market CAGR for Women Health App is being driven by the growing incidence of menstrual disturbances and menopause diseases, coupled with the expanding user base of smartphones and the rise in internet penetration. The market is further propelled by government and non-government organizations' efforts in women's awareness programs, exemplified by initiatives such as the U.S. Department of Health and Human Services (HHS) establishing the Office on Women's Health (OWH) in February 2021. This surge in awareness programs, particularly concerning various types of cancer, contributes significantly to market expansion, as these initiatives not only promote women's health but also address health-related queries. Additionally, the rise in caregiving for pregnancy and maternity care plays a pivotal role in market growth. Pregnancy apps like BabyCenter, Ovia Pregnancy Tracker, and The Bump - Pregnancy Tracker, which offer weekly tracking of pregnancy, physical changes monitoring, and fetal growth tracking, contribute to the expanding market landscape. These apps also provide resources for physical exercise and mental well-being training. The growing popularity of pregnancy tracking apps, coupled with the entry of new startups, is a noteworthy factor in market growth. For instance, the recognition received by iMumz, a pregnancy app startup, in the AatmaNirbhar Bharat App Innovation Challenge in September 2020 showcases the positive impact of new entrants in the market.
Furthermore, the increasing number of smartphone users and the growth of internet penetration globally are significant drivers for the women's health app industry. According to the Global System for Mobile Communications (GSMC) report, there are approximately 5.3 billion unique mobile phone users globally, with 4.2 billion having active mobile phone internet connections in 2021. Women's health apps, being smartphone-based platforms, benefit from the widespread availability of smartphones. Consequently, the expansion of internet penetration and the rise in smartphone users play a pivotal role in driving the growth of the women's health app market.
As a result, it is anticipated that throughout the projection period, demand for the Women Health App Market will increase due to the growing incidence of menstrual disturbances and menopause diseases, coupled with the expanding user base of smartphones and the rise in internet penetration. Thus, driving the Women Health App Market revenue.
The Women Health App Market segmentation, based on Type includes Menstrual Health, Fitness & Nutrition, Pregnancy Tracking & Postpartum Care, Menopause, Disease Management, and Others. The menstrual health segment dominated the market, accounting for 58% of market revenue (2.0 Billion). The widespread adoption of menstruation-tracking apps is driven by their effectiveness in monitoring changes in the menstrual cycle, serving as potential indicators of underlying health issues. Additionally, these apps contribute to family planning efforts by aiding in the timely administration of contraceptive pills. These factors contribute to the increased adoption of women's health apps among the global female population.
The global Women's Health App Market segmentation, based on Modality includes Smartphones, Tablets, and Others. The smartphone segment dominated the market, accounting for 58% of market revenue (2.0 Billion). Households find a convenient and easily accessible solution in Women's Health Apps. The incorporation of advanced sensors, such as accelerometers and gyroscopes, in modern smartphones enables the development of sophisticated women's health apps capable of capturing comprehensive health-related data. This integration supports the creation of applications that can monitor physical activity, sleep patterns, and other pertinent metrics, contributing to a more comprehensive health-tracking experience. Moreover, smartphones feature intuitive touch interfaces, enhancing the user-friendly nature of health apps. This streamlined interaction allows women to effortlessly navigate through app features, input relevant data, and interpret results, ultimately elevating the overall user experience.
Figure 1: Women Health App Market, by Modality, 2022 & 2032 (USD Billion)
Source: Secondary Research, Primary Research, MRFR Database and Analyst Review
The Women Health App Market segmentation, based on Age Group includes Adolescent, Adult, and Geriatric. The adult segment dominated the market, accounting for 60% of market revenue (2.0 Billion). Within the adult segment, which often includes individuals planning families or undergoing pregnancy, women's health apps play a pivotal role. These applications provide indispensable features related to family planning, fertility tracking, and pregnancy management, offering valuable support and information during these crucial life stages. Given that adults typically contend with unique health considerations, women's health apps are tailored to address these specific needs. They provide personalized health management tools that offer insights into hormonal health, stress management, and other factors pertinent to the health and well-being of adult women.
By region, the study provides market insights into North America, Europe, Asia-Pacific, and Rest of the World. The anticipated expansion of the Women's Health App market in North America can be attributed to several key factors. It is driven by increasing incidences of target disorders, a rising rate of maternal mortality, the growing adoption of smartphones, and supportive government initiatives. Notably, the United States faces a significant maternal mortality challenge, with women experiencing the highest rates of mortality due to complications from pregnancy or childbirth. According to the Centers for Disease Control and Prevention (CDC), in 2021, 1,205 women in the U.S. succumbed to maternal causes, marking an increase from 861 in 2020 and 754 in 2019. The corresponding mortality rate for 2021 was 32.9 deaths per 100,000 live births, up from 23.8 in 2020 and 20.1 in 2019.
Further, the major countries studied in the market report are the US, Canada, Germany, France, the UK, Italy, Spain, China, Japan, India, Australia, South Korea, and Brazil.
Figure 2: WOMEN HEALTH APP MARKET SHARE BY REGION 2022 (USD Billion)
Source: Secondary Research, Primary Research, MRFR Database and Analyst Review
Europe Women's Health App Market accounts for the second-largest market share as Supportive governmental measures in select European nations are poised to play a significant role in fostering the growth of women's health apps. Notably, in October 2021, the Health Minister of France allocated a substantial investment of EUR 650 million (USD 692 million) to expedite the national digital health strategy, aligning with the Health Innovation 2030 plan. Additionally, the United Kingdom's National Health Service (NHS) committed EUR 150 million (USD 159 million) in June 2021 towards the digital transformation of adult social care. These strategic investments underscore a commitment to advancing digital health initiatives, a trend that is anticipated to positively influence market dynamics. Further, the German Women's Health App Market held the largest market share, and the UK Women's Health App Market was the fastest-growing market in the European region
The Asia-Pacific Women's Health App Market is expected to grow at the fastest CAGR from 2023 to 2032. The surge in demand for women's well-being software in the region is anticipated to grow throughout the forecast period, driven by an increasing need for advanced medical technology and the expanding penetration of smartphones and internet connectivity in the market. According to the International Journal of Health Sciences and Research (IJHSR), menstrual disorders were reported at an overall occurrence of 76.9% in 2019, with premenstrual syndrome (PMS) being the most prevalent at 71.3%. Dysmenorrhea accounted for 46.3%, followed by polymenorrhea (22.2%), amenorrhea (21.3%), menorrhagia (15.9%), hypomenorrhea (15%), and oligomenorrhea (12.8%). These health statistics underscore the potential market demand for women's health software solutions addressing such prevalent health concerns. Moreover, China’s Women's Health App Market held the largest market share, and the Indian Women's Health App Market was the fastest-growing market in the Asia-Pacific region.
Women Health App Market Key Market Players & Competitive Insights
Leading market players are investing heavily in research and development to expand their product lines, which will help the Women's Health App market, grow even more. Market participants are also undertaking a variety of strategic activities to expand their global footprint, with important market developments including new product launches, contractual agreements, mergers and acquisitions, higher investments, and collaboration with other organizations. To expand and survive in a more competitive and rising market climate, the Women's Health App industry must offer cost-effective items.
Manufacturing locally to minimize operational costs is one of the key business tactics used by manufacturers in the global Women's Health App industry to benefit clients and increase the market sector. In recent years, the Women's Health App industry has offered some of the most significant advantages to the healthcare sector and women's well-being. Major players in the Women's Health App Market, including Flo Health, Inc.; Clue; Apple Inc.; Glow, Inc.; Withings; Fitbit, Inc.; Natural Cycles; Wildflower Health; HelloBaby, Inc.; Ovia Health are attempting to increase market demand by investing in research and development operations.
Glow operates as an innovative entity applying data science to health. The suite of personal health tracking products employs data to provide illuminating insights into various health aspects, enabling individuals to gain valuable information about their well-being. In the contemporary landscape of meticulous tracking of activities like diet and exercise, certain critical life stages, including menstruation, sex, fertility, pregnancy, and parenthood, often lack open discussions. Glow directly addresses these subjects, utilizing robust data analysis to delve into the scientific dimensions of these life stages. The primary goal is to contribute to scientific advancements and encourage open dialogues about fundamental aspects of human biology, ultimately empowering individuals globally to proactively manage their health.
Apple Inc. engages in the design, manufacturing, and marketing of a diverse range of consumer electronics, including smartphones, tablets, personal computers, and wearable devices. The company provides a comprehensive suite of software applications, related services, accessories, and third-party digital content. Apple's product lineup comprises the iPhone, iPad, Mac, iPod, Apple Watch, and Apple TV. Additionally, it delivers advertising, payment, and cloud services, along with various consumer and professional software applications like iOS, macOS, iPadOS, and watchOS, as well as iCloud, AppleCare, and Apple Pay. Apple's offerings extend to digital content and applications distributed through platforms such as the App Store, Apple Arcade, Apple News+, Apple Fitness+, Apple Card, Apple TV+, and Apple Music. The company conducts business operations across the Americas, Europe, the Middle East, Africa, and Asia-Pacific, with its corporate headquarters situated in Cupertino, California, USA. In March 2021, Apple Inc.'s collaboration with the Harvard T.H. Chan School yielded a preliminary study update, leveraging data from the Research app on Apple Watch or iPhone to provide insights into menstrual symptoms.
Key companies in the Women's Health App Market include
Women Health App Industry Developments
June 2022: In June 2022, Sirona introduced India's inaugural period tracker accessible through WhatsApp, placing a vital tool directly into the hands of menstruators. This tracker facilitates the monitoring of three primary objectives: menstrual cycle tracking, conception planning, and pregnancy prevention.
March 2021: In March 2021, Clue obtained clearance from the U.S. FDA for the release of Clue Birth Control, a digital contraceptive. This innovative tool leverages statistical ovulation prediction for effective birth control planning.
| Report Attribute/Metric | Details |
| Market Size 2022 | USD 3.5 Billion |
| Market Size 2023 | USD 4.2 Billion |
| Market Size 2032 | USD 18.74 Billion |
| Compound Annual Growth Rate (CAGR) | 20.50% (2023-2032) |
| Base Year | 2023 |
| Market Forecast Period | 2024-2032 |
| Historical Data | 2019- 2022 |
| Market Forecast Units | Value (USD Billion) |
| Report Coverage | Revenue Forecast, Market Competitive Landscape, Growth Factors, and Trends |
| Segments Covered | Type, Modality, Age Group, and Region |
| Geographies Covered | North America, Europe, Asia Pacific, and the Rest of the World |
| Countries Covered | The US, Canada, Germany, France, UK, Italy, Spain, China, Japan, India, Australia, South Korea, and Brazil |
| Key Companies Profiled | Flo Health, Inc.; Clue; Apple Inc.; Glow, Inc.; Withings; Fitbit, Inc.; Natural Cycles; Wildflower Health; HelloBaby, Inc.; Ovia Health |
| Key Market Opportunities | ·      Integration of artificial intelligence (AI) and virtual reality (VR) in the development of women's health apps |
| Key Market Dynamics | ·      Increase in incidence of diseases among women |
Assistant Manager He holds an experience of about 7+ years in market research and business consulting, working under the spectrum of life sciences and healthcare domains. rahul conceptualizes and implements a scalable business strategy and provides strategic leadership to the clients. his expertise lies in market estimation, competitive intelligence, pipeline analysis, customer assessment, etc. in addition to the above, his other responsibility includes strategic tracking of high growth markets & advising clients on the potential areas of focus they could direct their business initiatives
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