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Wi-Fi Range Extender Market Share

ID: MRFR//2447-HCR | 100 Pages | Author: Ankit Gupta| April 2024

The Wi-Fi Range Extender Market presents a competitive and dynamic environment for companies to deploy various market share positioning strategies. Product Differentiation is a fundamental approach, with companies emphasizing the unique features and benefits of their Wi-Fi range extender solutions. This may involve highlighting advanced signal amplification, dual-band connectivity, or seamless integration with existing network setups. By showcasing these distinguishing factors, companies aim to stand out in the market and attract consumers seeking specific Wi-Fi range extension capabilities for their homes or businesses.

Cost Leadership is another significant strategy, where companies focus on offering Wi-Fi range extender solutions at a competitive price point. This can be appealing to budget-conscious consumers and can help companies gain market share by providing cost-effective yet efficient range extension solutions. Market Segmentation plays a crucial role as well, with companies identifying and targeting specific consumer segments such as home users, small businesses, or large enterprises with tailored Wi-Fi range extender offerings. By understanding the unique needs of different market segments, companies can position their products to address specific Wi-Fi coverage challenges and gain a larger share within those niches.

Innovation is a driving force in the Wi-Fi Range Extender Market, with companies constantly seeking to introduce cutting-edge technologies such as mesh network integration, smart roaming features, and app-based setup and management. By staying ahead of the curve and offering novel solutions, companies can capture the attention of tech-savvy consumers and establish a strong market presence. Partnerships and Alliances are also instrumental, as companies collaborate with internet service providers, router manufacturers, or smart home technology companies to enhance their market share. By forming strategic alliances and integrating their Wi-Fi range extender solutions with complementary services, companies can expand their reach and influence in the market, leveraging the strengths of their partners.

Customer Experience and Support are critical factors that can impact market share positioning in the Wi-Fi range extender sector. Companies that prioritize user-friendly setup processes, responsive customer support, and clear product documentation can attract and retain a larger consumer base, ultimately strengthening their position in the Wi-Fi Range Extender Market. By providing exceptional customer experiences, companies can build long-term relationships and trust, leading to increased market share.

Marketing and Communication efforts also play a vital role in shaping market share positioning. Companies engage in consumer-specific advertising, participation in technology expos, and content creation aimed at educating consumers about the benefits of Wi-Fi range extenders. These efforts aim to increase visibility, build brand recognition, and establish a strong presence in the Wi-Fi range extender market. By effectively communicating the value of their range extension solutions to the target audience, companies can influence purchasing decisions and gain a competitive edge.

Covered Aspects:

Report Attribute/Metric Details

Wi-Fi Range Extender Market overview 

According to the latest report, the global Wi-Fi Range Extender market is predicted to reach approximately USD 3.4 Billion by the end of the year 2030 with a growth rate of 12% of CAGR between 2021 and 2030. A Wi-Fi range extender is a device that takes the signal from a wireless router point in order to expand the area of a Wi-Fi network. These devices are placed between the access point and the consumers who are not in range of the router base. Moreover, this Wi-Fi device helps in order to extend the range of the base router it creates new networks by picking up signals from existing networks in order to improve connectivity.The major factor that is contributing to the growth of the global Wi-Fi range extender market sales is a rise in the use of smart devices across the globe and the rising adoption of advanced technologies. 

Wi-Fi Range Extender Market


Source: Primary Research, Secondary Research, MRFR Database and Analyst Review

Apart from that, the development of the consumer industry of electronics and rapid expansion is another major factor that is responsible for the growth of the Wi-Fi range extender market around the globe. The advancement of smart cities raises the surge of the internet for open Wi-Fi systems from different healthcare, buyers, infrastructure management, and access to education, waste and water management, and safety and security which ultimately boost the demand for the global Wi-Fi range extender market. Moreover, the growing demand for open Wi-Fi systems in order to expand the Wi-Fi switches will further boost the demand for the Wi-Fi range extender market. This report contains all the information on the global Wi-Fi range extender market trends, research, and market strengths. The report also contains the culmination of dynamics, segmentation, key players, regional analysis, and other important factors. And a detailed analysis of the global Wi-Fi range extender market analysis and forecast to 2023 is also included in the report. 

Industry News of Wi-Fi Range Extender market

June 2022- A whole-home mesh Wi-Fi 6 system called MX6-3 AX1800 was introduced by Shenzhen Tenda Technology Co., Ltd. for larger houses. It is a scalable mesh network that covers numerous Wi-Fi hotspots and smoothly spans a 6000 square foot space. The MX6 nodes automatically join to one another, forming a distributed network which covers the entire house. The Wi-Fi network can be readily expanded by adding more nodes. All nodes include gigabit ports, which maximize the high-speed broadband service & guarantee fluid 4K video streaming. In addition to greater communication with a variety of devices, it also offers a safe Wi-Fi mesh network. In order to safeguard your network and linked devices from hacker attacks, it employs WPA3 for encrypting the Wi-Fi password. With the guest network in the separate network zone, you can protect the privacy and access to your smart home of guests and friends. It gives all of your devices access to a fast Wi-Fi network and gives about 160 devices lag-free gaming.

Covid 19 Analysis The covid 19 outbreak has affected the global economy of Wi-Fi range extender business mainly in three ways as by hampering the production and demand for the Wi-Fi range extender, by creating a financial impact on the firm and financial markets, and by creating disruption in the supply chain of the Wi-Fi range extender.

 Market Dynamic   

  • Drivers

The rapid growth of the concept of connected homes and the high demand for the smart home ecosystem is the major factor for the growth of the global Wi-Fi range extender market. Moreover, the demand for smart devices at home which require wireless routers is increasing rapidly and further boosting the overall Wi-Fi range extender market growth.The easy installation of the Wi-Fi and the benefits of costs with the purchase of an extender as compared to a Wi-Fi router which performs the similar functions of extending the Wi-Fi coverage is the major factor that is contributing to the growth of the global Wi-Fi range extenders market.

  • Opportunities

The rising usage of Wi-Fi in connecting wearable devices, home devices and the reduction of costs of hardware networks are the major factor for the overall market growth. Moreover, the increase in demand for the routers in the retail sector due to its properties including lower cost, high speed in the minimal effort is likely to create opportunities for the manufacturers to expand on the retail sector which ultimately augments the growth of the Wi-Fi router.

  • Restraints

The increasing threats of security breaches are the major factor that is creating hurdles in the growth of the global Wi-Fi range extender market.

  • Challenges

The major challenges that are hampering the growth of the global Wi-Fi range extender market are low awareness, high installation costs, incapacity to amply a signal from a distant source of internet in order to increase the efficiency of the wireless hotspot and, limitation of Wi-Fi extender devices in order to increase internet from the public hotspot.

Cumulative Growth Analysis 

The North American region is expected to hold the maximum share in the global Wi-Fi range extender market. Most of the headquarters f the Wi-Fi range extender companies lies in the United States. The tests, launching of the products and services in the same countries are done by most of the companies before deployment and launching of the product globally. The rising demand for smart devices in the household, the shifts of focus on digitalization, and the adoption of new technology in this region are further boosting the demand for the Wi-Fi range extender market industry. 

Value Chain Analysis

According to reports, the global Wi-Fi range extender market has been segmented on the basis of type, product, service, end-user, and region. On the basis of type, the global Wi-Fi range extender market has been segmented into indoor Wi-Fi, outdoor Wi-Fi, and transportation Wi-Fi. The outdoor Wi-Fi segment has counted the maximum share in the market due to its demand for increasing Wi-Fi connectivity. The rising investments in projects of smart cities are another factor for the growth of the outdoor Wi-Fi market.On the basis of product, the global Wi-Fi range extender market has been segmented into Wireless Local Area Network, Wireless Hotspot Gateways, Access Points, Repeaters, and Relays. On the basis of services, the global Wi-Fi range extender market had been segmented into Installation, Support & Maintenance, Survey & Analysis, and Network Planning & Design. On the basis of end-user, the global Wi-Fi range extender market has been segmented into BFSI, Manufacturing, Healthcare, Retail, IT & Telecommunication, Defense & Military, Oil & Gas, Transportation, Government, and Others. 

Segmentation Overview 

The market is segmented on the basis of the type, product, service, end-user, and region. The global Wi-Fi range extender market is expected to witness decent growth during the forecast period. 

By Application

Based on the application, the market is segmented into indoor Wi-Fi, outdoor Wi-Fi, and transportation Wi-Fi.

By End-users 

Based on the propulsion types, the market is segmented into BFSI, Manufacturing, Healthcare, Retail, IT & Telecommunication, Defense & Military, Oil & Gas, Transportation, Government, and Others. 

Regional Analysis 

According to the reports, on the basis of region, the global Wi-Fi range extender market has been segmented into Asia Pacific, North America, Europe, and the rest of the world. The North America region is predicted to account for the largest Wi-Fi range extender market share due to the advancement in technical field and rise in use of smart devices in this region and on the other hand the Asia-pacific region is estimated to grow faster during the forecast period. 

Competitive landscape

The Wi-Fi range extender market is highly competitive with the presence of several key players who are running their business at an international and national level. The global Wi-Fi market is concentrated moderately and the key strategies adopted by the major key players of the market are innovations, launches of new products, and mergers & acquisitions.

Major Key Players 

  • Cisco Systems, Inc. (U.S.)

  • Alcatel-Lucent S.A. (France)

  • Aruba Networks (U.S.)

  • Ericsson (Sweden)

  • Netgear, Inc. (U.S.)

  • Ruckus Wireless, Inc. (U.S.)

  • Juniper Networks (U.S.)

  • Motorola Solutions, Inc. (U.S.)

  • TP-Link (China)

  • D-Link Corporation (Taiwan)

Report Overview The following report comprises of –

  • Market Dynamic

  • Drivers

  • Opportunities

  • Restraints 

  • Challenges

  • Cumulative Growth Analysis

  • Value Chain Analysis

  • Segmentation Overview 

  • By Application 

  • By End-Users

  • Regional Analysis

  • Competitive landscape

  • Covid 19 Analysis

  • Market overview 

Recent Developments

January 2018: 

Netgear launched Nighthawk Pro Gaming Wi-Fi Routers with two flagship products to cut lag and enhance gameplay, which will help to increase the level of speed, performance, personalization.

Segments: Wi-Fi range extender market segments on the basis of the following: 

By Type

  • Indoor Wi-Fi

  • Outdoor Wi-Fi

  • Transportation Wi-Fi

By Product

  • Wireless Local Area Network

  • Wireless Hotspot Gateways

  • Access Points

  • Repeaters

  • Relays

By Service

  • Installation

  • Support & Maintenance

  • Survey & Analysis

  • Network Planning & Design

By End User

  • BFSI

  • Manufacturing

  • Healthcare

  • Retail

  • IT & Telecommunication

  • Defense & Military

  • Oil & Gas

  • Transportation

  • Government

  • Others

By Region

  • North America

    • US

    • Canada

  • Latin America

    • Argentina

    • Brazil

    • Mexico

    • Rest of LATAM

  • Europe

    • Western Europe

    • Germany

    • France

    • U.K

    • Italy

    • Spain

    • Nordics

    • Benelux

    • Rest of the Western Europe

    • Eastern Europe

    • Poland

    • Russia

    • Rest of Eastern Europe

  • Asia Pacific excluding Japan (APEJ)

    • China

    • India

    • ASEAN

    • Australia and New Zealand (ANZ)

    • Rest of APEJ

    • Japan

  • The Middle East and Africa

    • GCC Countries

    • North Africa

    • South Africa

    • Rest of MEA

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