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Weight Loss Supplements Market Size

ID: MRFR//6566-HCR | 90 Pages | Author: Snehal Singh| June 2024

The dynamics of the weight loss supplement market are shaped by a wide range of market variables. The increased worry over health and heartiness on a worldwide scale is one important aspect. People are working really hard to control their weight and create healthier cultures as civilizations become less and less health-conscious. The increased awareness has stimulated a surge in the need for diet pills, propelling the market's expansion. Furthermore, the prevalence of rotundity and related health problems has spread across the world, increasing demand for weight loss solutions. The need of weight loss surgery is being emphasized by governments and healthcare groups throughout the globe in an effort to reduce the growing prevalence of rotundity-related illnesses. This has increased customer interest and given the market for weight supplements pills a boost.
The market for weight loss supplements is significantly shaped not only by health initiatives but also by lifestyle modifications and healthy behaviors. Many people find it difficult to keep up a regular fitness regimen and balanced diet in an era where sedentary lifestyles and hectic schedules are the norm. Weight loss supplements contribute to the growth of the market by providing an approachable solution for people looking to shed excess weight without drastically altering their cultural norms. Another important element is the impact of technology improvements. The creation of new, efficient weight-loss supplements has been made possible by advancements in manufacturing and expression techniques.
This has increased the effectiveness of these goods while also drawing in a wider customer base and enticing those who may have previously been dubious about the efficacy of supplements of a similar nature. The market for weight loss supplements is shaped in part by social and artistic influences. Many individuals are exploring weight supplements solutions as a consequence of the increasing emphasis on physical appearance and the pressure from society to adhere to specific beauty standards. The market for weight loss supplements is growing steadily because of consumer demand for a more attractive and healthy body, which is often supported by social media and celebrity endorsements. The availability of weight loss supplements is influenced by lucrative aspects that are comparable to disposable income and affordability.
Individuals are more inclined to spend money on goods that support their health and well-being as husbandry expands and disposable income rises. Once more, successful downturns may cause a brief drop in sales as customers concentrate spending on necessities over extras like weight loss products. Additionally, regulatory issues have a big impact on the market for weight loss products. Manufacturers are required by stringent laws and health authorities' inspection to adhere to quality standards and provide evidence of the efficacy and safety of their goods. Adherence to these standards guarantees the safety of consumers and cultivates confidence in the market, so bolstering its enduring viability.
The market is first impacted greatly by the marketing and advertising tactics used by market companies. Weight loss supplements can become more visible and credible through aggressive marketing campaigns, celebrity endorsements, and clever partnerships, which can influence customer perceptions and attitudes. Customers place great importance on brand character and responsibility, which highlights the role that marketing plays in determining the location of the market.

Covered Aspects:

Report Attribute/Metric Details
Growth Rate 45.8% (2023-2030)

Global Weight Loss Supplements Market Overview

 Weight Loss Supplements Market Size was valued at USD 38.1 billion in 2022. The Weight Loss Supplements market industry is projected to grow from USD 40.2 Billion in 2023 to USD 55.5 billion by 2030, exhibiting a compound annual growth rate (CAGR) of 45.8% during the forecast period (2023 - 2030). The increase in cases of obesity and related diseases like diabetes, hypertension, and cardiovascular diseases (CVDs), rising disposable income and growing concerns about leading healthy lives are the key market drivers enhancing the market growth.Weight Loss Supplements Market Overview

Source: Secondary Research, Primary Research, MRFR Database and Analyst Review

Weight Loss Supplements Market Trends

  • The growing obese population is driving the market growth

The growing obese population is one of the main drivers of the weight loss supplements market. As the prevalence of obesity and overweight conditions continues to rise ly, more individuals are seeking ways to manage their weight and improve their health. Weight loss supplements are seen as a convenient and accessible way to achieve weight loss goals, and as a result, the demand for these supplements has increased in recent years. Additionally, the increasing awareness of the health risks associated with obesity, such as diabetes, heart disease, and certain cancers, has led to a greater focus on weight management and the use of weight loss supplements.

Moreover, the rising number of obese people is expected to increase demand for Weight Loss Supplements market revenue because many people use them as healthy ways to lose weight. For example, the World Health Organization (WHO) estimates that over 1 billion people worldwide are obese as of 2022, including 650 million adults, 340 million adolescents, and 39 million children. As a result of being overweight or obese, 167 million people—adults and children—will be less healthy by 2025. As a result, it is anticipated that during the forecast period, demand for weight loss supplements market CAGR will increase due to the rising obesity rate.

Weight Loss Supplements Market Segment Insights

Weight Loss Supplements Form Insights

The Weight Loss Supplements market segmentation, based on Form, includes Tablets Capsules & Softgels, Powder and Liquid. The Tablets Capsules & Softgels segment currently holds the largest market share in the Weight Loss Supplements market revenue, and this is expected to continue in the coming years. The tablets, capsules, and softgels segment currently holds the largest market share in the weight loss supplements market. This is because these forms of supplements are widely available, easy to use, and provide a convenient way to consume the necessary nutrients. They are also popular among consumers who prefer to take supplements in a pill form rather than mixing powders or consuming liquids. Additionally, many weight loss supplements in tablet, capsule, and softgel form are designed to be taken once or twice a day, making them a convenient and easy addition to daily routines. As a result, this segment is expected to continue to dominate the market in the coming years. However, the powder and liquid segments are also growing in popularity and are expected to gain market share as more consumers seek alternative forms of weight loss supplements.

Weight Loss Supplements Distribution Channel Insights

The Weight Loss Supplements market segmentation, based on Distribution Channel, includes Store-based and Non-Store-based.  The store-based segment currently holds the largest market share in the weight loss supplements market based on distribution channels. Store-based distribution channels include health and wellness stores, pharmacies, drug stores, supermarkets, and hypermarkets, among others. These channels are popular among consumers because they offer a wide variety of weight loss supplements from different brands, allowing consumers to compare products and make informed purchasing decisions. In addition, consumers often prefer to purchase supplements from physical stores where they can see and touch the product before buying it.

The non-store-based segment, on the other hand, includes e-commerce platforms, direct selling, and other online channels. While this segment has been growing rapidly in recent years, it still holds a smaller market share compared to the store-based segment. Non-store-based channels offer the convenience of shopping from home and access to a wider range of products from different parts of the world. However, consumers may face challenges in verifying the authenticity and safety of products, which can impact their purchasing decision thereby hindering market growth.


Source: Secondary Research, Primary Research, MRFR Database and Analyst Review

Weight Loss Supplements Regional Insights

By Region, the study provides the market insights into North America, Europe, Asia-Pacific and Rest of the World.  The North America region currently holds the largest market share in the weight loss supplements market. This can be attributed to several factors, including the high prevalence of obesity in the region, the increasing awareness of the health risks associated with obesity, and the growing trend towards healthy living and weight management. North America has the highest prevalence of obesity in the world, with over 70% of adults considered overweight or obese. This has led to a growing demand for weight loss supplements as consumers look for ways to manage their weight and improve their overall health. Additionally, the region has a well-established healthcare infrastructure, which includes health and wellness stores, pharmacies, and supermarkets, making it easy for consumers to access weight loss supplements.

Further, the major countries studied in the market report are: The U.S, Canada, Germany, France, UK, Italy, Spain, China, Japan, India, Australia, South Korea, and Brazil.


Source: Secondary Research, Primary Research, MRFR Database and Analyst Review

Europe Weight Loss Supplements market accounts for the second-largest market share due to the increasing awareness of the health risks associated with obesity, which has led to a growing interest in weight management among consumers. Further, the Italy Weight Loss Supplements market held the largest market share, and the Germany Weight Loss Supplements market was the fastest growing market in the European region.

The Asia-Pacific Weight Loss Supplements Market is expected to grow at the fastest CAGR from 2022 to 2030. To support an ideal physique and general well-being, the adult and geriatric population is rapidly expanding and heavily uses appetite suppressants and weight management drugs. Due to improved distribution strategies adopted by the major players to increase product availability, the Asia Pacific regional market is anticipated to expand at a consistent CAGR during the forecast years. Additionally, untapped potential in Asia Pacific's developing nations reflects the region's expanding demand. One of the major factors boosting the market is the expanding patient base in Asia and the Pacific. Moreover, China Weight Loss Supplements market held the largest market share, and the India Weight Loss Supplements market was the fastest growing market in the Asia-Pacific region.

Weight Loss Supplements Key Market Players & Competitive Insights

Major market players operate in a highly competitive market and are constantly working to gain an edge over their competitors. Some of the market developments/key strategies adopted by these players include product innovation, marketing and branding, strategic partnerships and collaborations, and mergers and acquisitions. Marketing and branding is also an important strategy in the weight loss supplements market. Companies use various marketing channels to create brand awareness and promote their products to consumers. They use social media, influencer marketing, and other forms of digital marketing to reach their target audience.

One of the primary business strategies adopted by manufacturers in the Weight Loss Supplements industry to benefit clients and expand the market sector is to expand their production capacity and adopt innovative technologies in order to meet consumer demand. The Weight Loss Supplements market major player such as Ultimate Life Ltd., Wolfson Berg Limited, AMWAY, Glaxosmithkline PLC, Herbalife International Of America Inc., Health Sciences International Inc., Glanbia PLC, Abbott, General Nutrition Centers Inc., Vitaco, ABH Pharma Inc., Shaklee Corporation, Transparent Labs, Europharma USA, Nutratech Ltd, and Others.

 Key Companies in the Weight Loss Supplements market includes



  • AMWAY (US)















Weight Loss Supplements Industry Developments

January 2022: The assets of R-Kane Nutritionals were purchased in January 2022 by Solace Nutrition, a US-based medical nutrition company, for an undisclosed sum. By acquiring these assets, Solace Nutrition is able to expand its brand portfolio, foster brand synergy, and establish a foothold in a nearby nutrition market. A US-based business called R-Kane Nutritionals focuses on high protein meal replacement products for weight loss.

February 2021: Nestle Health Science acquired the weight management company, Persona Nutrition, to expand its personalized nutrition offerings.

March 2021: The nutrition and wellness company, Herbalife Nutrition, announced the launch of a new weight loss supplement, Formula 1 Select, which is plant-based and vegan-friendly.

Weight Loss Supplements Market Segmentation

Weight Loss Supplements Form Outlook

  • Tablets Capsules & Softgels

  • Powder

  • Liquid

Weight Loss Supplements Distribution Channel Outlook

  • Store-based

  • Non-Store-based

Weight Loss Supplements Regional Outlook

  • North America

    • US

    • Canada

  • Europe

    • Germany

    • France

    • UK

    • Italy

    • Spain

    • Rest of Europe

  • Asia-Pacific

    • China

    • Japan

    • India

    • Australia

    • South Korea

    • Australia

    • Rest of Asia-Pacific

  • Rest of the World

    • Middle East

    • Africa

    • Latin America

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