Video Encoder Market Research Report - Global Forecast till 2027

Video Encoder Market Research Report: By Component (Hardware Video Encoders, Software Video Encoders), Type (Stand-Alone and Rack-Mounted), Application (Internet Protocol Television [IPTV] & Cable, Multiscreen, Post-production, Enterprise, Satellite, and others), Number of Channels (Single Channel and Multiple Channel), End User (Military and Defense, Commercial, Retail and Residential) and Region (North America, Europe, Asia-Pacific and Rest of the World) - Forecast till 2027

ID: MRFR/SEM/7239-HCR | February 2021 | Region: Global | 100 pages

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Video Encoder Market Synopsis


The Video Encoder Market Size is projected to grow by 5.8% for the forecast period. Video encoding is the operation of making the video for output. Also, this encoder process can include compressing the format of the video content. This process is useful to reduce the space of the video. There are plenty of benefits of the video encoding process. Transferring video content through the internet is quick and efficient through this process. Further, the quality of the video is improved through encoding.


Overall bandwidth reduces because of the encoder. Today, many industries adopt video encoders. The high demand is increasing the accessibility of the video encoder market. Making a video compatible with certain programs is a key operation of the encoder. To perform the video encoding process codec is a necessary component.


The wide range of applications of the video encoder will lead to high developments in the market. The demand for video encoder market growth is surging due to high demand from content creators. There are plenty of compatible and free video encoders available today. However, the licensed encoders are safe and they come with exceptional features. All these factors will lead to a high expansion of the market in the forecast period. As per Video Encoder Market Forecast value will increase by 2.69 billion by 2025.


COVID Analysis 


The outbreak of covid 19 is leading to more damages in the global markets. There are supply chain disruptions and challenges in the global markets. The production rate of the video encoder market is slowing down. However, due to the demand from content creators, the demand rate of the market remains stable. This outbreak of the virus is increasing the growth of the IPTV industry.


The demand for video encoders is declining from 2020. Further, post covid 19, the demand is constantly surging for the video encoder market. The adoption rate of video encoders is surging from 2021. The amount of video transfers is increasing rapidly in the next few years. The more awareness about video encoders is high from these years. All these factors will create an opposite impact on the Video Encoder Industry. Also, more innovation and new techniques will be launched in the market. 


Market Dynamics 



  • Crucial Market Drivers 


The growing camera applications are a crucial driver of the video encoder market. The ease of connecting analogue cameras is leading to the high usage of video encoders. The analogue cameras when deployed with sensors can store and capture images. These stores images can be then processed for various purposes through video encoders. The ease of connecting cameras will lead to immense Video Encoder Market Growth.


In real-time transferring these images and processing video is possible. Coaxial cables are used to connect and transfer the video encoder with the camera. After video streaming process content is converted into analogue form. Encoding and decoding the images is effortless through the video encoder. These easy applications of the software lead to high demand and profitability for the video encoder market.


 High internet penetration is another crucial driver for the market. Due to high internet usage, video consumption is high in many regions. The main aim of video providers is to offer an exceptional experience for the user. For ideal video content, these creators approach the video encoder technology. Also, the software-based video encoding applications are other factors that string overall demand. These market drivers will intensify leading the positive developments in the video encoder market. 



  • Market Growth Opportunities 


The growing demand for OTT services will create new growth opportunities in the video encoder market. The OTT services offer video, audio and visual content through the internet. Earlier, the internet speed to produce these contents was very low. The poor experience led to low demand for these services.


However, the emergence of smart TV, computers, PC and laptops is growing the OTT market. The advancements in the electronic market are leading to more growth in OTT services. These devices provide the added capability to the OTT market. The developments in OTT will lead to more adoption of video encoders. The video encoder is useful in all OTT operations. To stream quality content with buffer the video encoder is useful.


They can compress the space of the video leading to effortless streaming of such content. Further, the adoption of a video encoder in the military will bring more scope to the market. Military operations require video encoders to transfer confidential content. The adoption of video encoders in the military and deface sector will lead to higher expansion of the market. Overall, market revenue and supply rates will increase due to these Video Encoder Market Opportunities.  



  • The Market Restraints 


The limited features to stream 4K content are a restraint of the video encoder market. Today, 4K content is gaining more traction on various platforms. Several OTT platforms such as Netflix, prime and hula have some 4K content. However, the video encoder market is facing limitations to streaming the 4K content.


 These contents require excellent internet connection, high bandwidth and efficient video coding. Encoding this content has a few limitations. However, the continuous adoption of 4K content among viewers is leading to inefficiency in the video encoder market. This restraint can decline the adoption of video encoders in the forecast period. 



  • The Market Challenges 


High capital expenditure due to technological advancement is a challenge. Today, the latest video encoders are more efficient than the previous versions. However, the development of new codecs requires plenty of validation. Uncertainty in patent and lack of workflow are challenges in new codecs.


With new developments the requirements of the video encoder increase. All these requirements in the market can create high capital expenditure. Due to this expenditure, the overall cost of the video encoders can rise. In some regions to reduce cost the quality is compromised. However, these market challenges can impede the growth rate of the video encoder market. 



  • The Cumulative Growth Analysis 


The Video Encoder Market Trends is stable in the forecast period. There are channel and radio encoders in the market that have exceptional demand. Single-channel video encoders are cost-effective solutions in the video encoder market. The developing content creators, airports, banks and prisons have a high demand for these encoders.


 Further, the market drivers such as the growing camera application and penetration of intent are leading to positive changes. However, the limited capability to stream 4K content is a restraining factor of the market. Also, raising capital expenditure can lead to loss. However, video encoder market growth opportunities provide exceptional copse in future. 



  • Value Chain Analysis 


North America is projected to lead the market in the forecast period. It is a major region with a high Video Encoder Market Share. It is a region that has exceptional technological advancements. There are top Video Encoder Market Key Players in this region.


Also, Canada, US and Mexico contribute more to the growth of video encoders. The competition in North America is surging in upcoming years. It will lead to more cost competitiveness and developments in the market. North America is an early adopter of video encoders. With technological advancements growth rate is expected to reach the highest amount. 


Segment Overview 


By Channel Number 



  • Channel 16

  • Channel 8

  • Channel 4

  • Channel 2 

  • Channel 1 


By Type 



  • Rack-mounted 

  • Stand alone 


By Application 



  • Surveillance 

  • Transportation 

  • Institutional 

  • Residential 

  • Retail 

  • Commercial 


By Region 



  • Asia pacific 

  • Europe 

  • North America 

  • Rest of the world 


Competitive Landscape 


Competition in the video encoder market is constantly rising. There are powerful key players in the market with plenty of strategies. There is new technological development in the upcoming years. Also, market acquisitions, collaborations and partnerships are key strategies in the competitive landscape. 


Regional Analysis 


The video encoder is diversified into Asia Pacific, Europe and North America. The fast adoption of new technologies will make North America the leading market. Key regions such as Canada, US and Mexico are key contributors to the market. It is an early adopter of the new video encoder technology. 


The investment in North America is massive for the market. As per Video Encoder Market Analysis Asia Pacific is the next largest shareholder. The data centres and telecommunication industry has a high demand for video encoders. The cost-efficient of video encoders is the driving European market. The adoption of this technology is rapid in various verticals. All these key players will contribute the highest revenue to the global video encoder market. 


The key players of video encoder market are 



  1. eRightSoft

  2. Polidea

  3. Telairity, Inc

  4. Panasonic Security Solutions

  5. Axis Communications AB

  6. Niagara Video Corporation

  7. Datavideo

  8. March Networks 

  9. Coconut



  • Elecard



  1. Anvato

  2. Cathexis Technologies


Recent Developments 



  1. The key players of the market are investing millions of rupees in video encoders. Also, investments in video security and analytics are high. 



  1. The key players of the market are strengthening their broadcast presence. It is leading to more partnerships with broadcast companies. 


Market Overview 



  1. Market Overview Highlights 

  2. Analysis Based Upon COVID 19

  3. Explanation Upon The Market Dynamics

  4. Value Chain Analysis

  5. Market Segmentation Overview

  6. The Regional Analysis

  7. Competitive Landscape Analysis

  8. Recent Developments



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Frequently Asked Questions (FAQ) :

The rising application of camera in residential and industrial areas are expected to drive the expansion of the video encoder market.

The video encoder market is assessed to augment at 5.8% CAGR between 2019 and 2025.

The video encoder market is expected to value at USD 2.69 Bn by 2025.

North America market is supposed to expand on account of urbanization, rising sales of cameras, etc.

The channel based segments of the video encoder market are single-channel and multiple channels.