Vegetable Puree Market Size

Vegetable Puree Market Size Snapshot

Note – Market size depicts the revenue generated over the financial year

Vegetable Purees Market is set to grow at a CAGR of 6% from 2019 to 2032, reaching a projected value of $16.55 billion by 2032. This growth will be driven by a CAGR of 4.93% over the forecast period. The increasing consumer preference for healthy and convenient food products is driving the market growth. Various applications of vegetable purees are found in soups, sauces, baby foods, and ready-to-eat meals. The advancements in the food processing and preservation techniques are also boosting the market growth. High-pressure processing and vacuum technology have enhanced the shelf-life and quality of the products, thereby attracting both the manufacturers and consumers. The leading players in the market include H.J. Heinz Company, ACH Food Companies, and Cargill, Inc. The other players, such as Campbell Soup Company, Nestlé, and ACH Foods, are also investing in the development of new products and entering into strategic collaborations to meet the evolving consumer demand. Moreover, the recent launches of organic and non-GMO vegetable purees are a reflection of the industry’s response to the rising health consciousness among the consumers.

Regional Market Size

Regional Deep Dive

The Vegetable Purees Market is growing dynamically across various regions, driven by increasing demand for healthy and convenient food products. North America is characterized by a strong preference for organic and natural products, while Europe is characterized by a trend towards eco-friendly and clean-label products. The Asia-Pacific region is experiencing rapid urbanization and changing dietary habits, resulting in increased demand for vegetable purees. Middle East and Africa (MEA) is experiencing growth due to population growth and increasing health awareness, while Latin America is using the diversity of its agricultural resources to enhance its product portfolio. Each region presents opportunities and challenges that shape the market.

North America

• The increasing trend towards vegetarian diets in North America has led to a greater demand for vegetable purees as an ingredient in various foods, such as sauces and soups.
• H.J.M. Heinz Company and the Campbell Soup Company are putting a lot of effort into a new package and a new product in order to respond to the demands of health-conscious consumers.
• The recent revision of the labeling regulations of the Food and Drug Administration (FDA) has forced manufacturers to make their ingredient lists as short as possible, which in turn has influenced the kind of vegetable purees that are manufactured.

Europe

• The European market is largely influenced by the trend towards a more sustainable lifestyle. In the case of purees, for example, Unilever and Nestlé are increasingly focusing on obtaining their vegetables from sustainable farms.
• A recent development in vegetable preparations, namely high-pressure processing (HPP), has been able to enhance the nutritional value and shelf life of these products, thus attracting the health-conscious consumers.
• The European Union’s food safety legislation is causing manufacturers to invest in quality assurance and traceability. This is reshaping the supply chain.

Asia-Pacific

• The rapid growth of the cities of China and India is causing a rapid increase in the demand for ready-made meals, which is causing a rapid increase in the consumption of vegetable pastes.
• The local food industry, such as Del Monte Pacific, has also been expanding its product range, including a wide range of purees that are more suited to the tastes of the local people.
• Besides, the vegetable purees are becoming increasingly popular among the schools.

MEA

• The growing health consciousness of consumers in the Middle East is causing the demand for vegetable purees to increase as a healthier alternative to sauces and dips.
• The companies such as Almarai and the Americana Group are investing in the local production of vegetables in order to produce the purees which will suit the local taste.
• The economy of countries such as Saudi Arabia is becoming more diversified and is developing a more efficient food industry, which will enlarge the market for vegetable purees.

Latin America

• In the same way, the diversified agriculture of Latin America has a great advantage in the production of many kinds of vegetable pastes, and the companies like Bimbo take advantage of this fact.
• The trend towards healthier eating habits has prompted manufacturers to come up with new combinations and flavours of vegetable purees that appeal to both the local and the international market.
• The Government's Food Waste Reduction Policy encourages the processing of vegetables in this way, and thus supports the sustainable development of the food industry.

Did You Know?

“If they are processed in a proper way, vegetable purees retain up to 90 per cent of their nutrients, making them a very wholesome and nutritious option for consumers.” — Food and Agriculture Organization (FAO)

Segmental Market Size

Vegetable purees are a key element in the food industry and play a key role in the current growth of the food industry. Demand for these products is driven by the increasing preference of consumers for healthy, convenient foods and the growing importance of vegetable purees in a wide range of food applications. In addition, regulatory requirements for clean labeling are pushing manufacturers to develop natural, preservative-free purees.

At the moment the market is in a stage of maturity. Production and distribution are dominated by Heinz and Del Monte. Their main applications are in soups, sauces, baby foods and ready-made meals, where they add flavor and nutritional value. The development of vegetarian diets and the emergence of sustainable production are influencing the growth of the market. High-pressure processing and new blending methods are influencing product development and quality.

Future Outlook

From 2024 to 2032, the vegetable puree market is expected to reach a value of $11,263,500,000 to $16,549,500, reflecting a CAGR of 4.93%. The trend of this market is mainly due to the increasing demand for convenient and healthy food, and the increasing awareness of the nutritional benefits of vegetable consumption. The consumption of vegetable purees in the food industry is expected to rise. In 2032, the penetration rate of vegetable purees in the food service industry and the retail industry will reach about 30% of the total vegetable market, compared with about 20% in 2024.

A study of the technology of preserving pears in the United States reveals that the market for pears is undergoing a radical change, and that this change is a result of the following influences: the increasing interest in pears as a healthy food, and the growing demand for organic foods. Organic foods and non-genetically modified foods will play an important role in shaping the preferences of consumers. Adapting to these trends and investing in sustainable development will allow the company to occupy a larger share of the growing vegetable puree market.