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Vegetable Puree Market Size

ID: MRFR//4047-CR | 111 Pages | Author: Pradeep Nandi| July 2019

The Vegetable Puree market is shaped by a multitude of factors that collectively influence its growth and market dynamics. A key driver is the increasing consumer demand for convenient and nutritious food options. Vegetable purees, made by blending and processing vegetables into a smooth and versatile form, have gained popularity as a convenient ingredient in various culinary applications. The market benefits from the rising interest in incorporating vegetables into everyday diets, driven by a growing awareness of the health benefits associated with plant-based nutrition.

Changing dietary preferences and lifestyle choices also play a significant role in the Vegetable Puree market. As consumers seek healthier and more diverse food options, vegetable purees offer a convenient way to add nutrition and flavor to a variety of dishes. The market responds to this demand by providing a range of vegetable purees made from different vegetables, catering to diverse taste preferences and culinary needs. Additionally, vegetable purees contribute to the development of plant-based and vegetarian products, aligning with the broader trend of plant-forward eating.

Technological advancements and innovations contribute to the diversification of the Vegetable Puree market. Advanced processing technologies and packaging innovations improve the quality, freshness, and shelf life of vegetable purees. This allows for the development of convenient and ready-to-use products that meet consumer expectations for freshness and ease of use. The market benefits from the ongoing research and development in processing methods that preserve the nutritional content and sensory qualities of vegetable purees.

Globalization and international trade play a pivotal role in the Vegetable Puree market. As culinary influences and dietary trends cross borders, there is a growing demand for vegetable purees that cater to diverse tastes and preferences worldwide. Companies operating in the market must navigate diverse regulatory landscapes and meet varying consumer expectations in different regions. Additionally, the exchange of culinary knowledge and the availability of a wide range of vegetable purees contribute to the market's global appeal.

The emphasis on health and wellness is another influential factor in the Vegetable Puree market. With an increasing focus on nutritious eating, consumers are seeking ways to incorporate more vegetables into their diets. Vegetable purees offer a convenient solution, allowing individuals to easily add a variety of vegetables to soups, sauces, smoothies, and other dishes. The market benefits from the perception of vegetable purees as a wholesome and convenient option for enhancing the nutritional content of meals.

Sustainability considerations and environmental awareness represent emerging factors in the Vegetable Puree market. As consumers prioritize eco-friendly practices, the sustainable sourcing of vegetables, ethical cultivation methods, and environmentally responsible packaging become critical for companies in the market. Vegetable puree producers are increasingly adopting sustainable practices, contributing to the market's alignment with broader trends in corporate social responsibility and environmentally conscious consumer choices.

Despite the positive trends, challenges exist in the Vegetable Puree market. Quality control, consistency in flavor profiles, and the need for clear labeling to communicate the nutritional content are ongoing concerns for companies. Additionally, competition from fresh vegetables and other convenience products poses challenges, requiring effective marketing strategies to highlight the benefits of vegetable purees.

Global Vegetable Puree Market Overview

Vegetable Puree Market Size was valued at USD 10.66 Billion in 2023. The vegetable puree market industry is projected to grow from USD 11.26 Billion in 2024 to USD 16.549 Billion by 2032, exhibiting a compound annual growth rate (CAGR) of 4.93% during the forecast period (2024 - 2032). The rising popularity of healthy eating has created several businesses and the importance of digitalization in the supply chain for processed vegetables, which are the key market drivers enhancing the market growth.

Vegetable Puree Market

Source Secondary Research, Primary Research, MRFR Database and Analyst Review

Vegetable Puree Market Trends

The rising popularity of healthy eating is driving the market growth

Market CAGR for the vegetable puree market is being driven by the rising popularity of healthy eating has created several business opportunities for those who sell and produce vegetable mash. Consumers now perceive it as a food component that satisfies nutritional needs and cuts down on cooking time. Additionally, the popularity of clean-label assurance products and the healthy eating fad has pushed producers to use organic vegetables when making vegetable mash. In the upcoming years, the aforementioned factors are anticipated to propel the vegetable puree industry.

A significant trend is the digitalization of the supply and value chains. The traditional supply chain model is a system that relies primarily on human interaction and interventions and uses less digitalized platforms. The importance of digitalization in the supply chain for processed vegetables is rising. Several outlines call for hassle-free operations beginning with the raw material purchase to cut down on waste and losses. The manufacturers are putting much effort into implementing digital control, design, synchronization, and other techniques to monitor the process's flow. To establish quality standards and gather market information, many customers, particularly millennials who might lack the knowledge, tools, or time to prepare meals, open up new opportunities to develop more upscale convenience and ready-to-eat foods. With so many rural children suffering from malnutrition, there is a high demand for baby foods containing vegetable puree. To meet this demand, key domestic players in the region focus on introducing new products by collaborating with pertinent stakeholders. This will help them advance their R&D initiatives, provide toddlers and young children with nutrient-rich food, and strengthen their distribution network.

Additionally, the market now offers healthy yet palatable vegetable mash without compromising its nutrient content and several beverages and condiments thanks to the increased capitalization on technological advancements and research & development centers. Data is gathered at the sector association levels. This information aids in increasing supply chain visibility and control. Accessibility, analysis, and product innovation will all benefit from digitizing these data. Consumer awareness of the benefits of natural, plant-based products for health has significantly increased over the last few years. Veganism is a rapidly growing trend that has swept the world. In addition, fewer fruits and vegetables are associated with a higher risk of developing several chronic diseases. Vegetable mash is thus a practical way to include the health benefits of vegetables in a daily diet. Vegetable puree market growth is aided by consumers' widespread substitution of plant-based foods for meat in their protein diets.

Customers worldwide seek simple, healthier lifestyles to fit their hectic work and daily schedules. However, several factors, such as affordability, availability, convenience, lifestyles, and cultural preferences, influence their food choices, which has boosted the popularity of vegetable mash. Thus, driving the vegetable puree market revenue.

Vegetable Puree Market Segment Insights

Vegetable Puree Type Insights

The vegetable puree market segmentation, based on type, includes tomato, carrot, beetroot, pumpkin, peas, spinach, butternut squash, zucchini, bell pepper, and others. The tomato segment dominated the market, Vegetable puree market expansion is anticipated to be fueled by the increasing veganism awareness around the world. Consumers are substituting plant-based foods for meat to maintain their protein intake and control their cholesterol. Due to the high-fat content of animal protein, heart issues result. In addition to being vegan, it supports gut health and immunity, which are extremely important in these pandemic times. As a result, demand for plant-based foods and beverages is anticipated to increase during a pandemic.

Vegetable Puree Category Insights

The vegetable puree market segmentation, based on category, includes organic and conventional. The organic category generated the most income. Homemade baby food often uses organic vegetable puree. It offers a wholesome and palatable way to introduce vegetables to young children. You can make organic vegetable purees from various vegetables, including carrots, sweet potatoes, peas, spinach, and butternut squash, and they'll give your baby the essential vitamins, minerals, and fiber they need to grow and develop normally. Organic vegetable purees can serve as the foundation for scrumptious sauces and dips. They can be used in dressings, marinades, marinara, and pasta sauces. These recipes gain a nutritional boost and improve flavor and texture when adding organic vegetable puree.

Figure 1: Vegetable Puree Market, by Category, 2022 & 2032 (USD Billion)

Vegetable Puree Market, by Category, 2022 & 2032

Source Secondary Research, Primary Research, MRFR Database and Analyst Review

Vegetable Puree Application Insights

Based on application, the vegetable puree market segmentation includes baby nutrition, beverages, dairy & frozen desserts, soups, sauces & dressings and others. The sauces & dressings category generated the most income. Pasta sauces, stews, and soups frequently use tomato puree as their base. It gives the sauce richness in flavor and a smooth, silky texture. Both homemade and pre-made tomato purees are acceptable. Creamy and flavorful sauces can be made by blending vegetables like cauliflower, broccoli, or carrots into a puree. These purees can be used in gratins, pasta dishes, or as a topping for roasted vegetables. They can be a healthier alternative to heavy cream-based sauces.

Vegetable Puree Regional Insights

By region, the study provides market insights into North America, Europe, Asia-Pacific and Rest of the World. The North American vegetable puree market area will dominate this market; there has been a sharp increase in consumer preference for healthy food. The U.S. The National Center for Health Statistics of the Centers for Disease Control and Prevention, U.S., stated in its research report that 95% of adults in the U.S. eat vegetables daily. Consequently, regional demand for vegetable-based goods is anticipated to increase.

Further, the major countries studied in the market report are The US, Canada, German, France, the UK, Italy, Spain, China, Japan, India, Australia, South Korea, and Brazil.



Source Secondary Research, Primary Research, MRFR Database and Analyst Review

Europe’s vegetable puree market accounts for the second-largest market share due to the Sales of prepared foods dominating this region's market. For instance, the Ministry of Foreign Affairs report stated that in Europe in 2020, consumers' eating habits would change from traditional breakfast to convenient food such as smoothies and shakes. As a result, the demand for plant-based goods has increased. Vegetable puree demand has increased as more people opt for novel foods like soups and smoothies. Further, the German vegetable puree market held the largest market share, and the UK was the fastest-growing market in the European region.

The Asia-Pacific Vegetable Puree Market is expected to grow at the fastest CAGR from 2023 to 2032. Vegetable puree market expansion is anticipated to be fueled by the increasing veganism awareness. Consumers are substituting plant-based foods for meat to maintain their protein intake and control their cholesterol. Due to the high-fat content of animal protein, heart issues result. In addition to being vegan, it supports gut health and immunity, which are extremely important in these pandemic times. As a result, demand for plant-based foods and beverages is anticipated to increase during a pandemic. Moreover, China’s vegetable puree market held the largest market share, and the Indian vegetable puree market was the fastest-growing market in the Asia-Pacific region.

Vegetable Puree Key Market Players & Competitive Insights

Leading market players are investing heavily in research and development in order to expand their product lines, which will help the vegetable puree market grow even more. Market participants are also undertaking various strategic activities to expand their footprint, with important market developments including new product launches, contractual agreements, mergers and acquisitions, higher investments, and collaboration with other organizations. To expand and survive in a more competitive and rising market climate, the vegetable puree industry must offer cost-effective items.

What is a puree? A purée is a smooth and often thickened food substance created by mashing or blending fruits, vegetables, or other ingredients until they reach a smooth, semi-liquid consistency.Manufacturing locally to minimize operational costs is one of the key business tactics manufacturers use in the vegetable puree industry to benefit clients and increase the market sector. The vegetable puree industry has offered some of the most significant medical advantages in recent years. Major players in the vegetable puree market, including Kiril Mischeff Ltd., SVZ Industrial Vegetable and Fruits Ingredients, Dohler gmbh, Encore Fruit Marketing, Inc., Delicious baby foods, Kagome Co., Ltd., Incorporated Ingredient, Ariza BV, Nestlé S.A and others, are attempting to increase market demand by investing in research and development operations.

Nestle SA, Nestlé is who we are. Good company, good food. Food can improve people's lives. The senses are fed and entertained by good food. It promotes the health and well-being of children, pets, and elderly parents. We can all benefit from living life to the fullest. Good food preserves resources for future generations and respects our planet. Yet, the world is evolving quickly. We also understand that tomorrow must be better for what works today. Think about how difficult it will be to provide for the needs of 10 billion people by 2050. Innovating and changing will be necessary for this. Regarding food, beverages, and nutritional health solutions, Nestlé is constantly pushing the envelope. In this manner, we can improve the quality of life and contribute to a healthier future for all. Today, our company employs about 275,000 people, has over 2,000 brands, and operates in 188 countries.

Ariza BV, our company handles more than 140000 tons of organic fruit and vegetables annually. This is transformed into purees, NFC juices, and concentrated juices. We prioritize supplying raw materials and compounds of the highest caliber. We provide high-quality baby food and conventional, organic, and FairTrade options. International specialist supplier Ariza is a family-run business. We provide more than 30 years of experience in the organic food sector. We aim to become your first choice for high-quality processed organic fruit and vegetable ingredients. We take every step necessary to produce the highest-quality product for you in our production, NPD, crushing, blending, storage, and laboratory facilities.

Key Companies in the vegetable puree market include

  • Kiril Mischeff Ltd.

  • SVZ Industrial Vegetable and Fruits Ingredients

  • Dohler gmbh

  • Encore Fruit Marketing, Inc.

  • Delicious baby foods

  • Kagome Co., Ltd.

  • Incorporated Ingredient

  • Ariza BV

  • Nestlé S.A

Vegetable Puree Industry Developments

For Instance, October 2022 Under the recently acquired Super Cubes brand, Keytone Dairy debuted a new line of frozen purees called SuperFood. Mango, mixed berries, and bananas are a few puree flavors.

For Instance, January 2022 With Zucasa's experience producing fruit and vegetable juices, purees, and concentrates for food and beverages, Dohler Group acquired a majority stake in the Spanish sweet fruit processor.

Vegetable Puree Market Segmentation

Vegetable Puree Type Outlook

  • Tomato

  • Carrot

  • Beetroot

  • Pumpkin

  • Peas

  • Spinach

  • Butternut Squash

  • Zucchini

  • Bell Pepper

  • Others

Vegetable Puree Category Outlook

  • Organic

  • Conventional

Vegetable Puree Applications Outlook

  • Baby Nutrition

  • Beverages

  • Dairy & Frozen Desserts

  • Soups

  • Sauces & Dressings

  • Others

Vegetable Puree Regional Outlook

  • North America

    • US

    • Canada

  • Europe

    • Germany

    • France

    • UK

    • Italy

    • Spain

    • Rest of Europe

  • Asia-Pacific

    • China

    • Japan

    • India

    • Australia

    • South Korea

    • Australia

    • Rest of Asia-Pacific

  • Rest of the World

    • Middle East

    • Africa

    • Latin America

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