US Mobile Cases and Covers Market Research Report: By Product (Body Gloves, Pouch, Phone Skin, Hybrid Cases, Others) and By Distribution Channel (Online, Offline) - Forecast to 2035.

US Mobile Cases and Covers Market Overview

US Mobile Cases and Covers Market Size was estimated at 5.27 (USD Billion) in 2023. The US Mobile Cases and Covers Market Industry is expected to grow from 6.36(USD Billion) in 2024 to 12.84 (USD Billion) by 2035. The US Mobile Cases and Covers Market CAGR (growth rate) is expected to be around 6.588% during the forecast period (2025 - 2035).

Source: Primary Research, Secondary Research, MRFR Database and Analyst Review

Key US Mobile Cases and Covers Market Trends Highlighted

The US Mobile Cases and Covers Market is experiencing several significant trends. One key market driver is the rising demand for mobile phones, as Americans continue to prioritize their mobile devices for communication, work, and entertainment. With the increasing prevalence of smartphones, the need for protective accessories like cases and covers has also surged. Additionally, the growing trend of personalization is evident, where consumers seek unique and customized options that reflect their personal style, pushing manufacturers to develop a diverse range of designs and materials. Opportunities in this market are significant, particularly in the eco-friendly segment.As consumers become more environmentally conscious, there is a growing interest in sustainable and biodegradable materials for mobile cases. This shift presents a chance for companies to innovate and cater to this eco-aware consumer base. Moreover, the trend towards e-commerce and online retailing has made it easier for customers to access a wide variety of mobile cases, allowing for increased market penetration. In recent times, the US market has seen a rise in the integration of technology into mobile accessories, such as cases with built-in charging capabilities or smart features. This trend reflects the demand for multifunctional products that enhance the user experience.Furthermore, collaborations between prominent brands and designers have become more common, creating limited edition cases that attract attention and drive sales. Overall, the US Mobile Cases and Covers Market is adapting to the dynamic preferences of consumers, merging functionality with style while exploring new avenues for growth.

US Mobile Cases and Covers Market Drivers

Rising Smartphone Penetration

The US Mobile Cases and Covers Market Industry is significantly driven by the growing penetration of smartphones in the United States. According to the Pew Research Center, as of 2021, approximately 85% of adults in the US owned a smartphone, up from just 35% in 2011. This dramatic increase in smartphone ownership correlates with a higher demand for protective accessories, including mobile cases and covers. As consumers increasingly rely on their smartphones for daily activities, including business and social interactions, the need for protection against physical damage, such as drops or scratches, becomes paramount.Furthermore, leading smartphone manufacturers like Apple and Samsung continuously innovate and release new models, contributing to the cycle of ownership upgrade among consumers. Such trends indicate robust growth potential in the US Mobile Cases and Covers Market Industry as these devices become an integral part of everyday life.

Growing Awareness of Device Protection

Consumer awareness regarding the importance of protecting electronic devices has escalated in recent years. Educational campaigns and marketing initiatives led by major retailers and manufacturers emphasize the significance of safeguarding investments in smartphones. For instance, organizations like the Consumer Technology Association report that more than 60% of Americans express concern about damaging their devices. Moreover, as mobile devices continue to represent significant financial investments, with high-end models often exceeding USD 1,000, consumers seek effective solutions to prolong device lifespan.This growing awareness directly drives the demand for mobile cases and covers in the US Mobile Cases and Covers Market Industry, as consumers actively seek out protection against potential damage.

Trends in E-commerce and Online Shopping

The rise of e-commerce and online shopping platforms significantly contributes to the growth of the US Mobile Cases and Covers Market Industry. According to the US Department of Commerce, e-commerce sales in the first quarter of 2021 reached USD 225.5 billion, showcasing a significant shift towards online consumer spending. Retailers and startups now leverage platforms like Amazon, eBay, and their own websites to market and sell innovative mobile covers and cases.This trend not only broadens the availability of diverse product offerings but also allows consumers to make informed choices based on reviews and comparisons. As e-commerce continues to capture a larger share of the retail market, the convenience of purchasing mobile cases online fuels the growth of this sector within the US Mobile Cases and Covers Market Industry.

US Mobile Cases and Covers Market Segment Insights

Mobile Cases and Covers Market Product Insights

The US Mobile Cases and Covers Market is evolving with a diverse array of products catering to varying consumer needs, showcasing the dynamic value and adaptability of the market. Among the most notable entries is the body gloves category, which provides robust protection and is appealing to consumers who lead active lifestyles, thus serving as a critical defensive accessory against damage from drops and impacts. Pouches, characterized by their simplicity and ease of use, often attract consumers desiring lightweight options without compromising on protection, thereby enabling flexibility in carrying devices.Phone skins, meanwhile, have surged in popularity among users looking to express personal style while maintaining a thin profile, highlighting an increasing trend towards customizable and aesthetic mobile solutions. Hybrid cases, which blend materials for enhanced durability and style, dominate certain segments of the market by offering versatility and broad functionality, catering to consumers who prioritize both style and security. Additionally, the other category encapsulates niche markets that address specific consumer preferences and emerging needs, ensuring comprehensive coverage in a fast-paced industry.Trends largely driven by lifestyle changes, like remote work and outdoor activities, append further growth opportunities in the US market. With consumers increasingly valuing both aesthetics and functionality, the shift in purchasing patterns underscores the potential for growth and diversification across various product types. Moreover, the US government's data indicates a growing reliance on mobile devices, which consequently drives the demand for protective accessories. The every-evolving design landscape, bolstered by technological advancements, coupled with rising consumer awareness regarding device protection, establishes a promising environment for these segments within the US Mobile Cases and Covers Market.The increasing digitalization and engagement in e-commerce further fuel the market's progressive growth trajectory as consumers become more inclined to purchase high-quality and innovative mobile protection products. Overall, the cross-section of personal expression and protective needs in mobile cases and covers illustrates a significant opportunity for innovation and brand differentiation within the market.

Source: Primary Research, Secondary Research, MRFR Database and Analyst Review

Mobile Cases and Covers Market Distribution Channel Insights

The US Mobile Cases and Covers Market is witnessing significant growth, particularly within its Distribution Channel segment, which plays a crucial role in reaching consumers effectively. The market includes both Online and Offline channels, each serving a distinct customer base. Online channels have gained immense popularity due to the convenience they offer, enabling consumers to browse a wide variety of products, compare prices, and read reviews from the comfort of their homes. This accessibility is driving a shift in purchasing habits, making online platforms increasingly significant. In contrast, Offline channels continue to hold a vital position in the market, as many consumers prefer the tactile experience of physically examining products before purchase. Retail stores, electronics outlets, and mobile accessory shops cater to this demand and often offer personalized customer service, which enhances the shopping experience. The robust growth in e-commerce in the US, spurred by advancements in technology and mobile penetration, accelerates the importance of Online channels, while Offline channels must innovate to provide differentiated experiences to compete effectively. This dynamic interplay between the two distribution methods illustrates the diverse preferences of consumers, ultimately influencing the US Mobile Cases and Covers Market revenue and overall industry landscape. The integration of both channels effectively addresses the needs of a broad audience while driving market growth and responding to evolving consumer trends.

US Mobile Cases and Covers Market Key Players and Competitive Insights

The US Mobile Cases and Covers Market has experienced significant evolution in recent years, driven by the increasing adoption of smartphones and a growing emphasis on device protection and personalization. Competitive insights in this market reveal a diverse landscape where brands compete across various dimensions, including product offerings, design innovation, price points, and consumer engagement strategies. As mobile devices become an integral part of daily life, the demand for protective and aesthetically appealing cases continues to grow. Companies are focusing on not just functionality but also on creating unique designs that resonate with consumers’ lifestyles, which adds another layer of complexity to the competitive environment. Market players are also exploring trends such as eco-friendliness and technology integration, further intensifying competition among established and emerging brands.Mophie has carved out a notable presence in the US Mobile Cases and Covers Market, primarily known for its innovative battery cases that combine protection with power solutions. The company emphasizes a commitment to high-quality materials and cutting-edge technology, ensuring their products not only defend against scratches and impacts but also enhance the functionality of mobile devices. Mophie’s strengths lie in its strong brand recognition and loyalty among consumers who appreciate the dual benefits of protection and extended battery life. The company also actively engages in marketing that highlights the lifestyle compatibility of its products, aiming to position itself as a premium choice for tech-savvy users. The blend of quality design and practical advantages has allowed Mophie to establish a loyal customer base within this competitive arena.Apple, a dominant player in the US Mobile Cases and Covers Market, leverages its robust ecosystem to offer a wide range of accessories, including cases and covers that are tailored specifically for its devices. The company is renowned for its seamless integration of hardware and software, which is reflected in its protective accessories designed to enhance the overall user experience. Apple’s strengths in the market stem from its strong brand equity, extensive distribution networks, and continuous innovation. The company not only produces its line of sleek and functional cases but also collaborates with third-party accessory makers, thereby expanding its product portfolio. In recent years, Apple has focused on sustainability and has made moves towards eco-friendly materials in its accessories. This strategic direction aligns with the shifting consumer preferences towards environmentally responsible products. Apple's market presence is reinforced by its loyal customer community, making its cases highly sought after by those who own its devices.

Key Companies in the US Mobile Cases and Covers Market Include

• Mophie


• Apple


• Urban Armor Gear


• Tech21


• OtterBox


• LifeProof


• Zizo


• Anker


• Spigen


• Incipio


• Speck


• Samsung


• JETECH


• RhinoShield


• CaseMate

US Mobile Cases and Covers Market Industry Developments

The US Mobile Cases and Covers Market has seen several noteworthy developments recently, particularly in terms of product innovation and consumer engagement. Companies like OtterBox and LifeProof are expanding their product lines to incorporate sustainable materials, catering to the growing consumer demand for eco-friendly options. In September 2023, Mophie launched a new line of battery cases for popular smartphone models, which includes enhanced features like cross-device compatibility. Urban Armor Gear has also introduced rugged cases tailored for outdoor enthusiasts, emphasizing durability. In the realm of mergers and acquisitions, there have been no significant public transactions involving the key players such as Apple, Samsung, or Anker in the last few months. However, growth in the market is evident, with Speck and Incipio reporting substantial increases in sales attributed to the rise in remote work and increased smartphone usage. Over the past two years, notable trends include the shift towards multifunctional and protective designs. The market growth is influenced by heightened consumer awareness about the importance of phone protection, with the US market valuing mobile accessories at nearly $4 billion in 2023. This booming industry reflects the ongoing innovation and adaptation to consumer needs.

US Mobile Cases and Covers Market Segmentation Insights

Mobile Cases and Covers Market Product Outlook

• Body Gloves


• Pouch


• Phone Skin


• Hybrid Cases


• Others

Mobile Cases and Covers Market Distribution Channel Outlook

• Online


• Offline

Report Scope

Report Attribute/Metric Source:	Details
MARKET SIZE 2018	5.27(USD Billion)
MARKET SIZE 2024	6.36(USD Billion)
MARKET SIZE 2035	12.84(USD Billion)
COMPOUND ANNUAL GROWTH RATE (CAGR)	6.588% (2025 - 2035)
REPORT COVERAGE	Revenue Forecast, Competitive Landscape, Growth Factors, and Trends
BASE YEAR	2024
MARKET FORECAST PERIOD	2025 - 2035
HISTORICAL DATA	2019 - 2024
MARKET FORECAST UNITS	USD Billion
KEY COMPANIES PROFILED	Mophie, Apple, Urban Armor Gear, Tech21, OtterBox, LifeProof, Zizo, Anker, Spigen, Incipio, Speck, Samsung, JETECH, RhinoShield, CaseMate
SEGMENTS COVERED	Product, Distribution Channel
KEY MARKET OPPORTUNITIES	Eco-friendly materials demand, Customization and personalization trends, Rise in smartphone adoption, Growth in online retail channels, Increased demand for premium protection.
KEY MARKET DYNAMICS	increasing smartphone penetration, demand for customization, growing e-commerce sales, rising fashion trends, emphasis on device protection
COUNTRIES COVERED	US