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US E-cigarettes Market Research Report Information By Product Type (Completely Disposable Model, Rechargeable but Disposable Cartomizer, Personalized Vaporizer), By Battery Mode (Automatic E-cigarettes, and Manual E-cigarettes), By Distribution Channel (Offline Retail and Online Retail) –Market Forecast Till 2032.


ID: MRFR/CR/11018-HCR | 128 Pages | Author: Pradeep Nandi| July 2024

US E-cigarettes Market Overview


US E-cigarettes Market Size was valued at USD 30.1 Billion in 2022. The US e-cigarettes industry is projected to grow from USD 34.5 Billion in 2023 to USD 101.8 Billion by 2032, exhibiting a compound annual growth rate (CAGR) of 14.50% during the forecast period (2024 - 2032). Since e-cigarettes contain fewer dangerous ingredients than regular cigarettes, the market is witnessing a noticeable shift in consumer demand. Thus, it is a significant marker driver propelling its expansion.


E-cigarettes Market Overview


Source: Secondary Research, Primary Research, MRFR Database and Analyst Review


US E-cigarettes Market Trends




  • Growing health concerns among smokers is driving the market growth




The public is searching for alternatives to replace or stop smoking cigarettes as a result of the rising number of tobacco-related cancer cases in the United States, the majority of which are linked to cigarette smoking. Since a lot of governmental and private groups have made smoking-related health problems a priority in recent years, the number of these concerns has significantly expanded. Additionally, in older adults, smoking is linked to a higher incidence of dementia and cognitive deterioration. It may also be linked to a higher chance of cataracts, macular degeneration, diminished vision, and hearing abnormalities. Furthermore, because us e-cigarettes don't use tobacco, their use is also growing. While a portion of the smoking population is switching to e-cigarettes as a smoking cessation method, the majority of Americans view e-cigarettes as a means of quitting. In addition, because these products come in nicotine and non-nicotine varieties, people can choose the one that best suits their tastes. For instance, in October 2022, 2.55 million middle and high school students in the US reported using e-cigarettes during the course of a one-month study period, according to a study done by the US Food and Drug Administration and the US Centers for Disease Control and Prevention (CDC). Thirteen percent of middle school students and fourteen percent of high school students fall into this category. Over 85% of these youths used flavored disposable e-cigarettes.


Moreover, in the nation, selling e-cigarettes via physical retail channels, such as vape shops, is highly common. Because they may select from a variety of models and brands that are available in the market, people prefer to purchase different sorts of us e-cigarettes through offline channels. Consumers who shop at vape shops like to buy because they can comprehend the properties of the items and have access to a wide variety of possibilities. Additionally, the simplicity of the purchasing procedure is increased by vape shops, who blend the liquids used in e-cigarettes based on the needs and tastes of their customers. In addition, the country's government's acceptance of e-cigarettes prompted offline product marketing, which expanded the product line's client base. To protect the public's health, the US Food and Drug Administration, for instance, approved the marketing of a select few suitable e-cigarette products in 2021. Thus, driving the e-cigarettes market revenue.


US E-cigarettes Market Segment Insights


US E-cigarettes Product Type Insights


The US E-cigarettes market segmentation, based on product type includes completely disposable model, rechargeable but disposable cartomizer, and personalized vaporizer. The rechargeable but disposable cartomizer segment dominated the market mostly. It is anticipated that consumers will embrace rechargeable cigarettes more readily due to their decreased pricing. Reusable and refillable, a rechargeable cigarette is a battery-operated vaping gadget. Additionally, customers can explore a greater range of flavors with these devices because they feature removable cartridges.


Figure 1: US E-cigarettes Market, by Product Type, 2022 & 2032 (USD Billion)


US E-cigarettes Market, by Product Type, 2022 & 2032


Source: Secondary Research, Primary Research, MRFR Database and Analyst Review


US E-cigarettes Battery Mode Insights


The US E-cigarettes market segmentation, based on battery mode, includes automatic e-cigarettes and manual e-cigarettes. The automatic e-cigarettes category generated the most income. These gadgets, often known as closed systems or pod systems, provide a simple and easy vaping experience. Automatic us e-cigarettes have sensors that sense when the user inhales and turn on the heating element automatically, in contrast to standard us e-cigarettes that need to be turned on by hand.


US E-cigarettes Distribution Channel Insights


The US E-cigarettes market segmentation, based on distribution channel, includes offline retail and online retail. The offline retail category generated the most income. Customers can test out a wide variety of e-liquid flavors and see the different types of vaporizers that are on the market at retail locations. To make these purchases, customers decide to go to these retail locations. As a result, retail establishments are becoming more and more well-liked in a number of US states.


US E-cigarettes Country Insights


The rising use of e-cigarettes by consumers is one of the primary causes that has greatly contributed to the expansion of the e-cigarette market in the United States. The use of these products by young people has increased demand for them. For instance, young people are the main e-cigarette consumers in the United States. 3.6 million US middle and high school students used e-cigarettes over the course of a 30-day study period in 2020, with 19.6% of high school students and 4.7 % of middle school students using them, as per the the Centers for Disease Control and Prevention (CDC). Most tobacco products are us e-cigarettes; there are currently over 3,000 different e-cigarette variations on the US market, and new flavors are added on a yearly basis. Furthermore, e-cigarette manufacturers in the US are providing a large range of tastes, and new flavors are regularly introduced. Additionally, there is a growing belief that using us e-cigarettes is stylish. Throughout the projection period, this is supporting the country’s market expansion.


US E-cigarettes Key Market Players & Competitive Insights


Leading market players are investing heavily in research and development in order to expand their product lines, which will help the e-cigarettes market grow even more. Market participants are also undertaking a variety of strategic activities to expand their footprint, with important market developments including new product launches, contractual agreements, mergers and acquisitions, higher investments, and collaboration with other organizations. To expand and survive in a more competitive and rising market climate, us e-cigarettes industry must offer cost-effective items.


Key Companies in the us e-cigarettes market include.



  • Philip Morris International Inc.

  • Japan Tobacco Inc.

  • Imperial Brands PLC

  • British American Tobacco PLC

  • NJOY Inc.

  • BOTS Inc.

  • JWEI Group

  • Intelligent Cigarettes

  • Juul Labs Inc.

  • Nicoventures Trading Limited


US E-cigarettes Market Segmentation


US E-cigarettes Product Type Outlook



  • Completely Disposable Model

  • Rechargeable but Disposable Cartomizer

  • Personalized Vaporizer


US E-cigarettes Battery Mode Outlook



  • Automatic E-cigarettes

  • Manual E-cigarettes


US E-cigarettes Distribution Channel Outlook



  • Offline Retail

  • Online Retail

Report Attribute/Metric Details
Market Size 2022 USD 30.1 Billion
Market Size 2023 USD 34.5 Billion
Market Size 2032 USD 101.8 Billion
Compound Annual Growth Rate (CAGR) 14.50% (2024-2032)
Base Year 2023
Market Forecast Period 2024-2032
Historical Data 2018- 2022
Market Forecast Units Value (USD Billion)
Report Coverage Revenue Forecast, Market Competitive Landscape, Growth Factors, and Trends
Segments Covered Product Type, Battery Mode, Distribution Channel, and Region
Countries Covered US
Key Companies Profiled Philip Morris International Inc., Japan Tobacco Inc., Imperial Brands PLC, British American Tobacco PLC, NJOY Inc., BOTS Inc., JWEI Group, Intelligent Cigarettes, Juul Labs Inc., Nicoventures Trading Limited
Key Market Opportunities Rising demand for next-generation e-cigarettes with refillable cartridges and different nicotine levels Introduction of several flavored e-cigarette variations
Key Market Dynamics Raising consumer awareness of the advantages of ashless and smokeless tobacco Growth in vapor technology and e-cigarette development and innovation


Frequently Asked Questions (FAQ) :

The US E-cigarettes market size was valued at USD 30.1 Billion in 2022.

The market is projected to grow at a CAGR of 14.50% during the forecast period, 2024-2032.

The key players in the market are Philip Morris International Inc., Japan Tobacco Inc., Imperial Brands PLC, British American Tobacco PLC, NJOY Inc., BOTS Inc., JWEI Group, Intelligent Cigarettes, Juul Labs Inc., Nicoventures Trading Limited.

The rechargeable but disposable cartomizer category dominated the market in 2022.

The offline retail category had the largest share in the market.

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