US E-cigarettes Market Research Report Information By Product Type (Completely Disposable Model, Rechargeable but Disposable Cartomizer, Personalized Vaporizer), By Battery Mode (Automatic E-cigarettes, and Manual E-cigarettes), By Distribution Channel (Offline Retail and Online Retail) –Market Forecast Till 2032.

E-cigarettes Market Overview

US E-cigarettes Market Size was valued at USD 30.1 Billion in 2022. The e-cigarettes market industry is projected to grow from USD 34.5 Billion in 2023 to USD 101.8 Billion by 2032, exhibiting a compound annual growth rate (CAGR) of 14.50% during the forecast period (2023 - 2032). Since e-cigarettes contain fewer dangerous ingredients than regular cigarettes, the market is witnessing a noticeable shift in consumer demand. Thus, it is a significant marker driver propelling its expansion.

Source: Secondary Research, Primary Research, MRFR Database and Analyst Review

E-cigarettes Market Trends

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  Growing health concerns among smokers is driving the market growth

  
  

The public is searching for alternatives to replace or stop smoking cigarettes as a result of the rising number of tobacco-related cancer cases in the United States, the majority of which are linked to cigarette smoking. Since a lot of governmental and private groups have made smoking-related health problems a priority in recent years, the number of these concerns has significantly expanded. Additionally, in older adults, smoking is linked to a higher incidence of dementia and cognitive deterioration. It may also be linked to a higher chance of cataracts, macular degeneration, diminished vision, and hearing abnormalities. Furthermore, because e-cigarettes don't use tobacco, their use is also growing. While a portion of the smoking population is switching to e-cigarettes as a smoking cessation method, the majority of Americans view e-cigarettes as a means of quitting. In addition, because these products come in nicotine and non-nicotine varieties, people can choose the one that best suits their tastes. For instance, in October 2022, 2.55 million middle and high school students in the US reported using e-cigarettes during the course of a one-month study period, according to a study done by the US Food and Drug Administration and the US Centers for Disease Control and Prevention (CDC). Thirteen percent of middle school students and fourteen percent of high school students fall into this category. Over 85% of these youths used flavored disposable e-cigarettes.

Moreover, in the nation, selling e-cigarettes via physical retail channels, such as vape shops, is highly common. Because they may select from a variety of models and brands that are available in the market, people prefer to purchase different sorts of e-cigarettes through offline channels. Consumers who shop at vape shops like to buy because they can comprehend the properties of the items and have access to a wide variety of possibilities. Additionally, the simplicity of the purchasing procedure is increased by vape shops, who blend the liquids used in e-cigarettes based on the needs and tastes of their customers. In addition, the country's government's acceptance of e-cigarettes prompted offline product marketing, which expanded the product line's client base. To protect the public's health, the US Food and Drug Administration, for instance, approved the marketing of a select few suitable e-cigarette products in 2021. Thus, driving the e-cigarettes market revenue.

E-cigarettes Market Segment Insights

E-cigarettes Product Type Insights

The US E-cigarettes market segmentation, based on product type includes completely disposable model, rechargeable but disposable cartomizer, and personalized vaporizer. The rechargeable but disposable cartomizer segment dominated the market mostly. It is anticipated that consumers will embrace rechargeable cigarettes more readily due to their decreased pricing. Reusable and refillable, a rechargeable cigarette is a battery-operated vaping gadget. Additionally, customers can explore a greater range of flavors with these devices because they feature removable cartridges.

Figure 1: US E-cigarettes Market, by Product Type, 2022 & 2032 (USD Billion)

Source: Secondary Research, Primary Research, MRFR Database and Analyst Review

E-cigarettes Battery Mode Insights

The US E-cigarettes market segmentation, based on battery mode, includes automatic e-cigarettes and manual e-cigarettes. The automatic e-cigarettes category generated the most income. These gadgets, often known as closed systems or pod systems, provide a simple and easy vaping experience. Automatic e-cigarettes have sensors that sense when the user inhales and turn on the heating element automatically, in contrast to standard e-cigarettes that need to be turned on by hand.

E-cigarettes Distribution Channel Insights

The US E-cigarettes market segmentation, based on distribution channel, includes offline retail and online retail. The offline retail category generated the most income. Customers can test out a wide variety of e-liquid flavors and see the different types of vaporizers that are on the market at retail locations. To make these purchases, customers decide to go to these retail locations. As a result, retail establishments are becoming more and more well-liked in a number of US states.

E-cigarettes Country Insights

The rising use of e-cigarettes by consumers is one of the primary causes that has greatly contributed to the expansion of the e-cigarette market in the United States. The use of these products by young people has increased demand for them. For instance, young people are the main e-cigarette consumers in the United States. 3.6 million US middle and high school students used e-cigarettes over the course of a 30-day study period in 2020, with 19.6% of high school students and 4.7 % of middle school students using them, as per the the Centers for Disease Control and Prevention (CDC). Most tobacco products are e-cigarettes; there are currently over 3,000 different e-cigarette variations on the US market, and new flavors are added on a yearly basis. Furthermore, e-cigarette manufacturers in the US are providing a large range of tastes, and new flavors are regularly introduced. Additionally, there is a growing belief that using e-cigarettes is stylish. Throughout the projection period, this is supporting the country’s market expansion.

E-cigarettes Key Market Players & Competitive Insights

Leading market players are investing heavily in research and development in order to expand their product lines, which will help the e-cigarettes market grow even more. Market participants are also undertaking a variety of strategic activities to expand their footprint, with important market developments including new product launches, contractual agreements, mergers and acquisitions, higher investments, and collaboration with other organizations. To expand and survive in a more competitive and rising market climate, e-cigarettes industry must offer cost-effective items.

Key Companies in the e-cigarettes market include.

• Philip Morris International Inc.


• Japan Tobacco Inc.


• Imperial Brands PLC


• British American Tobacco PLC


• NJOY Inc.


• BOTS Inc.


• JWEI Group


• Intelligent Cigarettes


• Juul Labs Inc.


• Nicoventures Trading Limited

E-cigarettes Market Segmentation

E-cigarettes Product Type Outlook

• Completely Disposable Model


• Rechargeable but Disposable Cartomizer


• Personalized Vaporizer

E-cigarettes Battery Mode Outlook

• Automatic E-cigarettes


• Manual E-cigarettes

E-cigarettes Distribution Channel Outlook

• Offline Retail


• Online Retail