US Cognac Brandy Market Research Report: By Type (Value, Premium, High-end Premium, Super Premium) and By Distribution Channel (On-Trade, Off-Trade) - Forecast to 2035

US Cognac Brandy Market Overview

US Cognac Brandy Market Size was estimated at 2.54 (USD Billion) in 2023. The US Cognac Brandy Market Industry is expected to grow from 2.69(USD Billion) in 2024 to 4.93 (USD Billion) by 2035. The US Cognac Brandy Market CAGR (growth rate) is expected to be around 5.679% during the forecast period (2025 - 2035).

Source: Primary Research, Secondary Research, MRFR Database and Analyst Review

Key US Cognac Brandy Market Trends Highlighted

The US Cognac Brandy Market is witnessing notable trends driven by a growing interest in premium alcoholic beverages among consumers. There is a shift towards high-quality, authentic products, as consumers increasingly seek out brands that emphasize craftsmanship and unique flavor profiles. This trend is complemented by an overall rise in the consumption of spirits, particularly among younger demographics who are exploring diverse drink options. The emergence of mixology and craft cocktails has also fueled the demand for Cognac, as bartenders experiment with this spirit to create innovative drinks, thus enhancing its visibility in bars and restaurants across the country.Furthermore, e-commerce platforms are playing a significant role in the accessibility of Cognac, allowing consumers to purchase their preferred brands from the comfort of their homes. This trend has been accelerated by the recent changes in consumer behavior spurred by the pandemic, where online shopping became a necessity for many. Additionally, the US market has seen an increase in brand collaborations and limited-edition releases, which create excitement among consumers and drive sales. Opportunities for growth exist particularly in the expanding segments of organic and sustainable brands, as environmentally conscious consumers seek products that align with their values.Cognac producers in the US are starting to explore these avenues, catering to the demand for sustainability. Overall, the US Cognac Brandy Market is evolving, with these trends shaping the future landscape and encouraging more innovative approaches within the industry.

US Cognac Brandy Market Drivers

Growing Premiumization Trend

The US Cognac Brandy Market Industry is currently experiencing a significant shift towards premiumization, where consumers are increasingly opting for higher-quality, aged products. According to the Distilled Spirits Council, sales of premium spirits, including cognac and brandy, have increased by over 18% in the past three years. This trend towards premium offerings reflects consumers' willingness to spend more on quality products, pairing luxury with a growing culture of connoisseurship in the United States.As a result, established brands are expanding their premium product lines and investing more in marketing strategies that focus on artisan production methods and heritage stories. This creates a dynamic growth environment for the US Cognac Brandy Market Industry, with established organizations continuously leveraging brand stories and heritage to justify higher price points, thereby enhancing profit margins.

Increasing Demand for Craft Spirits

In recent years, there has been a marked surge in the popularity of craft spirits among American consumers. The American Craft Distillers Association reported that the number of craft distilleries in the US has tripled over the last decade, reaching nearly 2,000 in 2023. This rapid growth of craft distilleries is fostering a broader interest in premium and innovative cognac and brandy variants, stimulating the overall US Cognac Brandy Market Industry.Consumers are interested in diverse flavor profiles and unique distillation methods offered by regional craft producers, thus expanding the market horizon.

Cultural Integration and Social Acceptance

The cultural landscape in the United States has been evolving, leading to greater acceptance and integration of diverse beverages, including cognac. The Spirits United coalition has reported that there is an increasing trend of younger generations, particularly millennials and Gen Z, embracing cocktails made with cognac, leading to a boost in sales. While traditional brandy consumption tends to lean toward older demographics, the recent rise in cocktail culture has expanded cognac's appeal to a wider audience.This societal trend signifies an important driver for the US Cognac Brandy Market Industry as it enhances brand visibility and recognition within the competitive landscape.

US Cognac Brandy Market Segment Insights

Cognac Brandy Market Type Insights

The US Cognac Brandy Market is characterized by a diverse Type segmentation that includes Value, Premium, High-end Premium, and Super Premium categories, each playing a vital role in shaping the market landscape. The Preference for quality over quantity is becoming increasingly prevalent among consumers, contributing to the growth of the Premium and High-end Premium segments, which are often perceived as symbols of status and luxury. The increased disposable income in the United States has encouraged consumers to explore higher-quality options, pushing the demand for Premium and Super Premium categories higher. According to industry insights, these segments are experiencing a notable renaissance as affluent consumers seek out unique and nuanced flavors, leading to a vibrant and competitive marketplace. Furthermore, the Value segment still holds considerable importance, catering to a broad demographic and ensuring accessibility for budget-conscious consumers, which helps maintain a strong volume of sales across various price points. Despite being more affordable, the Value brands often focus on delivering a satisfying product that fulfills basic consumer expectations while creating brand loyalty through competitive pricing strategies. Emerging trends also indicate that social media and influencer marketing are significantly impacting consumer choices, particularly within the Premium and Super Premium segments, as younger consumers increasingly turn to these platforms for guidance on premium liquor selections.The significant growth anticipated in the US Cognac Brandy Market indicates that these categories are not only maintaining their current status but also evolving with changing consumer preferences. The market is also boosted by the ongoing trend of craft distillation and the emergence of small-batch brands within the High-end Premium and Super Premium categories, creating more opportunities for innovation and artisan approaches in production. Overall, the Type segmentation within the US Cognac Brandy Market reflects a dynamic interplay of quality, consumer trends, and competitive strategies that collectively influences market direction, shaping the choices of an increasingly discerning American consumer base.

Source: Primary Research, Secondary Research, MRFR Database and Analyst Review

Cognac Brandy Market Distribution Channel Insights

The US Cognac Brandy Market showcases a diverse distribution channel landscape, encompassing both On-Trade and Off-Trade sectors that play pivotal roles in shaping consumer access and purchasing behaviors. The On-Trade sector, which includes bars, restaurants, and hotels, serves as a vital platform for brand exposure and consumer engagement, facilitating premium experiences that enhance brand loyalty and drive sales. Meanwhile, the Off-Trade segment, primarily represented by retail outlets and e-commerce platforms, caters to a broader audience seeking convenience and accessibility in purchasing Cognac Brandy for personal enjoyment or gifting.This dual-channel approach not only accommodates varying consumer preferences but also reflects the evolving trends in the market driven by increasing consumer sophistication and the growing popularity of premium spirits. The US market has witnessed a notable inclination towards off-premise consumption, propelled by the convenience of home delivery and online shopping, particularly in the aftermath of the recent pandemic. As a result, both distribution channels are expected to witness growth, each catering to distinct consumer segments and preferences, ultimately contributing to the overall dynamics and expansion of the US Cognac Brandy Market.

US Cognac Brandy Market Key Players and Competitive Insights:

The US Cognac Brandy Market is characterized by a dynamic competitive landscape, featuring a mix of established players and emerging brands striving to capture consumer interest. Cognac's unique appeal lies in its rich heritage, craftsmanship, and versatility in cocktails, which has spurred a growing demand in the premium beverage segment. The market's competitive dynamics are influenced by trends such as premiumization, innovation in flavors, and increased marketing efforts targeting younger demographics. Understanding the key players and their strategic positioning provides valuable insights into how brands are navigating challenges and capitalizing on opportunities within this lucrative sector.Remy Cointreau stands out as a significant player in the US Cognac Brandy Market, leveraging its longstanding reputation for quality and craftsmanship. The company's focus on premium and ultra-premium products has allowed it to establish a strong market presence, appealing to a discerning consumer base that seeks authenticity and luxury. With a well-defined branding strategy that emphasizes heritage and the production of high-quality Cognac, Remy Cointreau has cultivated a loyal customer following. Its strength lies in its ability to innovate within the brand portfolio while maintaining the classic attributes that resonate with Cognac enthusiasts. Marketing campaigns and high-profile partnerships have bolstered its image and effectively engaged the target demographic, ensuring continued relevance in a rapidly evolving market.Moet Hennessy holds a prominent position in the US Cognac Brandy Market, recognized for its portfolio of prestigious brands that includes a range of high-quality Cognacs. The company benefits from a robust market presence, reinforced by strategic initiatives and a commitment to exceptional craftsmanship and innovation. Its key products often emphasize heritage while appealing to modern tastes, making them popular among a wide consumer base. Moet Hennessy has successfully navigated the market through mergers and acquisitions that have expanded its brand portfolio and distribution channels in the US. Additionally, the company’s investments in marketing campaigns and collaborations with lifestyle brands have further strengthened its market position, creating synergies that enhance brand visibility and consumer engagement. This strategic approach has enabled Moet Hennessy to maintain a competitive edge, ensuring that it remains a leading force in the US Cognac Brandy Market.

Key Companies in the US Cognac Brandy Market Include:

• Remy Cointreau


• Moet Hennessy


• Courvoisier


• Evan Williams


• Hardy


• Chabot


• Hennessy


• Camus


• Pernod Ricard


• BacheGabrielsen


• Martell


• Delamain


• Kelt


• Christian Drouin

US Cognac Brandy Market Industry Developments

In recent developments within the US Cognac Brandy Market, brands such as Hennessy and Remy Cointreau have noted significant growth, with increased consumer demand leading to expanded distribution channels. The market has been positively affected by premiumization trends, where consumers are willing to pay more for high-quality products. Currently, Courvoisier and Martell are investing in marketing campaigns targeting younger demographics, recognizing the shift in consumer preferences. As of September 2023, Moet Hennessy announced plans for a new marketing strategy aimed at enhancing their online presence, responding to changing consumption patterns post-pandemic. Additionally, in October 2022, Pernod Ricard executed a strategic acquisition of a smaller Cognac brand, enhancing its portfolio and market position, a move that has been closely watched in the industry. The United States remains a significant market, representing a growing segment driven by an interest in premium spirits. Over the last two years, the overall market valuation has increased, reflecting a robust recovery in the hospitality sector and a surge in home consumption, particularly noted during the holiday seasons. Companies like Evan Williams and Camus are also exploring sustainable practices to align with consumer values, indicating a shift towards environmentally responsible production.

US Cognac Brandy Market Segmentation Insights

Cognac Brandy Market Type Outlook

Value

Premium

High-end Premium

Super Premium

Cognac Brandy Market Distribution Channel Outlook

On-Trade

Off-Trade

Report Scope:

Report Attribute/Metric Source:	Details
MARKET SIZE 2018	2.54(USD Billion)
MARKET SIZE 2024	2.69(USD Billion)
MARKET SIZE 2035	4.93(USD Billion)
COMPOUND ANNUAL GROWTH RATE (CAGR)	5.679% (2025 - 2035)
REPORT COVERAGE	Revenue Forecast, Competitive Landscape, Growth Factors, and Trends
BASE YEAR	2024
MARKET FORECAST PERIOD	2025 - 2035
HISTORICAL DATA	2019 - 2024
MARKET FORECAST UNITS	USD Billion
KEY COMPANIES PROFILED	Remy Cointreau, Moet Hennessy, Courvoisier, Evan Williams, Hardy, Chabot, Hennessy, Camus, Pernod Ricard, BacheGabrielsen, Martell, Delamain, Kelt, Christian Drouin
SEGMENTS COVERED	Type, Distribution Channel
KEY MARKET OPPORTUNITIES	Premium product offerings growth, E-commerce channel expansion, Craft cocktail trend integration, Regional brand collaborations, Sustainable production initiatives
KEY MARKET DYNAMICS	premiumization trend, rising cocktail culture, increasing online sales, brand loyalty, health-conscious consumption
COUNTRIES COVERED	US