Certified Global Research Member
Isomar fd.webp Wcrc 57.webp
Key Questions Answered
  • Global Market Outlook
  • In-depth analysis of global and regional trends
  • Analyze and identify the major players in the market, their market share, key developments, etc.
  • To understand the capability of the major players based on products offered, financials, and strategies.
  • Identify disrupting products, companies, and trends.
  • To identify opportunities in the market.
  • Analyze the key challenges in the market.
  • Analyze the regional penetration of players, products, and services in the market.
  • Comparison of major players’ financial performance.
  • Evaluate strategies adopted by major players.
  • Recommendations
Why Choose Market Research Future?
  • Vigorous research methodologies for specific market.
  • Knowledge partners across the globe
  • Large network of partner consultants.
  • Ever-increasing/ Escalating data base with quarterly monitoring of various markets
  • Trusted by fortune 500 companies/startups/ universities/organizations
  • Large database of 5000+ markets reports.
  • Effective and prompt pre- and post-sales support.

US Automotive Industry Market Share

ID: MRFR//11150-HCR | 128 Pages | Author: Swapnil Palwe| May 2024

In the dynamic landscape of the US automotive industry market, companies employ various market share positioning strategies to gain a competitive edge. One prominent strategy is differentiation, where companies emphasize unique features or qualities to distinguish themselves from competitors. For example, Tesla's focus on electric vehicles and innovative technology sets it apart in the market, appealing to environmentally-conscious consumers and tech enthusiasts. Similarly, Ford's emphasis on durability and ruggedness appeals to a segment of buyers seeking reliability and toughness in their vehicles. By carving out distinct identities, these companies attract specific segments of the market and solidify their market share.

Another key strategy is cost leadership, where companies aim to become the lowest-cost producer in the industry. This approach allows them to offer competitive prices and attract price-sensitive consumers. For instance, Toyota has long been known for its efficient manufacturing processes, enabling it to produce high-quality vehicles at relatively lower costs compared to some competitors. By keeping production costs down, Toyota can pass on savings to consumers through competitive pricing, thereby capturing a significant portion of the market share.

Furthermore, some companies pursue a niche market strategy, targeting specific segments with specialized products or services. For instance, luxury brands like Mercedes-Benz and BMW cater to affluent consumers seeking premium features, comfort, and status symbols in their vehicles. By focusing on luxury and exclusivity, these brands command higher prices and cultivate a loyal customer base within their niche. Similarly, companies like Subaru have found success by targeting outdoor enthusiasts and adventure seekers with rugged, all-wheel-drive vehicles tailored to their lifestyle preferences. By understanding and catering to the unique needs of niche markets, these companies secure a dedicated following and maintain a competitive position in the industry.

Moreover, partnerships and collaborations are increasingly utilized as strategic tools to enhance market share positioning. Companies often form alliances to leverage complementary strengths and resources, expand market reach, and drive innovation. For example, General Motors' partnership with Honda to develop electric vehicles demonstrates a shared commitment to advancing sustainable mobility while pooling expertise and resources to compete more effectively in the evolving market landscape. Similarly, Ford's collaboration with Volkswagen on electric and autonomous vehicles enables both companies to accelerate development efforts and achieve economies of scale. Through strategic partnerships, companies can strengthen their market position and adapt to emerging trends more efficiently.

In addition to these strategies, effective marketing and branding play a crucial role in shaping market share positioning. Companies invest in building strong brand identities and cultivating customer loyalty through compelling advertising campaigns, sponsorships, and brand associations. For instance, Chevrolet's "Real People, Not Actors" advertising campaign emphasizes authenticity and relatability, resonating with consumers and enhancing the brand's appeal. Similarly, Ford's long-standing association with toughness and durability is reinforced through marketing efforts that highlight the ruggedness of its vehicles in various terrains and conditions. By establishing strong emotional connections with consumers, companies can influence purchasing decisions and maintain a competitive advantage in the market.

Overall, the US automotive industry market is characterized by intense competition and evolving consumer preferences. To succeed in this dynamic environment, companies employ a variety of market share positioning strategies, including differentiation, cost leadership, niche targeting, partnerships, and effective branding. By understanding market dynamics and adopting strategies that resonate with consumers, companies can strengthen their market position, drive growth, and sustain competitiveness in the long term.

US Automotive Industry Market Overview


US Automotive Industry Market Size was valued at USD 1514.8 Billion in 2022. The automotive industry market industry is projected to grow from USD 1567.81 Billion in 2023 to USD 2064.516 Billion by 2032, exhibiting a compound annual growth rate (CAGR) of 3.50% during the forecast period (2023 - 2032). The market is anticipated to witness increased demand for commercial vehicles due to the thriving logistics and passenger transportation industry. Government policies and initiatives is also a market driver that have a significant impact on its growth and are anticipated to continue doing so in the years to come.


US Automotive Industry Market Overview


Source: Secondary Research, Primary Research, MRFR Database and Analyst Review


Automotive Industry Market Trends




  • Expanding Adoption of Self-Driving Cars to Drive Market Growth




Autonomous or driverless vehicles has the ability to see their environment and can perform essential functions like driving without human intervention. Light detection and ranging (LiDAR), radio detection and ranging (RADAR), artificial intelligence (Al) software, and cameras are used to create a dynamic 3D map of the environment in which it perceives and navigates. With a range of sensors, including RADAR, the majority of autonomous cars create and maintain an internal map of their environment. Additionally, from completely autonomous to semi-autonomous, there are many levels of autonomy that call for driver support. Because they use less petrol and have smaller batteries, these cars perform better than conventional ones in terms of safety, fuel economy, reducing traffic and pollution.


In the US automotive industry, sustainability and pollution rules are now important competitive factors. The objectives of these restrictions are to lessen the automobile's negative environmental effects and to encourage environmentally friendly business practices. The United States government has enforced progressively stricter emissions regulations via organizations such as the Environmental Protection Agency (EPA) and the California Air Resources Board (CARB). Automakers must build cars with fewer greenhouse gas and pollution emissions in order to comply with these laws. For the industry, adhering to these criteria has become crucial. Furthermore, the federal and state governments provide a range of incentives, such as tax credits, rebates, and exclusive access to carpool lanes for electric vehicles, to encourage the use of environmentally friendly automobiles. These incentives encourage automakers to invest in environmentally friendly technology while also driving customer demand. Thus, driving the automotive industry market revenue.


U.S. Vehicle Fleet Statistics


The US automotive industry has experienced its fair share of ups and downs. This is due to factors such as the oil and energy crisis coupled with fluctuation of gas prices, improvement of fuel economy, innovative upgrades, and the COVID-19 pandemic. As of 2024, the US has a total of 283 million vehicles on the road (total vehicle parc). Trucks are the most popular vehicle type, with around 171 million private and commercial truck registrations compared to 102 million vehicle registrations for cars. The EV is expected to gain rapid share in the overall fleet during the upcoming years.


Automotive Industry Market Segment Insights


Automotive Industry Vehicle Type Insights


The US Automotive Industry market segmentation, based on vehicle type includes Passenger Cars, Commercial Vehicles, Three Wheelers, and Two Wheelers. The passenger cars segment dominated the market mostly. The rate of globalization of the world's population is one reason that will increase demand for passenger cars. The rise in the disposable income of various consumers worldwide has not translated into an increase in demand for these passenger cars. There are various categories of passenger automobiles, such as full-size, compact, midsize, and premium models. Different consumer demands, tastes, and price ranges are served by each sector.


Automotive Industry Fuel Type Insights


The US Automotive Industry market segmentation, based on fuel type, includes Diesel, Petrol, and Electric. The electric category generated the most income. In the U.S. automotive industry market, cars that run mostly on electricity are classified as electric vehicles. Plug-in hybrid electric cars (PHEVs), battery electric vehicles (BEVs), and other electric and electrified options fall under this category. Additionally, the expansion of the infrastructure for charging is closely linked to the rise of the electric category. For electric vehicles to be both practical and convenient, fast-charging networks, home chargers, and public charging stations are necessary.


Figure 1: US Automotive Industry Market, by Fuel Type, 2022 & 2032 (USD Billion)


US Automotive Industry Market, by Fuel Type, 2022 & 2032


Source: Secondary Research, Primary Research, MRFR Database and Analyst Review


Automotive Industry Service Insights


The US Automotive Industry market segmentation, based on service, includes Mechanical, Exterior and Structural, and Electrical and Electronics. The electrical and electronics category generated the most income. With a broad range of parts, systems, and technologies, the electrical and electronics segment in the US automobile market is essential to contemporary cars. The performance, safety, and operation of cars are all dependent on this area. Additionally, the systems that power hybrid and electric cars fall under the heading of electrical and electronics. Regenerative braking technologies, battery management systems, and electric motors are examples of this.


Automotive Industry Equipment Insights


The US Automotive Industry market segmentation, based on equipment, includes Tires, Seats, Batteries, and Other Equipment Types. The tires category generated the most income. With so many automobiles on the road, the US has one of the largest automotive businesses in the world. As a result, there is a huge need for tires and related equipment. The tire equipment sector in the United States is influenced by various factors such as government restrictions, consumer preferences regarding tire quality and performance, and the production and sales of automobiles.


Automotive Industry Regional Insights


The US automotive industry market area will grow at a significant rate. The demand for cars has increased due to a strengthening economy and positive consumer attitude, setting new records for sales. Furthermore, financing alternatives and low interest rates have made buying a car easier for consumers. Another notable change in the US auto industry is the growing emphasis on sustainability and electric cars (EVs). Significant automakers are making significant investments in EV manufacturing and technology, such as Tesla, Ford, and General Motors. This is indicative of a larger worldwide movement towards greener mobility. Cleaner car uptake has also been aided by government incentives and pollution controls.


U.S. Vehicle Sales By Year


The US vehicle market recorded sales of 15.5 million vehicle units in 2023, a 11.6% jump from 13.9 million vehicles sold in 2022. Strong incentives for EVs models, economic growth, higher deliveries, and supply chain improvements fueled the jump in new vehicle sales. The top 10 brands were Ford, Toyota, Chevrolet, Honda, Nissan, Hyundai, Kia, Tesla, Jeep, and Subaru.


Automotive Industry Key Market Players & Competitive Insights


Leading market players are investing heavily in research and development in order to expand their product lines, which will help the automotive industry market, grow even more. Market participants are also undertaking a variety of strategic activities to expand their  footprint, with important market developments including new product launches, contractual agreements, mergers and acquisitions, higher investments, and collaboration with other organizations. To expand and survive in a more competitive and rising market climate, automotive industry industry must offer cost-effective items.


Key Companies in the automotive industry market include



  • GM

  • AM General

  • Toyota

  • Callaway Cars

  • Equus Automotive

  • Renault

  • Hyundai Motor Group

  • Ford

  • FCA

  • Honda

  • Tesla

  • Detroit Three

  • Chrysler LLC

  • Builk

  • GMC

  • Jeep

  • Monro Inc.

  • Firestone Complete Auto Care

  • Jiffy Lube International, Inc.

  • Midas International, LLC

  • Meineke Car Care Centers, LLC.


Automotive Industry Market Segmentation


Automotive Industry Vehicle Type Outlook



  • Passenger Cars

  • Commercial Vehicles

  • Three Wheelers

  • Two Wheelers


Automotive Industry Fuel Type Outlook



  • Diesel

  • Petrol

  • Electric


Automotive Industry Service Outlook



  • Mechanical

  • Exterior and Structural

  • Electrical and Electronics


Automotive Industry Equipment Outlook



  • Tires

  • Seats

  • Batteries

  • Other Equipment Types

Leading companies partner with us for data-driven Insights
client_1 client_2 client_3 client_4 client_5 client_6 client_7 client_8 client_9 client_10
Kindly complete the form below to receive a free sample of this Report
Please fill in Business Email for Quick Response

We do not share your information with anyone. However, we may send you emails based on your report interest from time to time. You may contact us at any time to opt-out.

Purchase Option
Single User $ 4,950
Multiuser License $ 5,950
Enterprise User $ 7,250
Compare Licenses
Tailored for You
  • Dedicated Research on any specifics segment or region.
  • Focused Research on specific players in the market.
  • Custom Report based only on your requirements.
  • Flexibility to add or subtract any chapter in the study.
  • Historic data from 2014 and forecasts outlook till 2040.
  • Flexibility of providing data/insights in formats (PDF, PPT, Excel).
  • Provide cross segmentation in applicable scenario/markets.