US Argan Oil Market Size was estimated at 20.21 (USD Million) in 2023. The US Argan Oil Market Industry is expected to grow from 25(USD Million) in 2024 to 160 (USD Million) by 2035. The US Argan Oil Market CAGR (growth rate) is expected to be around 18.383% during the forecast period (2025 - 2035).
Source: Primary Research, Secondary Research, MRFR Database and Analyst Review
Key US Argan Oil Market Trends Highlighted
The US Argan Oil Market is witnessing notable trends driven by increasing consumer interest in natural and organic products. The growing awareness regarding the benefits of argan oil, such as its moisturizing and anti-aging properties, has led to a rise in demand among health-conscious consumers. In recent years, as the natural beauty movement continues to gain momentum in the US, more brands are incorporating argan oil into their skincare and haircare products, aligning with consumer preferences for sustainable and ethically sourced ingredients. Opportunities for growth in the US market are abundant, especially with the rise of e-commerce. Online platforms have made it easier for consumers to access niche natural products, allowing blends of argan oil to reach broader audiences.Moreover, as consumers prioritize sustainability, brands that emphasize ethical sourcing and fair trade practices stand to benefit, aligning their marketing strategy with the values of a growing segment of US consumers. Trends over recent times indicate a shift towards premium and artisanal products as consumers are increasingly willing to pay more for high-quality offerings. The clean beauty trend is also encouraging manufacturers to innovate their product formulations. Additionally, educational marketing, highlighting the origins and benefits of argan oil, is becoming common as consumers seek to make informed choices. This trend towards transparency in ingredient sourcing and product formulation is reflective of a broader push for accountability in the beauty industry.Overall, the US Argan Oil Market is evolving with a strong focus on health, sustainability, and quality, providing significant opportunities for brands to capture growing market demand.
US Argan Oil Market Drivers
Rising Demand for Natural Beauty Products
The growing consumer preference for natural and organic beauty products is a significant driver for the US Argan Oil Market Industry. According to a survey conducted by the Organic Trade Association, 78% of consumers in the United States are inclined to purchase products that are branded as organic or natural. This trend is fueled by increased awareness of the harmful effects of synthetic chemicals present in traditional cosmetics. As a result, major brands like L’Oreal and Estée Lauder have begun to incorporate natural ingredients, including argan oil, into their formulations.This rising demand is anticipated to grow the market for argan oil, as it aligns with consumer preferences for sustainable and health-conscious choices, thereby significantly contributing to the industry's expansion in the US.
Health Benefits of Argan Oil
Argan oil is renowned for its beneficial properties, particularly its rich content of fatty acids and antioxidants. A study published by the Journal of Health and Nutrition indicates that regular consumption and application of argan oil can lead to a noticeable improvement in skin hydration and elasticity, which is increasingly being recognized by both consumers and dermatologists. With the United States seeing a rising prevalence of skin-related issues, such as eczema and psoriasis, there is considerable potential for growth in the US Argan Oil Market Industry as more people turn to argan oil-based products for natural relief and prevention.
Increased Online Retailing
The shift towards online shopping has accelerated growth in various sectors, including the US Argan Oil Market Industry. According to the US Department of Commerce, e-commerce sales increased by 32.4% in 2020, indicating a significant shift in consumer purchasing behavior. Online platforms provide specialized retailers and consumers access to a wide array of argan oil products. Notably, companies like Amazon and dedicated beauty websites have expanded their product offerings in natural oils, thereby highlighting their growth potential and making argan oil products more accessible to consumers across the United States.
Rising Awareness of Sustainable Sourcing
The movement towards ethical and sustainable sourcing has become increasingly significant among consumers in the United States. According to the Sustainability Consortium, 66% of consumers express concern about the sustainability of the products they purchase. This growing consciousness is propelling consumers to seek products like argan oil, which ensures that local communities benefit from the harvesting process. Brands promoting fair trade and sustainable practices are gaining traction in the US market, directly influencing the growth of the US Argan Oil Market Industry as consumers prioritize products that align with their values.
US Argan Oil Market Segment Insights
Argan Oil Market Category Insights
The US Argan Oil Market is witnessing significant advancements primarily due to the rising popularity of its diverse applications in cosmetics, food, and health industries. In 2024, this market is expected to witness a substantial valuation, driven by increasing consumer awareness regarding the health benefits of argan oil, coupled with the growing trend towards organic and natural products. The market segmentation into Organic and Conventional categories highlights the distinct preferences of consumers. Organic argan oil has gained traction among health-conscious buyers who prioritize sustainably sourced ingredients, reflecting a broader trend in the wellness segment.The demand for organic products is on the rise, encouraged by the increasing awareness of the chemical-free benefits that organic argan oil offers for skin and hair care. On the other hand, conventional argan oil continues to maintain a robust presence, often favored for its availability and cost-effectiveness in various sectors. This segment is popular among retail outlets and distribution chains, leading to a steady flow of products into the market. The US Argan Oil Market data suggests that as consumers grow increasingly environmentally focused, the organic category could dominate the market space in the coming years due to the perception of authenticity and purity associated with organic certifications.Key growth drivers for the overall Argan Oil Market include rising disposable incomes, increased consumer expenditure on personal care and beauty products, and a shift towards a more holistic lifestyle. However, challenges such as limited awareness of argan oil's benefits among some consumer segments may hinder growth. Furthermore, while the organic category shows significant promise, ensuring adequate supply chains and maintaining quality remains critical for the market to thrive. Overall, the US Argan Oil Market segmentation illustrates a dynamic interplay between consumer preferences, market growth, and the opportunities presented by both organic and conventional offerings, pointing to a future where the demand for quality argan oil continues to expand.
Source: Primary Research, Secondary Research, MRFR Database and Analyst Review
Argan Oil Market Application Insights
The Application segment of the US Argan Oil Market is diversified and significant, comprising various crucial categories including Food, Pharmaceuticals, Nutraceuticals, Cosmetics, Personal Care, and Others. The food segment is increasingly popular as health-conscious consumers recognize the nutritional benefits of argan oil, often used as a gourmet oil in culinary applications. In the pharmaceutical sector, argan oil is sought for its rich antioxidants and anti-inflammatory properties, with potential applications in various treatments. Nutraceuticals are harnessing the oil's potent health benefits, driving demand for supplements that promote wellness.The cosmetics industry experiences a growing trend towards natural ingredients, with argan oil known for its moisturizing and anti-aging properties, making it a favorite in skincare products. Similarly, the personal care segment utilizes the oil for its skin and hair care benefits, significantly influencing consumer choices as they seek natural alternatives. This diverse segmentation reflects a robust awareness among US consumers towards health and wellness, providing ample growth opportunities as they increasingly prioritize products infused with natural ingredients.The growing trend of clean beauty and organic consumables strongly positions the US Argan Oil Market as a compelling player in the industry landscape.
US Argan Oil Market Key Players and Competitive Insights
The US Argan Oil Market exhibits a competitive landscape characterized by a diverse range of players and products that cater to various consumer preferences, spanning sectors such as beauty, skincare, and culinary applications. This market has witnessed significant growth due to the increasing awareness of the benefits of argan oil, coupled with rising consumer demand for natural and organic products. As major brands strive to capture market share, there has been an influx of product innovations and marketing strategies that emphasize the premium quality and unique properties of argan oil. Companies are increasingly investing in sustainable sourcing practices, aligning with the growing trend of socially responsible consumerism, which is becoming a critical aspect of competitive differentiation in this market.Moroccanoil has established itself as a leading player in the US Argan Oil Market, particularly noted for its high-quality oil products designed for hair care and treatment. The strength of Moroccanoil lies in its brand recognition, effectively leveraging the luxurious attributes associated with argan oil. The company's product line, which includes hair masks, oils, and other treatment products, appeals to a broad customer base seeking salon-quality results. Moroccanoil has successfully marketed its offerings by emphasizing the nourishing and revitalizing properties of argan oil, supported by strong branding efforts that promote a lifestyle of elegance and well-being. Its commitment to quality and effective results has solidified its presence in the competitive market, allowing it to outperform several competitors and maintain a loyal customer base.Aura Cacia operates within the US Argan Oil Market primarily by offering a range of essential oils and personal care products that emphasize natural ingredients, including argan oil. The company is recognized for its focus on purity, sustainability, and ethical sourcing, ensuring that its products resonate with environmentally conscious consumers. Aura Cacia's strengths lie in its established distribution channels, including health food stores, online platforms, and natural retailers, which enhance its market presence in the US. The brand’s key offerings include skin oils, massage oils, and blending oils, utilizing argan oil for its moisturizing and restorative properties. The company has also engaged in various partnerships and collaborations to expand its product line and enhance its market competitiveness, demonstrating its proactive approach to growth through strategic alliances within the natural product sector.
Key Companies in the US Argan Oil Market Include
US Argan Oil Market Industry Developments
The US Argan Oil Market has seen noteworthy developments recently, particularly in product innovation and consumer demand for natural ingredients. Companies such as Moroccanoil and Josie Maran Cosmetics are expanding their product lines to include argan oil-infused skincare and haircare items, responding to the increasing shift towards organic and sustainable beauty products observed over the past couple of years. In the first quarter of 2023, Pura D'or launched a new line of organic argan oil products aimed at consumers seeking eco-friendly options. The market is experiencing growth, with significant evaluations reported in the consumer health and wellness sectors, reflecting a rising interest in plant-based oils. Additionally, in July 2023, a strategic partnership was announced between Heritage Store and Edens Garden to enhance their distribution networks for essential oils that include argan oil, fostering a more extensive reach in the wellness market. Over the last two to three years, the trend towards clean beauty has continued to shape the competitive landscape, with increased investments in Research and Development aimed at promoting the benefits of argan oil.
US Argan Oil Market Segmentation Insights
Argan Oil Market Category Outlook
Argan Oil Market Application Outlook
| Report Attribute/Metric Source | Details |
| MARKET SIZE 2018 | 20.21(USD Million) |
| MARKET SIZE 2024 | 25.0(USD Million) |
| MARKET SIZE 2035 | 160.0(USD Million) |
| COMPOUND ANNUAL GROWTH RATE (CAGR) | 18.383% (2025 - 2035) |
| REPORT COVERAGE | Revenue Forecast, Competitive Landscape, Growth Factors, and Trends |
| BASE YEAR | 2024 |
| MARKET FORECAST PERIOD | 2025 - 2035 |
| HISTORICAL DATA | 2019 - 2024 |
| MARKET FORECAST UNITS | USD Million |
| KEY COMPANIES PROFILED | Moroccanoil, Aura Cacia, Heritage Store, Camelia Oil, Edens Garden, Pura D'or, Peter Thomas Roth, KORA Organics, Karity, Josie Maran Cosmetics, Botanic Hearth, Sky Organics, Garden of Life, Aromatica, The Ordinary |
| SEGMENTS COVERED | Category, Application |
| KEY MARKET OPPORTUNITIES | Growing demand for natural cosmetics, Rising popularity of organic skincare, Expansion in online retail platforms, Increasing awareness of health benefits, Diverse applications in food products |
| KEY MARKET DYNAMICS | increasing demand for natural products, rising popularity in cosmetics, growing e-commerce distribution channels, awareness of health benefits, sustainability and ethical sourcing trends |
| COUNTRIES COVERED | US |
Frequently Asked Questions (FAQ) :
The US Argan Oil Market is expected to be valued at 25.0 million USD in 2024.
By 2035, the US Argan Oil Market is projected to reach a valuation of 160.0 million USD.
The expected CAGR for the US Argan Oil Market from 2025 to 2035 is 18.383%.
Major players in the US Argan Oil Market include Moroccanoil, Aura Cacia, Pura D'or, and Josie Maran Cosmetics, among others.
The organic segment of the US Argan Oil Market is valued at 10.0 million USD in 2024.
The conventional segment of the US Argan Oil Market is expected to be valued at 100.0 million USD by 2035.
There are significant growth opportunities driven by increasing consumer preference for natural and organic products.
The US Argan Oil Market is anticipated to grow robustly with both organic and conventional segments contributing significantly.
By 2035, the organic category is projected to reach 60.0 million USD, while the conventional category is expected to be around 100.0 million USD.
There is a growing trend in consumer demand for argan oil primarily due to its health and beauty benefits.
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Senior Research Analyst I have a bachelor's degree in mechanical engineering and an mba. i have more than two years of expertise in the retail, food, and beverage, chemical, and material industries, and hence have developed a sound cross-domain expertise. a firm believer in lifelong learning and sharing of knowledge. having a proclivity for hatching ideas and trying to absorb as much information as possible in a short amount of time. introducing corporates to the data and insight, which enables them to move from probability to possibility, has been my key areas of interest.
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