US Aesthetics Market Overview:
The U.S. aesthetics market size was valued at USD 14.8 Billion in 2022 and is projected to grow from USD 17 Billion in 2023 to USD 52.8 Billion by 2032, exhibiting a compound annual growth rate (CAGR) of 15.20% during the projected period (2023 - 2032). The increasingly obese population, awareness about aesthetic procedures, growing adoption of minimally invasive devices, and technological advancement in aesthetic devices are the prominent market drivers anticipated to propel the U.S. Aesthetics market.
Source: Primary Research, MRFR Database, Secondary Research, and Analyst Review
Aesthetics Market Trends
Increased demand for botulinum toxin and dermal filler-based treatment is driving the market growth.
The U.S. aesthetics market CAGR is expanding due to the shift of patients toward non-invasive methods, such as dermal fillers, botulinum toxin, and chemical peels, among others, over surgical methods. The expanding adoption of non-surgical treatment options is owing to the numerous benefits, such as less recovery time, lower side effects, and faster results. The demand for facial aesthetics to improve their appearance has increased among the general population. This has led to the increasing demand for dermal filler procedures used for the correction of wrinkles, acne scars, and others. Also, key players are investing in R&D for the development of unique fillers to meet the expanding demand for dermal fillers in the aesthetics market. For instance, in February 2021, Merz Pharma launched BELOTERO BALANCE + Lidocaine in the U.S. The company is a dermal filler for etched-in lines, and the benefits of lidocaine formulation deliver a flawless finish to filler patients.
Furthermore, increasing consumer demand for non-invasive cosmetic procedures and a growing awareness of beauty and wellness. A major driver is the pursuit of youthful appearances, driving a surge in procedures like Botox and dermal fillers. Technological advancements in aesthetic devices, such as laser technology and advanced imaging systems, contribute to safer and more effective treatments to boost aesthetic market revenue.
Aesthetics Market Segment Insights:
Aesthetics Product Insights
The U.S. aesthetics market segmentation, based on product, includes facial aesthetic products, cosmetics implants, skin aesthetic devices, body contouring devices, physician-dispensed cosmeceuticals & skin lighteners, hair removal devices, tattoo removal devices, thread lift products, physician-dispensed eyelash products, and nail treatment laser devices. The facial aesthetic products segment dominated the market mostly due to the growing emphasis on personal appearance and wellness. Increasing consumer awareness and acceptance of non-invasive cosmetic procedures drive demand for facial aesthetic products. Advancements in technology, such as innovative skincare solutions and minimally invasive treatments, contribute to market expansion. However, tattoo removal devices are the fastest-growing category owing to the growing demand for non-invasive cosmetic procedures. Technological advancements, such as innovative tattoo removal devices, drive market expansion. These devices leverage advanced laser technologies to meet the rising demand for safe and effective tattoo removal, appealing to individuals seeking aesthetic enhancements with minimal discomfort and downtime.
Aesthetics Procedure Insights
The U.S. aesthetics market segmentation, based on procedure, includes surgical procedures {breast augmentation, rhinoplasty, facelift & body lift, and other surgical procedures}, and non-surgical procedures {anti-aging & skin rejuvenation, tattoo & scar removal, hair removal, lipolysis, and other non-surgical procedures}. Non-surgical procedures held a major market share due to increasing consumer focus on appearance, technological advancements like minimally invasive treatments, and a desire for quick, effective results to contribute to the market's growth. However, surgical procedures are the fastest-growing category due to the growing desire for a youthful appearance and increased beauty consciousness. Advances in technology and minimally invasive surgical procedures, such as laser treatments and injectables, fuel market growth.
Aesthetics End-User Insights
The U.S. aesthetics market segmentation, based on end-users, includes clinics, hospitals, & medical spas, beauty centers, and home care settings. The clinics, hospitals, & medical spas held a major market share due to expanding customer demand for non-invasive cosmetic procedures, driven by a growing emphasis on personal appearance. Clinics, hospitals, and medical spas play a pivotal role in offering a range of aesthetic services, contributing to the industry's expansion. However, home care settings are the fastest-growing category due to the growing demand for non-invasive beauty procedures, with a significant driver being the rising popularity of at-home aesthetic devices. Consumers seek convenient and accessible solutions, fostering innovation in home care settings. This trend reflects a shift towards personalized and self-administered aesthetic treatments, contributing to the market's expansion.
Figure 1: U.S. Aesthetics Market, by End-User, 2022 & 2032 (USD Billion)
Source: Primary Research, Secondary Research, MRFR Database and Analyst Review
Aesthetics Country Insights
The aesthetics market in the U.S. is propelled by a rising emphasis on self-care and beauty, driven by societal trends and increased consumer disposable income. Growing awareness of non-invasive cosmetic procedures, such as injectable and laser treatments, fuels market expansion. Additionally, the influence of social media platforms amplifies beauty standards, encouraging individuals to invest in aesthetic enhancements. The market's growth is further propelled by advancements in technology, expanding the range of available procedures. As a result, the aesthetics market in the U.S. continues to thrive, with consumers seeking personalized solutions for enhancing their physical appearance and well-being.
Aesthetics Key Market Players & Competitive Insights
Leading market participants are investing heavily in research and development to enhance their product lines, which will help the aesthetics market expand even more. Market participants are also undertaking different strategic activities to extend their footprint, with significant market developments including new product establishment, mergers and acquisitions, contractual agreements, and collaboration with other organizations. The aesthetics industry must deliver cost-effective items to extend and stay in a more competitive and growing market climate.
Major players in the aesthetics market are attempting to expand market demand by investing in research and development operations, including AbbVie Inc., Alma Lasers, Cynosure, and Galderma.
Key Companies in the Aesthetics market include
Aesthetics Industry Developments
December 2021: Allergen Aesthetics, part of AbbVie, acquired a medical technology company, Soliton, Inc. This acquisition helped strengthen its portfolio of non-invasive body contouring treatments.
Aesthetics Market Segmentation:
Aesthetics Product Outlook
- Facial Aesthetic Products
- Cosmetics Implant
- Skin Aesthetic Devices
- Body Contouring Devices
- Physician-Dispensed Cosmeceuticals & Skin Lighteners
- Hair Removal Devices
- Tattoo Removal Devices
- Thread Lift Products
- Physician- Dispensed Eyelash Products
- Nail Treatment Laser Devices
Aesthetics End-User Outlook
- Clinics, Hospitals, & Medicals Spas
- Beauty Centers
- Home Care Settings
Aesthetics Procedure Outlook
- Surgical Procedures
- Breast Augmentation
- Rhinoplasty
- Facelift And Body Lift
- Other Surgical Procedures
- Non-Surgical Procedures
- Anti-Aging & Skin Rejuvenation
- Tattoo And Scar Removal
- Hair Removal
- Lipolysis
- Other Non-Surgical Procedures
Aesthetics Report Scope
| Report Attribute/Metric |
Details |
| Market Size 2022 |
USD 14.8 Billion |
| Market Size 2023 |
USD 17.0 Billion |
| Market Size 2032 |
USD 52.8 Billion |
| Compound Annual Growth Rate (CAGR) |
15.20% (2023-2032) |
| Base Year |
2022 |
| Market Forecast Period |
2023-2032 |
| Historical Data |
2018- 2022 |
| Market Forecast Units |
Value (USD Billion) |
| Report Coverage |
Growth Factors, Revenue Forecast, Market Competitive Landscape, and Trends |
| Segments Covered |
Product, Procedure, End-User, and Region |
| Countries Covered |
The U.S. |
| Key Companies Profiled |
AbbVie Inc, Alma Lasers, Cynosure, and Galderma |
| Key Market Opportunities |
The increasing obese population. |
| Key Market Dynamics |
The increasing awareness regarding the aesthetic procedure. |
Frequently Asked Questions (FAQ) :
The U.S. aesthetics market size was valued at USD 14.8 Billion in 2022.
The market is projected to expand at a CAGR of 15.20% during the forecast period, 2023-2032.
The prominent players in the aesthetics market are AbbVie Inc., Alma Lasers, Cynosure, and Galderma.
The facial aesthetics products category dominated the market in 2022.
The clinics, hospitals, & medical spas category had the largest share of the market.
The surgical procedure category had the largest share of the market.
