UK Hair Care Market Research Report: By Product Type (Hair Styling, Shampoo, Hair Colorant, Conditioners, Hair Oil), By Application (Hair Treatment, Scalp Treatment) and By Distribution Channel (Hypermarkets, E-Commerce, Pharmacies) - Forecast to 2035

UK Hair Care Market Overview

UK Hair Care Market Size was estimated at 3.24 (USD Billion) in 2023. The UK Hair Care Market Industry is expected to grow from 3.5(USD Billion) in 2024 to 5.8 (USD Billion) by 2035. The UK Hair Care Market CAGR (growth rate) is expected to be around 4.699% during the forecast period (2025 - 2035).

Source: Primary Research, Secondary Research, MRFR Database and Analyst Review

Key UK Hair Care Market Trends Highlighted

In recent times, notable changes have been seen in consumer behavior and product preferences within the UK hair care market. A significant factor shaping this sector is the increasing demand for sustainable and eco-friendly products. Consumers in the UK are showing a growing awareness of the environmental consequences of their buying choices, resulting in a heightened demand for products that incorporate natural ingredients and sustainable packaging. In addition to this, the movement towards customized hair care is on the rise as consumers seek products specifically designed for their unique hair types and issues. Technological advancements are facilitating brands in providing tailored solutions, thereby improving customer engagement and fostering loyalty. Potential avenues to investigate within the UK Hair Care Market encompass the growing interest in products tailored for male grooming. With the growing interest among men in hair care routines, brands have the opportunity to capitalize on this trend by creating specialized products that address the unique needs of male consumers. Furthermore, the integration of technologies such as augmented reality and virtual consultations can significantly improve the shopping experience, enabling consumers to make well-informed decisions from the convenience of their own homes. Recently, the transition to digital marketing strategies has become increasingly evident. Brands are progressively leveraging social media platforms and collaborating with influencers to connect with their audiences more effectively.

This trend reflects a broader change in how consumers in the UK research and purchase hair care products. Overall, the UK Hair Care Market is evolving rapidly, adapting to new consumer needs and preferences while embracing innovation.

UK Hair Care Market Drivers

Increasing Demand for Natural and Organic Products

The UK Hair Care Market Industry is witnessing a substantial shift towards natural and organic hair care products, spurred by growing consumer awareness regarding the harmful effects of synthetic ingredients. A survey conducted by the UK Department for Environment, Food Rural Affairs indicated that over 70% of consumers are now seeking eco-friendly options in their hair care routines. This trend has been endorsed by major retailers and brands such as Boots and Holland Barrett, who have expanded their offerings to include a wider range of natural hair care lines.As concerns over sustainability and health continue to rise, the demand for organic ingredients is expected to propel the UK Hair Care Market forward, potentially increasing its market share significantly in the coming years.

Rising Influence of Social Media and Beauty Influencers

The role of social media in shaping consumer behavior cannot be understated, especially in the UK Hair Care Market Industry. According to a report by the UK Advertising Standards Authority, social media platforms have seen an increase of 50% in beauty-related content over the last three years. This avenue serves as a promotional tool for both established and emerging brands, leading to greater visibility and consumer engagement. With influencers often driving trends, brands investing in influencer partnerships and social media marketing are likely to experience accelerated growth, directly influencing consumer purchasing decisions and consequently benefiting the market.

Growing Challenges from Climate Change and Pollution

Environmental factors, particularly climate change and rising pollution levels in the UK, are increasingly influencing consumer choices in hair care products. Studies from the UK’s Environment Agency indicate that urban areas are experiencing higher levels of air pollution, which can negatively impact hair health. Many consumers are now looking for products that offer protection against the damaging effects of pollution. Brands like L'Oreal and Procter Gamble are already adjusting their formulas to include anti-pollution technologies.This awareness and concern over environmental influences on hair health are likely to propel growth in protective hair care products in the UK Hair Care Market Industry.

Increase in Disposable Income and Consumer Spending on Personal Care

There has been a notable increase in disposable income among UK consumers, contributing to an uptick in spending on personal care products, including hair care. According to the UK Office for National Statistics, consumer spending on personal care products rose by 4.2% in the last year alone. This increased consumer spending power allows individuals to invest more in premium hair care products, shifting focus toward quality over quantity. This trend is supported by luxury hair care brands entering the UK's hair care market, catering to a demographic willing to pay a premium for high-quality ingredients and efficacy, thereby driving growth in the industry.

UK Hair Care Market Segment Insights

Hair Care Market Product Type Insights

The UK Hair Care Market has seen a notable evolution in its Product Type segmentation, which includes Hair Styling, Shampoo, Hair Colorant, Conditioners, and Hair Oil. Each of these categories plays a significant role in the overall market dynamics, collectively contributing to the increasing consumer demand for high-quality hair care products. The trend towards personal grooming and appearance enhancement has heightened the relevance of the Hair Styling segment, as consumers prioritize products that help achieve a polished and well-groomed look. Meanwhile, Shampoo remains a staple in hair care routines, often regarded as the foundation for maintaining healthy hair. As awareness of formulations grows, consumers increasingly lean towards shampoos free from harsh chemicals, thereby driving the demand for organic and natural alternatives. In the realm of Hair Colorants, the growing trend of self-expression has encouraged consumers to experiment with various colors, thus expanding the category's appeal. This segment not only attracts a younger demographic looking for bold colors but also appeals to older consumers seeking to cover grey hair, reflecting a diverse market reach. Conditioners play a critical role in hair maintenance routines, offering moisturizing properties that cater to different hair types and concerns, from dryness to damage repair. The surge in popularity of leave-in and deep conditioning treatments aligns with the overall shift towards enhanced hair wellness. Hair Oil, on the other hand, has gained prominence as consumers rely on it for nourishment and shine, with many gravitating towards traditional oils like argan or coconut due to their natural benefits. The UK Hair Care Market segmentation reflects consumer awareness and evolving preferences, signaling a shift towards products that not only beautify but also maintain hair health. As the market progresses, understanding these dynamics can lead to greater opportunities for innovation and catering to consumer needs within each category. Insights into purchasing behaviors and preferences reveal that consumers are increasingly seeking multi-functional products that simplify their grooming routines while providing quality care. This evolving landscape indicates a thriving industry with growth potential driven by changing consumer expectations and a proactive approach to hair care.

Source: Primary Research, Secondary Research, MRFR Database and Analyst Review

Hair Care Market Application Insights

The UK Hair Care Market, particularly the Application segment, showcases a diverse landscape with significant potential for growth. This segment encompasses vital components such as Hair Treatment and Scalp Treatment, each playing a crucial role in addressing consumer needs and preferences. Hair Treatment is essential for maintaining hair health, often driven by rising concerns about damage and the desire for vibrant, manageable hair. Scalp Treatment has also gained traction, reflecting an increasing awareness of scalp health and its influence on overall hair vitality.The surge in popularity of organic and natural ingredients in these applications aligns with consumer trends towards sustainable and health-conscious products. Additionally, the growing influence of social media and beauty influencers fosters consumer education, sparking interest in specialized treatments tailored to individual hair types and concerns. Overall, the UK Hair Care Market segmentation reflects a robust demand for innovative solutions that cater to the evolving preferences of consumers, positioning it for continued market growth. The ongoing commitment to product innovation and addressing specific consumer issues ensures that both Hair Treatment and Scalp Treatment will remain significant contributors to the market's future developments.

Hair Care Market Distribution Channel Insights

The UK Hair Care Market is characterized by a diverse Distribution Channel landscape, reflecting evolving consumer preferences and shopping habits. Hypermarkets serve as a significant avenue for hair care products, attracting consumers with their extensive product ranges and convenient shopping environments. E-Commerce has emerged as a dominant force, driven by the increasing preference for online shopping, allowing consumers to access a wide variety of brands and products from the comfort of their homes. This segment's resilience, particularly during the pandemic, underscores its growing importance in the market.Pharmacies also play a critical role, often serving as trusted sources for consumers seeking hair care products, especially those looking for specific health-related solutions. The convenience and expertise offered by pharmacies foster consumer confidence, making them a vital channel in the overall distribution strategy. The growth of these channels is influenced by factors such as the rise in health consciousness, changing beauty trends, and the demand for personalized products, positioning the UK Hair Care Market for continuous development in the years to come.

UK Hair Care Market Key Players and Competitive Insights

The UK Hair Care Market is a dynamic sector characterized by a wide range of products catering to various hair types and consumer preferences. It comprises shampoos, conditioners, styling products, and treatments that are influenced by changing consumer trends, emerging technologies, and environmental consciousness. The competitive landscape is made up of established brands, niche players, and emerging companies, all vying for market share by innovating and differentiating their product offerings. Key factors driving competition within this market include brand loyalty, product efficacy, and the ability to adapt to shifting consumer demands. This ever-evolving environment prompts companies to invest in research and development, marketing strategies, and sustainability initiatives to maintain a competitive edge and respond effectively to market trends.Procter and Gamble have a notable presence in the UK Hair Care Market, with its well-known brands catering to a diverse audience. The company's strengths lie in its extensive product portfolio that addresses the varied hair care needs of consumers through shampoos, conditioners, and styling aids. Procter and Gamble's commitment to quality and innovation is underscored by its continuous investment in research and development to enhance product performance and meet consumer expectations. The company benefits from strong brand equity and a loyal customer base, allowing it to maintain significant market share. Furthermore, Procter and Gamble's strategic marketing efforts and distribution capabilities ensure that its products reach a wide demographic, further solidifying its position within the competitive landscape of the UK Hair Care Market.Henkel has carved out a significant niche in the UK Hair Care Market through its diverse array of products, including both professional and consumer brands. The company's key offerings are designed to meet the needs of various customer segments, focusing on performance, sustainability, and innovation. Henkel has established a strong market presence through its well-recognized brands that symbolize quality and effectiveness. One of Henkel's strengths is its ability to adapt to market trends, which is demonstrated by its focus on environmentally friendly products and sustainable practices. The company has also pursued mergers and acquisitions to bolster its portfolio and expand its market reach, which has enabled Henkel to strengthen its competitive positioning. By continuously analyzing market dynamics and consumer preferences, Henkel seeks to enhance customer satisfaction and drive growth in the UK Hair Care sector.

Key Companies in the UK Hair Care Market Include

• Procter and Gamble


• Henkel


• Lush


• L'Oreal


• Wella


• Shiseido


• Kao Corporation


• Coty


• Reckitt Benckiser


• Estée Lauder


• Tigi


• John Frieda


• Unilever


• Aveda

UK Hair Care Market Industry Developments

The UK Hair Care Market has been experiencing significant shifts in recent months, characterized by advancements and consumer demand for sustainable products. Notably, Procter Gamble and Unilever have ramped up efforts in sustainable hair care by utilizing eco-friendly ingredients and packaging, responding to consumer trends favoring environmentally conscious brands. Lush has gained traction for its solid hair care bars, which cater to sustainability seekers. In terms of mergers and acquisitions, Henkel announced in August 2023 its acquisition of a local hair care brand, reinforcing its market footprint and showcasing the industry consolidation trend. Additionally, the UK's stringent regulations on cosmetic ingredients have prompted companies like L'Oreal and Estée Lauder to innovate their product lines, ensuring compliance while meeting consumer preferences. Sales of premium hair care products have seen growth, with market analysts noting an increased valuation of brands like Wella and Tigi. Furthermore, the last two to three years have seen a rise in online retail channels due to changing consumer behavior, particularly heightened during the COVID-19 pandemic, with a notable shift towards e-commerce platforms for hair care purchases.

UK Hair Care Market Segmentation Insights

• Hair Care MarketProduct TypeOutlook
  
  
  
  • Hair Styling
  
  
  • Shampoo
  
  
  • Hair Colorant
  
  
  • Conditioners
  
  
  • Hair Oil
  
  
  
  


• Hair Care MarketApplicationOutlook
  
  
  
  • Hair Treatment
  
  
  • Scalp Treatment
  
  
  
  


• Hair Care MarketDistribution ChannelOutlook
  
  
  
  • Hypermarkets
  
  
  • E-Commerce
  
  
  • Pharmacies
  
  
  
  

Report Scope:

Report Attribute/Metric Source:	Details
MARKET SIZE 2018	3.24(USD Billion)
MARKET SIZE 2024	3.5(USD Billion)
MARKET SIZE 2035	5.8(USD Billion)
COMPOUND ANNUAL GROWTH RATE (CAGR)	4.699% (2025 - 2035)
REPORT COVERAGE	Revenue Forecast, Competitive Landscape, Growth Factors, and Trends
BASE YEAR	2024
MARKET FORECAST PERIOD	2025 - 2035
HISTORICAL DATA	2019 - 2024
MARKET FORECAST UNITS	USD Billion
KEY COMPANIES PROFILED	Procter and Gamble, Henkel, Lush, L'Oreal, Wella, Shiseido, Kao Corporation, Coty, Reckitt Benckiser, Estée Lauder, Tigi, John Frieda, Unilever, Aveda
SEGMENTS COVERED	Product Type, Application, Distribution Channel
KEY MARKET OPPORTUNITIES	Natural and organic products growth, Men's grooming market expansion, Sustainable and eco-friendly brands, Hair health supplements rising demand, Advanced technology in hair care.
KEY MARKET DYNAMICS	natural and organic products demand, increasing online retail presence, rising awareness of scalp health, growth in subscription services, influence of social media trends
COUNTRIES COVERED	UK