Tahini Market Size

Market Size Snapshot

Note – Market size depicts the revenue generated over the financial year

The Tahini Market is valued at about $ 890 million in 2023 and is projected to reach $ 1.2 billion by the end of the forecast period. The growth rate of the market shows the strong demand for tahini, which is mainly due to the increasing awareness of the health benefits of sesame seeds, the main ingredient of tahini. Since the trend towards plant-based diets and the search for healthy food continues, the popularity of tahini as a versatile ingredient in many dishes increases. The market is driven by various factors, including the growing trend of vegetarianism and veganism, which has increased the demand for plant-based food sources. The growing popularity of Mediterranean and Middle Eastern cuisines in Western countries has also influenced the demand for tahini. The key players in the tahini market, such as Soom Foods, Al Wadi Al-Akhdar and Achva, are focusing on strategic initiatives such as product innovations and strategic alliances to strengthen their market position. These companies, for example, have launched organic and flavored tahini to meet the changing preferences of consumers.

Regional Market Size

Regional Deep Dive

The tahini market is growing fast in many regions, and the reasons for this are the growing interest in health, the spread of vegetarian diets and the growing popularity of Mediterranean cuisine. In North America and Europe, there is a noticeable shift towards organic and sustainable products, while in Asia-Pacific, the traditional use of tahini is being revived alongside modern cuisine. The Middle East and Africa, as the historical production centres, continue to have a rich cultural heritage, which influences their consumption. In short, the market is characterized by a combination of innovation and tradition, which creates a diverse and promising growth environment.

Europe

• In Europe, the tahini market is witnessing a surge in popularity due to the increasing interest in Mediterranean diets, with brands like Al Wadi Al Akhdar and Mounir's Tahini expanding their product lines to cater to diverse consumer preferences.
• The European Union's focus on sustainability and organic farming practices is encouraging tahini producers to adopt eco-friendly sourcing methods, which is expected to enhance product appeal and market growth.

Asia Pacific

• In the Asia-Pacific region, tahini is being integrated into modern culinary practices, with innovative products such as tahini-based sauces and dressings emerging from countries like Australia and Japan, where health trends are on the rise.
• Local producers are also leveraging traditional recipes to create artisanal tahini products, which are gaining traction among consumers seeking authentic flavors and high-quality ingredients.

Latin America

• In Latin America, tahini is gaining recognition as a superfood, with health food stores and restaurants increasingly incorporating it into their offerings, particularly in countries like Brazil and Argentina.
• The rise of veganism and vegetarianism in the region is driving demand for tahini, as consumers seek plant-based protein sources, leading to collaborations between local producers and health-focused brands.

North America

• The demand for tahini in North America is being significantly influenced by the growing trend of plant-based diets, with companies like Soom Foods and Seed + Mill leading the charge in promoting tahini as a versatile ingredient in various recipes.
• Recent regulatory changes in food labeling have prompted manufacturers to emphasize the health benefits of tahini, particularly its high protein and healthy fat content, which is appealing to health-conscious consumers.

Middle East And Africa

• The Middle East remains the largest producer of tahini, with countries like Turkey and Lebanon leading in both production and consumption, driven by traditional dishes such as hummus and baba ghanoush.
• Government initiatives aimed at promoting local agriculture and food production are expected to bolster the tahini market, as seen in programs supporting sesame farming in countries like Egypt.

Did You Know?

“Tahini is not only a staple in Middle Eastern cuisine but also serves as a key ingredient in various global dishes, including desserts and sauces, showcasing its versatility.” — International Tahini and Sesame Seed Association

Segmental Market Size

Tahini is a market sector which is currently growing steadily, mainly due to the increased interest in vegetarian diets and the Mediterranean cuisine. In addition, the growing awareness of the nutritional and culinary properties of tahini is increasing demand. The current trend towards clean label and veganism is also driving the demand for tahini. The consumers are looking for natural and less processed food. This is especially the case in the Middle East and North America. The tahini market is now in a mature stage, with Soom Foods and Al Wadi Al-Akhdar as the main players in the North American and Middle Eastern markets. The main applications are dips, sauces and dressings. The hummus is the main driver for tahini consumption. The pandemic of COVID ’19 has also accelerated the cooking at home and the demand for versatile ingredients such as tahini has increased. In addition, the tahini sector is being shaped by the emergence of sustainable practices, where companies are working on eco-friendly packaging and sourcing to meet the growing demand for sustainable consumption.

Future Outlook

In the next few years the tahini market is expected to grow from $89 million to $1 billion, growing at a compound annual growth rate of 5.5%. This growth is a result of the growing concern for health and the tahini’s nutritional benefits: high content of healthy fats and high level of protein. The versatility of tahini as a condiment in the form of dips and sauces, its naturalness and simplicity of the label, its high nutritional value, the fact that it is a plant-based food, enables it to compete in the growing health food sector. It is expected that tahini will penetrate the nut and seed butter market at a rate of 14% by 2030. Several innovations in the field of production, such as improved grinding technology and sustainable sourcing, are expected to increase the quality of the product and reduce the cost of production, which will also contribute to the growth of the market. In addition, the rise of e-commerce and the use of new marketing methods will enable the product to reach more consumers and engage them in the product. The trend towards the use of tahini in the preparation of popular foods and the growing popularity of Mediterranean cuisine will also contribute to the growth of the market. As the demand for plant-based and health-oriented foods continues to grow, the tahini market is well positioned to take advantage of these trends and continue to grow at a high rate in the coming years.