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Sugar Confectionery Market Share

ID: MRFR//4008-HCR | 110 Pages | Author: Snehal Singh| May 2024

The sugar confectionery market is a vibrant and competitive industry, characterized by a plethora of sweet treats ranging from candies and chocolates to gums and jellies. Companies operating in this space employ various market share positioning strategies to gain a competitive edge and capture the attention of consumers.
One common way is to make products stand out, where businesses work on making special and new candy choices. They try to be different in a busy market and get many types of customers by using new tastes, shapes, and packaging. This plan not only aids in creating trust for the brand but also lets firms charge more money for their unique items. For example, a candy business could bring out special candies for a short time or team up with famous brands to make new tastes. This would help them sell more products in the market.
Another important plan is about cost, where businesses wisely choose prices for their goods to attract specific groups. Some companies make themselves seem like fancy choices. They focus on using good-quality ingredients and special ways of making things, which they use to charge more money. This method focuses on people who link cost with quality and are okay to spend more for a first-class candy experience. Some businesses use a cost leadership plan to offer low-cost choices. This helps them reach customers who care about prices and get more market share by selling lots of items at once.
Distribution channels are also very important for getting a good position in the sugar confectionery industry. Businesses carefully pick where and how to sell their goods, so many people can see them easily. Some concentrate on old shopping places, making sure their things are noticed in big food stores and small shops. Some might look at selling things on the internet. They can take advantage of more and more people shopping online, reaching many customers through computer stuff.
Creating new ways in marketing and advertising is very important for a company's share of the sugar candy market. Businesses use clever strategies to make people know their brand and talk with customers through many different ways of sharing information. Younger people like to use social media. It helps companies show their products in a good way and create excitement about new things they are offering.
Companies often put money into sustainable actions and good behavior. They do this to help their position in the market share strategy too. As people care more about the environment, companies that focus on using green packaging, getting ingredients in a good way and making things without hurting others can get ahead of their competition. This method not only attracts more and more people who care about society, but also helps businesses build a good reputation.

Global Sugar Confectionery Market Overview


Sugar Confectionery Market Size is anticipated to reach USD 242.51 billion by 2030, registering a CAGR of 3.4% during 2022-2030


Sugar confectionery is a food product that includes varieties of boiled sweets, toffees, marshmallows, and fondant. These food items may contain artificial or natural sugar. Sugar confectionery is ready for consumption without the requirement of further preparation. The key ingredient of this product is carbohydrate sweetening matter; it doesnā€™t include any chocolate products. Sugar confectioneries food products are trending due to their high rate of consumption among every age group. Candies, gums, jellies, and chews are available in various shapes and sizes packed in a different format which attracts sugar-loving customers. Therefore, the increased consumption of these products has largely driven theĀ Sugar Confectionery Market.Ā 


Sugar Confectionery products are rising in trends among other food products because of their attractive packaging and varieties. Hence, the market is rising worldwide. The people living in a developed nation have brought certain lifestyle changes because of increasing disposable income, which simultaneously drives the Sugar Confectionery Market Outlook. The increase in demand for premium products also influences the market to grow at a higher rate. People prefer confectionery items such as candies and sweet jellies, gums as a gifting material which is rising the demand of the market.


The industries and the key players are upgrading their products by adding new flavors and additives, resulting in innovative products. The players are considering health problems and replacing the sugar with other sweet additives to meet the customerā€™s demand. These factors are highly developing theĀ Sugar Confectionery Market Size.Ā 


Growth opportunities such as the rising trends for the usage of organic and natural confectionery will drive theĀ market valueĀ as players are trying to use natural ingredients in the products. Therefore, concerning these growth factors and opportunities.


COVID-19 Analysis


The outbreak of the virus had resulted in global economic loss when it started affecting the major industrial sectors. The Sugar Confectionery Market Analysis even faced an economic crisis when the manufacturing and production units halted their process due to the lockdown guidelines. The store-based segments, including supermarkets, retail stores, etc., had faced huge financial loss when the stores remained closed for a long period. The manufacturers have gone through a tough situation due to these difficulties.Ā 


But theĀ marketĀ to soon come out of these difficulties and continue to grow with a good growth rate. Hence, it will successfully reach its estimated CAGR value in the forecast period.


Chief Factors Existing in The Market


The high consumption and love for sugar candies and gums are one of the major driving factors of the market and increase theĀ Sugar Confectionery Market Share. The retail sectors act as the major driver because the sugar confectioneries reach the customers through this sector; therefore, the growth of retail sectors in various regions drives theĀ market.


Another major driving factor is a lifestyle and disposable income change, which prominently accelerates the market.




  • Market Challenges




TheĀ Sugar Confectionery MarketĀ is noticing challenging factors that make the market face a challenging situation. The rise in concern among the people to reduce the sugar content in their diet to reduce calories is one of the challenging factors. But the market players are upgrading their products by replacing sugar with other sweet additives to reduce calorie content.




  • Market Opportunities




TheĀ Sugar Confectionery MarketĀ is receiving huge opportunities worldwide among every age group. Candies and gums are used widely, and this consumption to continue in the future generation.




  • Market Restraints




The rise in concern about health and diabetes has become a major restraining factor for theĀ Sugar Confectionery Market. Todayā€™s generation has become more health-conscious, and they are lowering the intake of sugar content in their diet, which is another restraining factor of the market.


Cumulative Evaluation of The Market


The evaluated report shows theĀ Sugar Confectionery Market GrowthĀ since the recent years, and it even stated the further development of the market. The market dynamics include the drivers and the opportunities to represent theĀ marketĀ at the global level. Growth limiting factors are hampering theĀ market,Ā but the efforts of the key players to help the market tackle these factors. Hence, the market will successfully reach its CAGR value in the review period.


Market Segmentation


TheĀ Sugar Confectionery MarketĀ is segmented into major types, packaging, and distribution channels. These segments are further segmented into various categories, and the different sub-segments show the progress and market value according to their preference.




  • By Type




TheĀ marketĀ is comprised of pastilles, gums, jellies, chews, and others. Among all these types of a segment, the pastilles are considered the dominating segment due to its wide preference among the customers. The retail sectors are even contributing to supplying this product in bulk as per the marketā€™s demand. Due to this factor, the pastilles segment will notice a significant growth rate and reach its CAGR. Followed by pastilles, the gum segment also notices sheer growth because of its high consumption rate between the teenage and young age groups.




  • By Packaging




The packaging segment of theĀ marketĀ is divided into sachets, boxes, and others. The sachet segment is accounted as the leading segment of the market. The customers prefer sachet packaging because it's more reliable than others. The boxes segment is noticed to grow rapidly in the future years.Ā 




  • By Distribution Channel




This segment verifies the distribution of sugar confectionery products to the market. Through different channels, these food products reach the customers. The distribution channel is consisting of store-based and non-store-based channels due to the customerā€™s preference to purchase through store-based channels such as retail stores, supermarkets, and hypermarkets. Compared to the store-based segment, the non-store-based segment shows a moderate growth rate in the future days.


Regional Analysis


The geographical report states the major regions covered by theĀ Sugar Confectionery Market. The marketā€™s remarkable growth was noticed in North America, Europe, Asia Pacific, and the rest of the world. Among these above geographical regions, the North American region is the dominating region of theĀ Sugar Confectionery Market. Due to the presence of chief players in the US region, the regional market of the North American region is flourishing.Ā 


The European market is noticing a high growth rate compared to its past years due to the region's huge growth and development of retail sectors. Therefore, the sale of sugar confectionery products is increasing in greater demand. The Asia Pacific region is emerging due to the presence of India, which is a major consumer region of theĀ Sugar Confectionery Market Forecast. This is because of the increased involvement of confectioneries in different traditional customs in this region. The rest of the world's regions will be likely to show significant growth states due to the involvement of key players and their strategies to uplift the business. Therefore, all these major regions contribute to the globalĀ Sugar Confectionery Market Growth.


Competitive Intensity within the Industry


The key players of theĀ market are raising its demand at the global level with their core involvement in the business. The planned marketing strategies to surge the business are empowering theĀ Sugar Confectionery Market Size. The market is definite to reach its goal with tremendous growth during the forecast period. The presence of key players and their competition in the global market will emerge to prove its worth. Here is the list of major plants of theĀ Sugar Confectionery Market Outlook.



  • THE HERSHEY COMPANY (U.S.)

  • NestlĆ© (Switzerland)

  • Mondelez International (U.S.)

  • HARIBO (Germany)

  • Mars Incorporated (U.S.)

  • Wrigley (U.S.)

  • Ferrero (Italy)


Recent Market Development



  • The Hershey Company has finished its acquisition of product Lily's, the high-growth maker of low-sugar, better-for-you confectionery products, for a price range of USD 425 Million.

  • BioNeutraā€™sVitaFiberĀ®ā€‹ IMO is a solution that offers sugar-like sweetness and functionality with reducing the calorie content.


Report Outlook


The overview report of theĀ Sugar Confectionery MarketĀ states the market scenario and its development in the current situation. The role of chief factors is stated with their effective measures and impact on the market.Ā 


The COVID-19 analysis shows the impact of the pandemic on theĀ Sugar Confectionery Market Growth. Further, the segmentation report has briefly displayed the major segments and the influence of sub-segments on the market. The geographical report of theĀ Sugar Confectionery MarketĀ shows its widespread growth in major regions of the world. The recent developments by the key players will help the market shine at the global levelā€”theĀ Sugar Confectionery MarketĀ to notice a consistent growth with good share value.


Key Industrial Segments


By Type



  • Pastilles

  • Gums

  • Jellies

  • Chews

  • Others


By Packaging



  • Sachets

  • Boxes

  • Others


By Distribution Channel



  • Store-Based

  • Non-Store Based

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