Stevia Market Size

Market Size Snapshot

Note – Market size depicts the revenue generated over the financial year

The stevia market is expected to grow significantly, and by 2025, the market is expected to reach $2.93 billion, and by 2035, it is expected to reach $ 5 billion, with a compound annual growth rate of 4.97%. The market growth is mainly due to the increasing demand for natural sweeteners, which is mainly due to the increasing awareness of health among consumers, and the demand for low-calorie and sugar-free products. As the food and beverage industry continues to develop, the demand for stevia as a natural alternative to artificial sweeteners is expected to increase. The other major factors that drive the stevia market are the development of agricultural and extraction technology, which can increase the yield and reduce the cost of stevia production. The increasing prevalence of lifestyle-related diseases such as diabetes and obesity also increases the demand for stevia-based products. The main players in the market, such as PureCircle, Cargill and Tate & Lyle, are actively involved in strategic cooperation and R & D to increase product offerings and market penetration. In recent years, the industry has launched a series of stevia-based products.

Regional Market Size

Regional Deep Dive

The Stevia market is experiencing a substantial rise in demand across many regions, driven by the growing demand for natural sweeteners and sugar substitutes. North America is characterized by a strong presence of major players and a growing trend towards clean label products. Europe is experiencing an increase in the regulatory support for natural sweeteners. Asia-Pacific is emerging as a major production hub, driven by the favorable agricultural conditions. The Middle East and Africa are slowly adopting Stevia as part of their health and wellness programs. Latin America is leveraging its agricultural advantages to increase its production and exports of Stevia.

Europe

• The European Food Safety Authority (EFSA) has approved several steviol glycosides for use in food products, which has opened up new market opportunities for stevia-based products across the continent.
• There is a growing trend among European consumers towards organic and natural products, prompting companies like Stevia First Corporation to focus on organic stevia cultivation and processing to meet this demand.

Asia Pacific

• China remains the largest producer of stevia, with companies like Zhucheng Haotian Pharmaceutical Co. leading the way in production and export, significantly influencing global supply chains.
• The increasing health awareness among consumers in countries like India and Japan is driving the demand for stevia as a sugar substitute, leading to collaborations between local firms and international stevia producers.

Latin America

• Brazil is emerging as a key player in the stevia market, with government programs aimed at promoting sustainable agriculture practices that support stevia cultivation.
• Local companies are increasingly exporting stevia products to North America and Europe, capitalizing on the region's agricultural expertise and favorable climate for stevia growth.

North America

• The stevia extract has been regarded as a safe food additive by the U.S. Food and Drug Administration (FDA). The food industry has responded to this by introducing stevia into its products.
• Major companies like Cargill and Pure Circle are investing in research and development to enhance the taste profile of stevia, making it more appealing to consumers and expanding its applications in various food categories.

Middle East And Africa

• Countries in the Middle East are beginning to adopt stevia as part of their national health strategies to combat rising obesity rates, with initiatives supported by local governments promoting natural sweeteners.
• South Africa is seeing a rise in local startups focusing on stevia cultivation and product development, which is expected to enhance the availability of stevia products in the region.

Did You Know?

“Stevia is derived from the leaves of the Stevia rebaudiana plant, which can be up to 300 times sweeter than sugar, making it a highly efficient natural sweetener.” — International Stevia Council

Segmental Market Size

The Stevia Market is a growing market, driven by the increasing demand for natural sweeteners, which is due to the rising awareness of health among consumers. The shift towards a low-calorie diet and the growing prevalence of diabetes and obesity have prompted consumers to opt for healthier alternatives to sugar. The government’s support for the natural sweetener market is also a key driver of the market growth. The stevia market is currently in its mature phase, with companies like Cargill and Pure Circle leading the market through innovation and expansion. Stevia is mainly used in the food and beverage industry, in beverages, baked goods, and dairy products as a sugar substitute. In terms of trends, the stevia market is expected to grow due to the rising demand for sustainable products. The emergence of new extraction methods and fermentation processes will also drive the market growth.

Future Outlook

The Stevia Market is expected to grow at a CAGR of 4.97% from 2025 to 2035. This growth is due to the growing demand for natural sweeteners, driven by the rising health consciousness and the waning of the use of artificial sweeteners. As consumers increasingly seek healthier alternatives to sugar, the penetration of stevia into food and beverage products is expected to increase, and it is estimated that by 2035 stevia will represent about 16% of the global sweetener market, up from about 8% in 2025. Technological advancements in stevia extraction and processing are expected to improve the efficiency and cost-effectiveness of stevia production, thereby making it more accessible to manufacturers. Moreover, government policies promoting the use of natural and sustainable ingredients will further stimulate the growth of the market. The integration of stevia into the formulation of functional foods and beverages and its use in the pharmaceutical industry to produce sugar-free medicines will also play a significant role in the market. The stevia market is evolving, and stakeholders must stay agile to capitalize on the emerging trends and meet the growing demand for healthier and more natural sweeteners.