South Korea User Experience Research Software Market Research Report By Type (Cloud, On-Premise) and By Application (Large Enterprises, SMEs) - Forecast to 2035

South Korea User Experience Research Software Market Overview

As per MRFR analysis, the South Korea User Experience Research Software Market Size was estimated at 7.42 (USD Million) in 2023. The South Korea User Experience Research Software Market Industry is expected to grow from 8.1(USD Million) in 2024 to 16.2 (USD Million) by 2035. The South Korea User Experience Research Software Market CAGR (growth rate) is expected to be around 6.504% during the forecast period (2025 - 2035).

Key South Korea User Experience Research Software Market Trends Highlighted

In South Korea, there is a growing demand for user experience research software driven by the rapid digitalization of businesses and the increasing importance of customer-centric strategies. With a tech-savvy population and high internet penetration, companies are seeking advanced tools to understand user behavior and preferences effectively. The rise of mobile usage, driven by the popularity of smartphones, has led to a greater emphasis on designing seamless user experiences. 

Additionally, Korean businesses are focusing on integrating artificial intelligence and machine learning into their user research processes, enhancing data analysis and user feedback interpretation.Opportunities to be captured include the expansion of user experience research among small and medium enterprises (SMEs), which are increasingly recognizing the value of user-centered design in improving their products and services. The South Korean government is actively supporting digital innovation, offering grants and subsidies for SMEs to adopt new technologies, which creates a conducive environment for user experience research software adoption. 

Furthermore, as more businesses venture into e-commerce, the need for user experience insights is more critical than ever. Recent trends highlight increased investment in remote user testing solutions.The COVID-19 pandemic accelerated the shift towards remote operations, and many companies have adopted remote user experience research methods to gather insights from diverse users across various locations. 

This trend is likely to continue as businesses increasingly embrace hybrid work models. The South Korean market is also seeing a rise in the use of collaborative platforms that allow cross-functional teams to work together in real-time on user experience projects, thus fostering innovation and improving overall outcomes.

Source: Primary Research, Secondary Research, MRFR Database and Analyst Review

South Korea User Experience Research Software Market Drivers

Increase in Digital Transformation and E-commerce Growth

The fast digital change in South Korea is propelling the South Korea User Experience Research Software Market Industry. With more than 90% internet prevalence, South Korea is one of the most digitally connected countries. According to research from the Ministry of Science and ICT, the digital economy is expected to reach roughly 1,100 trillion South Korean Won by 2023, indicating a 10% annual growth rate. 

This spike in digital endeavors across several industries creates a greater demand for user experience research tools to improve digital touchpoints. Furthermore, prominent e-commerce platforms like Coupang have improved their user experience through effective feedback loops and constant usability testing, emphasizing the need for advanced research tools in the market.

Growing Emphasis on User-Centered Design

In South Korea, there is a strong increasing emphasis on user-centered design, which is propelling the South Korea User Experience Research Software Market Industry. User-Centered Design is not just a trend; it has become a requirement for companies looking to enhance their product offerings. 

According to the Korea Internet and Security Agency (KISA), 65% of South Korean companies have adopted user-testing methodologies in their product development processes.This indicates a significant shift towards prioritizing user needs and experiences, which directly drives the demand for user experience research software, ensuring that products align with consumer preferences.

Rise in Mobile Application Usage

The rise in mobile application usage in South Korea is significantly contributing to the expansion of the South Korea User Experience Research Software Market Industry. Statistics show that mobile penetration rates in South Korea are approximately 121%, indicating that users often have multiple devices. 

A report from the Korea Communications Commission states that mobile app usage increased by 25% in the last three years, emphasizing the necessity for businesses to focus on optimizing user experiences in mobile applications.Companies like Samsung, a leader in mobile technology, are increasingly investing in user experience research tools to stay competitive, thus bolstering demand for specialized software in this market.

South Korea User Experience Research Software Market Segment Insights

User Experience Research Software Market Type Insights

The South Korea User Experience Research Software Market has been effectively segmented by Type, focusing on both Cloud and On-Premise solutions that cater to the growing demands of businesses for user-centric design and research processes. Cloud-based solutions have gained significant traction due to their flexibility, scalability, and lower upfront costs, enabling organizations to access research tools without the need for extensive on-premise infrastructure. This model supports remote collaboration and real-time analytics, which aligns with the increasing preference for agile methodologies among South Korean enterprises.

On the other hand, On-Premise solutions remain relevant for organizations that prioritize security and control over their data, particularly in industries with stringent compliance requirements. The diverse nature of user experience research demands a balance between accessibility and control, making both types of solutions vital to the overall landscape of the User Experience Research Software Market. Companies in South Korea are increasingly adopting a hybrid approach, integrating both Cloud and On-Premise offerings to leverage the strengths of each model.With the rapid advancements in technology and the growing emphasis on user experience, investments in these solutions continue to rise, representing a key area of growth and innovation within the South Korea User Experience Research Software Market. 

Both segments contribute uniquely to improving user engagement, satisfaction, and retention, which are essential metrics for business success in today's competitive environment. The rise of digital transformation initiatives in South Korea further fuels the demand for sophisticated research tools that assist in understanding consumer behavior through data-driven insights.As organizations navigate the complexities of user interactions, the type of software chosen plays a critical role in shaping their strategic approaches to design and innovation.

Source: Primary Research, Secondary Research, MRFR Database and Analyst Review

User Experience Research Software Market Application Insights

The South Korea User Experience Research Software Market, particularly within the Application segment, is becoming notably dynamic, reflecting the growing emphasis on user-centric design and research methodologies across various industries. Large Enterprises are increasingly adopting sophisticated User Experience Research Software tools to refine their customer interactions and gather extensive user feedback, which significantly enhances their product development processes. Moreover, Small and Medium Enterprises (SMEs) are recognizing the value of these tools as well, leveraging them to compete more effectively against larger players by gaining insights into user behavior and preferences.

This segmentation is crucial as it illustrates a trend where both Large Enterprises and SMEs are investing in user experience as a cornerstone of their digital strategies, thus significantly driving market growth. Factors such as the rising digitalization in South Korea and the implementation of advanced technology solutions are propelling the demand for user experience research tools. Additionally, the rapid growth of e-commerce and mobile applications in urban areas of South Korea underlines the importance of user experience in meeting consumer expectations.As a result, the South Korea User Experience Research Software Market is expected to thrive, influenced by the increasing need to enhance customer satisfaction and loyalty through targeted research and development initiatives.

South Korea User Experience Research Software Market Key Players and Competitive Insights

The South Korea User Experience Research Software Market is characterized by a rapidly evolving landscape driven by the increasing demand for improved customer insights and enhanced user-centric applications. The competitive environment is marked by a diverse array of software providers who are continually innovating to meet the needs of businesses looking to optimize their digital offerings. As organizations across various sectors strive to provide seamless and intuitive user experiences, the market has seen an influx of solutions designed to facilitate user testing, feedback collection, and data analysis. This dynamic market is fueled by advancements in technology, such as artificial intelligence and machine learning, which offer new methodologies for understanding user behavior. Companies in this space must stay ahead of trends and consumer expectations to thrive.

CureApp is making significant strides in the South Korea User Experience Research Software Market, focusing on providing innovative solutions that address the unique needs of users, particularly in the healthcare sector. The company leverages a strong understanding of user behavior and experience design, allowing it to create powerful tools that enable researchers and businesses to capture qualitative and quantitative data effectively. CureApp's key strengths lie in its robust analytical capabilities and intuitive interface, which facilitate easy navigation and analysis for users. With a strong foothold in South Korea, the company has been actively engaging with local businesses and organizations, enhancing its market presence through strategic partnerships and community outreach efforts, emphasizing its commitment to user-centric research methodologies.

Honeywell's presence in the South Korea User Experience Research Software Market showcases its dedication to blending technology with user insights across various industries. The company offers a range of software solutions that integrate user feedback systems with its advanced analytics platforms, creating a cohesive environment for businesses to assess their user experience strategies effectively. Honeywell's strength lies in its established reputation and extensive portfolio of products and services, which cater to diverse user needs. Recently, the company has engaged in mergers and acquisitions that bolster its capabilities in user experience research, enabling it to expand its technological offerings and enhance its competitive edge in South Korea. The integration of new technologies and methodologies has positioned Honeywell to better serve its clients by improving user engagement and refining customer interactions within the rapidly changing digital landscape.

Key Companies in the South Korea User Experience Research Software Market Include:

• CureApp


• Honeywell


• Toss


• Woowa Brothers


• LINE Corporation


• Coupang


• NCSOFT


• Samsung


• Kakao


• Naver


• Sk Telecom


• Amorepacific


• Daumsoft


• LG Electronics


• CJ ENM

South Korea User Experience Research Software Market Industry Developments

In recent months, the South Korea User Experience Research Software Market has seen significant activity, particularly in the context of technological innovation and the growth trajectory of major companies such as Samsung, Kakao, and Naver. Notably, in September 2023, Samsung launched an advanced user experience analytics platform designed to enhance customer interaction with its products. 

Meanwhile, Kakao has been expanding its UX research capabilities to improve its digital services amidst rising competition in the market. In terms of mergers and acquisitions, in August 2023, Coupang announced the acquisition of a UX-focused startup to bolster its logistics operations and enhance user satisfaction through improved interfaces. Additionally, Woowa Brothers has been actively investing in user research tools to refine its food delivery application, highlighting the increasing importance of user experience in the food tech sector. 

This heightened focus on user experience highlights a broader trend in South Korea, where companies recognize the value of UX research as a critical component of business strategy, particularly in an increasingly digital economy. The growth in market valuation reflects this shift, with South Korean firms prioritizing customer-centric research methodologies to drive innovation and competitiveness.

South Korea User Experience Research Software Market Segmentation Insights

User Experience Research Software Market Type Outlook

• Cloud


• On-Premise

User Experience Research Software Market Application Outlook

• Large Enterprises


• SMEs

 

Report Attribute/Metric Source:	Details
MARKET SIZE 2023	7.42(USD Million)
MARKET SIZE 2024	8.1(USD Million)
MARKET SIZE 2035	16.2(USD Million)
COMPOUND ANNUAL GROWTH RATE (CAGR)	6.504% (2025 - 2035)
REPORT COVERAGE	Revenue Forecast, Competitive Landscape, Growth Factors, and Trends
BASE YEAR	2024
MARKET FORECAST PERIOD	2025 - 2035
HISTORICAL DATA	2019 - 2024
MARKET FORECAST UNITS	USD Million
KEY COMPANIES PROFILED	CureApp, Honeywell, Toss, Woowa Brothers, LINE Corporation, Coupang, NCSOFT, Samsung, Kakao, Naver, Sk Telecom, Amorepacific, Daumsoft, LG Electronics, CJ ENM
SEGMENTS COVERED	Type, Application
KEY MARKET OPPORTUNITIES	Rapid digital transformation adoption, Increasing demand for remote usability testing, Growing focus on customer-centric design, Expansion of e-commerce platforms, Need for real-time feedback solutions
KEY MARKET DYNAMICS	growing digitalization, increasing demand for insights, rise in remote work, emphasis on customer-centric design, competitive technology landscape
COUNTRIES COVERED	South Korea