As per MRFR analysis, the South Korea Thermal Underwear Market Size was estimated at 205.13 (USD Million) in 2023.The South Korea Thermal Underwear Market Industry is expected to grow from 211.9(USD Million) in 2024 to 352 (USD Million) by 2035. The South Korea Thermal Underwear Market CAGR (growth rate) is expected to be around 4.722% during the forecast period (2025 - 2035).
Key South Korea Thermal Underwear Market Trends Highlighted
The chilly winters of South Korea, when temperatures may drop, have fuelled demand for thermal underwear, which has been reflected in the country's demand for thermal underwear. This seasonal temperature pushes people to look for warmer clothing alternatives, hence raising the relevance of thermal underwear as a basic component of winter wardrobes. The increasing knowledge about health and wellbeing is also influencing people to choose high-quality, practical clothing that offers improved insulation and comfort. As customers show a rising need for sustainable and organic fabrics, eco-friendly materials are becoming more popular, driving companies to be creative in their product offers.
Particularly with the growing popularity of outdoor activities like skiing and hiking throughout winter months, there are many chances to be investigated within the South Korean market. Sports and outdoor activities are encouraged by the Korean government, which has increased demand for practical apparel like warm underwear. Furthermore, the use of smart fabrics offering improved temperature control will attract the attention of tech-savvy customers seeking multifunctional clothing. Recent trends show that South Korean customers, affected more by the hectic lifestyle of city inhabitants in places like Seoul, are growingly preferring online shopping channels for their clothing demands.
Brands are finding it necessary to have a strong online presence as digital commerce develops. This will enable them to serve a growing consumer base that appreciates variety and convenience. Furthermore, for brand awareness and customer loyalty in this varied market, marketing initiatives that connect with the local culture and lifestyle are increasingly crucial.
Source: Primary Research, Secondary Research, MRFR Database and Analyst Review
South Korea Thermal Underwear Market Drivers
Rising Demand for Functional Apparel
The demand for functional apparel, including thermal underwear, is experiencing significant growth in South Korea. This trend is driven by the increasing awareness of health and wellness among consumers, as they seek to enhance comfort and performance in their daily activities. A survey conducted by the Korean Ministry of Health and Welfare indicated that over 60% of the population considers thermal clothing essential for maintaining optimal body temperature during cold months.
Established companies such as Samsung C&T and LG Fashion are expanding their product lines to include advanced thermal technologies, catering to this consumer demand. As South Korea continues to experience harsh winters, with temperatures often dropping below freezing, this market driver is poised to further enhance the South Korea Thermal Underwear Market Industry.
Technological Advancements in Fabric Production
Innovations in fabric production technology are significantly contributing to the growth of the South Korea Thermal Underwear Market. The introduction of moisture-wicking and heat-retaining fabrics has enabled manufacturers to create high-performance thermal underwear that is both comfortable and effective. The Korea Institute of Industrial Technology has reported a 25% increase in the production of smart textiles over the past three years, indicating a growing trend toward advanced clothing solutions.
This spike in technological developments is being embraced by leading brands, resulting in a surge in the availability of high-quality thermal underwear options for consumers, and aligning with the rising consumer expectations for performance wear in the South Korea Thermal Underwear Market Industry.
Growing Participation in Outdoor Activities
With an increasing number of South Koreans participating in outdoor activities such as skiing, hiking, and camping, the demand for thermal underwear is expected to rise significantly. The Korean National Tourism Organization reported a 30% increase in domestic tourism to mountainous regions known for winter sports over the last five years. This trend underscores the need for specialized thermal clothing to enhance outdoor experiences, leading to robust growth in the South Korea Thermal Underwear Market.
Established retailers are recognizing this opportunity and are expanding their market presence to offer products specifically targeting outdoor enthusiasts, thus driving growth within the industry.
Increasing E-commerce Penetration
The rise of e-commerce platforms in South Korea has transformed the way consumers purchase thermal underwear, providing convenience and access to a global market. As reported by Statistics Korea, more than 80% of South Koreans now shop online, with apparel being one of the top categories purchased. This substantial shift in consumer behavior is prompting local manufacturers and international brands to invest in online retail strategies, thus amplifying the reach of their thermal underwear products.
As e-commerce continues to expand, it is expected to significantly boost the South Korea Thermal Underwear Market Industry, providing consumers with a wider variety of options and more competitive prices.
South Korea Thermal Underwear Market Segment Insights
Thermal Underwear Market Product Type Insights
The South Korea Thermal Underwear Market is characterized by an assortment of product types that cater to a variety of consumer preferences and needs. Among these, the primary categories include Tops, Bottoms, and Sets. Each of these categories plays a distinct role in offering comfort and protection against the cold. Tops are essential for upper body warmth and are often designed with advanced moisture-wicking properties to maintain dryness during physical activities. On the other hand, Bottoms are equally crucial as they provide insulation for the lower body, ensuring comprehensive warmth in colder weather, thus making them popular choices among outdoor enthusiasts and those who reside in colder regions.
Sets, which typically include both Tops and Bottoms, have gained popularity due to their convenience and cohesive styling, allowing consumers to purchase a complete thermal outfit in one go.
This segment often appeals to customers looking for ease of shopping and a unified look, which is particularly beneficial in the context of South Korea’s fast-paced lifestyle. The rise in demand for winter sports and outdoor activities in South Korea has driven a growth in the Thermal Underwear Market, as individuals seek high-performance clothing to support these activities. Furthermore, increasing awareness related to health and fitness has also encouraged consumers to invest in thermal clothing to enhance their comfort levels during exercising in colder conditions.
Moreover, technological advancements in fabric innovation have allowed for better breathability and thermal regulation, making these products more appealing. The South Korean apparel market is noted for its fashion-forward nature, indicating that thermal underwear is not just seen as functional but also as a fashion statement. Brands that blend aesthetics with performance are likely to capture a significant share of the market, reinforcing the competitive landscape. The segmentation within the South Korea Thermal Underwear Market reflects diverse consumer needs ranging from everyday essentials to specialized performance wear, presenting numerous growth opportunities as manufacturers continue to innovate in style and functionality.
Source: Primary Research, Secondary Research, MRFR Database and Analyst Review
Thermal Underwear Market Material Type Insights
The South Korea Thermal Underwear Market exhibits a detailed segmentation by Material Type, focusing on Cotton, Synthetic, Wool, and Blends, each offering unique benefits to consumers. Cotton is known for its breathability and comfort, making it a popular choice among consumers seeking natural fibers. Synthetic materials, on the other hand, are appreciated for their moisture-wicking properties and durability, appealing to active individuals or those in colder climates who need effective insulation. Wool is recognized for its exceptional warmth and thermal regulation, often favored in extreme weather conditions, while blended materials combine the strengths of various fibers to optimize comfort and performance.
The demand for these materials reflects the changing preferences towards functionality and comfort in South Korea’s thermal underwear industry, driven by lifestyle changes and increasing outdoor activities. The growing awareness of fabric features and technological advancements in textile production are also set to influence consumer choices significantly.
Thermal Underwear Market End User Insights
The South Korea Thermal Underwear Market has seen a diversification across its End User segmentation, which includes Men, Women, and Kids. Each group showcases unique preferences and requirements, driving innovation within the industry. The rising trend of outdoor activities among Men has resulted in a growing demand for thermal wear that combines functionality with style. Women, being a significant part of the workforce, equally prioritize comfort and thermal efficiency, leading to an increase in product offerings tailored to their specific needs.
The Kids segment continues to represent a vital area, driven by factors such as parents' concerns about children's warmth during colder months, making it crucial for manufacturers to focus on durability and comfort. Additionally, the influence of social media and online retail has escalated awareness among consumers, contributing further to the growth of the South Korea Thermal Underwear Market. With increasing disposable incomes and a growing appreciation for healthy lifestyle choices, there remains an abundance of opportunities for expansion across these segments, fostering a competitive marketplace that caters to diverse consumer demands in the region.
Thermal Underwear Market Distribution Channel Insights
The South Korea Thermal Underwear Market demonstrates a diverse distribution channel landscape, significantly shaping its dynamics and accessibility. Store-based channels, including supermarkets, hypermarkets, and specialty stores, play a crucial role in reaching consumers by offering convenience and a tactile shopping experience. Supermarkets and hypermarkets dominate this segment due to their extensive product variety and affordability, often serving as primary shopping destinations for consumers looking for value. Specialty stores, on the other hand, cater to niche markets, providing expert advice and high-quality products that resonate with consumers prioritizing comfort and performance.
Non-store-based channels, which include online platforms, are gaining traction, reflecting a shift in consumer preferences towards e-commerce due to its accessibility and broader selection of brands. The overall growth in South Korea's retail infrastructure further facilitates the expansion of these channels. With the increasing focus on quality and technological advancements in textile manufacturing, the South Korea Thermal Underwear Market is expected to thrive, with each distribution channel contributing to the overall landscape and catering to varying consumer preferences.
As regions strive to improve their retail environments, the synergy between different distribution avenues is likely to become a fundamental aspect of market growth.
South Korea Thermal Underwear Market Key Players and Competitive Insights
The South Korea Thermal Underwear Market is characterized by a dynamic landscape that reflects both consumer preferences and the impact of climatic conditions, significantly influencing the demand and supply chain for thermal wear. Market participants are engaged in constant innovation to enhance product features, including moisture-wicking fabrics, insulating materials, and versatility for various weather conditions.
The competitive insights of this sector show a blend of established companies and emerging brands striving to capture market share while maintaining quality and price competitiveness. Companies are increasingly focusing on integrating advanced technologies in fabric production to cater to the growing demand for comfortable, lightweight, and durable thermal underwear. As such, strategic marketing campaigns and distribution networks play critical roles in the overall success within the market.
Hyundai has established a strong presence in the South Korean thermal underwear market through its commitment to quality and innovation. The company has developed a range of thermal underwear products that showcase advanced textile technologies aimed at enhancing warmth while ensuring breathability. Hyundai's competitive edge lies in its reputation for reliable performance and stylish designs that appeal to a wide demographic, thereby creating a loyal customer base.
The brand's extensive distribution channels throughout South Korea enable it to reach consumers effectively, ensuring that its products remain accessible in both brick-and-mortar stores and online platforms. The company's focus on sustainable practices is also gaining traction among environmentally conscious consumers, further solidifying its position in the market.
Samsung operates within the South Korea thermal underwear market with a strategic emphasis on technology-driven solutions and product diversification. The firm offers a range of thermal wear that integrates smart textiles, reflecting its dedication to innovation and consumer comfort. Samsung's product portfolio includes thermal wear designed for various seasons, catering to the active lifestyle of South Korean consumers.
The company’s strengths lie in its robust brand recognition and extensive research and development capabilities. Through recent mergers and acquisitions, Samsung has expanded its reach and improved its product offerings, reinforcing its position in the competitive landscape. The strategic collaborations with local textile manufacturers facilitate a streamlined supply chain that benefits product availability and responsiveness to market trends, enhancing consumer satisfaction across the region.
Key Companies in the South Korea Thermal Underwear Market Include
South Korea Thermal Underwear Market Industry Developments
The South Korea Thermal Underwear Market has witnessed significant developments recently, particularly in the context of increasing demand for innovative and functional innerwear due to changing climatic conditions. Companies such as Uniqlo and FILA are expanding their product lines to include advanced thermal technologies, catering to consumers' needs for enhanced warmth and comfort. Ader Error, known for its unique designs, has also entered the market with a new collection aimed at younger demographics. In terms of market dynamics, the recent growth in the e-commerce sector has led to a surge in online sales for thermal clothing, indicating a shift in consumer shopping behavior.
Notably, mergers and acquisitions have been minimal, with no recent significant deals among the key players like Samsung and Hyundai linked directly to thermal apparel, reflecting a more stable market environment. Public interest in health and wellness has spurred growth, leading brands like Lotte and Nongshim to explore collaborations that promote comfort in daily life. Over the last few years, increased competition in thermal wear has driven innovation, ensuring that South Korean consumers continuously benefit from improved thermal solutions.
Thermal Underwear Market Segmentation Insights
Thermal Underwear Market Distribution Channel Outlook
Store-based
Supermarkets
Hypermarkets
Specialty stores
Others
Non-store based
| Report Attribute/Metric | Details |
| Market Size 2023 | 205.13(USD Million) |
| Market Size 2024 | 211.9(USD Million) |
| Market Size 2035 | 352.0(USD Million) |
| Compound Annual Growth Rate (CAGR) | 4.722% (2025 - 2035) |
| Report Coverage | Revenue Forecast, Competitive Landscape, Growth Factors, and Trends |
| Base Year | 2024 |
| Market Forecast Period | 2025 - 2035 |
| Historical Data | 2019 - 2024 |
| Market Forecast Units | USD Million |
| Key Companies Profiled | Hyundai, Samsung, Hankook, Ader Error, KAPLAN, Colonel, F and F, SK, Decathlon, Rohde and Schwarz, Nexen Tire, Nongshim, Lotte, FILA, Uniqlo |
| Segments Covered | Product Type, Material Type, End User, Distribution Channel |
| Key Market Opportunities | Growing demand for functional apparel, Increasing outdoor activity participation, Rising awareness of health benefits, Expansion of e-commerce platforms, Innovations in thermal fabric technology |
| Key Market Dynamics | growing demand for outdoor activities, increasing health consciousness, advancement in fabric technology, seasonal weather fluctuations, rise in e-commerce sales |
| Countries Covered | South Korea |
Frequently Asked Questions (FAQ) :
In 2024, the South Korea Thermal Underwear Market is expected to be valued at approximately 211.9 million USD.
By 2035, the South Korea Thermal Underwear Market is projected to reach a value of around 352.0 million USD.
The expected compound annual growth rate for the South Korea Thermal Underwear Market from 2025 to 2035 is approximately 4.722%.
In 2024, the product type 'Tops' is expected to generate the highest revenue, valued at around 85.0 million USD.
The market value for 'Bottoms' in the South Korea Thermal Underwear Market is expected to reach 115.0 million USD by 2035.
Major players in the South Korea Thermal Underwear Market include Hyundai, Samsung, Hankook, Uniqlo, and FILA, among others.
The market value for 'Sets' in 2024 is approximately 54.9 million USD, projected to rise to 107.0 million USD by 2035.
Growth drivers for the market include increasing consumer demand for comfort and warmth in clothing, especially during colder months.
The market faces challenges such as competition from alternative clothing options and fluctuations in consumer preferences.
The current global scenario impacts the market through supply chain disruptions which can affect product availability and pricing.
Leading companies partner with us for data-driven Insights.
Kindly complete the form below to receive a free sample of this Report
Assistant Manager - Research High acumen in analyzing complex macro & micro markets with more than 6 years of work experience in the field of market research. by implementing her analytical skills in forecasting and estimation into market research reports, she has expertise in packaging, construction, and equipment domains. she handles a team size of 20-25 resources and ensures smooth running of the projects, associated marketing activities, and client servicing.
Get in Touch
© 2025 Market Research Future ® (Part of WantStats Reasearch And Media Pvt. Ltd.)
