South Korea False Eyelashes Market Research Report: By Type (Strip Lashes, Individual Flare Lashes, Individual Single Lashes), By Production Process (Machine-made, Handmade), By Raw Material (Synthetic Hair, Human Hair, Animal HairFur, Others) andBy Distribution Channel (Store Based, Non-Stored Based)- Forecast to 2035

South Korea False Eyelashes Market Overview

 South Korea False Eyelashes Market Size was estimated at 34.72 (USD Million) in 2024.The South Korea False Eyelashes Market Industry is expected to grow from 35.84(USD Million) in 2025 to 89 (USD Million) by 2035. The South Korea False Eyelashes Market CAGR (growth rate) is expected to be around 8.62% during the forecast period (2025 - 2035).

Key South Korea False Eyelashes Market Trends Highlighted

The South Korea false eyelashes market has been witnessing a surge driven by influences from beauty influencers and the K-beauty trend that emphasizes eye makeup as a focal point. This increased focus on eye aesthetics correlates with a rise in demand for false eyelashes among a younger demographic, especially with the advent of social media platforms where beauty trends are shared rapidly. Consumers in South Korea are exploring diverse styles and materials, leading to innovations in product offerings, from comfortable lightweight options to reusable varieties. This alignment with global beauty trends signifies a pivotal shift towards customized and versatile beauty solutions tailored to individual needs.Several opportunities exist in the South Korean market, particularly with the rising interest in sustainable and cruelty-free beauty products. Many companies are now exploring eco-friendly materials for false eyelashes to cater to environmentally conscious consumers. Additionally, there is a potential market for educational workshops and online tutorials that teach consumers the best application techniques and styles to enhance their look, further driving engagement in the sector. Recent trends indicate that local brands are increasingly collaborating with influencers or K-pop celebrities to expand their reach and appeal to fans. Furthermore, the growth of e-commerce platforms in South Korea is shaping how consumers purchase beauty products.The convenience and variety offered through online shopping channels attract tech-savvy consumers who prefer exploring new trends from the comfort of their homes. Overall, the South Korea false eyelashes market is positioned for continued evolution, with consumer preferences and technological advancements shaping the way forward.

Source: Primary Research, Secondary Research, MRFR Database and Analyst Review

South Korea False Eyelashes Market Drivers

Rising Popularity of Cosmetic Products and Beauty Trends in South Korea

The South Korea False Eyelashes Market Industry is being driven by the growing popularity of cosmetic products and beauty trends among consumers. Reports indicate that South Korea's beauty industry is one of the fastest-growing globally, with the Ministry of Food and Drug Safety noting that the country exported beauty products worth over USD 9 billion in 2021. This increase correlates with a shift in consumer preferences towards makeup that enhances beauty, particularly through products like false eyelashes.Major beauty organizations in South Korea, such as the Korea Cosmetic Association, have also highlighted the increasing demand for innovative beauty products. This trend reflects a broader cultural emphasis on aesthetics and personal grooming, which further drives the growth of the false eyelashes market as more individuals seek to enhance their appearance using these products. Additionally, social media platforms, where beauty influencers promote false eyelashes, have significantly amplified their visibility and desirability, contributing to their growth in South Korea.

Increase in Disposable Income Among South Korean Consumers

The South Korea False Eyelashes Market Industry is witnessing growth due to a rise in disposable income among consumers. The Bank of Korea reported a steady increase in household income, with an average rise of 5% per year over the last three years. As families have more disposable income, they are increasingly willing to spend on beauty products and services, including false eyelashes. This trend is evident among younger demographics, who prioritize beauty and self-care, making beauty expenditure a part of their lifestyle.Consequently, this rise in purchasing power bodes well for the market's expansion, as consumers are more likely to buy quality false eyelashes. Major companies like LG Household Health Care recognize this trend and have invested in marketing strategies tailored to these consumers.

Emerging E-commerce Platforms for Beauty Products

The growth of e-commerce platforms in South Korea is significantly impacting the South Korea False Eyelashes Market Industry. According to the Korea Internet Security Agency, e-commerce sales in South Korea surged by 20% in the last year, predominantly driven by the cosmetics sector. The rise of online shopping has allowed consumers easy access to a wider range of false eyelash products at competitive prices. This shift is particularly important for niche brands that may not have a physical presence, thus increasing their market penetration.Established platforms, such as Coupang and Gmarket, are investing heavily in beauty product categories, facilitating the widespread adoption of false eyelashes. The convenience and accessibility of e-commerce contribute greatly to the market's growth trajectory, catering to the rapidly changing purchasing behaviors of South Korean consumers.

South Korea False Eyelashes Market Segment Insights

False Eyelashes Market Type Insights

The South Korea False Eyelashes Market demonstrates a significant diversity in its Type segmentation, which primarily encompasses Strip Lashes, Individual Flare Lashes, and Individual Single Lashes. Strip Lashes have gained immense popularity due to their ease of use and quick application, making them a common choice among consumers seeking to enhance their eye makeup. They serve as a versatile option for various occasions, ranging from everyday wear to special events, and are available in countless designs, lengths, and materials, catering to diverse beauty needs.Individual Flare Lashes are increasingly preferred by those looking for a more customizable eye look; they allow users to mix and match lengths and volumes to achieve a tailored appearance, which has also led to their rising acceptance among professional makeup artists and beauty enthusiasts in South Korea. Individual Single Lashes, on the other hand, are known for providing a natural finish as they are applied one by one, creating a seamless blend with natural lashes. This meticulous application method is favored among consumers desiring a more subtle enhancement, thus spurring their usage among clients opting for longer-lasting lash enhancement solutions.The market's growth trajectory can be attributed to several factors, including the rising popularity of beauty influencers and social media trends highlighting eye aesthetics, leading to increased demand across all segments. Additionally, as South Korea's beauty industry progresses, innovations in lash materials and application techniques have played a crucial role in shaping consumer preferences, fueling further expansion in the South Korea False Eyelashes Market. The local demand for quality and variety showcases the dynamic nature of the market as brands continuously innovate to meet evolving customer expectations.This vibrant landscape also presents opportunities for manufacturers to explore emerging trends, such as eco-friendly materials or vegan products, which resonate with the growing consumer consciousness towards sustainable practices. As each type of false eyelash continues to carve its niche, a comprehensive understanding of the South Korea False Eyelashes Market segmentation provides insight into consumer behavior and preferences, assisting brands in strategically positioning their offerings in this competitive landscape.

Source: Primary Research, Secondary Research, MRFR Database and Analyst Review

False Eyelashes Market Production Process Insights

The South Korea False Eyelashes Market shows promising growth within the Production Process segment, characterized by distinct methodologiesMachine-made and Handmade. Machine-made false eyelashes account for a significant portion of the market due to their consistent quality and efficiency in production, catering to the increasing demand from consumers who seek high volume and durability in cosmetic products. In contrast, Handmade false eyelashes emphasize craftsmanship and personalization, appealing to niche markets that prioritize authenticity and unique designs.The popularity of these products reflects changing beauty trends as consumers become more discerning about their beauty applications. Factors such as the rise of social media influencers and the increasing participation of South Korean women in the workforce further drive the demand for innovative and high-quality eyelash products. Moreover, advancements in production technology are enabling manufacturers to enhance product features, thus expanding market opportunities. As South Korea continues to foster its reputation as a cosmetics hub, the segmentation within the False Eyelashes Market not only highlights market growth but also showcases the diverse preferences of consumers in this vibrant industry.

False Eyelashes Market Raw Material Insights

The Raw Material segment of the South Korea False Eyelashes Market plays a crucial role in determining the quality and appeal of false eyelashes. With the growing demand for beauty products, the need for diverse raw materials has become more prominent. Synthetic hair is increasingly favored for its affordability and versatility, catering to a wide range of consumers. On the other hand, human hair offers a premium option, attracting consumers seeking natural aesthetics and personalization. Animal hair and fur provide an alternative that appeals to specific market niches, often associated with luxury products.These materials contribute significantly to the overall dynamics of the market, reflecting changing consumer preferences and trends. As the South Korean beauty industry continues to evolve, the strategic selection of raw materials will influence both market growth and innovation, meeting the varying demands consumers while also enhancing product differentiation across brands. The South Korea False Eyelashes Market is supported by an inherent culture of beauty and self-expression, further elevating the importance of quality raw material sourcing in this burgeoning industry.

False Eyelashes Market Distribution Channel Insights

The South Korea False Eyelashes Market is experiencing dynamic growth, particularly in its Distribution Channel segment, which is divided into Store Based and Non-Stored Based categories. Store Based channels, including beauty supply stores, department stores, and specialty shops, provide consumers with an opportunity to physically browse and try products before purchasing, which enhances customer experience and supports impulse buying. On the other hand, Non-Stored Based channels, such as online marketplaces and e-commerce platforms, have gained significant traction, particularly amid the rise of digital shopping trends and increased internet penetration in South Korea.With a tech-savvy population, the convenience of online shopping has made it a preferred choice for many consumers, allowing for easy comparison and access to a broader range of products. This shift in distribution preferences reflects broader consumer trends towards convenience and personalized shopping experiences, supported by robust logistical networks across the country. Collectively, these distribution channels are crucial in shaping the South Korea False Eyelashes Market segmentation by catering to varying consumer needs and preferences.The growth of social media and beauty influencers also plays a pivotal role in driving sales through both channels, creating new avenues for marketing and engagement in this vibrant industry.

South Korea False Eyelashes Market Key Players and Competitive Insights:

The South Korea False Eyelashes Market exhibits a vibrant competitive landscape reflective of the country’s thriving beauty industry. With a growing consumer interest in aesthetic enhancement products, various brands have emerged to cater to a diverse array of preferences and trends. The market is characterized by innovative product offerings, strategic marketing campaigns, and a substantial presence of both local and international brands. Industry players are focusing on high-quality materials, unique styles, and convenience for consumers seeking to enhance their eye makeup looks. As such, the competitive insights reveal a blend of established brands and emerging players vying for market share in an environment increasingly defined by consumer engagement through social media and beauty influencers.Ardell holds a prominent position in the South Korea False Eyelashes Market, known for its contributions through a range of lash products that cater to various consumer needs. The brand emphasizes quality and versatility, appealing to both makeup enthusiasts and casual users. Ardell’s strengths in this market are further reflected in its reputation for creating user-friendly products that are easy to apply and comfortable to wear, enhancing their appeal among everyday users in South Korea. The brand’s focus on natural-looking styles and innovative designs has allowed it to maintain a loyal customer base. With strategic partnerships and a strong distribution network in place, Ardell has successfully penetrated various retail channels, ensuring its presence in both physical and online stores throughout the region.Dolly Wink is another key player in the South Korea False Eyelashes Market, known for its chic and stylish offerings designed with a young, fashion-conscious demographic in mind. The brand has become synonymous with cute and playful aesthetics, making it particularly popular among the youth. Dolly Wink’s range of false eyelashes often features distinctive designs and packaging that resonate well with local beauty trends. Strengths include high-quality materials and a commitment to creating comfortable products that enhance the natural beauty of users. The brand has also focused on expanding its market presence through collaborations with local influencers and beauty experts, amplifying its reach. Notably, Dolly Wink has engaged in strategic mergers and acquisitions to enhance its product lineup and distribution capabilities, further solidifying its competitive position in South Korea's dynamic beauty market.

Key Companies in the South Korea False Eyelashes Market Include:

• Ardell


• Dolly Wink


• The Face Shop


• Lash Sensation


• Kiss


• Daily Lash


• Nicky Eyelash


• Etude House


• Gatsby


• Pony Effect


• Dup


• Missha


• Lash Paradise

South Korea False Eyelashes Market Industry Developments

In South Korea, the false eyelashes market has recently experienced significant developments, with various brands such as Ardell, Dolly Wink, The Face Shop, and Kiss witnessing notable growth attributed to rising beauty standards and increased consumer engagement in cosmetic products. The popularity of social media influencers has also surged the demand for innovative styles and product lines among younger demographics. In particular, Dolly Wink introduced new collections targeting the millennial and Gen Z markets in early 2023, aiming to capitalize on this trend. In terms of mergers and acquisitions, as of March 2023, no major transactions among specific companies such as Daily Lash, Nicky Eyelash, and others have been publicly announced. However, the overall market valuation of false eyelashes in South Korea has been projected to grow steadily, reflecting the increasing awareness of personal grooming and aesthetic appeal, bolstered by the government's support for the beauty industry through various initiatives in recent years. The growth trajectory for brands like Etude House and Gatsby has further been enhanced by their strategic focus on expanding online sales channels, catering to the evolving shopping preferences post-pandemic.

South Korea False Eyelashes Market Segmentation Insights

False Eyelashes Market Type Outlook

• Strip Lashes


• Individual Flare Lashes


• Individual Single Lashes

False Eyelashes Market Production Process Outlook

• Machine-made


• Handmade

False Eyelashes Market Raw Material Outlook

• Synthetic Hair


• Human Hair


• Animal HairFur


• Others

False Eyelashes Market Distribution Channel Outlook

• Store Based


• Non-Stored Based

 

Report Attribute/Metric Source:	Details
MARKET SIZE 2018	34.72(USD Million)
MARKET SIZE 2024	35.84(USD Million)
MARKET SIZE 2035	89.0(USD Million)
COMPOUND ANNUAL GROWTH RATE (CAGR)	8.62% (2025 - 2035)
REPORT COVERAGE	Revenue Forecast, Competitive Landscape, Growth Factors, and Trends
BASE YEAR	2024
MARKET FORECAST PERIOD	2025 - 2035
HISTORICAL DATA	2019 - 2024
MARKET FORECAST UNITS	USD Million
KEY COMPANIES PROFILED	Ardell, Dolly Wink, The Face Shop, Lash Sensation, Kiss, Daily Lash, Nicky Eyelash, Etude House, Gatsby, Pony Effect, Dup, Missha, Lash Paradise
SEGMENTS COVERED	Type, Production Process, Raw Material, Distribution Channel
KEY MARKET OPPORTUNITIES	Growing demand for natural aesthetics, Expansion of e-commerce platforms, Rising influence of beauty influencers, Increasing adoption of cruelty-free products, Customizable false eyelash options
KEY MARKET DYNAMICS	rising beauty consciousness, increasing product variety, influence of social media, growth of online retail, affordability and accessibility
COUNTRIES COVERED	South Korea