As per MRFR analysis, the South Korea Crowd Analytics Market Size was estimated at 87.77 (USD Million) in 2023.The South Korea Crowd Analytics Market Industry is expected to grow from 104(USD Million) in 2024 to 431 (USD Million) by 2035. The South Korea Crowd Analytics Market CAGR (growth rate) is expected to be around 13.797% during the forecast period (2025 - 2035)
Key South Korea Crowd Analytics Market Trends Highlighted
The South Korea Crowd Analytics Market is witnessing significant trends shaped by technological advancements and increasing demand for data-driven insights. One of the key market drivers is the rapid growth of smart city initiatives in South Korea. The government actively promotes the use of big data and IoT technologies to enhance urban infrastructure and public safety, driving the adoption of crowd analytics solutions. This push is reflected in various projects aimed at traffic management, public transportation optimization, and enhanced security in urban environments.
Moreover, the utilization of artificial intelligence and machine learning within crowd analytics tools is becoming more prevalent.These technologies help in better understanding crowd behavior and patterns, providing more accurate forecasts and insights to businesses and government bodies. The surge in digital engagement due to the pandemic has further boosted the importance of analyzing crowd dynamics, particularly in places like public transport systems, shopping malls, and other high-traffic areas. Opportunities in the South Korean market include leveraging crowd analytics for enhancing customer experiences in retail sectors and improving service efficiency in public spaces. Companies can explore developing tailored solutions for specific industries, such as tourism, entertainment, and events, where understanding crowd movement can lead to optimized service delivery and safety measures.
Recent trends point to the integration of crowd analytics with various platforms, particularly mobile applications that provide real-time data to users. As mobile penetration continues to rise in South Korea, businesses have the opportunity to harness this data for better audience engagement and operational efficiency. Overall, the South Korea Crowd Analytics Market stands to benefit from these trends as businesses and authorities seek innovative solutions to enhance decision-making and improve overall public safety and experience.
Source: Primary Research, Secondary Research, MRFR Database and Analyst Review
South Korea Crowd Analytics Market Drivers
Increasing Demand for Smart City Initiatives
The South Korean crowd analytics market is driven mostly by the country's leadership in executing smart city programs. As part of its national aim to improve urban living conditions through the use of advanced data analytics, the South Korean government has set aside about USD 100 million for smart city projects.
The increased need for crowd analytics tools that can improve urban resource allocation, ease traffic, and promote public safety is reflected in this initiative.Cities like Busan and Seoul are leading this change by integrating crowd analytics into transportation systems, public policy, and urban planning, aiming to modernize infrastructure and services for an estimated population of over 51 million.
Growing Adoption of Internet of Things (IoT)
The rapid proliferation of Internet of Things (IoT) technology in South Korea has been a key driver for the South Korea Crowd Analytics Market Industry. According to the Ministry of Science and ICT, the number of connected IoT devices in South Korea is projected to reach over 5 billion by 2025.
With more devices capturing real-time data, businesses can better analyze crowd behavior and patterns. This is particularly evident in retail environments where companies like Samsung and LG are implementing analytics to optimize customer experience and inventory management, enhancing their competitive edge in an increasingly digital economy.
Enhanced Security Concerns Post-COVID-19
The COVID-19 pandemic has heightened security concerns that significantly propel the South Korea Crowd Analytics Market Industry. Governments and organizations have recognized the importance of leveraging crowd analytics for monitoring public spaces to ensure safety and health compliance.
According to the Korea Centers for Disease Control and Prevention, there has been a 40% increase in the adoption of analytics technologies by public health agencies since the onset of the pandemic.This shift is primarily led by institutions such as the Seoul Metropolitan Government, which has successfully implemented crowd tracking systems to manage social distancing and monitor population movement.
South Korea Crowd Analytics Market Segment Insights
Crowd Analytics Market Application Insights
The Application segment of the South Korea Crowd Analytics Market offers a robust landscape that caters to various industries such as Retail, Transportation, Event Management, Public Safety, and Smart Cities. As the overall market progresses towards anticipated valuations, stakeholders are focusing on how crowd analytics can optimize operations, enhance customer experiences, and improve public safety. The Retail sector is leveraging this technology to understand shopper behavior more effectively, aiding in inventory management and personalized marketing strategies.
Transportation systems are utilizing crowd analytics to enhance the efficiency of public transport, manage traffic flows, and improve overall transit safety. Particularly during peak hours, real-time data can lead to reduced congestion and better planning.Event Management also stands to benefit significantly from the insights provided by crowd analytics; this technology allows for real-time monitoring and crowd control, ensuring safety during large gatherings and enabling an enhanced experience for attendees. Public Safety remains a key area where knowledge derived from crowd analytics informs emergency services and crowd management strategies, particularly in urban areas.
As a testament to its growing importance, Smart Cities in South Korea are increasingly integrating crowd analytics into their infrastructure, which helps in efficient resource allocation and enhances urban planning. This holistic focus reflects a strategic alignment with the government’s vision for a more interconnected and responsive urban ecosystem. By harnessing these data-driven insights, the industries mentioned are not only boosting their operational effectiveness but are also addressing the dynamic needs of citizens and stakeholders in a rapidly changing environment. The significance of crowd analytics in these applications highlights its transformative potential as South Korea aims for a smart, data-driven future that prioritizes safety, efficiency, and improved quality of life.
Source: Primary Research, Secondary Research, MRFR Database and Analyst Review
Crowd Analytics Market Component Insights
The South Korea Crowd Analytics Market is experiencing robust growth, primarily driven by its Components segment, which includes Software, Hardware, and Services. Software solutions are pivotal in the market, providing essential data processing and analytical capabilities that empower businesses to make informed decisions. In the realm of Hardware, advanced sensors and surveillance technologies play a crucial role in data collection, enabling real-time monitoring and analysis of crowd behaviors. Meanwhile, the Services aspect encompasses critical support functions such as implementation, maintenance, and expert consultation, ensuring that organizations leverage insights effectively.
The convergence of these elements enhances the market's ability to address challenges like crowd management and public safety. Additionally, with the increasing adoption of smart city initiatives in South Korea, the demand for integrated Crowd Analytics solutions is expected to rise, highlighting the importance of innovative technology in urban planning and management. As a result, the Components segment is significant, as it not only facilitates data-driven strategies but also empowers various sectors, including retail, transportation, and public safety, to optimize their operations and enhance customer experiences.
Crowd Analytics Market Deployment Model Insights
The Deployment Model segment of the South Korea Crowd Analytics Market plays a crucial role in shaping the overall market dynamics. As organizations increasingly seek to leverage crowd analytics for improved decision-making, the deployment methods are pivotal in addressing diverse needs. On-Premises solutions offer organizations enhanced data security and customization capabilities, making them particularly appealing for industries that handle sensitive information. Conversely, Cloud deployment continues to gain traction due to its scalability, cost-effectiveness, and accessibility, which allow businesses to quickly adapt to changing demands.
The increasing adoption of smart city initiatives and public safety applications further underscores the significance of these deployment models in fostering robust data analysis capabilities. With the government driving technological adoption in South Korea, both On-Premises and Cloud solutions are poised to play an essential role in enhancing operational efficiencies and facilitating data-driven strategies in various sectors, including retail, transportation, and tourism. This evolution indicates a promising direction for the South Korea Crowd Analytics Market as organizations strive to harness the power of data analytics for sustainable growth.
Crowd Analytics Market End Use Insights
The South Korea Crowd Analytics Market is gaining significant traction across various End Use segments, including Commercial, Government, Education, and Healthcare. The Commercial sector is leveraging crowd analytics to enhance customer experiences and optimize retail strategies, particularly as retail space becomes increasingly competitive. In the Government segment, the adoption of crowd analytics is primarily driven by urban planning and public safety initiatives, enabling authorities to manage crowd control efficiently during large public events.
Education institutions are employing crowd analytics to improve campus safety and enhance the overall learning environment by monitoring student foot traffic and engagement patterns within facilities. Meanwhile, the Healthcare sector is utilizing crowd analytics to optimize patient flow and resource allocation within hospitals, which is crucial for improving service delivery and addressing public health challenges. This diverse landscape highlights the versatility and importance of crowd analytics, where each sector employs the technology to address specific challenges and improve operational efficiency.With the growing need for data-driven decision-making, the South Korea Crowd Analytics Market continues to expand, indicating a robust opportunity for innovation and development in these crucial segments.
South Korea Crowd Analytics Market Key Players and Competitive Insights
The South Korea Crowd Analytics Market has shown significant growth in recent years, driven by the increasing demand for real-time data analysis and insights. The competitive landscape is characterized by a mixture of local enterprises and international players who are striving to leverage the expanding market opportunities. Factors such as advancements in technology, growing urbanization, and the rise of smart cities are enhancing the need for effective crowd analytics solutions. As South Korea embraces digital transformation, companies are focusing on creating innovative analytics solutions that cater to the specific needs of the region. The competitive insights reveal that firms are heavily investing in research and development to enhance their product offerings and gain a competitive edge. Partnerships and collaborations are also prevalent as companies seek to combine their strengths to better serve clients within the market while ensuring they keep pace with the evolving landscape.
Qlik stands out in the South Korea Crowd Analytics Market due to its robust business intelligence platform that enables organizations to transform their data into actionable insights. The company has established a strong presence in the region by delivering comprehensive analytics capabilities that assist businesses in understanding crowd dynamics effectively. Qlik’s associative model allows users in South Korea to explore data relationships without the limitations of traditional hierarchical models, enabling swift decision-making. Additionally, its strengths lie in user-friendly interfaces and powerful data integration features, which are crucial for clients seeking to optimize crowd management strategies. Qlik's commitment to localizing their services and understanding the unique challenges faced in South Korea has allowed it to foster a loyal customer base and thrive in a competitive environment.
SAP has been a key player in the South Korea Crowd Analytics Market by offering a wide range of solutions that manage large volumes of data and provide predictive analytics. With its innovative products such as SAP Analytics Cloud, the company supports businesses in deriving valuable insights from crowd data, ultimately helping them enhance operational efficiencies. SAP's market presence in South Korea is bolstered by its collaboration with various industries, giving it an edge in adapting its solutions to meet local demands. The strength of SAP lies not only in its comprehensive analytics capabilities but also in its extensive ecosystem, which includes partnerships with universities and research institutes. Over recent years, SAP has made strategic acquisitions to bolster its offerings in analytics and machine learning, enabling it to stay competitive in the rapidly evolving landscape of crowd analytics. Through these integrations and a focus on customized solutions for the South Korean market, SAP continues to solidify its position within the sector, catering to a wide range of industries including retail, transportation, and public services.
Key Companies in the South Korea Crowd Analytics Market Include
South Korea Crowd Analytics Market Industry Developments
The South Korea Crowd Analytics Market has witnessed significant advancements and activity recently. Notably, in September 2023, Qlik announced enhancements to its data analytics platform tailored for real-time crowd management, reflecting a growing demand for sophisticated crowd analytics solutions in urban spaces. SIM-related initiatives by the government to boost smart city developments have also propelled interest in crowd analytics technologies. As of August 2023, LG Electronics launched a new marketing tool leveraging machine learning for better crowd insights, aiming to enhance customer experience in retail sectors. Moreover, there have been notable growth figures, with estimates showing a market valuation increase for Daumsoft and Microsoft in their analytics offerings.
In the past year, mergers have shaped the landscape, with Kakao acquiring a startup focused on crowd-sourced data analytics in July 2023, aligning with increased government emphasis on smart technology integration. The trend shows that as South Korea prioritizes data-driven solutions, companies like Samsung SDS and IBM are gearing up to meet rising demands for robust crowd analytics platforms, fostering a competitive environment within the market. Overall, these developments signify a dynamic period for introducing innovative crowd analytics solutions throughout the South Korean market.
South Korea Crowd Analytics Market Segmentation Insights
Crowd Analytics Market Application Outlook
Crowd Analytics Market Component Outlook
Crowd Analytics Market Deployment Model Outlook
Crowd Analytics Market End Use Outlook
| Report Attribute/Metric Source: | Details |
| MARKET SIZE 2023 | 87.77(USD Million) |
| MARKET SIZE 2024 | 104.0(USD Million) |
| MARKET SIZE 2035 | 431.0(USD Million) |
| COMPOUND ANNUAL GROWTH RATE (CAGR) | 13.797% (2025 - 2035) |
| REPORT COVERAGE | Revenue Forecast, Competitive Landscape, Growth Factors, and Trends |
| BASE YEAR | 2024 |
| MARKET FORECAST PERIOD | 2025 - 2035 |
| HISTORICAL DATA | 2019 - 2024 |
| MARKET FORECAST UNITS | USD Million |
| KEY COMPANIES PROFILED | Qlik, SAP, Hanwha Systems, Daumsoft, LG Electronics, Kiswire, Google, Tableau, Microsoft, Kakao, SAS, Oracle, IBM, NCSOFT, Samsung SDS |
| SEGMENTS COVERED | Application, Component, Deployment Model, End Use |
| KEY MARKET OPPORTUNITIES | Smart city infrastructure development, Retail footfall analysis, Public safety and security enhancement, Event management optimization, Transportation system efficiency |
| KEY MARKET DYNAMICS | technological advancements, increasing urbanization, public safety concerns, retail optimization, government initiatives |
| COUNTRIES COVERED | South Korea |
Frequently Asked Questions (FAQ) :
The South Korea Crowd Analytics Market is expected to be valued at 104.0 million USD in 2024.
By 2035, the South Korea Crowd Analytics Market is projected to reach 431.0 million USD.
The expected CAGR for the South Korea Crowd Analytics Market from 2025 to 2035 is 13.797%.
The Retail segment is projected to have the highest market value, expected to reach 125.0 million USD by 2035.
The Transportation application is valued at 20.0 million USD in 2024.
The Public Safety application is expected to reach an estimated value of 90.0 million USD by 2035.
Major players in the South Korea Crowd Analytics Market include Qlik, SAP, Hanwha Systems, and LG Electronics, among others.
The Event Management application is projected to have a market size of 50.0 million USD by 2035.
Emerging trends in smart cities and public safety applications present significant growth opportunities for the market.
The Smart Cities application is valued at 14.0 million USD in 2024.
Leading companies partner with us for data-driven Insights.
Kindly complete the form below to receive a free sample of this Report
Team Lead - Research she holds an experience of about 6+ years in market research and business consulting, working under the spectrum of information communication technology, telecommunications and semiconductor domains. aarti conceptualizes and implements a scalable business strategy and provides strategic leadership to the clients. her expertise lies in market estimation, competitive intelligence, pipeline analysis, customer assessment, etc.
© 2025 Market Research Future ® (Part of WantStats Reasearch And Media Pvt. Ltd.)
