South Korea AI in Social Media Market Research Report By Application (Content Creation, Sentiment Analysis, Customer Engagement, Social Listening, Ad Targeting), By Deployment Mode (Cloud-Based, On-Premises, Hybrid), By End-user (Small and Medium Enterprises, Large Enterprises, Marketing Agencies, E-Commerce), and By Technology (Natural Language Processing, Machine Learning, Computer Vision, Predictive Analytics)- Forecast to 2035

South Korea AI in Social Media Market Overview

As per MRFR analysis, the South Korea AI in Social Media Market Size was estimated at 89 (USD Million) in 2023.The South Korea AI in Social Media Market is expected to grow from 100.25(USD Million) in 2024 to 375 (USD Million) by 2035. The South Korea AI in Social Media Market CAGR (growth rate) is expected to be around 12.742% during the forecast period (2025 - 2035)

Key South Korea AI in Social Media Market Trends Highlighted

The application of AI in social media is drastically changing user interaction and content production in South Korea. The growing consumer need for tailored content is one of the main market drivers. Businesses are using AI algorithms to provide personalised ads and recommendations that appeal to individual interests as South Korean customers grow increasingly picky about their online experiences.

The demand for cutting-edge tools that improve user-generated content has also increased due to the emergence of K-pop and influencer culture. These tools leverage AI-based image and video editing capabilities to improve and magnify digital storytelling.

The development of cutting-edge AI-driven analytics solutions that can offer insights into consumer behaviour on social media platforms presents opportunities in the South Korean industry. Companies want to use AI technologies to improve brand loyalty and customer interactions.

With South Korea's young people using digital platforms more than ever before, marketers have a plethora of opportunities to interact with consumers in a meaningful way by implementing immersive campaigns that make use of virtual reality and AI chatbots. Conversational AI is becoming more popular, as evidenced by the growing use of chatbots by platforms to enable real-time user interactions.

Furthermore, the use of AI across a variety of industries, including social media, is encouraged by South Korea's strong emphasis on innovation and technology, which is reinforced by government programs.

South Korea is positioned as a major player in the global AI in social media industry thanks to its emphasis on developing AI capabilities and strong internet penetration rates. It is anticipated that as businesses refine these technical developments, new tools, experiences, and marketing approaches will become available.

Source: Primary Research, Secondary Research, MRFR Database and Analyst Review

South Korea AI in Social Media Market Drivers

Rapid Digital Transformation in South Korea

The South Korea AI in Social Media Market is poised for significant growth, driven by the rapid digital transformation occurring across various sectors in the country. As of recent data, South Korea's internet penetration rate stands at over 95%, one of the highest globally, which facilitates the widespread adoption of social media platforms.

The government has actively promoted digital initiatives to enhance economic growth, with a report from the Ministry of Science and ICT highlighting their strategic investment of approximately USD 6 billion in digital and AI technologies by 2025.

Major organizations, like Samsung and LG, are heavily investing in AI research and development, integrating AI capabilities into their platforms, thereby expanding the potential applications within social media. This proliferation of digital tools and platforms is expected to drive South Korea AI in Social Media Market, attracting investment and enhancing user engagement.

Increasing Demand for Personalized Marketing

There is a growing demand for personalized marketing strategies in the South Korea AI in Social Media Market, which is largely fueled by consumers' desire for tailored content. According to a survey conducted by the Korean National Marketing Research Institute, over 70% of South Korean consumers prefer brands that offer personalized experiences.

Companies like Naver and Kakao are utilizing AI algorithms to analyze user behavior and preferences, crafting targeted advertising strategies that resonate with individuals.

This trend is projected to continue, as brands explore advanced AI solutions to enhance customer engagement. The focus on personalized marketing not only increases customer satisfaction but also drives sales, further propelling growth in the market.

Proliferation of Influencer Marketing

Influencer marketing has seen an explosive growth in South Korea, significantly impacting the South Korea AI in Social Media Market. Reports indicate that the influencer marketing industry in South Korea is valued at approximately USD 600 million as of 2023 and is expected to continue expanding.

Prominent social media platforms, such as Instagram and TikTok, are recognized for their influencer partnerships which leverage AI analytics to measure engagement and effectiveness. For instance, companies like AmorePacific use AI tools to select suitable influencers based on their audience demographics and engagement metrics.

The alignment of influencer marketing with AI technologies enables brands to optimize their campaigns, capturing the attention of younger audiences and thereby enhancing overall market traction.

Regulatory Support for AI Technologies

The South Korean government is increasingly supportive of the development and implementation of AI technologies, presenting a favorable environment for the South Korea AI in Social Media Market. In 2021, the government unveiled the 'National Strategy for Artificial Intelligence', allocating significant resources to promote AI innovation across industries.

This includes collaboration with leading technology firms and educational institutions to foster AI talent. As a result, initiatives are being launched to integrate AI more comprehensively into social media applications, enhancing features such as content moderation and user experience.

This supportive ecosystem not only propels technological advancements but also encourages investment in AI-driven social media solutions, supporting the industry’s growth trajectory.

South Korea AI in Social Media Market Segment Insights

AI in Social Media Market Application Insights

The Application segment of the South Korea AI in Social Media Market represents a significant portion of the market, highlighting the crucial role that AI technology plays in optimizing various social media functionalities. In South Korea, companies have increasingly turned to AI-driven solutions to enhance user interaction and engagement on social platforms.

One of the primary focuses within this segment is Content Creation, where AI tools assist marketers in generating engaging and relevant content tailored to the preferences of South Korean audiences. This technology not only streamlines the content development process but also ensures that the material resonates with users, thereby increasing overall reach and impact.

Sentiment Analysis also plays a pivotal role in the social media landscape, as it enables businesses to gauge public perception and customer feelings towards brands and products. In a fast-paced market like South Korea, real-time sentiment analysis aids companies in swiftly responding to customer feedback, adjusting marketing strategies, and identifying emerging trends.

Customer Engagement, another vital aspect, is increasingly enhanced by AI capabilities, which enable personalized interactions that can drive customer loyalty and satisfaction. Utilizing chatbots and AI-based customer service solutions, South Korean businesses can provide tailored experiences, responding to inquiries and feedback more efficiently than traditional methods.

Moreover, Social Listening has emerged as a critical area of development within this segment, where AI tools assess online conversations to extract valuable insights about target demographics and competitors. This proactive approach empowers brands to remain attuned to customer needs and market dynamics, helping them tailor their marketing efforts more effectively.

Ad Targeting remains a dominant focus, as AI improves the precision with which ads are targeted to specific user groups based on their online behavior, interests, and demographics. Given South Korea's high internet penetration and social media usage, effective ad targeting via AI algorithms significantly enhances advertising ROI and helps brands cut through the noise in an overloaded digital environment.

Overall, the Application segment is characterized by continuous advancements and innovation, driving growth across multiple industries in South Korea.This trend reflects a broader global movement towards integrating AI technologies in business practices, and the unique social media landscape in South Korea provides fertile ground for these applications to thrive, making the segment an exciting area for future development.

Source: Primary Research, Secondary Research, MRFR Database and Analyst Review

AI in Social Media Market Deployment Mode Insights

The South Korea AI in Social Media Market, particularly in the Deployment Mode segment, is experiencing a noteworthy transformation, characterized by a growing integration of technology to enhance user engagement and data analytics.

Cloud-based solutions have become increasingly crucial as they allow for scalability and flexibility, enabling businesses to deploy AI-driven applications without significant upfront investments in hardware. On-Premises deployment offers enhanced data security and regulatory compliance, which is particularly appealing in a market where consumer privacy is a major concern.

The Hybrid model is also gaining traction, balancing the advantages of both Cloud and On-Premises solutions, thus allowing companies to optimize their operations. As social media platforms evolve, the deployment modes are pivotal for real-time data processing and interaction, catering to the diverse needs of businesses and consumers alike.

The growth of the South Korea AI in Social Media Market is further bolstered by government initiatives and technological advancements, creating ample opportunities for innovation in this segment.

With rising digital consumption patterns and increased investment in AI technologies, the Deployment Mode landscape is set to play a significant role in shaping the future of social media engagement in the South Korean market.

AI in Social Media Market End-user Insights

The South Korea AI in Social Media Market showcases a diverse range of End-user categories, reflecting the evolving digital landscape. Small and Medium Enterprises (SMEs) are increasingly adopting AI technologies to enhance their social media engagement, recognizing its capacity to improve customer interactions and maximize return on investment.

Large Enterprises leverage AI for data analytics and targeted advertising, enabling them to effectively connect with their audience on various platforms. Marketing Agencies play a critical role in this ecosystem by utilizing AI tools to offer personalized services to clients, thereby driving demand for sophisticated digital marketing strategies.

E-Commerce platforms are also pivotal in the South Korea AI in Social Media Market due to their reliance on AI for recommendations and customer service, optimizing the overall shopping experience.

The integration of AI across these segments signifies a growing acknowledgment of its capabilities in streamlining operations, improving marketing effectiveness, and driving business growth within the competitive social media environment.

Overall, the segmentation reflects a trend where businesses are increasingly seeking innovative solutions to harness the power of social media through AI technologies, contributing to the ongoing evolution of the industry.

AI in Social Media Market Technology Insights

The South Korea AI in Social Media Market is experiencing significant growth, underpinned by advancements in various technologies, including Natural Language Processing, Machine Learning, Computer Vision, and Predictive Analytics.

Natural Language Processing (NLP) plays a crucial role, enabling social media platforms to analyze and understand user-generated content, thus enhancing customer engagement. Machine Learning algorithms are widely adopted to personalize user experiences and improve content recommendations, driving user retention and satisfaction.

Meanwhile, Computer Vision is increasingly important, providing tools for image recognition and content moderation, ensuring a safer online environment for users. Predictive Analytics empowers businesses to make data-driven decisions by analyzing trends and forecasting user behavior, which is vital for targeted marketing efforts.

The synergy among these technologies not only enhances operational efficiency but also contributes to the overall growth of the South Korea AI in Social Media Market revenue.

As South Korea continues to invest in technology and innovation, the demand for these advanced capabilities in the social media sector is expected to rise, further influencing market dynamics and offering lucrative opportunities for stakeholders.

The market is characterized by an increasing emphasis on data privacy and security, prompting the development of robust systems that prioritize user trust and regulatory compliance.

South Korea AI in Social Media Market Key Players and Competitive Insights

The South Korea AI in Social Media Market is witnessing a notable surge, driven by advancements in artificial intelligence technology and a heightened focus on enhancing user engagement and personalization.

Companies in this region are increasingly integrating AI-driven tools and solutions to optimize content creation, improve customer interaction, and foster data-driven decision-making processes in social media platforms.

With the rapid growth of digital connectivity and a tech-savvy population, the competitive landscape in South Korea is characterized by a blend of innovation, robust investments, and strategic partnerships that aim to set superior benchmarks in user experience and operational efficiency.

As the market evolves, players are continuously adapting to emerging trends such as influencer marketing and real-time analytics, significantly transforming the dynamics within the social media space.

Kakao has emerged as a prominent player in the South Korean AI in Social Media Market, capitalizing on its established platform ecosystem that includes messaging, social networking, and online content distribution.

One of its notable strengths lies in its comprehensive user base, which allows Kakao to leverage vast amounts of data for enhancing AI algorithms, enabling improved personalization of content and advertisements.

The company’s innovative approach to integrating AI tools in its social media offerings facilitates better engagement through features like personalized recommendations and chatbots, increasing user satisfaction.

Furthermore, Kakao’s commitment to continuous research and development and collaborations with local tech firms enhances its competitive edge, positioning it as a leader in the integration of AI within social media in South Korea.

LG Electronics is also a significant contender in the South Korea AI in Social Media Market, focusing on the intersection of AI technologies and social media to foster enhanced customer relationships and brand interactions. The company has invested in advanced machine learning and natural language processing capabilities to improve its social media marketing initiatives.

LG Electronics has a vast range of products and services that integrate AI-driven features, which help create engaging and interactive social media experiences. The company’s strengths are bolstered by strategic partnerships and collaborations that enhance its presence in the market and facilitate the development of innovative solutions tailored for the local audience.

Additionally, LG has been involved in mergers and acquisitions that complement its core competencies, allowing it to expand its technological capabilities, streamline operations, and enhance its offerings within the competitive landscape of the South Korean social media sphere.

Key Companies in the South Korea AI in Social Media Market Include

• Kakao


• LG Electronics


• SK Telecom


• Samsung Electronics


• Line Corporation


• NCSOFT


• Naver


• CJ ENM


• Daum Communications

South Korea AI in Social Media Market Developments

A number of recent advancements indicate that South Korea's social media AI integration is accelerating. Quetta AI, a platform for evaluating unstructured social media data to identify trends, sentiment shifts, and viral themes, was released by Newen AI in January 2025, demonstrating the rising demand for AI-driven insights in industry.

In order to improve messaging with AI-generated conversation support and suggestions, OpenAI and Kakao formally partnered earlier in January 2025 to include ChatGPT-like features into KakaoTalk. OpenAI opened an office in Seoul in April 2025, highlighting the importance of the nation in the deployment of AI and teasing further cooperation with regional social apps.

The beta release of Naver's chatbot service CLOVA X in October 2023 marked a breakthrough in AI support for Naver's search and content platforms. At or close to the May 2024 AI Seoul Summit, where Naver, Kakao, and other international tech leaders gathered to advance inclusive and safe AI innovation, several efforts were launched.

With the help of new data protection regulations and legislative frameworks like the AI Framework Act, South Korea is methodically integrating AI into its social media ecosystem. When taken as a whole, these advancements show a conscious move away from simple AI features and towards complex, conversational, real-time, analytics-driven features in the country's social networks.

South Korea AI in Social Media Market Segmentation Insights

AI in Social Media Market Application Outlook

• Content Creation


• Sentiment Analysis


• Customer Engagement


• Social Listening


• Ad Targeting

AI in Social Media Market Deployment Mode Outlook

• Cloud-Based


• On-Premises


• Hybrid

AI in Social Media Market End-user Outlook

• Small and Medium Enterprises


• Large Enterprises


• Marketing Agencies


• E-Commerce

AI in Social Media Market Technology Outlook

• Natural Language Processing


• Machine Learning


• Computer Vision


• Predictive Analytics

 

Report Attribute/Metric Source:	Details
MARKET SIZE 2023	89.0(USD Million)
MARKET SIZE 2024	100.25(USD Million)
MARKET SIZE 2035	375.0(USD Million)
COMPOUND ANNUAL GROWTH RATE (CAGR)	12.742% (2025 - 2035)
REPORT COVERAGE	Revenue Forecast, Competitive Landscape, Growth Factors, and Trends
BASE YEAR	2024
MARKET FORECAST PERIOD	2025 - 2035
HISTORICAL DATA	2019 - 2024
MARKET FORECAST UNITS	USD Million
KEY COMPANIES PROFILED	Kakao, LG Electronics, SK Telecom, Coupang, Hanjin KAL, Hana Bank, Mediacorp, Samsung Electronics, Line Corporation, NCSOFT, Sundae School, Naver, CJ ENM, Krafton, Daum Communications
SEGMENTS COVERED	Application, Deployment Mode, End User, Technology
KEY MARKET OPPORTUNITIES	Personalized content generation, Advanced sentiment analysis, AI-driven influencer marketing, Real-time customer engagement, Predictive analytics for trends
KEY MARKET DYNAMICS	increased user engagement, rising data analytics demand, personalized content delivery, regulatory compliance challenges, competitive market landscape
COUNTRIES COVERED	South Korea