South Africa Raisins Market Research Report By Category (Conventional, Organic), By Packaging Type (Pouches, Jars & Bottles, Boxes, Cans) and By Distribution Channel (Store-Based, Non-Store-Based)- Forecast to 2035

South Africa Raisins Market Overview

South Africa Raisins Market Size was estimated at 59.14 (USD Million) in 2024.The South Africa Raisins Market Industry is expected to grow from 61.98(USD Million) in 2025 to 171 (USD Million) by 2035. The South Africa Raisins Market CAGR (growth rate) is expected to be around 9.664% during the forecast period (2025 - 2035).

Source: Primary Research, Secondary Research, MRFR Database and Analyst Review

Key South Africa Raisins Market Trends Highlighted

In South Africa, the raisins market is driven by increasing health consciousness among consumers, as raisins are recognized for their nutritional benefits, including high fiber content and natural sugars. This has led to a rise in demand for healthy snacks, propelling local producers to enhance their marketing strategies to emphasize the health benefits of raisins. Additionally, South Africa's favorable climate and agricultural practices allow for quality grape production, contributing to the steady supply of raisins in the market. Opportunities in the South African raisins market include expanding export potential, particularly to neighboring African countries and parts of Asia, where there is a growing appreciation for dried fruits.Local companies can explore value-added products such as organic raisins or flavored options to cater to the evolving tastes of consumers. Furthermore, collaborations with health food brands and gourmet retailers can unlock new distribution channels, capturing a broader audience. Recent trends indicate a shift toward sustainable farming practices among South African grape growers, as more consumers express preference for environmentally friendly products. This aligns with the global movement towards sustainability and could give local producers a competitive edge in international markets. Additionally, the rise of e-commerce platforms is changing how raisins are marketed and sold, providing convenient shopping options for consumers and expanding access for producers.Overall, the South African raisins market is positioned for growth, fueled by health trends, export opportunities, and sustainable practices.

South Africa Raisins Market Drivers

Increasing Demand for Healthy Snacking

The growing health consciousness among South African consumers is driving the demand for raisins as a nutritious snacking option. According to the South African Department of Health, there has been a noteworthy increase in consumer awareness around healthy eating, with over 60% of adults now opting for healthier snack alternatives. This shift in dietary preferences is supported by established organizations like the Heart and Stroke Foundation South Africa, which advocates for healthier snack choices to combat lifestyle-related health issues.

Because raisins are a rich source of fiber, vitamins, and antioxidants, they are increasing in popularity, which is aiding in the significant expansion of South Africa’s Raisins Market Industry.

Export Opportunities in Global Markets

South African raisins are gaining traction in international markets, particularly in Europe and North America, where there is a growing demand for natural and organic products. The South African Table Grape Industry (SATGI) has reported a 15% increase in raisin exports over the past five years, driven by international trade agreements that favor local agribusiness. With features such as organic certification and quality assurance, South African raisins are well-positioned to meet the stringent import requirements of these regions.This expanding export market offers significant growth potential for the South Africa Raisins Market Industry moving forward.

Prominent Support from Agricultural Policies

The South African government has implemented several agricultural policies aimed at enhancing the competitiveness of local producers in the raisin sector. The Agricultural Policy Action Plan (APAP) encourages innovation and sustainability in agriculture. The impact of these schemes has been substantial, with reports indicating a 20% increase in raisin production over the last three years as farmers adopt better technologies and practices. The backing from the Department of Agriculture, Forestry and Fisheries not only supports local producers but also enhances the overall growth prospects of the South Africa Raisins Market Industry, making it a vital part of the agricultural landscape.

South Africa Raisins Market Segment Insights

Raisins Market Category Insights

The South Africa Raisins Market exhibits a dynamic landscape characterized by diverse categories that cater to varying consumer preferences and market demands. Among these, the Conventional and Organic categories stand out prominently. The Conventional segment represents the majority holding of the market, as it is widely accessible and often more affordable for consumers. With traditional farming practices, this category is pivotal in meeting the mass consumption needs within South Africa, catering to both local and international markets. The Organic segment, on the other hand, is gaining traction due to rising health-consciousness among consumers.This category, which adheres to strict guidelines for organic farming, attracts a niche audience that prioritizes sustainability and natural products. It symbolizes a growing trend toward healthier eating habits, and South African consumers are becoming increasingly aware of the environmental impact of their food choices, thus driving demand for organic agricultural produce. Furthermore, as global trends shift towards sustainability, the Organic category is expected to expand, presenting significant opportunities for local producers who seek to capitalize on this movement towards greener products.The market statistics reveal that as consumer preferences evolve, these categories are likely to influence the South Africa Raisins Market revenue significantly. Alternative distribution channels including online grocery shopping are also playing a vital role in encouraging consumers to explore both Conventional and Organic options. Overall, the South Africa Raisins Market segmentation reinforces the growing importance of both categories, presenting a spectrum of opportunities for growth driven by consumer choices, market trends, and ongoing shifts within the agricultural sector.

Source: Primary Research, Secondary Research, MRFR Database and Analyst Review

Raisins Market Packaging Type Insights

The South Africa Raisins Market revenue has shown notable growth across various Packaging Type, which plays a crucial role in consumer appeal and product preservation. In the realm of packaging, pouches have gained traction due to their convenience and lightweight nature, catering to the increasing demand for on-the-go snacks among health-conscious consumers. Jars and bottles, often associated with product quality and durability, offer a premium experience, which appeals particularly to consumers looking for premium products in local supermarkets.Boxes serve an essential function in bulk distribution, providing protection and easy stacking, which is significant for retailers. Cans are rapidly increasing in popularity as they assure longer shelf life and storage efficiency, addressing consumer preference for longevity in products. The segment's dynamics reflect broader trends in sustainability and convenience, with consumers increasingly favoring eco-friendly packaging solutions. The growth of retail in South Africa supports this sector, with supermarkets and health food stores becoming primary distribution channels for packaged raisins, thereby enhancing the visibility and availability of different packaging formats in the market.Overall, the variety in packaging types underlines the evolving preferences of consumers while promoting the South Africa Raisins Market's expansion.

Raisins Market Distribution Channel Insights

The Distribution Channel in the South Africa Raisins Market plays a crucial role in facilitating the availability and accessibility of raisins to consumers. This market segment can be primarily categorized into two main avenues: Store-Based and Non-Store-Based channels. Store-Based distribution, which includes supermarkets, grocery stores, and specialized health food shops, has been significant due to the preference of customers for physical shopping experiences where they can inspect the product quality firsthand. On the other hand, the Non-Store-Based channel, which encompasses e-commerce platforms and direct sales, is gaining traction as more consumers shift towards online purchasing, particularly in urban areas of South Africa that are experiencing rapid internet penetration and smartphone adoption.This growing digital preference reflects a broader trend within the South African retail environment, where convenience and speed have become paramount for the modern consumer. The growing awareness of health benefits associated with raisins has further fueled demand, leading to increased investments in both distribution channels to meet changing consumer habits. With the South African government's support for agricultural initiatives, the raisins market is poised for further growth, enhancing both Store-Based and Non-Store-Based sales opportunities.These dynamics signify the importance of understanding the Distribution Channel segment as it adapts to the evolving landscape of consumer preferences and market trends in South Africa.

South Africa Raisins Market Key Players and Competitive Insights

The South Africa Raisins Market is characterized by its dynamic competition among various key players who strive for innovation, quality, and market expansion. This thriving market showcases a mix of established companies and emerging entities that cater to both domestic and international demands. As consumer preferences evolve towards healthier snacking options, raisins are gaining traction as a natural choice, leading to increased interest and investment within the sector. Market participants are focusing not only on production but also on improving distribution channels and building brand loyalty. The focus on sustainability and organic products is shaping competitive strategies as companies adapt to environmental concerns and consumer interest in clean labeling. Pioneer Food Group stands out within the South Africa Raisins Market due to its extensive experience and operational efficiency. As one of the established players, the company has cultivated strong relationships with local farmers, ensuring a consistent supply of high-quality raw materials. Its commitment to innovation is evident in its product diversity, which caters to different consumer segments, including wholesale and retail. Furthermore, Pioneer Food Group benefits from a well-structured distribution network, allowing for effective reach across South Africa. The company’s brand reputation is built on quality and reliability, positioning it favorably against competitors. Additionally, the organization’s agility in responding to market trends and consumer preferences further solidifies its standing in a competitive landscape.Grapes of the World is another significant player in the South Africa Raisins Market, known for its focus on high-quality products and sustainable practices. The company specializes in producing premium raisins, leveraging its expertise in the cultivation and processing of grapes to ensure top-tier offerings. With a notable market presence, Grapes of the World has established itself as a reputable brand that appeals to health-conscious consumers. The company boasts strengths in both production capabilities and supply chain management, enabling it to meet growing demand efficiently. Grapes of the World has pursued strategic partnerships and collaborations, positioning itself for potential growth through mergers and acquisitions in the region. Their commitment to sustainable agriculture and innovative processing techniques underscores their dedication to quality and environmental stewardship. Additionally, their diverse product range appeals to both local and international markets, enhancing their competitiveness in the South African raisin sector.

Key Companies in the South Africa Raisins Market Include

• Pioneer Food Group


• Grapes of the World


• Bai Brands


• Allied International


• Sunkist Growers


• Fabbrica D' Oliva


• Mountain Valley Foods


• Tridge


• Golden Berry


• Naturesweet


• SunMaid Growers of California


• Grapevine Foods


• Dried Fruits South Africa


• Cape Fruit Packers

South Africa Raisins Market Industry Developments

Recent developments in the South African raisin market reflect a growing demand for healthy snacking options and an increase in export activities. Companies such as Pioneer Food Group, Grapes of the World, and SunMaid Growers of California are adapting to the changing consumer preferences by expanding their product ranges and improving quality standards. In August 2023, Grapes of the World announced an innovative approach to sustainability, aiming to reduce its carbon footprint in the production of raisins. Additionally, the market has seen increased interest from international buyers due to the quality of South African raisins, particularly in Europe and the Middle East.Current affairs also indicate that major players like Allied International and Tridge are working on enhancing their supply chain efficiency. Furthermore, in May 2023, a strategic acquisition involved Dried Fruits South Africa acquiring select assets from Cape Fruit Packers to improve market presence and distribution channels. This consolidation is expected to lead to better pricing strategies and market competitiveness. Recent years have witnessed a steady growth valuation due to these dynamics, with the market projected to expand further as investment in agriculture continues to rise.

South Africa Raisins Market Segmentation Insights

Raisins Market Category Outlook

• Conventional


• Organic

Raisins Market Packaging Type Outlook

• Pouches


• Jars & Bottles


• Boxes


• Cans

Raisins Market Distribution Channel Outlook

• Store-Based


• Non-Store-Based

Report Scope

Report Attribute/Metric Source	Details
MARKET SIZE 2018	59.14(USD Million)
MARKET SIZE 2024	61.98(USD Million)
MARKET SIZE 2035	171.0(USD Million)
COMPOUND ANNUAL GROWTH RATE (CAGR)	9.664% (2025 - 2035)
REPORT COVERAGE	Revenue Forecast, Competitive Landscape, Growth Factors, and Trends
BASE YEAR	2024
MARKET FORECAST PERIOD	2025 - 2035
HISTORICAL DATA	2019 - 2024
MARKET FORECAST UNITS	USD Million
KEY COMPANIES PROFILED	Pioneer Food Group, Grapes of the World, Bai Brands, Allied International, Sunkist Growers, Fabbrica D' Oliva, Mountain Valley Foods, Tridge, Golden Berry, Naturesweet, SunMaid Growers of California, Grapevine Foods, Dried Fruits South Africa, Cape Fruit Packers
SEGMENTS COVERED	Category, Packaging Type, Distribution Channel
KEY MARKET OPPORTUNITIES	Health-conscious consumer demand, Growing export potential, Organic raisins market expansion, Innovative product offerings, E-commerce distribution growth
KEY MARKET DYNAMICS	growing health consciousness, strong export demand, favorable climate conditions, increased agricultural investment, competitive pricing strategies
COUNTRIES COVERED	South Africa