Snus Market Size was valued at USD 3.1 Billion in 2022. The Snus industry is projected to grow from USD 3.2 Billion in 2023 to USD 4.7 Billion by 2032, exhibiting a compound annual growth rate (CAGR) of 4.80% during the forecast period (2023 - 2032). Increasing customer demand for smokeless tobacco products, as well as the availability of a variety of snus flavours are the key market drivers enhancing the market growth.
Source: Secondary Research, Primary Research, MRFR Database and Analyst Review
The primary element boosting the market CAGR of the snus is the accessibility of flavoured snus. The worldwide snus market has experienced a spike in the introduction of new products with cutting-edge flavours over the last five years. Swedish Match AB (Swedish Match), a premium player in the Swedish snus industry, offers branding and quality measures for all of its product lines in order to preserve its strong market position. The Kaliber and Kronan brands continue to have dominant positions in Sweden's market for value-based pricing.
Swedish match expanded their General G.3 range in Norway with new functional qualities. General G.3 Mint Strong Super Slim, featuring a thinner white bag snus packaging, has also been added to this series, which is geared towards young adult consumers. Skoal snus is available in Cinnamon, Mint, Long Cut, Berry Blend, and Citrus Blend flavours. As a result, the availability of snus in various flavours will propel the snus market over the forecast period.
Moreover, the worldwide tobacco sector is experiencing a significant shift in consumption trends away from cigarettes. Smoking cessation, increased health concerns, and stringent government tobacco laws are all having an impact on the worldwide tobacco market. Many smokeless tobacco products are gaining popularity among health-conscious consumers. Many of these have nicotine but no tobacco in them. Snus, wet snuff, e-cigarettes, e-cigarettes, heat-not-burn tobacco products, and non-pharmaceutical nicotine delivery solutions are all popular smokeless tobacco products.
In Sweden, cigarette usage has been dropping over the last five years as the population has shifted to snus products. In Japan, items such as e-cigarettes and vapes have grown in popularity over the previous five years. To meet shifting consumer desires, major tobacco companies have planned to develop more product-intensive brands in e-cigarettes, chewing tobacco, snuff, and vaping goods. Thus, altering consumption trends in the cigarette market will boost snus market growth during the forecast period.
In addition, governments all across the world are attempting to reduce the hazards connected with tobacco products. Furthermore, governments are pushing consumers to use less dangerous cigarette products. Snus is prohibited in Europe under the EU Tobacco Products Directive, however a few countries, like Sweden, Finland, and Austria, are exempt. According to the 'Sweden Network for International Health,' 18% of Swedish men use snus, whereas male smokers are declining dramatically. People in Sweden feel snus is the finest alternative for quitting smoking and refer to it as the 'Swedish Experience.
To this end, U.S. health regulators and the Food and Drug Administration (FDA) have deemed snus smokeless tobacco to be less dangerous than smoke tobacco. Tobacco pouches are not safe, according to FDA officials in October 2019, although they are less toxic and carry less dangers. Swedish Match became the first company to legitimately promote snus products as being less dangerous than smoking cigarettes as a result of this legislative ruling. Following this judgment by US health regulators, many tobacco businesses filed similar applications with the FDA--such circumstances drive industry expansion.
The Snus Market segmentation, based on product includes loose and portion. In 2022, Portion in the product segment led the market with a revenue share of more than 83%. To generate portions, tobacco is packaged in pouches. They are available in a variety of colours, including white, original, all white, dry white, and others. The original portion is moist and black in colour, and it delivers flavour and nicotine instantaneously. These variables could help the segment grow in the next years. The white parts release nicotine for a longer time since they drip less and generate less saliva because they are not wet throughout the manufacture process.
The Snus Market segmentation, based on flavor, includes mint, whiskey, fruit and others. Mint flavour topped the segment in 2022, accounting for more than 38% of total revenue. The availability of mint snus may make it easier for users to utilize the product since they find its odour, flavour, pleasantness, and intensity more enticing. Furthermore, the mint flavour provides a refreshing sensation in the mouth, making it a popular choice among the younger generation. The segment's main drivers are the segment's ease of availability and freshness thanks to mint.
Figure1: Snus Market, by Flavor, 2022&2032(USD Billion)
Source: Secondary Research, Primary Research, MRFR Database and Analyst Review
By region, the study provides the market insights into North America, Europe, Asia-Pacific and Rest of the World. With a market share in 2022, North America led the snus market. The government's measures in the United States to reduce smoking among individuals by permitting the use of nicotine and tobacco substitutes are expected to be a major factor influencing the region's expanding snus acceptance. Furthermore, increased investments in new product development in the region are likely to boost market growth even further.
Further, the major countries studied in the market report are TheUS, Canada, German, France, the UK, Italy, Spain, China, Japan, India, Australia, South Korea, and Brazil.
Figure2: SNUS MARKET SHARE BY REGION 2022 (USD Billion)
Source: Secondary Research, Primary Research, MRFR Database and Analyst Review
Europe Snus Market accounts for the second-largest market share because of factors such as extensive acceptability and popularity of smokeless tobacco products in European countries, cultural preferences for oral tobacco consumption, and the presence of well-established snus companies in the region.. Further, the German market of snus held the largest market share, and the UK Snus was the fastest growing market in the European region
The Asia-Pacific Snus Market is expected to grow at the fastest CAGR from 2023 to 2032. This is due growing population, shifting customer preferences, and the availability of a diverse range of snus products all contribute to market expansion. Moreover, China’s Snus held the largest market share, and the Indian snus industry was the fastest growing market in the Asia-Pacific region.
Leading market players are investing heavily in research and development in order to expand their product lines, which will help the Snus Market, grow even more. Market participants are also undertaking a variety of strategic activities to expand their footprint, with important market developments including new product launches, contractual agreements, mergers and acquisitions, higher investments, and collaboration with other organizations. To expand and survive in a more competitive and rising market climate, Snusindustry must offer cost-effective items.
Manufacturing locally to minimize operational costs is one of the key business tactics used by manufacturers in the Snus industry to benefit clients and increase the market sector. In recent years, the Snus industry has offered some of the most significant advantages to medicine. Major players in the Snus Market, including Swedish Match AB; BAT; Altria Group, Inc.; AG Snus; Dacapo Silver AB; GN Tobacco Sweden AB; Gordito Oü; Gotlandssnus; Nordic Snus AB; Skruf Snus and others, are attempting to increase market demand by investing in research and development operations.
Swedish Match AB, located in Stockholm, is a Swedish international tobacco corporation. The origins of the corporation may be traced back to 1868 and Ivar Kreuger. Swedish Match has played a vital role in the economic growth of Sweden. In May 2022, Swedish Match AB, a manufacturer of nicotine pouches, is slated to be acquired by Philip Morris International for $16 billion. The acquisition has received a favourable recommendation from Swedish Match's board of directors and is expected to close in the fourth quarter of 2022, assuming it is approved by Swedish Match shareholders and other usual requirements.
A tobacco company with operations in more than 180 nations, Philip Morris International Inc. (PMI) is located in the United States. The brand's best-known and best-selling item is Marlboro. One of Big Tobacco's firms is usually referred to as Philip Morris International. Up to its separation from Altria in March 2008, Philip Morris International was one of the latter's operational companies. Altria defended the spin-off by stating that PMI would have more "freedom," or latitude outside of the obligations and standards of American corporate ownership in terms of potential litigation and governmental restrictions, to "pursue sales growth in emerging markets," whereas Altria focuses on the American domestic market. In May 2021, Phillip Morris International bought Danish-based AG Snus and its snus product brands. Phillip Morris International employs over 70,000 people worldwide. This combination is expected to boost AG Snus's long-term growth.
Snus Industry Developments
December 2022, Swedish Match, a major producer of snus and nicotine pouches, was successfully acquired by Philip Morris International. The tobacco giant's footprint in the non-combustible tobacco and nicotine product businesses will significantly rise as a result of this tactical move.
September 2021, Swedish Match announced its decision to cease production of combustible tobacco products and unveiled plans to spin off its cigar company to shareholders.
Snus Product Outlook
| Report Attribute/Metric | Details |
| Market Size 2022 | USD 3.1 Billion |
| Market Size 2023 | USD 3.2 Billion |
| Market Size 2032 | USD 4.7 Billion |
| Compound Annual Growth Rate (CAGR) | 4.80% (2023-2032) |
| Base Year | 2022 |
| Market Forecast Period | 2023-2032 |
| Historical Data | 2018- 2022 |
| Market Forecast Units | Value (USD Billion) |
| Report Coverage | Revenue Forecast, Market Competitive Landscape, Growth Factors, and Trends |
| Segments Covered | Product, Flavor, and Region |
| Geographies Covered | North America, Europe, Asia Pacific, and the Rest of the World |
| Countries Covered | The US, Canada, German, France, UK, Italy, Spain, China, Japan, India, Australia, South Korea, and Brazil |
| Key Companies Profiled | Swedish Match AB; BAT; Altria Group, Inc.; AG Snus; Dacapo Silver AB; GN Tobacco Sweden AB; Gordito Oü; Gotlandssnus; Nordic Snus AB; Skruf Snus |
| Key Market Opportunities | The possibility for market expansion in unexplored locations. |
| Key Market Dynamics | Increasing public knowledge of the health hazards connected with traditional tobacco products |
Snus Market Highlights:
Frequently Asked Questions (FAQ) :
The Snus Market size was valued at USD 3.2 Billion in 2023.
The market is projected to grow at a CAGR of 4.80% during the forecast period, 2023-2032.
North America had the largest share in the market
The key players in the market are Swedish Match AB; BAT; Altria Group, Inc.; AG Snus; Dacapo Silver AB; GN Tobacco Sweden AB; Gordito Oü; Gotlandssnus; Nordic Snus AB; Skruf Snus.
The Portion category dominated the market in 2022.
The mint had the largest share in the market.
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Senior Research Analyst I have a bachelor's degree in mechanical engineering and an mba. i have more than two years of expertise in the retail, food, and beverage, chemical, and material industries, and hence have developed a sound cross-domain expertise. a firm believer in lifelong learning and sharing of knowledge. having a proclivity for hatching ideas and trying to absorb as much information as possible in a short amount of time. introducing corporates to the data and insight, which enables them to move from probability to possibility, has been my key areas of interest.
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