Servo Motors and Drives Companies

The Competitive Landscape of the Servo Motors and Drives Market

In the bustling symphony of industrial automation, where robots dance with precision and efficiency plays the melody, servo motors and drives act as the attentive conductor, translating electrical signals into controlled, high-performance motion. This dynamic market pulsates with innovation, fierce competition, and the promise of powering diverse applications with unparalleled accuracy and control. Navigating this intricate space requires discerning the strategies of key players, understanding market share nuances, and recognizing the emerging trends shaping its future rhythm.

Key Player:

• Yaskawa Electric Corp.


• Mitsubishi Electric Corp.


• Siemens AG


• Schneider Electric


• Rockwell Automation, Inc.


• ABB Ltd


• Delta Electronics, Inc.


• FANUC Corporation


• Kollmorgen (Altra Industrial Motion Corp.)


• Bosch Rexroth AG (Robert Bosch GmbH)

Strategies Adopted by Leaders:

• Technology Prowess: Siemens and Rockwell Automation lead the charge with high-precision drives and motors offering exceptional torque, responsiveness, and speed control, catering to demanding industrial automation applications.


• Vertical Specialization: Kollmorgen focuses on high-performance motors for robotics and motion control systems, while Parker Hannifin caters to specialized applications like aerospace and medical devices with ruggedized solutions.


• Partnership Play: Schneider Electric collaborates with sensor and control system providers, fostering integrated solutions and simplifying system design for customers.


• Open-Source Initiatives and Knowledge Sharing: The EtherCAT Technology Group promotes open-source communication protocols and development tools, lowering entry barriers and empowering smaller players.


• Focus on User Experience and Ease of Use: Intuitive programming interfaces, drag-and-drop software tools, and remote monitoring capabilities simplify operation and reduce reliance on specialized expertise.

Factors for Market Share Analysis:

• Performance and Control Accuracy: Companies offering drives and motors with high torque density, rapid response times, and precise speed control command premium prices and secure market share by enabling accurate positioning and high-throughput operations.


• Reliability and Durability: Robust designs, advanced cooling systems, and extended operational lifetimes are crucial for demanding industrial applications, minimizing downtime and maintenance costs.


• Connectivity and Integration: Compatibility with various communication protocols, seamless integration with existing automation systems, and plug-and-play functionality simplify system design and reduce implementation costs.


• Software and Control Features: Advanced software offering motion control algorithms, real-time feedback, and predictive maintenance capabilities enhance system performance and efficiency.


• Cost Competitiveness and Affordability: Balancing advanced features with an attractive price point is crucial for capturing market share, particularly in price-sensitive segments like consumer electronics and small-scale automation applications.

New and Emerging Companies:

• Startups like OpenServo and Maxon Motor: These innovators focus on miniaturized, affordable servo motors and drives for drones, robotics, and wearable devices, catering to the growing demand for portable and precise motion control solutions.


• Academia and Research Labs: MIT's Center for Robotics and Intelligent Systems and ETH Zurich's Institute for Machine Tools and Production Systems explore next-generation servo technologies like biomimetic control algorithms and integrated sensing, shaping the future of the market.


• Material Science Innovations: Companies like TDK Corporation and Johnson Matthey develop advanced materials for magnets, stators, and rotors, allowing for higher power density, improved efficiency, and reduced motor size.

Industry Developments:

Yaskawa Electric Corp.:

• November 2023, Launched a new series of high-precision servo motors with integrated encoders for demanding motion control applications.


• July 2023, Partnered with a leading robotics company to develop collaborative robots using their servo motors and drives. 

Mitsubishi Electric Corp.:

• October 2023, Introduced a new line of energy-efficient servo drives with regenerative braking capabilities for industrial robotics.


• June 2023, Announced plans to build a new factory in Europe to expand their production capacity for servo motors and drives