Server Storage Area Network Companies

Competitive Landscape of Server Storage Area Network Market:

The Server Storage Area Network (SAN) market is highly competitive, driven by the increasing demand for efficient data storage solutions across various industries. Key players in this landscape employ diverse strategies to maintain and enhance their market positions. The following provides an overview of the competitive landscape, highlighting key players, their strategies, factors influencing market share, emerging companies, and current investment trends.

Key Players:

• Hewlett-Packard Development Company (U.S.)


• Dell EMC (U.S.)


• Data Core Software (U.S.)


• Nutanix (U.S.)


• Citrix Systems, Inc (U.S.)


• Hitachi, Ltd (Japan)


• Scale Computing (U.S.)


• StorMagic Ltd. (U.K.)


• others

Strategies Adopted:

• Innovation and Product Development: Key players continuously invest in research and development to introduce innovative storage solutions. This includes advancements in performance, capacity, and data management features.


• Strategic Partnerships and Collaborations: Collaboration with other industry leaders allows companies to create comprehensive solutions. These partnerships also enhance market visibility and create opportunities for cross-selling.


• Acquisitions: Many companies pursue strategic acquisitions to expand their product portfolios or gain access to new technologies. This strategy enables rapid market growth and diversification.


• Global Expansion: To capitalize on emerging markets, companies emphasize global expansion. This involves establishing a strong presence in regions with growing demand for SAN solutions.

Factors for Market Share Analysis:

• Product Portfolio: The breadth and depth of a company's product portfolio play a crucial role in determining its market share. A diverse offering that caters to various customer needs contributes to a stronger position.


• Customer Base: The size and loyalty of a customer base are critical factors. Companies with a broad and loyal customer base have a competitive advantage as they can leverage existing relationships for upselling and cross-selling.


• Technological Leadership: Innovations and technological advancements differentiate market leaders. Companies that consistently introduce cutting-edge technologies often gain a competitive edge over their peers.


• Strategic Alliances: Collaborations and alliances with key industry players enhance a company's market share. Partnerships can lead to joint ventures, co-marketing opportunities, and shared customer bases.

New and Emerging Companies:

• Pure Storage Inc.: An emerging player, Pure Storage focuses on all-flash storage solutions. The company has gained attention for its commitment to simplicity and efficiency in storage management.


• Nimble Storage (acquired by Hewlett Packard Enterprise): Nimble Storage, now part of HPE, brought innovative predictive analytics to the storage industry. Its technology continues to influence the market through HPE's offerings.


• Infinidat Ltd.: Infinidat is a relatively new entrant offering high-performance storage solutions. The company aims to disrupt the market with its unique architecture and scalability.

Current Company Investment Trends:

• Cloud Integration: Companies are increasingly investing in solutions that seamlessly integrate with cloud services. This trend reflects the growing demand for hybrid storage solutions that combine on-premises infrastructure with cloud resources.


• Artificial Intelligence (AI) and Machine Learning (ML): Investment in AI and ML technologies is on the rise to enhance storage efficiency, predictive analytics, and automate data management processes.


• Cybersecurity Measures: With the rising concerns about data security, companies are allocating significant resources to implement robust cybersecurity measures within their storage solutions.


• Edge Computing: Given the proliferation of edge devices, companies are investing in storage solutions that support edge computing. This involves decentralizing data processing to reduce latency and improve overall system performance.

Latest Company Updates:

October 20, 2022: Kenneth Research published a report on the global server storage area network (SAN) market.

September 29, 2022: Dell announced the launch of its new PowerStore SAN platform, which is designed to deliver high performance and scalability for demanding workloads.

September 19, 2022: Hitachi Vantara announced the launch of its new Hitachi VSP G8000 SAN, which is designed for mid-range enterprises.

August 8, 2022: IBM announced the launch of its new FlashSystem 9200 SAN, which is designed for high-performance workloads.

July 26, 2022: NetApp announced the launch of its new AFF A700 SAN, which is designed for entry-level and mid-range enterprises.