Sentiment Analytics Market Research Report- Global Forecast 2027

Sentiment Analytics Market, By Components (Software, Services, By Deployment (Cloud, On-Premise), By Organization Size (SMEs, Large Enterprises), By Vertical (Retail, BFSI, Healthcare & Life Science) - Forecast 2027

ID: MRFR/ICT/2936-HCR | February 2021 | Region: Global | 100 pages

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Market Overview


The Sentiment Analytics Market is registered to generate approximately USD 6 Billion by the end of the year 2023. Further, the Global Sentiment Analytics Market has aimed to grow at 14% of CAGR for the forecast period of 2017 to 2023. Geographically, the North American region is registered to generate the highest Sentiment Analytics Market Size due to the adoption of sentiment analytics solutions by small and big enterprises in this region and the presence of major players in the region. Here, it has been evident that countries like the US and Canada are contributing higher market revenue in the region. Along with that, the Asia‐Pacific region is predicted to grow the market share at the highest CAGR for the forecast period. This region is boosting up the Sentiment Analytics Market due to the increasing sentiment companies in the region and huge investment in sentiment analytical tools for the betterment of the business efficiency and productivity.


The rising predictive analysis techniques and rising competition between businesses are the major factors that are driving the Sentiment Analytics Market Growth. The Sentiment Analytics Market report explains that the vertical segment retail sector is registered to generate the highest market share for the forecast period. Moreover, based on the organization sizes, the small and medium enterprises are predicted to generate the largest market share in the forecast period. The Sentiment Analytics Market is boosting up nowadays due to the increasing competition in the global market, which creates an opportunity for businesses. The Sentiment Analytics Industry is classified based on the organization size, components, deployment, and vertical. The global market is growing due to its social media analytics, text analytics, and predictive analytics services. The sentiment analytics tools provide a deep insight into sentiment buying behavior, enhance companies' product and business, facilitate market innovation, and better understand the sentiments of customers, which is boosting up the Sentiment Analytics Market Growth.


The Sentiment Analytics Market report has explained the forecast period's regional market growth and development by giving a proper understanding of the regional analysis. Moreover, this report has highlighted the COVID-19 analysis to make an understanding of the global products and services and how they affected the demand. This report has also highlighted the growing investment in research and development with making understanding over the market dynamics, segmental overview, and competitive analysis. Further, it has given the focus on the recent developments and competitions in the Sentiment Analytics Market with making understand various strategic mergers and increasing investments.


COVID-19 Impact Analysis


The global Market for Sentiment Analytics has been affected due to the global pandemic COVID-19. The global pandemic has brought lockdown across the various region, which has affected the sales and productivity of the global market. The lack of investors, workforce, transportations, etc., has impacted the Sentiment Analytics Market very harshly.


However, the Sentiment Analytics Market Players have changed the global pandemic restraints into global opportunities by implying various ideas and suitable measures. The key players have promoted their products on a large scale and have expectations to meet the highest market share for the reviewed period.


Global Market Dynamics 


Key Driver of the Global Market


  • The rising predictive analysis techniques and rising competition between businesses are the major factors that are driving the Sentiment Analytics Market Growth. The Sentiment Analytics Market report explains that the vertical segment retail sector is registered to generate the highest market share for the forecast period.

  • As a result, the demand for the product and services is increasing nowadays across various regions, which is bringing more opportunities in the marketing field.


Opportunities for the Global Market


  • The increasing adoption of cloud-based solutions and improving the individual experience with the increasing impact of AI are increasing the demand of the Sentiment Analytics Market, and further, it is expected to bring more opportunities for the global market. 

  • As a result, the Sentiment Analytics Market Players are bringing more opportunities for the global market by involving more investors in the research and development of the global market.


Global Market Restraints


  • The Market for Sentiment Analytics is growing with the higher adoption of sentiment analytics from government institutions. Further, the global market might face restraints due to the higher costs associated with sentiment analytics for the review period.

  • The Sentiment Analytics Market Analysis report has highlighted that the key players of the global markets are giving more focus to these market restraints to get fruitful results for the forecast period.


Challenges for the Global Market


  • The Sentiment Analytics Market might face challenges due to the increasing adoption of sentiment analytics across various regions. The global market requires to involve more key players in the marketing to achieve its targeted audiences.

  • The Sentiment Analytics Market Analysis report explains that the global market is applying various ideas and suitable measures to combat the challenges and get fruitful results out of them.


Cumulative Growth Analysis


  • The Market for Sentiment Analytics is registered to generate approximately USD 6 Billion by the end of the year 2023. Further, the Global Sentiment Analytics Market has aimed to grow at 14% of CAGR for the forecast period of 2017 to 2023.

  • Thus, the key players are promoting their products and services on a large scale and further have expectations to meet the highest market share for the reviewed period.


Market segmentation Overview


By Components:


  • The global Sentiment Analytics Market Segments have been classified into Service, Professional Services, Sentiment, Support, and Maintenance Services based on the component segmentation.

  • All these components provide better quality and functions to various organizations, increasing the demand of the Sentiment Analytics Industry.


By Organisation sizes:


  • Based on the organization size segment, the global Sentiment Analytics Market has been classified into Small & Medium Enterprises (SMEs) and Large Enterprises.

  • The large enterprises' segment is predicted to generate a higher market share for the forecast period because of their broad client base across various regions.


By Deployment:


  • According to the deployment segmentation, the global Sentiment Analytics Market has been classified into two types as Cloud and On-Premise.

  • These two deployment segments have played an important role in the growth of this Market.


By Verticals:


  • According to the vertical segmentation, the global Sentiment Analytics Market has been segmented based on the BFSI, Retail, Transportation & Logistics, Education, Media & Entertainment, Healthcare & Life sciences, and Others.

  • All these verticals are increasing the market share for the forecast period with increasing its global demand.


Regional Analysis


The global Sentiment Analytics Business regional analysis has been studied across various regions such as Asia-Pacific, Europe, South America, North America, and other parts of the world.


Among all these regions, the North American region is registered to generate the highest Sentiment Analytics Market Size due to the adoption of sentiment analytics solutions by small and big enterprises in this region and the presence of major players in the region. Here, it has been evident that countries like the US and Canada are contributing higher market revenue in the region. Along with that, the Asia‐Pacific region is predicted to grow the market share at the highest CAGR for the forecast period. This region is boosting up the Sentiment Analytics Market due to the increasing sentiment companies in the region and huge investment in sentiment analytical tools for the betterment of the business efficiency and productivity.


Competitive Analysis


The global Sentiment Analytics Market has major key players such as:



  • Adoreboard (U.K.),

  • IBM (U.S.),

  • SAS Institute (U.S.),

  • Crowdflower (U.S.),

  • Brandwatch (U.K.),

  • Twizoo (U.K.),

  • Angoss Sentiment Corporation (Canada),

  • Clarabridge (U.S.),

  • Aylien (Ireland),

  • Com (U.S.)


These key players are boosting up the global market growth by applying suitable measures and strategies.


Recent Developments



  • Clarabridge offers numerous analytics services across the various US. The company provides solutions that deliver customer insights and common high-level satisfaction measures.

  • IBM Watson provides numerous API platforms for text analytics, which is capable of analyzing different characteristics like emotion, keyword, sentiment, entity, concept tagging, taxonomy, and language.


Report Overview


The Sentiment Analytics Market report has explained the forecast period's regional market growth and development by giving a proper understanding of the regional analysis. This report has also highlighted the growing investment in research and development with making understanding over the market dynamics, segmental overview, and competitive analysis. Moreover, this report has highlighted the COVID-19 analysis to make an understanding of the global products and services and how they affected the demand. Further, it has given the focus on the recent developments and competitions in the Sentiment Analytics Market with making understand various strategic mergers and increasing investments.


Segmental Table:


By Components



  • Service,

  • Professional Services,

  • Sentiment,

  • Support and Maintenance Services


By Organisation Sizes



  • Small & Medium Enterprises (SMEs)

  • Large Enterprises


By Deployment



  • Cloud,

  • On-Premise


By Verticals



  • BFSI,

  • Retail,

  • Transportation & Logistics,

  • Education,

  • Media & Entertainment,

  • Healthcare & Life sciences,

  • Others



Report Scope:
Report Attribute/Metric Details
  Market Size   USD 6 Billion (2023)
  CAGR   14% (2017-2023)
  Base Year   2019
  Forecast Period   2020-2027
  Historical Data   2018
  Forecast Units   Value (USD Billion)
  Report Coverage   Revenue Forecast, Competitive Landscape, Growth Factors, and Trends
  Segments Covered   By Components, By Deployment
  Geographies Covered    North America, Europe, Asia-Pacific, and Rest of the World (RoW)
  Key Vendors   Angoss Sentiment Corporation (Canada), Clarabridge (U.S.), IBM (U.S.), SAS Institute (U.S.), Aylien (Ireland), Bottlenose.Com (U.S.), Crowdflower (U.S.), Brandwatch (U.K.), Twizoo (U.K.), Adoreboard (U.K.)
  Key Market Opportunities   Increasing competition creates opportunity for businesses to collect efficient data of related to sentiment development is one of the prime factor boosting sentiment analytics market.
  Key Market Drivers   The key drivers of sentiment analytics market includes rising competition between businesses and predictive analysis techniques is fueling the sentiment analytics market growth.


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Frequently Asked Questions (FAQ) :

the market might reach approximately USD USD 6 Billion by 2023

The global market for sentiment analytics is registering a moderate 14% of CAGR through the forecast period between 2020 and 2027.

The growing popularity of social media platforms is one of the preliminary factors driving the growth of the global sentiment analytics market.

THE higher costs associated with sentiment analytics is estimated to hamper adoptions, especially from government institutions, which is expected to limit the growth of the global sentiment analytics market over the review period.

A few major market players functioning in the global market are Angoss Sentiment Corporation (Canada), Clarabridge (U.S.), IBM (U.S.), SAS Institute (U.S.), Aylien (Ireland), among others.