Sentiment Analytics Market, By Components (Software, Services, By Deployment (Cloud, On-Premise), By Organization Size (SMEs, Large Enterprises), By Vertical (Retail, BFSI, Healthcare & Life Science) - Forecast 2027
ID: MRFR/ICT/2936-HCR | February 2021 | Region: Global | 100 pages
Market Synopsis of Sentiment Analytics Market:
Market Scenario:
Clarabridge is a US based company and one of the prominent player in sentiment analytics market. It offers numerous analytics services. The company states that sentiment analytics has been used in text analytics form by enterprises from past several years. The company provides solutions that deliver customer insights, associated to product and service features if projected correctly. This detailed, explanatory analysis complements common high-level satisfaction measures. Sentiment analysis can be applied to enterprise feedback and social monitoring and response, sentiment technologies deliver a key voice of the customer asset. IBM Watson through its natural language understanding provides numerous API platform for text analytics that is capable of understanding and analyzing varied charactertics such as sentiment, entity, emotion, keyword, concept tagging, language, and taxonomy.
The regional analysis of sentiment analytics market is being studied for regions such as Asia Pacific, Americas, Europe and Rest of the World. North America region accounts for highest market share in sentiment analytics market owing to presence of major players in the region and adoption of sentiment analytics solution by small and big enterprises. Countries such as US and Canada contributes large amount of revenue in the sentiment analytics market in the region. Asia‐Pacific region is expected to be growing at the highest CAGR. Enterprises in the region are investing huge in sentiment analytical tools to improve business efficiency and productivity and growing sentiment companies in the region is boosting the market in the region.
The key drivers of sentiment analytics market includes rising competition between businesses and predictive analysis techniques is fueling the sentiment analytics market growth. According to the study, by vertical segment retail sector is expected to account for highest market share in sentiment analytics market. By organization size segment, small and medium enterprises accounts for largest market share. Increasing competition creates opportunity for businesses to collect efficient data of related to sentiment development is one of the prime factor boosting sentiment analytics market.
The sentiment analytics market is segmented on the basis of components, deployment, organization size and vertical. It includes text analytics, social media analytics and predictive analytics. Sentiment analytics tools enable organization to gain competitive advantage, as it provides better understanding of the sentiments of customers, enhance companies product and business, provide deep insight of sentiment buying behavior and facilitates market innovation.
The sentiment analytics market is expected to grow at approximately USD 6 Billion by 2023, at 14% of CAGR between 2017 and 2023.
Sentiment Analytics Market
Key Players:
The prominent players in the sentiment analytics market are – Angoss Sentiment Corporation (Canada), Clarabridge (U.S.), IBM (U.S.), SAS Institute (U.S.), Aylien (Ireland), Bottlenose.Com (U.S.), Crowdflower (U.S.), Brandwatch (U.K.), Twizoo (U.K.), Adoreboard (U.K.) among others.
Segments:
Sentiment analytics market is segmented on the basis of components, deployment, organization size and vertical.
Sentiment Analytics Market by Components:
- Sentiment
- Service
- Professional Services
- Support and Maintenance Services
Sentiment Analytics Market by Deployment:
- Cloud
- On-Premise
Sentiment Analytics Market by Organization Size:
- Small & Medium Enterprises
- Large Enterprises
Sentiment Analytics Market by Vertical:
- Retail
- BFSI
- Healthcare & Life sciences
- Education
- Media & Entertainment
- Transportation & Logistics
- Others
Intended Audience
- Investors and consultants
- System Integrators
- Government Organizations
- Research/Consultancy firms
- Technology solution providers
- IT Solution Providers
- Social Media Platforms
Frequently Asked Questions (FAQ) :
the market might reach approximately USD USD 6 Billion by 2023
The global market for sentiment analytics is registering a moderate 14% of CAGR through the forecast period between 2020 and 2027.
The growing popularity of social media platforms is one of the preliminary factors driving the growth of the global sentiment analytics market.
THE higher costs associated with sentiment analytics is estimated to hamper adoptions, especially from government institutions, which is expected to limit the growth of the global sentiment analytics market over the review period.
A few major market players functioning in the global market are Angoss Sentiment Corporation (Canada), Clarabridge (U.S.), IBM (U.S.), SAS Institute (U.S.), Aylien (Ireland), among others.
Table of Content
1 MARKET INTRODUCTION1.1 INTRODUCTION 1.2 SCOPE OF STUDY1.2.1 RESEARCH OBJECTIVE1.2.2 ASSUMPTIONS1.2.3 LIMITATIONS1.3 MARKET STRUCTURE
2 RESEARCH METHODOLOGY2.1 RESEARCH TYPE2.2 PRIMARY RESEARCH2.3 SECONDARY RESEARCH2.4 FORECAST MODEL2.4.1 MARKET DATA COLLECTION, ANALYSIS & FORECAST2.4.2 MARKET SIZE ESTIMATION
3 MARKET DYNAMICS3.1 INTRODUCTION3.2 MARKET DRIVERS3.3 MARKET CHALLENGES3.4 MARKET OPPORTUNITIES3.5 MARKET RESTRAINTS
4 EXECUTIVE SUMMARY
5. MARKET FACTOR ANALYSIS5.1 PORTER’S FIVE FORCES ANALYSIS5.2 SUPPLY CHAIN ANALYSIS
6 SENTIMENT ANALYTICS MARKET, BY SEGMENTS6.1 INTRODUCTION6.2 MARKET STATISTICS 6.2.1 BY COMPONENTS 6.2.1.1 SOFTWARE 6.2.1.2 SERVICES 6.2.1.2.1 PROFESSIONAL SERVICES 6.2.1.2.2 SUPPORT AND MAINTENANCE SERVICES 6.2.2 BY DEPLOYMENT6.2.2.1 CLOUD6.2.2.2 ON-PREMISE6.2.3 BY ORGANIZATION SIZE6.2.2.1 SMALL & MEDIUM ENTERPRISES6.2.2.2 LARGE ENTERPRISES
6.2.4 BY VERTICAL6.2.4.1 RETAIL6.2.4.2 BFSI6.2.4.3 HEALTHCARE & LIFE SCIENCE6.2.4.4 EDUCATION6.2.4.5 MEDIA & ENTERTAINMENT6.2.4.6 TRANSPORTATION & LOGISTICS6.2.4.7 OTHERS6.2.5 BY GEOGRAPHY6.2.5.1 NORTH AMERICA6.2.5.2 EUROPE6.2.5.3 ASIA-PACIFIC6.2.5.4 REST OF THE WORLD7 COMPETITIVE ANALYSIS7.1 MARKET SHARE ANALYSIS7.2 COMPANY PROFILES7.2.1 ANGOSS SOFTWARE CORPORATION (CANADA)7.2.2 CLARABRIDGE (U.S.)7.2.3 IBM (U.S.)7.2.4 SAS INSTITUTE (U.S.)7.2.5 AYLIEN (IRELAND)7.2.6 BOTTLENOSE.COM (U.S.)7.2.7 CROWDFLOWER (U.S.)7.2.8 BRANDWATCH (U.K.)7.2.9 TWIZOO (U.K.)7.2.10 ADOREBOARD (U.K.)7.2.11 OTHERS
LIST OF TABLES
TABLE 1 SENTIMENT ANALYTICS MARKET, BY COMPONENTS
TABLE 2 SENTIMENT ANALYTICS MARKET, BY DEPLOYMENT
TABLE 3 SENTIMENT ANALYTICS MARKET, BY ORGANIZATION SIZE
TABLE 4 SENTIMENT ANALYTICS MARKET, BY VERTICAL
TABLE 5 SENTIMENT ANALYTICS MARKET, BY REGION
TABLE 6 NORTH AMERICA SENTIMENT ANALYTICS MARKET, BY COMPONENTS
TABLE 7 NORTH AMERICA SENTIMENT ANALYTICS MARKET, BY DEPLOYMENT
TABLE 8 NORTH AMERICA SENTIMENT ANALYTICS MARKET, BY ORGANIZATION SIZE
TABLE 9 NORTH AMERICA SENTIMENT ANALYTICS MARKET, BY VERTICAL
TABLE 10 U.S. SENTIMENT ANALYTICS MARKET, BY COMPONENTS
TABLE 11 U.S. SENTIMENT ANALYTICS MARKET, BY DEPLOYMENT
TABLE 12 U.S. SENTIMENT ANALYTICS MARKET, BY ORGANIZATION SIZE
TABLE 13 U.S. SENTIMENT ANALYTICS MARKET, BY VERTICAL
TABLE 14 CANADA SENTIMENT ANALYTICS MARKET, BY COMPONENTS
TABLE 15 CANADA SENTIMENT ANALYTICS MARKET, BY DEPLOYMENT
TABLE 16 CANADA SENTIMENT ANALYTICS MARKET, BY ORGANIZATION SIZE
TABLE 17 CANADA SENTIMENT ANALYTICS MARKET, BY VERTICAL
TABLE 18 EUROPE SENTIMENT ANALYTICS MARKET, BY COMPONENTS
TABLE 19 EUROPE SENTIMENT ANALYTICS MARKET, BY DEPLOYMENT
TABLE 20 EUROPE SENTIMENT ANALYTICS MARKET, BY ORGANIZATION SIZE
TABLE 21 EUROPE SENTIMENT ANALYTICS MARKET, BY VERTICAL
TABLE 22 GERMANY SENTIMENT ANALYTICS MARKET, BY COMPONENTS
TABLE 23 GERMANY SENTIMENT ANALYTICS MARKET, BY DEPLOYMENT
TABLE 24 GERMANY SENTIMENT ANALYTICS MARKET, BY ORGANIZATION SIZE
TABLE 25 GERMANY SENTIMENT ANALYTICS MARKET, BY VERTICAL
TABLE 26 FRANCE SENTIMENT ANALYTICS MARKET, BY COMPONENTS
TABLE 27 FRANCE SENTIMENT ANALYTICS MARKET, BY DEPLOYMENT
TABLE 28 FRANCE SENTIMENT ANALYTICS MARKET, BY ORGANIZATION SIZE
TABLE 29 FRANCE SENTIMENT ANALYTICS MARKET, BY VERTICAL
TABLE 30 U.K. SENTIMENT ANALYTICS MARKET, BY COMPONENTS
TABLE 31 U.K. SENTIMENT ANALYTICS MARKET, BY DEPLOYMENT
TABLE 32 U.K. SENTIMENT ANALYTICS MARKET, BY ORGANIZATION SIZE
TABLE 33 U.K. SENTIMENT ANALYTICS MARKET, BY VERTICAL
TABLE 34 REST OF EUROPE SENTIMENT ANALYTICS MARKET, BY COMPONENTS
TABLE 35 REST OF EUROPE SENTIMENT ANALYTICS MARKET, BY DEPLOYMENT
TABLE 36 REST OF EUROPE SENTIMENT ANALYTICS MARKET, BY ORGANIZATION SIZE
TABLE 37 REST OF EUROPE SENTIMENT ANALYTICS MARKET, BY VERTICAL
TABLE 38 ASIA-PACIFIC SENTIMENT ANALYTICS MARKET, BY COMPONENTS
TABLE 39 ASIA-PACIFIC SENTIMENT ANALYTICS MARKET, BY DEPLOYMENT
TABLE 39 ASIA-PACIFIC SENTIMENT ANALYTICS MARKET, BY ORGANIZATION SIZE
TABLE 40 ASIA-PACIFIC SENTIMENT ANALYTICS MARKET, BY VERTICAL
TABLE 41 REST OF THE WORLD SENTIMENT ANALYTICS MARKET, BY COMPONENTS
TABLE 42 REST OF THE WORLD SENTIMENT ANALYTICS MARKET, BY DEPLOYMENT
TABLE 43 REST OF THE WORLD SENTIMENT ANALYTICS MARKET, BY ORGANIZATION SIZE
TABLE 44 REST OF THE WORLD SENTIMENT ANALYTICS MARKET, BY VERTICAL
LIST OF FIGURES
FIGURE 1 RESEARCH TYPE
FIGURE 2 SENTIMENT ANALYTICS MARKET: BY COMPONENTS (%)
FIGURE 3 SENTIMENT ANALYTICS MARKET: BY DEPLOYMENT (%)
FIGURE 4 SENTIMENT ANALYTICS MARKET: BY ORGANIZATION SIZE (%)
FIGURE 5 SENTIMENT ANALYTICS MARKET: BY VERTICAL (%)
FIGURE 6 SENTIMENT ANALYTICS MARKET: BY REGION (%)
FIGURE 7 NORTH AMERICA SENTIMENT ANALYTICS MARKET, BY COMPONENTS (%)
FIGURE 8 NORTH AMERICA SENTIMENT ANALYTICS MARKET, BY DEPLOYMENT (%)
FIGURE 9 NORTH AMERICA SENTIMENT ANALYTICS MARKET, BY ORGANIZATION SIZE (%)
FIGURE 10 NORTH AMERICA SENTIMENT ANALYTICS MARKET, BY VERTICAL (%)
FIGURE 11 EUROPE SENTIMENT ANALYTICS MARKET, BY COMPONENTS (%)
FIGURE 12 EUROPE SENTIMENT ANALYTICS MARKET, BY DEPLOYMENT (%)
FIGURE 13 EUROPE SENTIMENT ANALYTICS MARKET, BY ORGANIZATION SIZE (%)
FIGURE 14 EUROPE SENTIMENT ANALYTICS MARKET, BY VERTICAL (%)
FIGURE 15 ASIA-PACIFIC SENTIMENT ANALYTICS MARKET BY COMPONENTS (%)
FIGURE 16 ASIA-PACIFIC SENTIMENT ANALYTICS MARKET, BY DEPLOYMENT (%)
FIGURE 17 ASIA-PACIFIC SENTIMENT ANALYTICS MARKET, BY VERTICAL (%)
FIGURE 18 ROW SENTIMENT ANALYTICS MARKET, BY COMPONENTS (%)
FIGURE 19 ROW SENTIMENT ANALYTICS MARKET, BY DEPLOYMENT (%)
FIGURE 20 ROW SENTIMENT ANALYTICS MARKET, BY ORGANIZATION SIZE (%)
FIGURE 21 ROW SENTIMENT ANALYTICS MARKET, BY VERTICAL (%)