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Portable Power Station Market Trends

ID: MRFR//8601-CR | 111 Pages | Author: Anshula Mandaokar| July 2023

Global Portable Power Station Market Overview

Portable Power Station Market Size was valued at USD 394.20 Million in 2023. The Portable Power Station Market industry is projected to grow from USD 418.18 Million in 2024 to USD 670.72 Million by 2032, exhibiting a compound annual growth rate (CAGR) of 5.39% during the forecast period (2024 - 2032). Smartphones, laptops, and other connected equipment, electronic devices such as camping lamps, rechargeable trekking head torches, earphones, cameras, coolers, mini-fridges, and cooking equipment require continuous power to operate. This is anticipated to increase demand for portable power stations. Also, increasing investment in R&D activities by the major market players and rising demand for smart household appliances are driving the growth of the consumer electronics market. Thus, the rising use of smart electronic devices will drive market growth in the portable power station market.

Global Portable Power Station Market Overview2

Source: Secondary Research, Primary Research, MRFR Database and Analyst Review

Portable Power Station Market Trends

  • Growing prevalence of outdoor recreational activity practices

With increasing focus towards health and wellness, there has been an increasing practice of undertaking outdoor activities that is increasing demand for portable power. Outdoor activity increased dramatically throughout the pandemic and continues to be popular. According to a recent Outdoor Foundation survey, more than half of Americans over the age of six would participate in outdoor activities in 2021, and 164 million individuals enjoyed the outdoors last year. According to the 2022 Outdoor Participation Trends Report, the number of persons who attempt an outdoor leisure activity for the first time or reconnect with nature has climbed by more than 25% since 2020. Activities such as running, hiking, cycling, sailing, fishing, camping, and walking became increasingly popular as both a fitness and socially distant activity. As a result, demand for products and services in these areas has soared.

Global Camping Market (Revenue) Statista

According to Statista, the camping market revenue is expected to grow at 9.12% CAGR increasing the market revenue from USD 43.89 billion in 2023 to USD 62.23 billion in 2023. This is expected to significantly increase demand for portable power stations for need of off-grid power source.

The increasing popularity of outdoor recreational activities, the rise of eco-tourism and the growth of the overall travel and tourism industry is further expected to boost demand for off-grid or on the move energy supply increasing demand for portable power stations globally.  The increasing popularity of camping largely luxury camping is also factoring into the increasing demand for portable power solutions where such portable power stations come in handy. As a result, Portable Power Station Market revenue expansion is anticipated to be fueled by growing prevalence of outdoor recreational activities among the population during the forecast period.

Portable Power Station Market Segment Insights

Portable Power Station Operation Type Insights

The Portable Power Station Market segmentation, based on operation type, direct power and solar power. The direct segment held the majority share in 2022 contributing to around ~20-85% with respect to the Portable Power Station Market revenue. Direct power is directly supplied to pressure equipment utilizing electric or solar power or by the combustion of a solid, a liquid, a gas, or a mixture of the three. The direct power station is a rechargeable battery-powered generator.

Portable Power Station Technology Type Insights

The Portable Power Station Market data has been bifurcated by technology type largely into lithium-ion and sealed lead-acid. The lithium-ion segment dominated the market in 2022. For a variety of reasons, the new Lithium battery is quickly becoming the battery of choice, which is why the customer favor Lithium battery power stations. The Lithium battery wins hands down when it comes to weight of the power station.

Portable Power Station Capacity Type Insights

The Portable Power Station Market data has been bifurcated by capacity type largely into less than 500 WH, 500WH to 999 WH, 1000 WH to 1499 WH and 1500 WH and above. The less than 500 WH segment dominated the market in 2022.

Portable Power Station Application Insights

The Portable Power Station Market data has been bifurcated by application largely into emergency power, off-grid power and automotive. The off-grid power segment dominated the market in 2022. Portable power stations are units that can provide remote off-the-grid power supply which is expected to create growing demand for the market during the forecast period. These units can power remote communities, construction sites, and outdoor events where traditional energy sources are scarce or nonexistent.

Figure 2: Portable Power Station Market, by Application, 2024 & 2030 (USD Million)

Portable Power Station Market, by Application, 2022 & 2030

Source: Secondary Research, Primary Research, MRFR Database and Analyst Review

Portable Power Station Region Insights

By Region, the Portable Power Station Market industry study segments the market into North America, Europe, Asia-Pacific, Middle East & Africa, and Latin America. Asia-Pacific Portable Power Station Market accounted for USD 158.5 million in 2022 and is expected to exhibit a 42.7 % CAGR during the study period.

Figure 3: Portable Power Station Market Share By Region 2024-2030 (%)

Portable Power Station Market Share By Region

Source: Secondary Research, Primary Research, MRFR Database and Analyst Review

Throughout the forecast period, the North America Portable Power Station Market is expected to witness significant growth in the Portable Power Station Market, with the majority of demand coming from the United States and Canada. There has been an increase in the cost of energy and knowledge of the benefits of portable power stations in the region. Recreational and camping activities, such as fishing and hiking, are on the rise, primarily in US Portable Power Station Market. The increasing practices of van life are further expected to drive market growth.  Also, the increasing number of data centers and the need for continuous and reliable power supply for the effective and uninterrupted functioning of computing and networking equipment of the data center, which leads to an increase in the demand for portable power stations in data centers. grows and the sustainability of fossil fuels is given more attention, the sector will grow. The market for portable power station is expected to grow significantly in the Canada Portable Power Station Market over the course of the projection period due to increased off-grid power demand and increasing use of portable power stations for emergency power source in the country.

Europe's Portable Power Station Market has grown significantly in recent years. This expansion can be ascribed to the supportive electric vehicles industry that is rapidly growing in the region which is expected to create a faster rise in adoption of portable power stations in the region during the forecast period. The increasing power demand and need for achieving a higher power production target prompt an increase in demand for Portable Power Station, which drives the market for power T&D equipment in the UK portable power station market. Domestic, transport, iron & steel, and other industries have major power consumption in the country. Hence, the rising application of power in these industry verticals is expected to drive the growth of the Portable Power Station market in the UK during the forecast period.

Asia-Pacific Portable Power Station Market is expected to lead the worldwide portable power station market. Because of increased investments and progress in the renewable energy sector in the area, particularly in expanding economies like China and India. Investments in the country are expected to rise even more throughout the projection period, with a greater number of renewable energy projects planned. Asia-Pacific is expected to grow at the fastest rate during the forecast period, primarily to the increasing population using smart devices and increasing recreational activities in the region. The India portable power station market is expected to grow significantly as the Indian government is concentrating on achieving 'electricity for all,' a plan expected to boost India's power capacity. South Korea's portable power station market is predicted to expand rapidly due to rapid urbanization and increase in real estate construction projects.

Portable Power Station Key Market Players & Competitive Insights

Major market players’ growth depends on market conditions, government support, and industry development. Thus, the vendors should focus on expanding geographically and improving services. Many global, regional, and local vendors characterize the Portable Power Station Market. The market is highly competitive, with all the players competing to gain market share. Intense competition, rapid advances in technology, frequent changes in government policies, and environmental regulations are key factors that confront market growth. The vendors compete based on cost, product quality, reliability, and government regulations. Vendors must provide cost-efficient, high-quality products to survive and succeed in an intensely competitive market.

Goal Zero is a developer of renewable and reliable solar power intended to provide power solutions. The business creates solar-powered portable electronics and other solar-powered products. Power Stations, Solar Panels, Solar Generators, and Home Backup Systems make up the company's product division. Solar panels, power banks, and lighting items are produced by Goal Zero. It provides portable and mountable solar panels, solar chargers, solar generators, home backup, portable charging kits, lanterns, flashlights, string lights, and accessories. It also offers power stations and banks.

Jackery is a manufacturer of portable power and energy solutions, founded in 2012. Portable solar power generators made by Jackery are intended to be used as portable power sources. The company's portfolio of goods, which also includes solar generators, portable power stations, and solar panels, gives clients access to efficient, clean charging whether they are on or off the grid. Following its initial distribution in the US, Jackery has recently accelerated its global market expansion. It entered Japan in 2019, became accessible in the UK and Germany in 2021, and finally expanded its reach to include France, Italy, and Spain in 2022.

Key Companies in the Portable Power Station Market include

  • Goal Zero (US)

  • Jackery (US)

  • Lion Energy (US)

  • EcoFlow (US)

  • Li Power technologies Co., Ltd. (China)

  • ChargeTech (US)

  • Duracell Inc. (US)

  • Drow Enterprise Co., Ltd. (China)

  • Generac Power Systems, Inc. (US)

  • Suaoki (China)

  • Milwaukee Tool (US)

Portable Power Station Industry Developments

February 2023 Jackery Enters Australian Market to Power a Greener Future. Beginning in January 2023, the company took its first step into the Australian green energy market with select classic products available to Aussie customers through Amazon. Moving forward, Jackery's Australian website is launched on February 1, 2023. Customers in Australia can now purchase the Solar Generator 1000 Pro and the Explorer 500 portable power station from Jackery through Amazon.

September 2022 Generac Introduces Portable Power Stations. Generac enters the portable battery market with all-new GB1000 and GB2000 Portable Power Stations, unlocking battery power virtually anytime, anyplace.

March 2022 EcoFlow DELTA Pro Ecosystem wins 2022 Red Dot Design Award: EcoFlow, a portable power, and renewable energy solutions company, has been recognized by the 2022 Red Dot Design Award, with the EcoFlow DELTA Pro and the ecosystem’s accessories named the winner in the product design category.

Portable Power Station Market Segmentation

Portable Power Station Operation Type Outlook

  • Direct Power

  • Solar Power

Portable Power Station Technology Type Outlook

  • Lithium-Ion

  • Sealed Lead-Acid

Portable Power Station Capacity Type Outlook

  • Less Than 500 WH

  • 500 WH To 999 WH

  • 1000 WH To 1499 WH

  • 1500 WH And Above

Portable Power Station Application Outlook

  • Emergency Power

  • Off-Grid Power

  • Automotive

Portable Power Station Regional Outlook

  • North America

    • US

    • Canada

  • Europe

    • Germany

    • France

    • UK

    • Italy

    • Spain

    • Rest of Europe

  • Asia-Pacific

    • China

    • Japan

    • India

    • Australia

    • South Korea

    • Rest of Asia-Pacific

  • Middle East & Africa

    • GCC Countries

    • South Africa

    • Rest of the Middle East & Africa

  • South America

    • Brazil

    • Mexico

    • Argentina

    • Rest of South America

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