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Plastic coated Wires Market Share

ID: MRFR//5656-CR | 201 Pages | Author: Priya Nagrale| January 2019

In the competitive landscape of the Plastic-coated Wires Market, companies strategically employ various market share positioning strategies to establish a strong presence and gain a competitive edge. A fundamental strategy is differentiation, where companies focus on producing high-quality subsea plastic-coated wires with unique features such as enhanced durability, corrosion resistance, or specific applications in subsea installations for oil and gas, telecommunications, and renewable energy sectors. By investing in research and development, companies can create innovative coatings and materials that cater to the evolving needs of customers, setting themselves apart from competitors and securing a significant market share. Differentiation not only attracts clients seeking specialized solutions but also enhances the overall perceived value of subsea plastic-coated wires in the market.

Cost leadership is another pivotal strategy employed by companies in the Plastic-coated Wires Market. This approach revolves around becoming a low-cost producer through optimized manufacturing processes, economies of scale, and efficient supply chain management. Emphasizing cost efficiency enables companies to offer competitive pricing for their subsea plastic-coated wires, making them appealing to cost-conscious customers and gaining a larger market share. The successful execution of this strategy demands continuous improvement, innovative production methods, and a keen focus on operational excellence to maintain profitability while providing cost-competitive products.

Strategic alliances and partnerships play a crucial role in shaping the market share positioning of companies in the Plastic-coated Wires Market. Collaborating with key stakeholders such as raw material suppliers, offshore engineering firms, or subsea installation companies allows businesses to access essential resources, cutting-edge technologies, and distribution channels. Through strategic partnerships, companies can expand their market reach, leverage shared expertise, and create synergies that enhance their overall competitive position. This collaborative approach fosters innovation, accelerates market penetration, and contributes to a more robust market presence.

Geographical expansion is a strategic imperative for companies aiming to increase their market share in the Plastic-coated Wires Market. Identifying and entering new markets or expanding existing operations globally allows companies to tap into regions with growing demand for subsea infrastructure. Adapting products to suit the unique requirements of different markets is crucial for success in geographical expansion. This strategy enables companies to diversify their customer base, reduce dependency on specific regions, and strengthen their market share on a global scale.

Furthermore, a customer-centric approach is indispensable for gaining and maintaining market share in the Plastic-coated Wires Market. Understanding customer requirements, providing technical support, and offering excellent customer service contribute to building strong relationships. Companies that prioritize customer satisfaction often benefit from increased loyalty, positive word-of-mouth marketing, and repeat business, ultimately solidifying their market share. As industries increasingly rely on subsea plastic-coated wires for reliable and durable connections in harsh underwater environments, aligning products with customer expectations becomes crucial for sustained success.

Plastic-coated Wires Market 


The CAGR for the plastic coated steel wires market is 6.28%. This has been the case since 2018 and is expected to continue until 2027. Plastic coated steel wires are sturdy and durable. Because the plastic coating is thick, it can’t be broken easily. It also doesn’t break easily. This is advantageous since it makes this good to use in electronic wiring.


These are flexible wires that are made out of an alloy of different metals. These can be copper, aluminum, carbon, and other combinations of metal. These are great for coating metal wires for PET, PVC, PE, and PA wires. The metal wires are covered with materials that insulate. They also are covered with polymer resin-based jacketing materials.


COVID-19 analysis


COVID-19 first appeared on the global stage in the end of the first quarter of last year. At first, this virus was thought to be a nuisance since most people survive it. However, governments soon saw that this was not the case since those who recovered from the virus appeared to have long-lasting effects like damaged lungs, diabetes, and strokes - some of the people who recovered from COVID-19 had these health problems. Also, since the antibodies only lasted for a few months, people who got COVID-19 could get it again after a few months. This was especially true if they had few or no symptoms the first time they got it.


Governments around the world responded by imposing mandatory quarantines and lockdowns. This had disastrous consequences for the plastic-coated steel wires market because it made it harder for manufacturers to find the raw materials needed to make these wires. This drove the total costs of manufacturing these wires up. Manufacturers were forced to pass these higher costs onto the end consumer in the form of much higher prices.


Market Dynamics



  • Drivers


This world is rapidly urbanizing. This is especially true in the Asia-Pacific religion. The rapidly industrializing and urbanizing nations of India and China are largely driving demand in the plastic-coated steel wires market. Since these people are buying more electronics like plasma TVs and smartphones, there is more of a need to use these wires in the electronic wiring that powers them.


Rapid urbanization and industrialization in developing nations are driving growth in the semiconductor industry. This is another major factor that is driving growth in the white plastic coated wires market.



  • Restraints


The prices of the raw materials needed to make these plastic-coated steel wires can change rapidly from day to day and throughout the day. This price fluctuation is sometimes reflected in the form of erratic prices for the end consumer. This is one factor that is expected to restrict growth in this market


Another factor that will restrict growth is the fact that it’s easy and relatively inexpensive to produce man-made substitutes that are equally as effective. All things being equal, the manufacturers of electronic devices may eventually graduate towards using these man-made substitutes more often.



  • Opportunities


The companies that make these plastic-coated steel wires are growing rapidly. This when combined with more intensive investment in research and development on the part of these companies will create tremendous opportunities for everyone in this market. This is even true for the end consumers.



  • Challenges


Perhaps the greatest challenge that the companies that make these plastic-coated steel wires face are keeping the costs of manufacturing these products down. Since the price of raw materials for these products can fluctuate widely, it can be hard for these manufacturers to predict and control the costs of these wires.


Cumulative growth analysis


The CAGR for the plastic-coated steel wires market is 6.28%. The market is expected to be worth US $5.5017 million by the end of 2027


Technology analysis


Loos & Co is a major American company in the plastic-coated steel wires market. It is growing largely because it is investing heavily in research and development. This has allowed it to create a new generation of products that are innovative, more effective, and have more uses and applications in industry and electronics.


One such product is the coated cable. This has many applications, especially in the manufacture and usage of aircraft or wire rope. These wires will absorb the stress and shock from friction caused by moving parts. This will lessen the extent of abrasion that the wires experience. It will also extend the life expectancy of these cables.


Segmentation analysis


By segment


The global plastic coated steel wire market is divided into the following segments:



  • Polyvinyl chloride (PVC)

  • Polyurethane (PE)

  • Polyethylene terephthalate

  • Polyamide

  • Others


By substrate


The global plastic coated steel wire market is divided into the following substrates:



  • Rounded copper wires

  • Rounded stainless steel wires

  • Rounded carbon wires

  • Others


By application


The global plastic coated steel wire market can be used for the following applications:



  • Electrical appliances: refrigerators, dishwashers, washing machines, computers, etc…

  • Machine tools and equipment

  • Medical tools and instruments

  • Printing and paper

  • Chain and brush

  • Weaving wire

  • Others


Plastic coated steel wires have played an integral role in safeguarding the environment. They can also protect people and animals from chemical attacks, and other natural and man-made hazards.


Regional analysis


The global plastic coated steel wire market can be divided into the following regions:



  • The European Union

  • North America

  • The Middle East and North Africa (MENA)

  • Latin America

  • Asia-Pacific


Of all of these regions, the Asia-Pacific region had the lion’s share of the market as of 2018. Considering the fact that two nations with large populations - India and China - are urbanizing and industrializing rapidly.


As the middle classes in these regions grow, there is a growing demand for the electronics and consumer durables (refrigerators and washing machines) that people want as they grow richer. Thus, this is driving growth in the global plastic coated steel wire industry. COVID-19 notwithstanding, this trend is expected to continue into the foreseeable future.


The European Union had the second largest market share as of 2018. The entire global plastic coated steel wire market.


Competitive landscape


The major players in the global plastic coated steel wire market are largely in the West. some of the largest companies in the market are in America. This is to be expected since this region has traditionally had a large and strong middle class with high purchasing power. This may or may not continue in light of COVID-19. In any case, many other companies are entering into the market given the lucrativeness of this market and the many opportunities that modest growth is presenting, especially in developing nations.


It has come up with a wide variety of products that extend far beyond plastic coated steel wires and have a multitude of interesting and useful applications. One of these products is the coated cable. Manufacturers of electronics and other devices that use these wires can choose from a variety of jacket materials, cable materials, and construction, among other things.


The global plastic coated steel wire market is very competitive. This is because there are already many established large companies in this market. Added to this is the fact that there are many more companies that want to enter into this market. They have the money and resources to try to outcompete each other by developing innovative new products with a wide variety of new uses and applications.


Many of these companies are entering into partnerships in the hope of entering into new markets. They are also merging and acquiring new companies. The hope is to solidify their position in existing markets and have an easier time when entering new markets.


List of Companies



  • Wire Works Friedr. Lötters GmbH & Co. KG (Germany)

  • Gavitt Wire & Cable Company, Inc. (U.S.),


  • Von Roll Holding AG (Switzerland),

  • Precision Wires (India),

  • American Spring Wire Corporation (U.S.),

  • Carl Stahl Sava Ind. (U.S.),

  • BetafenceNV (Belgium),

  • KTS Wire Ltd (U.K.),

  • Loos &Co. Inc. (U.S.),


  • Bekaert (Belgium),

  • Haver &Boecker OHG (Germany),

  • -Ing. Meywald GmbH & Co. KG (Germany)


Recent developments



  • Loos and Company donates PPE to Day Kimball Hospital

  • Loos helps out with the current COVID-19 situation with new funding

  • Loos sees Joe Courtney for the first time. He is an influential American congressman

  • Loos and company grow its sales team


Report overview


Plastic coated steel wires have an expanding number of applications and this is growing by the day thanks to intensive and expensive investment in research and development on the part of companies over the past few decades. This has resulted in a wide variety of innovative new products which are making the masses lives easier and safer worldwide.


One major company in this market is Loos and Co. This is a major American company. It has been in the plastic coated steel wire market for more than sixty years. Thus, it has developed a dramatic and huge learning curve in terms of innovation and research and development in this market.

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