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Packaged Coconut Water Market Share

ID: MRFR//5709-HCR | 90 Pages | Author: Snehal Singh| May 2024

The Packaged Coconut Water Market has expanded as customers switch to healthier drinks and since coconut water is rejuvenating. Different market share positioning methods are used by companies to differentiate their packaged coconut water products from competitors and also take advantage of increasing demand for natural hydrating alternatives.

Europe’s projected expansion per annum is 7.93 percent over the forecast period. This increase in this region will be driven by a regional preference for health-conscious beverages. Health drink demand drives the industry forward. This growth in Europe is fueled by multinational companies that introduce new brands and goods into Europe. These leading firms increase market growth through diversification of product offerings and creation of competitive environments.

Changing consumer tastes and strategic moves by industry leaders drive Europe’s growth in the market. The area has an educated customer base as well as dynamic terrain that makes it suitable for new healthy beverage options. Thus, the expected CAGR indicates both region’s economic stability and inclination towards health which are key drivers for future market development.

The uniqueness of product in the Packaged Coconut Water Market matters most. To be different, there are various formulas or variations presented by different coconut water companies. Some may include pineapple or mango-flavored ones or those that are organic or cold-pressed.

The Packaged Coconut Water Market requires market segmentation as companies tailor their products to different customer categories. For instance, firms may promote the electrolytes and hydration benefits of coconut water in order to attract health-conscious individuals. Some coconut water brands appeal to eco-conscious consumers by using sustainable packaging .By engaging with different groups of customers, this customized approach helps firms build brand loyalty in specific market segments.

Strategically, packaging coconut water companies often cooperate. In order to boost exposure and audience, businesses collaborate with shops, fitness centers or wellness influencers. For example, customers can learn about the nutritional advantages of coconut water and how it is suitable for an active and healthy lifestyle by following health & lifestyle influencers. These kinds of agreements improve brand recognition and trust for bottled coconut water.

Market share positioning methods in the Packaged Coconut Water Market include digital marketing and e-commerce. Social media is a platform used by companies to engage with consumers, communicate natural hydration benefits of cocoanut waters and demonstrate versatility in their products.

Covered Aspects:

Report Attribute/Metric Details
Base Year For Estimation 2022
Historical Data 2018- 2022
Forecast Period 2023-2032
Growth Rate 7.93%(2023-2032)

Global Packaged Coconut Water Market Overview


Packaged Coconut Water Market Size was valued at USD 2.5 billion in 2022. The Packaged Coconut Water market industry is projected to grow from USD2.69825 billion in 2023 to USD 4.968434 billion by 2032, exhibiting a compound annual growth rate (CAGR) of 7.93% during the forecast period (2023 - 2032). They are increasingly adopting several healthy and nutritional drinks to maintain a healthy lifestyle. The excessive consumption of sugary and carbonated beverages causes several health issues, such as obesity, cardiovascular diseases, and diabetes, in almost all age groups ranging from kids to the working-class population are the key market drivers enhancing the market growth.


Packaged Coconut Water Market Overview


Source: Secondary Research, Primary Research, MRFR Database, and Analyst Review


Packaged Coconut Water Market Trends



  • Growing preference for natural drinks is driving the market growth


Globally, consumers are becoming more health-conscious and seeking healthier products such as coconut water, which is marketed as a dehydrator, a natural diuretic, a digestive soother, and a cholesterol-lowering effect. Low-sugar products are appreciated by consumers, which is quite seen in the increase in sales of coconut water across various countries in recent years. The consumption of organic products is increasing in developed regions such as Europe and is quite positively influencing the consumption of organic coconut water. With more innovative coconut products introduced into the market, the demand for these products is expected to grow market CAGR during the forecast period. Moreover, coconut is widely preferred by consumers with inclinations towards sports as coconut water is commonly referred to as a natural energy drink as it contains antioxidants and other nutritional properties which help regain lost energy during sports participation. This accelerated the usage of coconut water among consumers in the market.


Additionally, the Rapidly changing retail industry and growing awareness about the health benefits of consuming coconut water will likely drive the packaged coconut water market worldwide. Packaged coconut water is consumed as a refreshing drink, providing various health benefits. Increasing health concerns are expected to drive the packaged coconut water market majorly. Nowadays, people are inclined toward organic and natural products. The health benefits and low-calorie count have made coconut water the best alternative to high-calorie juices and carbonated beverages. Companies are focusing on product appearance and packaging attractiveness to enhance product appeal and expand the customer base of packaged coconut water across the globe. Manufacturers are striving to manufacture packaged coconut water in different flavors. The increasing trend of ready-to-go products and rapid urbanization are major factors boosting the demand for various packaged products projected to impact the packaged coconut water market revenue positively.


Packaged Coconut Water Market Segment Insights


Packaged Coconut Water Category Insights


Based on Category, the Packaged Coconut Water market segmentation includes pure coconut water and mixed coconut water. The pure coconut water segment dominated the market. The consumer's top concerns are fitness and health. Active, health-conscious consumers now prefer natural energy drink alternatives to ones containing caffeine and sugar. Pure coconut water is becoming increasingly well-liked as a natural sports beverage due to its nutritional characteristics, electrolytes, and minerals.


Packaged Coconut Water Packaging Insights


Based on packaging, the Packaged Coconut Water market segmentation includes bottles, cartons, pouches, and cans. The bottles segment dominated the market due to the convenience, ease of handling, and longer shelf life of bottled coconut water compared to other packaging types.


Packaged Coconut Water Distribution Channel Insights


The Packaged Coconut Water market segmentation, based on distribution channels, includes store-based and Non-store based. The store-based distribution channel category generated the most income. These stores offer various goods and often act as a one-stop solution for shopping for all standard requirements. Thus, these stores are preferred while shopping for groceries and everyday edibles. Along with this, the cost of operation and selling overheads is quite low. The large volume of sales also leads to better economies of large-scale operation.


Figure1: Packaged Coconut Water Market, by Distribution channel, 2022 & 2032 (USD billion)


Packaged Coconut Water Market, by Distribution channel, 2022 & 2032


Source: Secondary Research, Primary Research, MRFR Database, and Analyst Review


Packaged Coconut Water Regional Insights


By Region, the study provides market insights into North America, Europe, Asia-Pacific, and the Rest of the World. The North American packaged coconut water market will dominate this market, owing tothe huge demand that has led to the product's availability in almost every shop. Along with its consumption as a nutritious health drink, the drink is largely used for curing a hangover. Agua de coco is one of the most popular drinks made using coconut water and is considered healthy for curing a hangover.


Further, the major countries studied in the market report are The U.S., Canada, German, France, the UK, Italy, Spain, China, Japan, India, Australia, South Korea, and Brazil.


Figure2: PACKAGED COCONUT WATER MARKET SHARE BY REGION 2022 (%)


PACKAGED COCONUT WATER MARKET SHARE BY REGION 2022


Source: Secondary Research, Primary Research, MRFR Database, and Analyst Review


Europe Packaged Coconut Water market accounts for the second-largest market share due to the rising demand for healthy beverages among millennials has led to multiple companies launching their products in this region. Further, the German Packaged Coconut Water marketheld the largest market share, and the UK Packaged Coconut Water market was the fastest-growing market in the European Region.


The Asia-Pacific Packaged Coconut Water Market is expected to grow at the fastest CAGR from 2023 to 2032. This is because products made from coconut water are widely used in the food and beverage industries in many Asian nations. The market is expanding significantly in the Region along with increasing knowledge of coconut water as a sports or refreshment drink. Moreover, China’s Packaged Coconut Water market held the largest market share, and the Indian Packaged Coconut Water market was the fastest-growing market in the Asia-Pacific region.


Packaged coconut water Key Market Players & Competitive Insights


Leading market players are investing heavily in research and development to expand their product lines, which will help the packaged coconut water market grow even more. Market participants are also undertaking various strategic activities to expand their footprint, with important market developments including new product launches, contractual agreements, mergers and acquisitions, higher investments, and collaboration with other organizations. To expand and survive in a more competitive and rising market climate, packaged coconut water industry must offer cost-effective items.


Manufacturing locally to minimize operational costs is one of the key business tactics manufacturers use in the Packaged Coconut Water industry to benefit clients and increase the market sector. The Packaged Coconut Water industry has offered some of the most significant medical advantages in recent years. Major players in the Packaged Coconut Water market, including All Market Inc., Naked Juice Company, New Age Beverages Corporation, Celebes Coconut Corporation, Elegance Brands, Inc., Vaivai SAS, Elegance Brands, Inc., C20 Pure Coconut Water, LLC, PepsiCo (O.N.E. Coconut Water), The Coca-Cola Company (ZICO), Harmless Harvest, and COCOZZA, and others, are attempting to increase market demand by investing in research and development operations.


PT Kalbe FarmaTbk, or Kalbe, is an Indonesian pharmaceutical, healthcare, and nutrition company established in 1966. The company has expanded through strategic acquisitions of pharmaceutical companies, becoming an integrated consumer health and nutrition enterprise. KalbeFarma launched coconut water, Hydro Coco, with vitamin D3. Indonesia’s Kalbe Farma has introduced Hydro Coco VITA-D, which is said to be the first vitamin D3 drink. Coconut water offers 600 IU of vitamin D3, meeting 100% of the RDI for vitamin D3, which helps to improve immunity. The beverage comes with the Healthier Choice logo.


Del Monte Foods Inc. is an American food production and distribution company headquartered in Walnut Creek, California. Del Monte Foods is one of the country's largest producers, distributors, and marketers of branded processed food for the U.S. retail market, generating approximately $1.8 billion in annual sales.Del Monte launched its first packaged coconut water in India. The company claims King Coconut Water is loaded with electrolytes and helps hydrate and replenish lost body fluids. The company claims that the products contain Sodium, Potassium, and Calcium.


Key Companies in the packaged coconut water market include



  • All Market Inc.

  • Naked Juice Company

  • New Age Beverages Corporation

  • Celebes Coconut Corporation

  • Elegance Brands Inc.

  • Vaivai SAS

  • Elegance Brands Inc.

  • C20 Pure Coconut Water LLC

  • PepsiCo (O.N.E. Coconut Water)

  • The Coca-Cola Company (ZICO)

  • Harmless Harvest

  • COCOZZA


Packaged coconut water Industry Developments


Zinc and vitamin C-containing "Organic Immune + Probiotics" was released by Harmless Harvest.


PepsiCo introduced the "Hydrate + Recover" line, which features flavors including Orange Mango and Watermelon Lime along with additional electrolytes.


January 2022: Kalbe Farma launched coconut water, Hydro Coco, with vitamin D3. Indonesia’s Kalbe Farma has introduced Hydro Coco VITA-D, which is said to be the first vitamin D3 drink. Coconut water offers 600 IU of vitamin D3, meeting 100% of the RDI for vitamin D3, which helps to improve immunity. The beverage comes with the Healthier Choice logo.


June 2021: Danone Manifesto Ventures (DMV) announced that it had acquired a majority stake in Harmless Harvest, a leader in organic coconut-based products, including coconut water.


Packaged Coconut Water Market Segmentation


Packaged coconut water Category Outlook



  • Pure coconut water

  • Mixed coconut water


Packaged coconut water Packaging Outlook



  • Bottles

  • Cartons

  • Pouches

  • Cans


Packaged coconut water Distribution Channel Outlook



  • Store-Based

  • Non-Store-Based


Packaged coconut water Regional Outlook




  • North America

    • US

    • Canada



  • Europe

    • Germany

    • France

    • UK

    • Italy

    • Spain

    • Rest of Europe



  • Asia-Pacific

    • China

    • Japan

    • India

    • Australia

    • South Korea

    • Australia

    • Rest of Asia-Pacific



  • Rest of the World

    • Middle East

    • Africa

    • Latin America




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