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OTA Testing Market Research Report Information by Technology (5G, LTE, UMTS, and Others), Application (Automotive & Transportation, Industrial, Aerospace & Defense, Telecommunication & Consumer Devices, and Others), and Region (North America, Europe, Asia-Pacific, Middle East & Africa, and South America)‚ÄĒForecast till 2030


ID: MRFR/ICT/9214-HCR | 99 Pages | Author: Shubham Munde| July 2024

OTA Testing Market Overview


The OTA testing market size is predicted to register a significant CAGR of 7.19% during the forecast period and is projected to reach a market value of USD 0.13 billion by 2030.


Over-the-Air (OTA) Testing is a processto analyze the wireless products by placing them into different real-time conditions developed in a test chamber and foretell the performance and its operational reliability in the real world. To carryout this process, the OTA providers place the device under test in anopen environment created inside the test chamberto check if it fulfills the desired outcomes by reporting the entire signal path and antenna performance.


OTA testing ensures the device performs well in the actual operating environment as its performance is prone to deterioration in the real-time environment. OTA testing is a significant step in the certification of various electronic devices such as mobile phones, tablets, and other connected devices that operate based on the networks to meet the requirements in the implied standards and regulations. Additionally, the many IoT and M2M device producers need to certify their products by passing on them through compatible OTA testing to minimize the complexity involved in compliance regulations, eliminate the risk of design errors that result in financial losses, and meet demanding global go-to-market schedules.


Figure 1: OTA testing Market Size, 2024-2032 (USD Billion)


OTA Testing Market Overview


Source: Secondary Research, Primary Research, MRFR Database and Analyst Review


Some of the factors that drive the OTA testing market growth includethe rising need for unhindered wireless communication, rapid advancements across technologies such as 5G, and increasing demand for automated working environments. Coexistence testing issues are hampering this growth trend in the market. However, the rapid advancements in technology and the defragmentation of IoT platform providers are expected to present lucrative growth opportunities for the players operating in the global market. Furthermore, the aspects such as antenna array calibration and mutual coupling between antenna elements create challenges for the market players.


COVID-19 Analysis


The outbreak of novel coronavirus initially in China’s Wuhan province, which later spread across the globe, created an unprecedented situation for government bodies to control the spread of the deadly virus. This made authorities impose stringent policies such as lockdowns, movement restrictions, shutting down of industrial & other non-commercial facilities, including educational premises and administrative offices, among others, to prevent the viral spread. However, the enforcement of ‘stay at home’policies resulted in arapid shift from conventional business activities to digital platforms for the purpose of business continuity and customer support services during such an unprecedented situation. Additionally, according to the CTIA report, voice and data usage drastically increased by over 12.2% and 28.4% from 24th February 2020 to 12th October 2020. This demand can be attributed to the increased need for virtual communication platforms, work-from-home scenarios, video-on-demand, and online education. These factors created strain over the telecom providers and affected the delayed procurement, testing, and deployment of 5G and other network services due to the COVID-19 restrictions.


Market Dynamics


DRIVERS




  • Rising need for unhindered wireless communication




The rapid shift from wired to wireless communication has transformed human lives to seamlessly stay connected and ease their day-to-day needs with technologies based on wireless communications. Increasing demand for smartphones, commercial/industrial/personal computing &networking devices, machine-to-machine communications, and shift from traditional software platforms to advanced cloud-native critical software applications have created the demandfor reliant wireless networking. On the other hand, the rapid advancements across technologies such as cloud, IoT, AI, machine learning, blockchain, GPS, mapping, and satellite communication have added to the need for consistent wireless communications to enhance and cater to the changing business needs while reducing the overall costincurred to carry out business processes, mitigate risk, and achieve scalability for maximum efficiency.


OPPORTUNITIES



  • Rapid advancements in technology


Innovations across the 5G, wireless technologies, and home automation have opened opportunities for the OTA testing industry. However, the testing of 5G wireless services has increased the significancedue to their use cases,including architecture across core, transport, RAN, and fiber network elements that enable overcome the challenges faced in the 4G mobile technologyand provide their end-users with enhanced capacity of data transmission, improved responsiveness, and connect a large number of devices simultaneously. Moreover, 5G technology includes enhanced mobile broadband (eMBB), ultra-reliable, low-latency communications (URLLC), and increased connectivity. These require testing before implementation to predict and measure the performance over the air from the user device to the base station and vice versa and ensure its reliability for the time period.


On the other hand, the demand for 5G across smart mobility use cases such asin-vehicle entertainment, connected cars, ADAS, in-car Wi-Fi, and so on are contributing to the 5G demand.Furthermore,the industrial IoT, home automation, smart city applications, enhanced healthcare, and consumer electronics.


RESTRAINTS




  • Coexistence testing issues




Wireless technology infrastructure utilizesdifferent frequency bands to transmit the data over the transmitters. When these frequency bands are prone to interference and coexistence, which may impact the performance and reliability of systems. This concern is significant in the case of critical systems such as defense, electric power (Smart Grid),communications, health care, public safety, transportation, and other major infrastructure systems that are directly integrated with societal safety, security, and well-being. Hence, this is raising concerns over the adoption of OTA testing solutions &their related services.


CHALLENGES




  • Mutual coupling between antenna elements




Antennasthat are placed adjacent to each other in either one- or two-dimensional linesto absorb or radiate the electromagnetic waves. This enablesthe adjacent antennas to couple energy to nearby antennas, PCBs, and components. However, to minimize the mutual coupling effect generated, the distance between the two antennas should be increased. While doing so, one must remember the more extensive arrays and higher sidelobes in the antenna far-field, increasing the interference for adjacent users.


Segmentation


The global OTA testing market has been segmented based on technology, application, and region.


By technology, the global OTA testing market has been divided into 5G, LTE, UMTS, and others.


Based on application, the global OTA testing market has been segmented into automotive & transportation, industrial, aerospace & defense, telecommunication & consumer devices, and others.


The OTA testing market has been analyzed for five regions—North America, Europe, Asia-Pacific, the Middle East & Africa, and South America.


Regional Analysis


The global OTA testing market is estimated to register arobust CAGR of approximately 17.1% over the forecast period. The geographic analysis of the OTA testing market has been conducted for North America, Europe, Asia-Pacific, the Middle East & Africa, and South America.


North America is expected to register the largest market share owing to the risein demand for OTA testing platforms across end-use industry verticals in this region. The US is expected to lead the country-level market in North Americadue to factors such as the increasing need for unhindered wireless communication, rapid advancements & adoption across technologies such as 5G, and the rising demand for automated working environments, among others. Additionally, the presence of major players such as:




  • NTS (US)




  • BluFlux (US)




  • UL LLC (US)




  • Eurofins E&E North America (US)




  • AIRCOM Labs (US)




  • VIAVI Solutions Inc.  (US)




  • CETECOM (US)




among others. Adding more, these key players are investing heavily into the research & development of OTA testing as per the clients’ needs to provide broad testing services and enriched customer experience.


Meanwhile, Europe is expected to be the second-largest market during the review period due to the highadoption in automated & wireless working environments. Asia-Pacific is anticipated to be the fastest-growing region in the OTA testingmarket during the forecast period, mainly due to the digital transformation, rising adoption of wireless services, and increasing demand for automated working environments.


The OTA testing market in the Middle East & Africa and South America is expected to register steady growth during the forecast period with the growing demand for digital solutions, automation, and wireless connectivity.


Competitive Analysis


The global OTA testing market is witnessing high growth mainly due to the rising need for unhindered wireless communication, rapid advancements across technologies such as 5G, and increasing demand for automated working environments. Major players have opted for partnerships,acquisitions, and product developments as their key organic growth strategies to enhance their positions in the market and cater to the demands of organizations across end-useverticals. Additionally, the industry players are working towards advancing their product offerings to cater to the rising needs of end-use organizationsto provide robust services intended towards unhindered wireless connectivity and sustain the clients for longer relationships.For instance, Anritsu Corporation (Japan) and Bluetest AB (Sweden) teamed up to develop an innovative OTA measurement solution to verify the WLAN RFperformance in this new 6 GHz band and existing WLAN standards operating over the 2.4 and 5 GHz bands such as 802.11 a/b/g/n/ac/ax.Thispartnership is intended to provide their customers with a one-stop WLAN Over-the-Air (OTA) test solution,which is capable of transmitting power (TRP) and receiver sensitivity (TIS) measurements on devices as well as access points.


Impact of COVID-19


The global OTA testing industry has reported high adoption of wireless connectivity solutions for business continuity during the pandemic raised due to the outbreak of novel coronavirus.This outbreak shifted the conventional working environments to the new normal of remotely working scenarios to break the chain and minimize the spread of the disease. The adoption of digital platforms surged during the pandemic and is expected to continue until the vaccination of each individual sitting in remote places is completed. However, the developments across the deployment of 5G services, industrial automation, 4G LTE, and other wireless technologies mainly by the end-use organizations, including the IT &telecom industry, reported a fall in demand for OTA testing owing to the movement restrictions, postponement of deployment, budgeting constraints, and supply chain disruptions.On the other hand, businesses investedheavily in R&D efforts to develop innovative wireless technologies, which is expected to bring in demand for OTA providers in the near future. Additionally, the awaiting deployment of 5G services and R&D on 6G networks, especially from South Korea, the US, and China,has opened doors with newer opportunities.


Key Developments



December 2023


The over-the-air software (OTA) upgrade for the Fisker Ocean all-electric SUV was made available by Fisker (NYSE: FSR), a company that specializes in the production of ecologically friendly electric cars. During the year 2023, this improvement was the last one.


It was on December 14 when version 1.11 was made available to the public for the first time. It is anticipated by the company that by the end of January 2024, it will have finished the full process of implementing this update for all of its customers. This over-the-air (OTA) upgrade, which is available to all owners of the Fisker Ocean and can be accessed remotely, comes after a significant OTA software update that was released in November and was given the name Version 1.10.


"Being able to use over-the-air (OTA) software updates to quickly introduce new features, respond to customer feedback, and fix bugs is an integral part of our competitive advantage," said Henrik Fiske, Chairman and CEO of the firm. "OTA software updates allow us to use the internet to update our software."


Currently, the business is in the process of putting into action a comprehensive strategy for software updates by putting into action a phased roll-out plan. This modification is being made in order to make advantage of the information that was gathered from prior versions and to ensure that the over-the-air pipeline is exposed to comprehensive testing.


In order to enhance a wide range of components, Fisker plans to deliver more improvements within the first quarter of the year 2024. Improvements to the SolarSky roof, fine-tuning of torque distribution, enhanced key fob functioning, and the installation of ADAS capabilities are just some of the innovations that will be included in these upgrades.



Key Players


The key players in the global OTA testing market are identified based on their country of origin, presence across different regions, recent key developments, product diversification, and industry expertise, These include:



  • Element Materials Technology (UK), 

  • Rohde & Schwarz (Germany), 

  • CETECOM (Germany), 

  • EMITE (Spain), NTS (US), 

  • Intertek Group plc (UK), 

  • TÜV Rheinland (Germany), 

  • BluFlux (US), 

  • Bureau Veritas SA (France), 

  • UL LLC (US),

  • SGS SA (Switzerland), 

  • Verkotan (Finland), 

  • Eurofins E&E North America (US), 

  • Aethertek (Taiwan), 

  • AIRCOM Labs (US). 


The key strategies adopted by most market players are partnerships,acquisitions, agreements/collaborations, and product developments, among others.


The above figure shows the robust growth of the OTA testing market during the forecast period from 2021 to 2027, growing at a CAGR of 8.3% approximately and expected to reach USD 2.15 billion (approx.) by the end of the forecast period.


Intended Audience




  • Value-Added Resellers (VARs)



  • Device Manufacturers



  • Network Operators



  • Technology Consultants



  • Investors and Venture Capitalists



  • Chief Financial Officers


Report Attribute/Metric Details
  Market Size   USD 0.13 Billion
  CAGR   CAGR 7.19%
  Base Year   2021
  Forecast Period   2022-2030
  Historical Data   2019
  Forecast Units   Value (USD Billion)
  Report Coverage   Revenue Forecast, Competitive Landscape, Growth Factors, and Trends
  Segments Covered   Technology
  Geographies Covered   North America, Europe, Asia-Pacific
  Key Vendors   Element Materials Technology (UK) Rohde & Schwarz (Germany) CETECOM (Germany) EMITE (Spain) NTS (US) Intertek Group plc (UK) TÜV Rheinland (Germany) BluFlux (US) Bureau Veritas SA (France) UL LLC (US) SGS SA (Switzerland) Verkotan (Finland) Eurofins E&E North America (US) Aethertek (Taiwan) AIRCOM Labs (US).
  Key Market Opportunities   Rapid advancements in technology
  Key Market Drivers   Rising need for unhindered wireless communication


Frequently Asked Questions (FAQ) :

The global OTA testing market is predicted to grow at an 7.19% CAGR between 2022-2030.

North America will lead the global OTA testing market.

Increasing need for unhindered wireless communication and rapid advances in technology are the key factors driving the global OTA testing market growth.

Coexistence testing issues may limit the global OTA testing market growth.

Key contenders profiled in the global OTA testing market include Element Materials Technology, Rohde & Schwarz, CETECOM, EMITE, NTS, Intertek Group plc, TÜV Rheinland, BluFlux, Bureau Veritas SA, UL LLC, SGS SA, Verkotan, Eurofins E&E North America, Aethertek, and AIRCOM Labs.

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