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Organic Spices Market Share

ID: MRFR//1320-HCR | 82 Pages | Author: Pradeep Nandi| May 2024

In the dynamic landscape of the Organic Spices Market, market share positioning strategies play a pivotal role in determining the success and growth of individual players. Companies operating in this sector employ various strategic approaches to secure a competitive edge and capture a significant share of the market. One prevalent strategy involves differentiation through product offerings. Organic spice producers strive to distinguish their products by focusing on unique blends, superior quality, and innovative packaging. This allows them to stand out in a crowded market and attract consumers seeking distinct and premium organic spice options.

Another key market share positioning strategy involves building strong brand recognition. Establishing a reputable and recognizable brand is crucial in gaining consumer trust and loyalty. Companies invest in branding initiatives that highlight their commitment to organic and sustainable practices, emphasizing the purity and authenticity of their products. A strong brand presence not only attracts consumers but also provides a foundation for premium pricing, further contributing to market share growth.
The Organic Spices Market is poised for growth in the forecast period from 2023 to 2030, with an expected Compound Annual Growth Rate (CAGR) of 6.70%. A fundamental factor driving this expansion is the increasing prevalence and preference for health-conscious lifestyles. The market benefits from a global shift as consumers around the world incline towards incorporating natural and organic ingredients into their diets. Consequently, the rising demand for organic spices, favored over traditional counterparts, as part of a health-oriented diet is a significant driver propelling the growth of the Organic Spices Market share.

A notable contributor to the market's expansion is the growing support for organic farming initiatives by governments and non-governmental organizations (NGOs), particularly in emerging economies. These entities promote organic farming through financial assistance and knowledge support, encouraging farmers to adopt sustainable agricultural practices. As a result, this proactive promotion of organic cultivation is expected to attract more farmers towards embracing organic farming methods, leading to an increased growth trajectory for the global organic spices industry.

The health-conscious population's inclination towards natural flavors is a key catalyst for the growth of the Organic Spices Market. Consumers globally are increasingly seeking organic spices as essential components of their diets due to their perceived health benefits. This shift in dietary preferences is a driving force for the market, as individuals prioritize natural and wholesome ingredients to promote overall well-being.

However, despite the positive growth outlook, the Organic Spices Market faces challenges associated with the higher costs of organic spices. The elevated prices of organic spices can act as a constraint, impacting the market's expansion. Consumers may find the cost factor a deterrent, leading to potential limitations in the widespread adoption of organic spices. Overcoming this challenge involves finding a balance between promoting the health benefits of organic spices and addressing concerns related to affordability.
Strategic partnerships and collaborations also play a significant role in market share positioning within the organic spices sector. By forging alliances with retailers, distributors, and other key players in the supply chain, organic spice producers can expand their market reach. These partnerships enable companies to tap into new distribution channels, ensuring that their products are readily available to a broader consumer base. Collaborations with other brands or influencers in the organic and wellness space can further enhance visibility and credibility, positively impacting market share.

Price competitiveness is a crucial aspect of market share positioning in the organic spices market. While organic products are often associated with premium pricing, companies need to strike a balance between offering high-quality organic spices and maintaining competitive prices. Some companies leverage economies of scale, efficient production processes, and direct-to-consumer models to optimize costs and offer competitive pricing. This approach allows them to appeal to a wider audience and capture market share from price-sensitive consumers.

Market expansion and geographic diversification are strategic moves employed by organic spice producers to increase their market share. By identifying and entering new geographic markets, companies can tap into different consumer preferences and expand their customer base. This involves understanding the cultural nuances and culinary preferences of diverse regions, tailoring marketing strategies accordingly, and adapting product offerings to suit local tastes.

Investments in research and development (R&D) to innovate and introduce new organic spice products contribute significantly to market share positioning. Companies that continuously explore and launch novel spice blends, organic seasoning mixes, or convenient packaging options can attract consumers looking for innovative and convenient solutions. Staying ahead in terms of product innovation allows companies to command attention in a competitive market and gain an edge in market share.

Consumer education and awareness initiatives form an integral part of market share positioning strategies in the organic spices sector. Companies invest in campaigns that highlight the health benefits of organic spices, promote sustainable farming practices, and emphasize the importance of choosing organic options. Educated consumers are more likely to make informed choices, contributing to the growth of companies that prioritize such awareness initiatives.

Global Organic Spices Market Overview


Organic Spices Market Size was valued at USD 0.8 billion in 2022. The organic spices market industry is projected to grow from USD 0.9 Billion in 2023 to USD 1.3 billion by 2030, exhibiting a compound annual growth rate (CAGR) of 6.70% during the forecast period (2023 - 2030). The market for organic spices is primarily being driven market drivers such as consumers' growing worries about the inclusion of dangerous chemical additives in conventional spices.Global Organic Spices Market OverviewSource: Secondary Research, Primary Research, MRFR Database and Analyst Review


Organic Spices Market Trends



  • Growing demand for organic food to propel market growth


The demand for organic food items has increased significantly in recent years, particularly in developed nations, as a result of rising disposable income and health consciousness worldwide. The usage of chemical pesticides and fertilizers on crops will have negative consequences on the environment and human health, consumers are becoming more aware of this fact. Artificial food coloring, which is frequently found in non-organic spices and can damage consumer health. For instance, in 2020, cooking powder with a high lead content caused more than 560 people to become ill in India. Lead chromate was used to intensify the golden color of turmeric, while lead oxide was used to give a deep red color to chili powders. On the other hand, while growing or processing organic spices, no such dangerous compounds are used. Thus, this factor is driving the market CAGR for organic spices.


Furthermore, due to the antibacterial qualities and antioxidant content of organic spices, pharmaceutical companies all over the world are spending heavily in these drugs. Active substances like piperine, eugenol, cinnamaldehyde, and lignans are present in the oils and extracts of organic spices like nutmeg, cinnamon, cloves, and black pepper. Similar to this, ingredients like linalool, thymoquinone, curcumin, allicin, and geranial are known to be present in condiments like coriander, black cumin, turmeric, garlic, and ginger. These substances have a reputation for preventing a number of illnesses. Furthermore, spices and herbs are widely used in Traditional Chinese Medicine and Ayurveda to treat a variety of diseases. A significant element influencing the growth of the organic spice market is the increasing popularity of these medical procedures in Asia and the rising awareness of them in Europe and North America.


However, key trends that are becoming increasingly popular in the organic spice market include product innovations. For market expansion, the top market players are creating cutting-edge items. For instance, ORCO, an Indian maker of natural products, introduced a new line of organic seasonings and spices to its clientele in India in December 2020. The company has added 32 new products to its extensive line of 100% natural, healthful, and organically grown seasonings and condiments. Pesticides and other potentially dangerous substances are not used in ORCO spices. They are hand-ground on a manual mill to maintain their natural attributes, including color, flavor, and aroma (chakki). Thus, it is anticipated that this aspect will accelerate organic spices market revenue ly.


Organic Spices Market Segment Insights


Organic Spices Type Insights


The organic spices market segmentation, based on type, includes basil, garlic, ginger, turmeric, cumin, cinnamon, pepper, clove, cardamom and others. The turmeric segment held the majority share in 2022 in the organic spices market data. One of the main elements that significantly fuels demand for the product in the market is the widespread use of turmeric as a preservative or colouring agent in various cuisines. Turmeric made from organic sources is primarily produced in India, the United States, and a few important European nations. The demand for organic turmeric has been strong in both the domestic and business markets.


Organic Spices Form Insights


The organic spices market segmentation, based on application, includes whole, ground/powder and others. The ground/powder segment dominated the market growth for organic spices in 2022 and is projected to be the faster-growing segment during the forecast period, 2022-2030. This is due to the consumers' stressful urban lifestyle. As the user does not need to crush the spices themselves, the powdered form is very time- and labor-efficient. The demand for ready-to-use organic spice powders is also anticipated to expand as consumer disposable income rises.


Figure 1:  Organic Spices Market, by Form, 2022 & 2030 (USD Billion)Organic Spices Market, by Form, 2022 & 2030Source: Secondary Research, Primary Research, MRFR Database and Analyst Review


Organic Spices Distribution Channel Insights


The organic spices market data, based on distribution channel, includes store-based and non-store-based. The store-based segment dominated the organic spices market revenue for organic spices in 2022 and is projected to be the faster-growing segment during the forecast period, 2022-2030 due to their quick growth in key developing regions and their extensive penetration in industrialized nations. Customers may find all of the main types and variations of organic spices in one area thanks to the stores' huge size and well-organized layout.


Organic Spices Regional Insights


By region, the study provides the market insights for organic spices into North America, Europe, Asia-Pacific and Rest of the World. North America organic spices market accounted for USD 0.4 billion in 2022 with a share of around 45.80% and is expected to exhibit a significant CAGR growth during the study period. The region is anticipated to rise as a result of rising disposable income levels among consumers in developed nations like the United States of America (USA) and Canada, as well as rising consumer awareness of organic spices and their health advantages.


Further, the major countries studied in the market report for organic spices are: The U.S, Canada, Germany, France, UK, Italy, Spain, China, Japan, India, Australia, South Korea, and Brazil.


Figure 3:  ORGANIC SPICES MARKET SHARE BY REGION 2022 (%)ORGANIC SPICES MARKET SHARE BY REGION 2022Source: Secondary Research, Primary Research, MRFR Database and Analyst Review


Europe organic spices market accounts for the second-largest market share. The expansion is anticipated to be positively impacted by the rising use of authentic flavors and food preparation techniques, particularly for traditional foods from Eastern European nations like Russia and Poland. Further, the UK organic spices market held the largest market share, and the Germany organic spices market was the fastest growing market in the region.


Asia Pacific organic spices market is expected to grow at the fastest CAGR from 2022 to 2030. The region is anticipated to grow as a result of rising demand for flavored and ethnic organic spices, which is being driven by shifting gastronomic fads and the existence of sizable multicultural populations in developing nations like China and India. Also, the introduction of novel and exotic flavors is anticipated to increase consumer disposable income and stimulate regional demand. Moreover, China organic spices market held the largest market share, and the India organic spices market was the fastest growing market in the region.


Organic Spices Key Market Players & Competitive Insights


Major market players are spending a lot of money on R&D to increase their product lines, which will help the organic spices market grow even more. Market participants are also taking a range of strategic initiatives to grow their worldwide footprint, with key market developments such as new product launches, contractual agreements, mergers and acquisitions, increased investments, and collaboration with other organizations. Competitors in the organic spices industry must offer cost-effective items to expand and survive in an increasingly competitive and rising market environment.


One of the primary business strategies adopted by manufacturers in the  organic spices industry to benefit clients and expand the market sector is to manufacture locally to reduce operating costs. In recent years, organic spices industry has provided medicine with some of the most significant benefits. The organic spices market major player such as McCormick & Company (US), S.O.A.P (India), The Spice Hunter Inc. (US), PDS Organic Spices (India), Farm Boy Company Inc. (Canada), Sun Impex International Foods LLC (UAE), Frontier Co-op (US), Colorado Spice (US), Organic Spices Inc. (US), The Watkins Co. (US), Organic Tattva (India), Blue Dragon Canada Limited (Canada), Primal Palate (US) and SpiceLuxe (US).


An American food firm named McCormick & Company, Incorporated creates, markets, and provides retail establishments, food producers, and foodservice companies with spices, seasoning mixes, condiments, and other flavored items. Based on income, they are the world's largest producer of spices and related food goods, and their products are sold in many nations. McCormick, a Fortune 500 corporation, employs over 14,000 people worldwide. In the third quarter of 2018, the corporate headquarters relocated from Sparks to Hunt Valley, Maryland. In 2021, in the UK and France, McCormick expanded its selection of tastes and natural spices.


ITC Ltd is a multinational with its main office in Kolkata. ITC is present in a variety of sectors, including FMCG, hotels, software, packaging, paperboards, specialty papers, and agro. 13 enterprises across 5 market areas make up the organisation. It exports its goods to 90 different nations. In July 2021, Sunrise Foods Private Limited (SFPL) was purchased by ITC Limited, an Indian multinational corporation, for a price of $287.7 million. It is anticipated that the acquisition will allow ITC to expand its current spice lineup under the Aashirvaad brand. An organisation founded in India that specialized in organic spices is called Sunrise Foods Private Limited.


Key Companies in the organic spices market includes



  • McCormick & Company (US)

  • O.A.P (India)

  • The Spice Hunter Inc. (US)

  • PDS Organic Spices (India)

  • Farm Boy Company Inc. (Canada)

  • Sun Impex International Foods LLC (UAE)

  • Frontier Co-op (US)

  • Colorado Spice (US)

  • Organic Spices Inc. (US)

  • The Watkins Co. (US)

  • Organic Tattva (India)

  • Blue Dragon Canada Limited (Canada)

  • Primal Palate (US)

  • SpiceLuxe (US)


Organic Spices Industry Developments


August 2021: Olde Thompson, a US spice manufacturer, was purchased by Olam International for $950 million. This acquisition will support Olam's growth plan of being a major supplier of sustainable, all-natural, and high-value ingredients for food and beverages.


July 2020: ITC Ltd bought Sunrise Foods Pvt Ltd. to broaden its offering in the spices market, where it already has a presence with its brand Aashirvaad.


Organic Spices Market Segmentation


Organic Spices Type Outlook (USD Billion, 2019-2030)



  • Basil

  • Garlic

  • Ginger

  • Turmeric

  • Cumin

  • Cinnamon

  • Pepper

  • Clove

  • Cardamom

  • Others


Organic Spices Form Outlook (USD Billion, 2019-2030)



  • Whole

  • Ground/Powder

  • Others


Organic Spices Distribution Channel Outlook (USD Billion, 2019-2030)



  • Store-Based

  • Non-Store-Based


Organic Spices Regional Outlook (USD Billion, 2019-2030)



  • North America

  • US

  • Canada

  • Europe

  • Germany

  • France

  • UK

  • Italy

  • Spain

  • Rest of Europe

  • Asia-Pacific

  • China

  • Japan

  • India

  • Australia

  • South Korea

  • Australia

  • Rest of Asia-Pacific

  • Rest of the World

  • Middle East

  • Africa

  • Latin America

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