Online Dating Market Size was valued at USD 9.2 Billion in 2022. The Online Dating Market industry is projected to grow from USD 9.8 Billion in 2023 to USD 17.6 Billion by 2032, exhibiting a compound annual growth rate (CAGR) of 7.50% during the forecast period (2023 - 2032). Online dating apps are experiencing significant popularity, particularly among young individuals, notably millennials. The use of these applications has seen a remarkable increase, especially within the LGBTQ+ community, driven by the social stigma often associated with the community in numerous countries and is expected to be a significant market driver for the Online Dating Market.
Source: Secondary Research, Primary Research, MRFR Database and Analyst Review
The growing demand for specific characteristics in finding partners and the surge in online dating platform users, especially during the pandemic is driving the market growth
Market CAGR for Online Dating is being driven by the growing demand for specific characteristics in finding partners and the surge in online dating platform users, especially during the pandemic. The population of single individuals has been on the rise, and people worldwide are increasingly seeking specific traits when looking for a partner. Attributes like similar interests and like-mindedness are crucial considerations, and online dating platforms have become instrumental in connecting individuals with these desired characteristics. Service providers in the online dating industry are continuously innovating to offer better experiences that meet customer expectations. Online dating is valued for its ease of use, convenience, speed, and minimal effort required. Additionally, it allows users to control and limit contacts through various available features. Consequently, its widespread adoption is driving market growth.
The growing user base of popular apps such as Tinder, Bumble, Grindr, and others is expected to further fuel market expansion. Tinder, in particular, boasts significant popularity, with over 6.7 million average subscribers in the fourth quarter of 2020. The COVID-19 pandemic has amplified the use of online dating platforms ly. Government-imposed travel restrictions and the closure of physical venues like shops and cafes have prompted increased adoption. This surge is reflected in substantial subscription growth on various online dating platforms worldwide. For instance, Bumble's user base expanded from 855.6 thousand in 2019 to 1,142.1 thousand in 2020. Therefore, the notable uptick in online dating platform users during the pandemic has significantly accelerated market growth.
As a result, it is anticipated that throughout the projection period, demand for the Online Dating Market will increase due to the growing demand for specific characteristics in finding partners and the surge in online dating platform users, especially during the pandemic. Thus, driving the Online Dating Market revenue.
The Online Dating Market segmentation, based on Platform includes Applications and Web Portals. The applications segment dominated the market, accounting for 58% of market revenue (5.3 Billion). Mobile devices, including smartphones and tablets, are well-suited for the use of mobile apps. These applications provide users with the flexibility to access online dating services from any location with an internet connection. Users can easily download and install these apps directly onto their mobile devices. In contrast, web portals are typically accessed through the web browsers of desktop or laptop computers.
Figure 1: Online Dating Market, by Platform, 2022 & 2032 (USD Billion)
Source: Secondary Research, Primary Research, MRFR Database and Analyst Review
The Online Dating Market segmentation, based on Revenue Generation includes Subscription and Advertisement. The subscription segment dominated the market, accounting for 58% of market revenue (5.3 Billion). Individuals seeking to utilize all the features and services offered by an online dating site usually pay a monthly fee. Users may choose to subscribe on a monthly, quarterly, or annual basis, with the quarterly subscription model being a popular choice. This model provides users with a 3-month tenure, offering additional features and advantages beyond what is available with a free membership. The key advantage of a quarterly subscription is the ability to communicate with other users an unlimited number of times. Online dating platforms that offer more advanced features and a higher degree of personalization often adopt subscription-based revenue structures.
By region, the study provides market insights into North America, Europe, Asia-Pacific, and Rest of the World. The anticipated expansion of the Online Dating market in North America can be attributed to several key factors. North America is acknowledged as a mature market in the online dating services industry, primarily due to the substantial population in the U.S., which serves as a significant customer base for various online dating service providers. About three in ten U.S. adults report having ever used a dating site or app, a figure consistent with the share reported in 2019. The prevalence of online dating is higher among younger adults, with approximately 53% of those under 30 having used a dating site or app, compared to 37% of those aged 30 to 49, 20% of those aged 50 to 64, and 13% of those 65 and older. Online dating has become one of the preferred avenues for singles in North America, catering to those seeking a soul match or casual connections.
Further, the major countries studied in the market report are the US, Canada, Germany, France, the UK, Italy, Spain, China, Japan, India, Australia, South Korea, and Brazil.
Figure 2: ONLINE DATING MARKET SHARE BY REGION 2022 (USD Billion)
Source: Secondary Research, Primary Research, MRFR Database and Analyst Review
Europe's Online Dating Market accounts for the second-largest market share as the online dating services market in the region has witnessed substantial growth, attributed to the increasing internet penetration. The European Commission, the governing body of the EU, aims for 'gigabit connectivity' in all EU homes by 2030. Furthermore, Eurostat reports a notable rise in high-speed internet connections, reaching 70% of homes in the European Union in 2021, compared to 16% in 2013. The proliferation of smartphones is playing a pivotal role in boosting the European online dating services market, extending accessibility to individuals in even the most remote areas of the region. Notably, in 2021, mobile technologies and services contributed 4.5% to Europe's GDP, amounting to approximately €760 billion in economic value added. Further, the German Online Dating Market held the largest market share, and the UK Online Dating Market was the fastest-growing market in the European region
The Asia-Pacific Online Dating Market is expected to grow at the fastest CAGR from 2023 to 2032. The market is experiencing substantial growth in smartphone penetration, driven by the increasing trend of digitalization in China and India. In 2022, mobile technologies and services contributed to just under 5% of Asia Pacific's GDP, totaling $810 billion in economic value added. According to the Mobile Economy Asia-Pacific report by GSMA, the number of unique mobile subscriptions in the region is expected to grow from 1.6 billion in the previous year to 1.8 billion by 2025. Notably, the mobile penetration rate is anticipated to increase from 59% to 62% from 2021 to 2025. Moreover, China’s Online Dating Market held the largest market share, and the Indian Online Dating Market was the fastest-growing market in the Asia-Pacific region.
Leading market players are investing heavily in research and development to expand their product lines, which will help the Online Dating market, grow even more. Market participants are also undertaking a variety of strategic activities to expand their footprint, with important market developments including new product launches, contractual agreements, mergers and acquisitions, higher investments, and collaboration with other organizations. To expand and survive in a more competitive and rising market climate, the Online Dating industry must offer cost-effective items.
Manufacturing locally to minimize operational costs is one of the key business tactics used by manufacturers in the Online Dating industry to benefit clients and increase the market sector. In recent years, the Online Dating industry has offered some of the most significant advantages to modern singles looking for diverse and convenient ways to connect and find potential partners. Major players in the Online Dating Market, including Match Group, LLC (Tinder), Bumble Inc., Grindr LLC, eHarmony, Inc., Spark Networks, Inc., The Meet Group, Inc., rsvp.com.au Pty Ltd., Coffee Meets Bagel, Cupid Media Pty Ltd., Elite Singles, The League App, Inc are attempting to increase market demand by investing in research and development operations.
Match Group Inc. (Match Group) is a leading provider of internet-based dating apps. Utilizing scientifically proven traits to predict meaningful relationships, the company offers customized services to cater to diverse user preferences. Match Group owns and manages a diverse portfolio of brands, including Match, Tinder, Meetic, Pairs, Plenty of Fish, OkCupid, Azar, Chispa, OurTime, Hinge, and Hakuna. Its dating services are available in multiple languages through various technologies such as applications and desktop websites. With a presence spanning Europe, the Americas, Africa, the Middle East, and Asia-Pacific, Match Group is headquartered in Dallas, Texas, US. Notably, in October 2022, Match Group's Hinge app introduced innovative audio recording features, distinguishing itself as a pioneer in the online dating service landscape.
Bumble Inc (Bumble) is a technology firm specializing in online dating solutions, with its headquarters located in Austin, Texas, USA. The company has conceived, designed, and developed its exclusive platform, Bumble, an online dating platform designed to facilitate user interactions for dating, communication, friendship, and relationships. Bumble offers a variety of visual, profile, and chat options through its application, compatible with computers, mobile phones, tablets, and other social platforms. The company's operations extend to various countries, including the US, the UK, Australia, Cyprus, Belize, India, Spain, Bermuda, France, Ireland, and more. In December 2021, Bumble introduced a fresh profile design and enhanced matchmaking algorithm. Users on the dating app now can view a person's bio, including interests, beneath their initial picture, providing an early insight into potential matches.
Match Group, LLC (Tinder)
Bumble Inc.
Grindr LLC
eHarmony, Inc.
Spark Networks, Inc.
The Meet Group, Inc
rsvp.com.au Pty Ltd.
Coffee Meets Bagel
Cupid Media Pty Ltd.
Elite Singles
The League App, Inc.
February 2022: In February 2022, Bumble Inc. revealed its acquisition of Fruitz, a dating app tailored for the Gen Z audience, which has experienced significant growth in countries like France, Netherlands, Belgium, Sweden, Switzerland, and Canada. This strategic move aims to enhance Bumble Inc.'s presence in these regions.
February 2022: In February 2022, Tinder introduced the Blind Date feature. This unique social experience pairs users before revealing their profiles, emphasizing initial connections based on conversation rather than photos. During early testing, members using the Blind Date option made 40% more matches compared to those using the Fast Chat function, highlighting users' preference for meaningful communication.
Applications
Web Portals
Subscription
Advertisement
US
Canada
Germany
France
UK
Italy
Spain
Rest of Europe
China
Japan
India
Australia
South Korea
Australia
Rest of Asia-Pacific
Middle East
Africa
Latin America
| Report Attribute/Metric | Details |
| Market Size 2022 | USD 9.2 Billion |
| Market Size 2023 | USD 9.8 Billion |
| Market Size 2032 | USD 17.6 Billion |
| Compound Annual Growth Rate (CAGR) | 7.50% (2023-2032) |
| Base Year | 2022 |
| Market Forecast Period | 2023-2032 |
| Historical Data | 2018- 2022 |
| Market Forecast Units | Value (USD Billion) |
| Report Coverage | Revenue Forecast, Market Competitive Landscape, Growth Factors, and Trends |
| Segments Covered | Platform, Revenue Generation, and Region |
| Geographies Covered | North America, Europe, Asia Pacific, and the Rest of the World |
| Countries Covered | The US, Canada, Germany, France, UK, Italy, Spain, China, Japan, India, Australia, South Korea, and Brazil |
| Key Companies Profiled | Match Group, LLC (Tinder), Bumble Inc., Grindr LLC, eHarmony, Inc., Spark Networks, Inc., The Meet Group, Inc., rsvp.com.au Pty Ltd., Coffee Meets Bagel, Cupid Media Pty Ltd., Elite Singles, The League App, Inc |
| Key Market Opportunities | Artificial intelligence has the potential to enhance matching and offer consumers more precise and pertinent matches on online dating sites |
| Key Market Dynamics | The increasing proliferation of smartphones |
Frequently Asked Questions (FAQ) :
The Online Dating Market size was valued at USD 9.2 Billion in 2022.
The Online Dating Market is projected to grow at a CAGR of 7.50% during the forecast period, 2023-2032.
North America had the largest share of the market
The key players in the market are Match Group, LLC (Tinder), Bumble Inc., Grindr LLC, eHarmony, Inc., Spark Networks, Inc., The Meet Group, Inc., rsvp.com.au Pty Ltd., Coffee Meets Bagel, Cupid Media Pty Ltd., Elite Singles, The League App, Inc
The Applications segment dominated the market in 2022.
The Subscription segment had the largest share of the market.
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