Online Apparel Market Size was valued at USD 555.8 Billion in 2022. The online apparel market industry is projected to grow from USD 605.82 Billion in 2023 to USD 1207.138 Billion by 2032, exhibiting a compound annual growth rate (CAGR) of 9.00% during the forecast period (2023 - 2032). Online clothes buying is becoming more and more popular due to market drivers including ease of use, a larger selection of products, competitive pricing, and simple payment methods.
Source: Secondary Research, Primary Research, MRFR Database and Analyst Review
The online apparel market is expected to expand quickly as a result of changing consumer buying patterns, advances in technology, and a growth in urbanization. Furthermore, the market's growth is being fueled by the proliferation of smartphones and the rise of the internet. Market expansion is being driven by increases in middle-class population and disposable income. With more individuals using smartphones and the internet, it is expected that the online apparel market would expand. Moreover e-commerce shopping is also becoming more and more popular since it enables consumers to purchase things from the convenience of their homes or places of business, which is promoting the market's expansion. Growth in the clothing industry is anticipated during the projected period due to consumers finding online shopping to be more expedient and convenient. In addition, e-commerce businesses are leading the market in growth by providing significant discounts and easy access to a wide range of products, thus saving time and money. The increasing usage of smartphones and the internet is expected to support the expansion of the online apparel industry. Including users of feature and smart phones, the total number of phone users worldwide in 2019 was 4.78 billion, or 61.51% of the world's population. 3.5 billion people used smartphones in 2019. Furthermore, more people are now shopping online as a result of this. This situation is expected to boost demand for fashion and other e-commerce platforms in the upcoming years, bringing in more money for the online apparel sector.
Influencer marketing on social media is regarded as one of the best ways for online apparel manufacturers to expand their customer base, increase revenue, and raise brand awareness. Influencers expand the reach and visibility of e-commerce fashion firms and their items by promoting them to their sizable social media followings. Nearly 70% of marketers intend to raise their expenditure for influencer-based marketing in the upcoming year, according to the most recent statistics released by Influencer Marketing Hub in April 2023. Additionally, a number of online apparel retailers are successfully focusing their marketing efforts by collaborating with influencers. It is anticipated that influencers that produce interesting content by taking into account the interests of their audience will naturally direct visitors to e-commerce firms; this is seen to be a major factor in the market's likely future growth.
The online apparel market is changing due to new technological advancements. Customization and forecasting are becoming more and more important to online apparel companies. To help Virtusize, an online fashion expert, predict and personalize the right size of clothing for them, customers can utilize intelligent artificial intelligence (AI) algorithms to measure the items in their closet. Additionally, more and more consumers are looking for apparel that fits flawlessly, especially in the online clothing sector. IT businesses are working to develop AI algorithms that will remove the uncertainty surrounding apparel sizes for online shoppers. Consequently, these improvements are leading to an increase in sales and a decrease in returns for online clothes merchants. Smartphone apps have made it simpler for online consumers to discern between different kinds of products. To gain a deeper understanding of their customers' shopping behaviors and interests, brands are utilizing AI and data. Furthermore, rapid fashion models like e-commerce platforms and the widespread use of social media are opening up new business prospects for firms. Thus, driving the online apparel market revenue.
The online apparel market segmentation, based on demography includes Men, Women, and Kids. The women segment dominated the market. Women's apparel typically has a wider selection of styles, patterns, and colors, which appeals to internet consumers who have more selections at their disposal. E-commerce websites can draw in clients by providing women's clothing at costs that are frequently more affordable than those of traditional brick-and-mortar businesses.
The online apparel market segmentation, based on price range, includes Low, Medium, and Premium. The premium category generated the most income. These days, one may confidently buy pricey things online because the term "premium" itself denotes a specific caliber of product. If they're not satisfied with the final product, they can always return an item.
Figure 1: Online Apparel Market, by Price Range, 2022 & 2032 (USD Billion)
Source: Secondary Research, Primary Research, MRFR Database and Analyst Review
By region, the study provides the market insights into North America, Europe, Asia-Pacific and Rest of the World. The North American online apparel market area will dominate this market driven by an increase in the number of customers who are aware of the availability of fashionable yet cozy apparel options. Males in the area are gradually learning more about the newest styles in clothing. As a result, it's expected that this will expand manufacturers' online apparel market potential.
Further, the major countries studied in the market report are The US, Canada, German, France, the UK, Italy, Spain, China, Japan, India, Australia, South Korea, and Brazil.
Figure 2: ONLINE APPAREL MARKET SHARE BY REGION 2022 (USD Billion)
Source: Secondary Research, Primary Research, MRFR Database and Analyst Review
Europe online apparel market accounts for the second-largest market share because of the growing demand in the UK, France, and Germany for stylish, high-end women's apparel as well as the rise in spending on such items. The propensity of consumers to buy clothing, accessories, and other items for personal use has increased e-commerce sales in Europe. Further, the German online apparel market held the largest market share, and the UK online apparel market was the fastest growing market in the European region
The Asia-Pacific Online Apparel Market is expected to grow at the fastest CAGR from 2023 to 2032 because of the rising demand in nations like China, Japan, and India for apparel and footwear. Additionally, there has been a spike in the use of mobile internet due to the growing popularity of smartphones and the widespread availability of 4G. Moreover, China’s online apparel market held the largest market share, and the Indian online apparel market was the fastest growing market in the Asia-Pacific region.
Leading market players are investing heavily in research and development in order to expand their product lines, which will help the online apparel market, grow even more. Market participants are also undertaking a variety of strategic activities to expand their footprint, with important market developments including new product launches, contractual agreements, mergers and acquisitions, higher investments, and collaboration with other organizations. To expand and survive in a more competitive and rising market climate, online apparel industry must offer cost-effective items.
Manufacturing locally to minimize operational costs is one of the key business tactics used by manufacturers in the online apparel industry to benefit clients and increase the market sector. In recent years, the online apparel industry has offered some of the most significant advantages to medicine. Major players in the online apparel market are attempting to increase market demand by investing in research and development operations includes Amazon.com, Inc., Farfetch Limited, Alibaba Group Holding Limited, Walmart Inc., Boohoo Group Pic, H&M Hennes & Mauritz AB, Nordstrom, Inc., ASOS Pic, Zalando SE, and Inditex (Zara).
Alibaba Group Holding Ltd., also known as Alibaba Group, offers services related to technology infrastructure and e-commerce. The company offers merchants, brands, retailers, and businesses basic technical infrastructure services so they may use the Internet for marketing, sales, and business operations. Cloud computing, digital media and entertainment, core commerce, and other innovation projects make up its companies. In January 2023, Alibaba published a projection of the hottest technological developments in 2023.
Supermarkets, department and discount stores, hypermarkets, grocery stores, and neighborhood markets are all operated by Walmart Inc. (Walmart). The company's stores provide everyday low pricing on a variety of categories, including groceries and consumables, office and entertainment, health and wellness, electronics, hardlines, fashion, and home goods. Additionally, it runs warehouse clubs, such as Sam's Clubs. Along with financial services, gift cards, fuel, and other associated goods including money orders, money transfers, check cashing, prepaid cards, and bill payment, the company also provides these services. In March 2022, Wal-Mart, Inc. declared that Zee Kit, a Wal-Mart subsidiary, had unveiled a cutting-edge virtual fitting room platform for Wal-Mart consumers. Users of Walmart.com and the Wal-Mart app can now access Zee kit technology, starting with the Choose My Model feature.
Key Companies in the Online Apparel Market include
Online Apparel Industry Developments
February 2023: Amazon, the world's most popular e-commerce site, has announced the opening of The Plus Shop, a dedicated range of plus-size clothing from Indian designers. Plus size apparel alternatives from 450 companies, such as Bigbanana, W for Woman, Allen Solly, Plus, and U.S. Polo Association, are available in the new clothing range.
May 2022: Shopify Inc. and Lanvin established a partnership to develop a digital platform for the purpose of investigating potential new growth prospects in North America. The company will be able to concentrate on its products and consumers thanks to the new digital platform powered by Shopify, which will help with its future growth.
| Report Attribute/Metric | Details |
| Market Size 2022 | USD 555.8 Billion |
| Market Size 2023 | USD 605.82 Billion |
| Market Size 2032 | USD 1207.138 Billion |
| Compound Annual Growth Rate (CAGR) | 9.00% (2023-2032) |
| Base Year | 2022 |
| Market Forecast Period | 2023-2032 |
| Historical Data | 2018- 2022 |
| Market Forecast Units | Value (USD Billion) |
| Report Coverage | Revenue Forecast, Market Competitive Landscape, Growth Factors, and Trends |
| Segments Covered | Demography, Price Range, and Region |
| Geographies Covered | North America, Europe, Asia Pacific, and the Rest of the World |
| Countries Covered | The US, Canada, German, France, UK, Italy, Spain, China, Japan, India, Australia, South Korea, and Brazil |
| Key Companies Profiled | Amazon.com, Inc., Farfetch Limited, Alibaba Group Holding Limited, Walmart Inc., Boohoo Group Pic, H&M Hennes & Mauritz AB, Nordstrom, Inc., ASOS Pic, Zalando SE, and Inditex (Zara). |
| Key Market Opportunities | · Use of technology related to artificial intelligence (AI) |
| Key Market Dynamics | · Growing influencer marketing tactics on social media · Increasing usage of the internet and smartphones |
Frequently Asked Questions (FAQ) :
The online apparel market size was valued at USD 555.8 Billion in 2022.
The market is projected to grow at a CAGR of 9.00% during the forecast period, 2023-2032.
North America had the largest share in the market.
The key players in the market are Amazon.com, Inc., Farfetch Limited, Alibaba Group Holding Limited, Walmart Inc., Boohoo Group Pic, H&M Hennes & Mauritz AB, Nordstrom, Inc., ASOS Pic, Zalando SE, and Inditex (Zara).
The women category dominated the market in 2022.
The premium category had the largest share in the market.
Research Analyst Level II I have a degree in engineering (civil), with masters in business administration (marketing). with more than 4 years of experience in market research and consulting, i am involved in end-to-end process of market research, proposals, project kickoffs and delivery. i have research knowledge and expertise in consumer goods/packaging domain. also i have worked for various other domains like construction & equipment. effectively managed and delivered more than 60 report studies for regional as well as global clientele.
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