North America Moringa Products Market Research Report Information By Type (Leaves & Leaf Powder, Oil, Seeds and Others), End-Use (Functional Food and Beverages, Nutraceuticals, Pharmaceuticals, Personal Care and Others) and Country (US, Canada and Mexico) - Forecast till 2027

1 EXECUTIVE SUMMARY

1.1.1 NORTH AMERICA MORINGA PRODUCTS MARKET, BY PRODUCT TYPE 14

1.1.2 NORTH AMERICA MORINGA PRODUCTS MARKET, BY END USE 15

2 MARKET INTRODUCTION

2.1 DEFINITION 16

2.2 SCOPE OF STUDY 16

2.3 MARKET STRUCTURE 16

2.4 KEY BUYING CRITERIA 17

3 RESEARCH METHODOLOGY

3.1 RESEARCH PROCESS 18

3.2 PRIMARY RESEARCH 19

3.3 SECONDARY RESEARCH 20

3.4 MARKET SIZE ESTIMATION 21

3.5 FORECAST MODEL 22

3.6 LIST OF ASSUMPTIONS & LIMITATIONS 23

4 MARKET DYNAMICS

4.1 INTRODUCTION 24

4.2 DRIVERS 25

4.2.1 NUTRITIVE AND MEDICINAL PROPERTIES OF MORINGA 25

4.2.2 INCREASING APPLICATION OF MORINGA IN VARIOUS INDUSTRIES 27

4.2.3 DRIVERS IMPACT ANALYSIS 27

4.3 RESTRAINT 28

4.3.1 GAP IN DEMAND AND SUPPLY 28

4.3.2 RESTRAINT IMPACT ANALYSIS 28

4.4 OPPORTUNITY 29

4.4.1 RISING DEMAND FOR NATURAL PRODUCTS 29

4.5 CHALLENGE 29

4.5.1 LIMITED CONSUMER AWARENESS 29

5 MARKET FACTOR ANALYSIS

5.1 VALUE CHAIN ANALYSIS 30

5.1.1 RAW MATERIAL PROCUREMENT 31

5.1.2 PROCESSING 31

5.1.3 PACKAGING 31

5.2 SUPPLY CHAIN ANALYSIS 32

5.3 PORTER’S FIVE FORCES MODEL 33

5.3.1 THREAT OF NEW ENTRANTS 33

5.3.2 BARGAINING POWER OF SUPPLIERS 34

5.3.3 BARGAINING POWER OF BUYERS 34

5.3.4 THREAT OF SUBSTITUTES 34

5.3.5 INTENSITY OF RIVALRY 34

5.4 IMPACT OF COVID-19 ON THE NORTH AMERICA MORINGA PRODUCTS MARKET 35

5.5 LIST OF POTENTIAL BUYERS IN NORTH AMERICA 36

5.6 IMPORT VOLUME FOR NORTH AMERICA 36

5.7 AVERAGE PRICING PER TON FOR NORTH AMERICAN REGION 36

6 NORTH AMERICA MORINGA PRODUCTS MARKET, BY PRODUCT TYPE

6.1 OVERVIEW 37

6.1.1 NORTH AMERICA MORINGA PRODUCTS MARKET ESTIMATES & FORECAST, BY PRODUCT TYPE, 2020–2027 (USD MILLION) 38

6.1.2 NORTH AMERICA MORINGA PRODUCTS MARKET ESTIMATES & FORECAST, BY PRODUCT TYPE, 2020–2027 (KT) 38

6.2 LEAVES & LEAF POWDER 39

6.2.1 LEAVES & LEAF POWDER: MARKET ESTIMATES & FORECAST, BY COUNTRY, 2020–2027 (USD MILLION) 39

6.2.2 LEAVES & LEAF POWDER: MARKET ESTIMATES & FORECAST, BY COUNTRY, 2020–2027 (KT) 39

6.3 OIL 40

6.3.1 OIL: MARKET ESTIMATES & FORECAST, BY COUNTRY, 2020–2027 (USD MILLION) 40

6.3.2 OIL: MARKET ESTIMATES & FORECAST, BY COUNTRY, 2020–2027 (KT) 40

6.4 SEEDS 41

6.4.1 SEEDS: MARKET ESTIMATES & FORECAST, BY COUNTRY, 2020–2027 (USD MILLION) 41

6.4.2 SEEDS: MARKET ESTIMATES & FORECAST, BY COUNTRY, 2020–2027 (KT) 41

6.5 OTHERS 42

6.5.1 OTHERS: MARKET ESTIMATES & FORECAST, BY COUNTRY, 2020–2027 (USD MILLION) 42

6.5.2 OTHERS: MARKET ESTIMATES & FORECAST, BY COUNTRY, 2020–2027 (KT) 42

7 NORTH AMERICA MORINGA PRODUCTS MARKET, BY END USE

7.1 OVERVIEW 43

7.1.1 NORTH AMERICA MORINGA PRODUCTS MARKET ESTIMATES & FORECAST, BY END USE, 2020–2027 (USD MILLION) 44

7.1.2 NORTH AMERICA MORINGA PRODUCTS MARKET ESTIMATES & FORECAST, BY END USE, 2020–2027 (KT) 44

7.2 FUNCTIONAL FOOD & BEVERAGES 45

7.2.1 FUNCTIONAL FOOD & BEVERAGES: MARKET ESTIMATES & FORECAST, BY COUNTRY, 2020–2027 (USD MILLION) 45

7.2.2 FUNCTIONAL FOOD & BEVERAGES: MARKET ESTIMATES & FORECAST, BY COUNTRY, 2020–2027 (KT) 45

7.3 NUTRACEUTICAL 46

7.3.1 NUTRACEUTICALS: MARKET ESTIMATES & FORECAST, BY COUNTRY, 2020–2027 (USD MILLION) 46

7.3.2 NUTRACEUTICALS: MARKET ESTIMATES & FORECAST, BY COUNTRY, 2020–2027 (KT) 46

7.4 PHARMACEUTICALS 47

7.4.1 PHARMACEUTICALS: MARKET ESTIMATES & FORECAST, BY COUNTRY, 2020–2027 (USD MILLION) 47

7.4.2 PHARMACEUTICALS: MARKET ESTIMATES & FORECAST, BY COUNTRY, 2020–2027 (KT) 47

7.5 PERSONAL CARE 48

7.5.1 PERSONAL CARE: MARKET ESTIMATES & FORECAST, BY COUNTRY, 2020–2027 (USD MILLION) 48

7.5.2 PERSONAL CARE: MARKET ESTIMATES & FORECAST, BY COUNTRY, 2020–2027 (KT) 48

7.6 OTHERS 49

7.6.1 OTHERS: MARKET ESTIMATES & FORECAST, BY COUNTRY, 2020–2027 (USD MILLION) 49

7.6.2 OTHERS: MARKET ESTIMATES & FORECAST, BY COUNTRY, 2020–2027 (KT) 49

8 NORTH AMERICA MORINGA PRODUCTS MARKET, BY COUNTRY

8.1 OVERVIEW 50

8.2 US 52

8.3 CANADA 54

8.4 MEXICO 56

9 COMPETITIVE LANDSCAPE

9.1 COMPETITIVE OVERVIEW 58

9.2 MARKET STRATEGY ANALYSIS 58

9.3 COMPETITIVE BENCHMARKING 59

10 COMPANY PROFILES

10.1 MORINGA PURA VIDA 60

10.1.1 COMPANY OVERVIEW 60

10.1.2 FINANCIAL OVERVIEW 60

10.1.3 PRODUCTS OFFERED 60

10.1.4 KEY DEVELOPMENTS 60

10.1.5 SWOT ANALYSIS 61

10.1.6 KEY STRATEGIES 61

10.2 KULI KULI, INC. 62

10.2.1 COMPANY OVERVIEW 62

10.2.2 FINANCIAL OVERVIEW 62

10.2.3 PRODUCTS OFFERED 62

10.2.4 KEY DEVELOPMENTS 63

10.2.5 SWOT ANALYSIS 63

10.2.6 KEY STRATEGIES 63

10.3 ONLY NATURAL INC. 64

10.3.1 COMPANY OVERVIEW 64

10.3.2 FINANCIAL OVERVIEW 64

10.3.3 PRODUCTS OFFERED 64

10.3.4 KEY DEVELOPMENTS 64

10.3.5 SWOT ANALYSIS 65

10.3.6 KEY STRATEGIES 65

10.4 GREEN VIRGIN PRODUCTS LLC 66

10.4.1 COMPANY OVERVIEW 66

10.4.2 FINANCIAL OVERVIEW 66

10.4.3 PRODUCTS OFFERED 66

10.4.4 KEY DEVELOPMENTS 67

10.4.5 SWOT ANALYSIS 67

10.4.6 KEY STRATEGIES 67

10.5 ANCIENT GREENFIELDS PVT LTD. 68

10.5.1 COMPANY OVERVIEW 68

10.5.2 FINANCIAL OVERVIEW 68

10.5.3 PRODUCTS OFFERED 68

10.5.4 KEY DEVELOPMENTS 68

10.5.5 SWOT ANALYSIS 69

10.5.6 KEY STRATEGIES 69

10.6 KIVA 70

10.6.1 COMPANY OVERVIEW 70

10.6.2 FINANCIAL OVERVIEW 70

10.6.3 PRODUCTS OFFERED 70

10.6.4 KEY DEVELOPMENTS 70

10.6.5 KEY STRATEGIES 70

10.7 SUNFOOD 71

10.7.1 COMPANY OVERVIEW 71

10.7.2 FINANCIAL OVERVIEW 71

10.7.3 PRODUCTS OFFERED 71

10.7.4 KEY DEVELOPMENTS 71

10.7.5 KEY STRATEGIES 71

10.8 ADUNA LTD. 72

10.8.1 COMPANY OVERVIEW 72

10.8.2 FINANCIAL OVERVIEW 72

10.8.3 PRODUCTS OFFERED 72

10.8.4 KEY DEVELOPMENTS 72

10.8.5 KEY STRATEGIES 72

10.9 BIO NUTRITION INC. 73

10.9.1 COMPANY OVERVIEW 73

10.9.2 FINANCIAL OVERVIEW 73

10.9.3 PRODUCTS OFFERED 73

10.9.4 KEY DEVELOPMENTS 73

10.9.5 KEY STRATEGIES 73

10.10 NUTRAMARKS, INC. 74

10.10.1 COMPANY OVERVIEW 74

10.10.2 FINANCIAL OVERVIEW 74

10.10.3 PRODUCTS OFFERED 74

10.10.4 KEY DEVELOPMENTS 74

10.10.5 KEY STRATEGIES 74

11 LIST OF TABLES

TABLE 1 PRIMARY INTERVIEWS 19

TABLE 2 LIST OF ASSUMPTIONS 23

TABLE 3 NUTRITIONAL VALUE ANALYSIS OF MORINGA OLEIFERA LEAVES, LEAF POWDER, SEEDS, AND PODS IN 100 GRAM PER PLANT MATERIAL 25

TABLE 4 MEDICINAL USES OF DIFFERENT PARTS OF MORINGA OLEIFERA 26

TABLE 5 NORTH AMERICA MORINGA PRODUCTS MARKET ESTIMATES & FORECAST, BY PRODUCT TYPE, 2021–2027 (USD MILLION) 38

TABLE 6 NORTH AMERICA MORINGA PRODUCTS MARKET ESTIMATES & FORECAST, BY PRODUCT TYPE, 2021–2027 (KT) 38

TABLE 7 LEAVES & LEAF POWDER: MARKET ESTIMATES & FORECAST, BY COUNTRY, 2021–2027 (USD MILLION) 39

TABLE 8 LEAVES & LEAF POWDER: MARKET ESTIMATES & FORECAST, BY COUNTRY, 2021–2027 (KT) 39

TABLE 9 OIL: MARKET ESTIMATES & FORECAST, BY COUNTRY, 2021–2027 (USD MILLION) 40

TABLE 10 OIL: MARKET ESTIMATES & FORECAST, BY COUNTRY, 2021–2027 (KT) 40

TABLE 11 SEEDS: MARKET ESTIMATES & FORECAST, BY COUNTRY, 2021–2027 (USD MILLION) 41

TABLE 12 SEEDS: MARKET ESTIMATES & FORECAST, BY COUNTRY, 2021–2027 (KT) 41

TABLE 13 OTHERS: MARKET ESTIMATES & FORECAST, BY COUNTRY, 2021–2027 (USD MILLION) 42

TABLE 14 OTHERS: MARKET ESTIMATES & FORECAST, BY COUNTRY, 2021–2027 (KT) 42

TABLE 15 NORTH AMERICA MORINGA PRODUCTS MARKET ESTIMATES & FORECAST, BY END USE, 2021–2027 (USD MILLION) 44

TABLE 16 NORTH AMERICA MORINGA PRODUCTS MARKET ESTIMATES & FORECAST, BY END USE, 2021–2027 (KT) 44

TABLE 17 FUNCTIONAL FOOD & BEVERAGES: MARKET ESTIMATES & FORECAST, BY COUNTRY, 2021–2027 (USD MILLION) 45

TABLE 18 FUNCTIONAL FOOD & BEVERAGES: MARKET ESTIMATES & FORECAST, BY COUNTRY, 2021–2027 (KT) 45

TABLE 19 NUTRACEUTICALS: MARKET ESTIMATES & FORECAST, BY COUNTRY, 2021–2027 (USD MILLION) 46

TABLE 20 NUTRACEUTICALS: MARKET ESTIMATES & FORECAST, BY COUNTRY, 2021–2027 (KT) 46

TABLE 21 PHARMACEUTICALS: MARKET ESTIMATES & FORECAST, BY COUNTRY, 2021–2027 (USD MILLION) 47

TABLE 22 PHARMACEUTICALS: MARKET ESTIMATES & FORECAST, BY COUNTRY, 2021–2027 (KT) 47

TABLE 23 PERSONAL CARE: MARKET ESTIMATES & FORECAST, BY COUNTRY, 2021–2027 (USD MILLION) 48

TABLE 24 PERSONAL CARE: MARKET ESTIMATES & FORECAST, BY COUNTRY, 2021–2027 (KT) 48

TABLE 25 OTHERS: MARKET ESTIMATES & FORECAST, BY COUNTRY, 2021–2027 (USD MILLION) 49

TABLE 26 OTHERS: MARKET ESTIMATES & FORECAST, BY COUNTRY, 2021–2027 (KT) 49

TABLE 27 NORTH AMERICA MORINGA PRODUCTS MARKET ESTIMATES & FORECAST, BY COUNTRY, 2021–2027 (USD MILLION) 51

TABLE 28 NORTH AMERICA MORINGA PRODUCTS MARKET ESTIMATES & FORECAST, BY COUNTRY, 2021–2027 (KT) 51

TABLE 29 US: MORINGA PRODUCTS MARKET, BY PRODUCT TYPE, 2021–2027 (USD MILLION) 52

TABLE 30 US: MORINGA PRODUCTS MARKET, BY PRODUCT TYPE, 2021–2027 (KT) 52

TABLE 31 US: MORINGA PRODUCTS MARKET, BY END USE, 2021–2027 (USD MILLION) 53

TABLE 32 US: MORINGA PRODUCTS MARKET, BY END USE, 2021–2027 (KT) 53

TABLE 33 CANADA: MORINGA PRODUCTS MARKET, BY PRODUCT TYPE, 2021–2027 (USD MILLION) 54

TABLE 34 CANADA: MORINGA PRODUCTS MARKET, BY PRODUCT TYPE, 2021–2027 (KT) 54

TABLE 35 CANADA: MORINGA PRODUCTS MARKET, BY END USE, 2021–2027 (USD MILLION) 55

TABLE 36 CANADA: MORINGA PRODUCTS MARKET, BY END USE, 2021–2027 (KT) 55

TABLE 37 MEXICO: MORINGA PRODUCTS MARKET, BY PRODUCT TYPE, 2021–2027 (USD MILLION) 56

TABLE 38 MEXICO: MORINGA PRODUCTS MARKET, BY PRODUCT TYPE, 2021–2027 (KT) 56

TABLE 39 MEXICO: MORINGA PRODUCTS MARKET, BY END USE, 2021–2027 (USD MILLION) 57

TABLE 40 MEXICO: MORINGA PRODUCTS MARKET, BY END USE, 2021–2027 (KT) 57

TABLE 41 MORINGA PURA VIDA: PRODUCTS OFFERED 60

TABLE 42 KULI KULI, INC.: PRODUCTS OFFERED 62

TABLE 43 KULI KULI, INC.: KEY DEVELOPMENTS 63

TABLE 44 ONLY NATURAL INC.: PRODUCTS OFFERED 64

TABLE 45 GREEN VIRGIN PRODUCTS LLC.: PRODUCTS OFFERED 66

TABLE 46 ANCIENT GREENFIELDS PVT LTD.: PRODUCTS OFFERED 68

TABLE 47 KIVA: PRODUCTS OFFERED 70

TABLE 48 SUNFOOD: PRODUCTS OFFERED 71

TABLE 49 ADUNA LTD.: PRODUCTS OFFERED 72

TABLE 50 BIO NUTRITION INC.: PRODUCTS OFFERED 73

TABLE 51 NUTRAMARKS, INC.: PRODUCTS OFFERED 74

TABLE 52 NUTRAMARKS, INC.: KEY DEVELOPMENTS 74

12 LIST OF FIGURES

FIGURE 1 MARKET SYNOPSIS 13

FIGURE 2 NORTH AMERICA MORINGA PRODUCTS MARKET ANALYSIS, BY PRODUCT TYPE 14

FIGURE 3 NORTH AMERICA MORINGA PRODUCTS MARKET ANALYSIS, BY END USE 15

FIGURE 4 NORTH AMERICA MORINGA PRODUCTS MARKET: STRUCTURE 16

FIGURE 5 KEY BUYING CRITERIA FOR CLEAN LABEL INGREDIENTS 17

FIGURE 6 RESEARCH PROCESS 18

FIGURE 7 TOP-DOWN AND BOTTOM-UP APPROACHES 21

FIGURE 8 MARKET DYNAMICS OVERVIEW 24

FIGURE 9 DRIVERS IMPACT ANALYSIS: NORTH AMERICA MORINGA PRODUCTS MARKET 27

FIGURE 10 RESTRAINT IMPACT ANALYSIS: NORTH AMERICA MORINGA PRODUCTS MARKET 28

FIGURE 11 NORTH AMERICA MORINGA PRODUCTS MARKET: VALUE CHAIN OF MORINGA PRODUCTS 30

FIGURE 12 NORTH AMERICA MORINGA PRODUCTS MARKET: SUPPLY CHAIN 32

FIGURE 13 PORTER'S FIVE FORCES ANALYSIS OF THE NORTH AMERICA MORINGA PRODUCTS MARKET 33

FIGURE 14 NORTH AMERICA MORINGA PRODUCTS MARKET SHARE, BY PRODUCT TYPE, 2021 (% SHARE) 37

FIGURE 15 NORTH AMERICA MORINGA PRODUCTS MARKET SIZE, BY PRODUCT TYPE, 2021–2027 (USD MILLION) 37

FIGURE 16 NORTH AMERICA MORINGA PRODUCTS MARKET SHARE, BY END USE, 2021 (% SHARE) 43

FIGURE 17 NORTH AMERICA MORINGA PRODUCTS MARKET SIZE, BY END USE, 2021–2027 (USD MILLION) 43

FIGURE 18 NORTH AMERICA MORINGA PRODUCTS MARKET, BY COUNTRY, 2021–2027 (USD MILLION) 50

FIGURE 19 NORTH AMERICA MORINGA PRODUCTS MARKET, BY COUNTRY, 2021–2027 (% SHARE) 50

FIGURE 20 BENCHMARKING OF MAJOR COMPETITORS 59

FIGURE 21 MORINGA PURA VIDA: SWOT ANALYSIS 61

FIGURE 22 KULI KULI, INC.: SWOT ANALYSIS 63

FIGURE 23 ONLY NATURAL INC.: SWOT ANALYSIS 65

FIGURE 24 GREEN VIRGIN PRODUCTS LLC: SWOT ANALYSIS 67

FIGURE 25 ANCIENT GREENFIELDS PVT LTD.: SWOT ANALYSIS 69