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Non-Alcoholic Spirits Market Research Report Information By Product Type (Whiskey, Rum, Vodka, Tequila And Others), By Category (Conventional And Organic), By Distribution Channel (Food Service And Food Retail) And By Region (North America, Europe, Asia-Pacific, And Rest Of The World) –Market Forecast Till 2032

ID: MRFR/F-B & N/20002-HCR | 128 Pages | Author: Snehal Singh| July 2024

Global Non-Alcoholic Spirits Market Overview

Non-Alcoholic Spirits Market Size was valued at USD 0.3 Billion in 2022. The Non-Alcoholic Spirits Market industry is projected to grow from USD 0.35 Billion in 2023 to USD 0.67 Billion by 2032, exhibiting a compound annual growth rate (CAGR) of 8.90% during the forecast period (2024 - 2032). Changing consumer preferences and innovation and product development are the key market drivers enhancing market growth.



Source: Secondary Research, Primary Research, MRFR Database and Analyst Review

Non-Alcoholic Spirits Market Trends

Introduction of nutritional beverages will promote market growth

The advent of healthy beverages is driving Market CAGR for Non-Alcoholic Spirits. Rising customer preferences for nutrient-dense beverages have prompted producers to introduce a variety of nutritious goods to the market. Consumers, particularly millennials, are becoming more adventurous and open to trying new, healthier alternatives to classic soft drinks. The demand is driving manufacturers to reconsider their product formulations, and it has influenced emerging manufacturing approaches by highlighting the changing tastes of millennial consumers and their children around the world. According to the Key National Health and Nutrition Organizations (2019), proper intake of healthy drinks in early childhood is a critical aspect in meeting the nutritional needs of millennials and young children and promoting their healthy development. Thus, the introduction of novel beverages into the worldwide market would help to expand the market throughout the forecast period.

Non-alcoholic beverages not only provide essential refreshments but also serve as mood enhancers, fortified drinks, and sweet pleasures in customers' hectic daily schedules. These products, which help the human body stay hydrated on a regular basis, are more popular among consumers who lead busy lives. Convenience beverages, such as canned CSD and ready-to-drink (RTD) coffee/tea, have become a mainstream trend that provides 'grab-and-go' convenience and entices people to purchase them from the market. According to the Food Export Association 2019, RTD tea and coffee sales increased by around 24% in 2019 compared to the previous four years. Thus, a growing consumer reliance on soft drinks and other new items. As a result, in the upcoming years, the market's expansion will be aided by consumers' growing reliance on innovative products and soft drinks.

The increasing reliance of customers on the internet and e-commerce is projected to have a significant impact on technological advancements and virtual shopping trends in the beverage industry. The E-commerce Foundation 2018 reports that annual growth in internet adoption is still steady. In 2018, e-commerce generated over 30% of the world's grocery revenue, and this percentage is predicted to rise in the near future. As a result, producers of soft drinks are concentrating heavily on creating new web stores that will support the industry's growth in the years to come. Thus, driving the Non-Alcoholic Spirits Market revenue.

Non-Alcoholic Spirits Market Segment Insights

Non-Alcoholic Spirits Product Type Insights

The Non-Alcoholic Spirits Market segmentation, based on Product Type, includes Whiskey, Rum, Vodka, Tequila and Others. In 2023, the whisky category accounted for the greatest share of 38.20% in the non-alcoholic spirits market. Whiskey alternatives are becoming more popular as people seek healthier alternatives to alcoholic beverages. The negative consequences of whiskey's alcohol level are one of the primary reasons for the emergence of the alcohol-free whiskey market, which contains no alcohol. Aside from that, it contains fewer calories than typical drinks, which will boost market demand.

Figure 1: Non-Alcoholic Spirits Market, by Product Type, 2023 & 2032 (USD Billion)


Source: Secondary Research, Primary Research, MRFR Database and Analyst Review

Non-Alcoholic Spirits Category Insights

The Non-Alcoholic Spirits Market is divided into two categories: conventional and organic. The conventional segment dominated the market in 2023. Non-alcoholic spirits made with conventional ingredients cost less than organic spirits, and conventional substances are readily available. Because of low prices and the simple availability of ingredients, the conventional segment is expected to account for the vast majority of non-alcoholic spirit sales.

Non-Alcoholic Spirits Distribution Channel Insights

The Non-Alcoholic Spirits Market segmentation, based on distribution channel, includes Food Service and Food Retail. The food retail segment held the biggest market share in 2023. The food retail industry is further divided into store-based and non-store-based. The availability and visibility of in-stock products drive consumers' preference for store-based channels. A store with a selection of products that can be chosen from a particular category. Customers can also compare pricing, ingredients, and quantities of other items to choose the one that best meets their needs. As a result, convenient access to products from multiple manufacturers will boost demand for non-alcoholic spirits.

Non-Alcoholic Spirits Regional Insights

By region, the study provides the market insights into North America, Europe, Asia-Pacific and the Rest of the World. The North American Non-Alcoholic Spirits Market area will dominate this market. The non-alcoholic spirits sector in North America has expanded quickly in recent years, driven by rising demand for health-conscious and alcohol-free beverages. Consumers in North America, notably in the United States, are increasingly interested in non-alcoholic spirits as part of a larger movement toward wellness, mindfulness, and moderation in alcohol usage. Many non-alcoholic spirits businesses have evolved in the region, providing a diverse range of alternatives and flavors to meet the needs of health-conscious consumers.

Further, the major countries studied in the market report are the US, Canada, Germany, France, the UK, Italy, Spain, China, Japan, India, Australia, South Korea, and Brazil.



Source: Secondary Research, Primary Research, MRFR Database and Analyst Review

Europe Non-Alcoholic Spirits Market accounts for the second-largest market share due to Increased awareness of the negative consequences of excessive alcohol usage. Non-alcoholic spirits have grown in popularity as a result of this trend, with customers looking for healthier drinking options without compromising taste or experience. Further, the German Non-Alcoholic Spirits Market held the largest market share, and the UK Non-Alcoholic Spirits Market was the fastest growing market in the European region.

The Asia-Pacific Non-Alcoholic Spirits Market is expected to grow at the fastest CAGR from 2024 to 2032. The need for non-alcoholic spirits Consumer preferences, cultural norms, and regulatory contexts vary across the APAC region. Japan has a strong market for non-alcoholic beverages, including spirits. Moreover, China’s Non-Alcoholic Spirits Market held the largest market share, and the Indian Non-Alcoholic Spirits Market was the fastest growing market in the Asia-Pacific region.

Non-Alcoholic Spirits Key Market Players & Competitive Insights

Leading market players are investing heavily in research and development in order to expand their product lines, which will help the Non-Alcoholic Spirits Market, grow even more. Market participants are also undertaking a variety of strategic activities to expand their footprint, with important market developments including new product launches, contractual agreements, mergers and acquisitions, higher investments, and collaboration with other organizations. To expand and survive in a more competitive and rising market climate, the Non-Alcoholic Spirits industry must offer cost-effective items.

Manufacturing locally to minimize operational costs is one of the key business tactics used by manufacturers in the Non-Alcoholic Spirits industry to benefit clients and increase the market sector. In recent years, the Non-Alcoholic Spirits industry has offered some of the most significant advantages to medicine. Major players in the Non-Alcoholic Spirits Market, including Spiritless Inc., Rheinland Distillers GmbH, ArKay Beverages LTD., Pernod Ricard, Ritual Zero Proof, Everleaf Drinks, Spirits of Virtue, Caleño, Ecology & Co., Bacardi Limited, and others, are attempting to increase market demand by investing in research and development operations.

PepsiCo, Inc. is an American firm that produces food, snacks, and beverages. Its headquarters are in Harrison, New York, in the town of Purchase. PepsiCo's operations encompass every sector of the food and beverage industry. It is in charge of the manufacturing, distribution, and marketing of its products. PepsiCo was created in 1965 by the combination of the Pepsi-Cola Company and Frito-Lay, Inc. PepsiCo has since expanded beyond its namesake product, Pepsi Cola, to a vast array of food and beverage brands. In December 2019, PepsiCo, Inc. created a greenhouse accelerator 2020 program in North America for start-ups pioneering transformational trends.

The Coca-Cola Company, an American corporation, was formed in 1892. It makes Coca-Cola. The drink industry company also manufactures, sells, and markets non-alcoholic beverage concentrates and syrups, as well as alcoholic beverages. The company's stock is traded on the NYSE and is a component of the DJIA, S&P 500, and S&P 100 indexes. The soft drink was created in 1886 by pharmacist John Stith Pemberton. At the time of its introduction, the product comprised cocaine derived from coca leaves and caffeine derived from kola nuts, both of which served as stimulants. Coca-Cola's product name is derived from the words "coca" and "kola," which led to its advertising as a "healthy tonic". Pemberton had been seriously wounded in the American Civil War and had developed an addiction to the painkiller morphine. In order to curb his addiction, he devised the beverage as a patent medicine. In February 2019, The Coco-Cola Company will launch the grape-juice-based sparkling drink "Colour" in India to broaden its fruit-based beverage offerings.  

Key Companies in the Non-Alcoholic Spirits Market include

  • Spiritless Inc.

  • Rheinland Distillers GmbH

  • ArKay Beverages LTD.

  • Pernod Ricard

  • Ritual Zero Proof

  • Everleaf Drinks

  • Spirits of Virtue

  • Caleño

  • Ecology & Co.

  • Bacardi Limited

  • Escape Mocktails


  • Aplós

  • Drink Monday

  • la martiniquaise

  • Diageo plc.

  • Lyre's Spirit Co

  • Elegantly Spirited LTD.

  • Salcombe Distilling Co


Non-Alcoholic Spirits Industry Developments

In January 2022, Bacardi launched Palette, a non-alcoholic spirit brand, in an effort to broaden its low and no-alcohol product offerings. The product was developed in partnership with Amsterdam-based bartenders. Alessandro Garneri, botanicals for the Palette brand, and his team used cutting-edge technology and three separate ways to extract powerful and natural flavors from botanicals, including ginger, nutmeg, cinnamon, gentian root, juniper berries, and American oakwood.

In December 2020, Gordon's, a well-known hallmark gin brand, announced the release of a non-alcoholic version of their gin known as Gordon's 0.0. With this development, the company hopes to provide consumers with the taste of Gordon's even if they prefer non-alcoholic beverages. These measures, together with widespread product availability in the market, are predicted to increase demand for non-alcoholic spirits in Europe.

Non-Alcoholic Spirits Market Segmentation

Non-Alcoholic Spirits Product Type Outlook

  • Whiskey

  • Rum

  • Vodka

  • Tequila

  • Others

Non-Alcoholic Spirits Category Outlook

  • Conventional

  • Organic

Non-Alcoholic Spirits Distribution Channel Outlook

  • Food Service

  • Food Retail

Non-Alcoholic Spirits Regional Outlook

  • North America

    • US

    • Canada

  • Europe

    • Germany

    • France

    • UK

    • Italy

    • Spain

    • Rest of Europe

  • Asia-Pacific

    • China

    • Japan

    • India

    • Australia

    • South Korea

    • Australia

    • Rest of Asia-Pacific

  • Rest of the World

    • Middle East

    • Africa

    • Latin America

Report Attribute/Metric Details
Market Size 2022 USD 0.3 Billion
Market Size 2023 USD 0.35 Billion
Market Size 2032 USD 0.67 Billion
Compound Annual Growth Rate (CAGR) 8.90% (2024-2032)
Base Year 2023
Market Forecast Period 2024-2032
Historical Data 2019-2022
Market Forecast Units Value (USD Billion)
Report Coverage Revenue Forecast, Market Competitive Landscape, Growth Factors, and Trends
Segments Covered Product Type, Category, Distribution Channel, and Region
Geographies Covered North America, Europe, Asia Pacific, and the Rest of the World
Countries Covered The US, Canada, Germany, France, UK, Italy, Spain, China, Japan, India, Australia, South Korea, and Brazil
Key Companies Profiled  Spiritless Inc., Rheinland Distillers GmbH, ArKay Beverages LTD., Pernod Ricard, Ritual Zero Proof, Everleaf Drinks, Spirits of Virtue, Caleño, Ecology & Co., Bacardi Limited, Escape Mocktails, FLUÈRE, Aplós, Drink Monday, la martiniquaise, Diageo plc., Lyre's Spirit Co, Elegantly Spirited LTD., Salcombe Distilling Co, ALTD SPIRITS
Key Market Opportunities Expanding Market Reach and Availability
Key Market Dynamics Growing Health Consciousness

Frequently Asked Questions (FAQ) :

The Non-Alcoholic Spirits Market size was valued at USD 0.35 Billion in 2023.

The market is projected to grow at a CAGR of 8.90% during the forecast period, 2024-2032.

North America had the largest share in the market

The key players in the market are Spiritless Inc., Rheinland Distillers GmbH, ArKay Beverages LTD., Pernod Ricard, Ritual Zero Proof, Everleaf Drinks.

The conventional category dominated the market in 2023.

The food retail had the largest share in the market.

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