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Non Alcoholic Beer Market Trends

ID: MRFR//2622-HCR | 169 Pages | Author: Pradeep Nandi| July 2024

Global Non-Alcoholic Beer Market Overview


Non-Alcoholic Beer Market Size was valued at USD 18.50 billion in 2023. The Non-Alcoholic Beer market industry is projected to grow from USD 19.87 Billion in 2024 to USD 30.55 billion by 2032, exhibiting a compound annual growth rate (CAGR) of 7.43% during the forecast period (2024 - 2032). Health and wellness trends, increasing awareness of alcohol's harmful effects, changing consumer preferences, increased availability and marketing, regulation and taxation, and innovation in brewing technology are the key market drivers enhancing the market growth.


Non-Alcoholic Beer MarketProduct Type: Secondary Research, Primary Research, MRFR Database and Analyst Review


Non-Alcoholic Beer Market Trends



  • Health and wellness trends to boost market growth


As consumers become more health-conscious, there has been a growing demand for low- and non-alcoholic beverages. Non-alcoholic beer offers a healthier alternative to traditional beer, as it contains fewer calories and no alcohol. This trend is expected to continue in the coming years, as more consumers seek out healthier beverage options.


Moreover, the harmful effects of alcohol, including addiction, liver damage, and other health problems, have become more widely known in recent years. As a result, many consumers are choosing to reduce their alcohol consumption or abstain from alcohol altogether. Non-alcoholic beer offers a way for these consumers to enjoy the taste of beer without the negative effects of alcohol.


Some countries and regions have implemented regulations and taxes on alcoholic beverages, which can make non-alcoholic beer a more attractive option for consumers. For example, in some Muslim countries, the consumption of alcohol is prohibited, leading to a growing demand for non-alcoholic beer. In other countries, taxes on alcoholic beverages can make non-alcoholic beer a more affordable option.


In addition, advances in brewing technology have enabled brewers to create non-alcoholic beers that closely mimic the taste and aroma of traditional beer. New techniques, such as vacuum distillation, have allowed for the removal of alcohol from beer without compromising its flavor or quality. This has helped to overcome one of the main challenges in the non-alcoholic beer market, which is producing a product that tastes as good as traditional beer.


Non-Alcoholic Beer Market Segment Insights


Non-Alcoholic Beer Product Type Insights


The non-alcoholic beer market segmentation, based on product type, includes alcohol-free, and 0.5% alcohol by volume. The alcohol-free segment dominated the market in 2022 and is projected to be the faster-growing segment during the forecast period, 2024-2032. This is due to the cultural and regulatory factors that impede consumption of alcohol, as well as a long tradition of brewing non-alcoholic beer in various countries. However, low-alcohol beer is often marketed as a healthier alternative to traditional beer, while alcohol-free beer is targeted at consumers who want to completely avoid alcohol. Hence, rising Product Types of fruits for Non-Alcoholic Beer positively impacts the market growth.


December 2021: Budweiser launched its first non-alcoholic beer in the United Kingdom, Budweiser Zero. The product was developed using a new brewing technique that allows for the production of a non-alcoholic beer with a full-bodied taste and aroma.


Non-Alcoholic Beer Category Insights


The non-alcoholic beer market segmentation, based on category, includes plain, and flavored. The flavored segment held the majority share in 2022 contribution to the non-alcoholic beer market revenue. This is due to the non-alcoholic beer is now available in a variety of flavors and styles, including IPAs, stouts, and wheat beers. The non-alcoholic beer market is no longer limited to traditional lager-style beers. There has been a surge in new non-alcoholic beer brands and products, as well as increased marketing and promotion of non-alcoholic beer. This has helped to raise awareness and drive demand for non-alcoholic beer among a wider audience.


November 2021: Heineken also announced a partnership with the French alcohol-free spirits company, Fluère, to develop a range of non-alcoholic cocktails. The partnership was part of Heineken's strategy to expand its presence in the non alcoholic beverage market beyond beer.


Non-Alcoholic Beer Distribution Channel Insights


The Non-Alcoholic Beer market data has been bifurcated by distribution channel into store-based, and non-store based. The store-based distribution channel segment dominated the market in 2022 and non-store based is projected to be the faster-growing segment during the forecast period, 2024-2032. Store-based distribution channels continue to be the dominant distribution channel for Non-Alcoholic Beer due to easy availability. Also, they offer a wide range of brands and products at competitive prices. However, online retailers and bars/restaurants are also important channels for non-alcoholic beer, as they allow consumers to discover and try new products.


Figure 1: Non-Alcoholic Beer Market, by Distribution Channel, 2022 & 2032 (USD Billion)Non-Alcoholic Beer Market, by Distribution Channel, 2022 & 2030Product Type: Secondary Research, Primary Research, MRFR Database and Analyst Review


Non-Alcoholic Beer Regional Insights


By Region, the study provides the market insights into North America, Europe, Asia-Pacific and Rest of the World. North America Non-Alcoholic Beer market accounted for USD 8.47 billion in 2022 and is expected to exhibit a significant CAGR growth during the study period. This growth is being driven by several factors, including changing consumer preferences and an increasing focus on health and wellness. In recent years, there has been a surge in new non-alcoholic beer brands and products, as well as increased marketing and promotion of non-alcoholic beer.


Further, the major countries studied in the market report are: The U.S, Canada, Germany, France, UK, Italy, Spain, China, Japan, India, Australia, South Korea, and Brazil.


Figure 2: NON-ALCOHOLIC BEER MARKET SHARE BY REGION 2022 (%)NON-ALCOHOLIC BEER MARKET SHARE BY REGION 2022Product Type: Secondary Research, Primary Research, MRFR Database and Analyst Review


Europe Non-Alcoholic Beer market accounts for the second-largest market share this is due to part of cultural and regulatory factors, as well as a long tradition of brewing non-alcoholic beer in these countries. Non-alcoholic beer is also popular in other European countries such as the Netherlands, Austria, and Italy. The European market is expected to continue its growth in the coming years, driven by the increasing demand for healthier and more diverse beverage options. Further, the Germany Non-Alcoholic Beer market held the largest market share, and the UK Non-Alcoholic Beer market was the fastest growing market in the European region.


The Asia-Pacific Non-Alcoholic Beer Market is expected to grow at the fastest CAGR from 2024 to 2032. The Asia-Pacific Non-Alcoholic Beer market is driven by several factors, including changing consumer preferences and an increasing focus on health and wellness. Non-alcoholic beer is also popular in other countries such as South Korea, Singapore, and Australia. The Asia-Pacific market is expected to continue its growth in the coming years, driven by the increasing demand for healthier and more diverse beverage options. Moreover, China Non-Alcoholic Beer market held the largest market share, and the India Non-Alcoholic Beer market was the fastest growing market in the Asia-Pacific region.


Non-Alcoholic Beer Key Market Players & Competitive Insights


Major market players are spending a lot of money on R&D to increase their product lines, which will help the Non-Alcoholic Beer market grow even more. Market participants are also taking a range of strategic initiatives to grow their worldwide footprint, with key market developments such as new product launches, contractual agreements, mergers and acquisitions, increased investments, and collaboration with other organizations. Competitors in the Non-Alcoholic Beer industry must offer cost-effective items to expand and survive in an increasingly competitive and rising market environment.


One of the primary business strategies adopted by manufacturers in the Non-Alcoholic Beer industry to benefit clients and expand the market sector is to manufacture locally to reduce operating costs. In recent years, Non-Alcoholic Beer industry has provided innovative products with some of the most significant benefits. The Non-Alcoholic Beer market major player such as Heineken N.V, Anheuser-Busch InBev SA, Erdinger Weibbrau, Big Drop Brewing Co., Moscow Brewing Company and others are working to expand the market demand by investing in research and development activities.


Heineken is a Dutch multinational brewing company that is renowned for its flagship beer brand, Heineken. The company has a significant presence in the beverage industry and operates in over 70 countries worldwide. In addition to its beer brands, Heineken has diversified into other beverage markets, such as wine and spirits, owning several popular brands through its subsidiary, Diageo. Recently, Heineken has been making waves in the non-alcoholic beer market. The company has been focusing on developing its non-alcoholic beer offerings in response to the increasing consumer demand for healthier beverage options. Heineken's non-alcoholic beer brands include Heineken 0.0, Amstel 0.0, and Birra Moretti Zero. In April 2019, Heineken launched its first non-alcoholic beer, Heineken 0.0, in the United States. This was part of the company's strategy to expand its presence in the growing non-alcoholic beer market.


Anheuser-Busch InBev (AB InBev) is a multinational brewing company that was formed in 2008 through the merger of Belgium-based InBev and US-based Anheuser-Busch. The company is one of the largest brewers in the world, with a portfolio of more than 500 beer brands, including Budweiser, Corona, Stella Artois, and Beck's. In addition to beer, the company has diversified into other beverage markets, such as soft drinks and energy drinks, through its subsidiary, PepsiCo. Recently, AB InBev has been making strides in the non-alcoholic beer market, responding to the growing demand for healthier beverage options. The company has been expanding its non-alcoholic beer portfolio, which includes brands such as Budweiser Prohibition, Beck's Blue, and Leffe 0.0. In November 2019, Anheuser-Busch InBev (AB InBev) acquired the remaining stake in the non-alcoholic beer brand, Athletic Brewing Company. This move was part of AB InBev's strategy to expand its presence in the non-alcoholic beer market.


Key Companies in the Non-Alcoholic Beer market includes



  • Heineken N.V

  • Anheuser-Busch InBev SA

  • Erdinger Weibbrau

  • Big Drop Brewing Co.

  • Moscow Brewing Company


Non-Alcoholic Beer Industry Developments


January 2020: Carlsberg launched its first non-alcoholic beer, Carlsberg Nordic, in the United Kingdom. The product was developed using a new brewing technique that allows for the production of a non-alcoholic beer with a full-bodied taste and aroma.


March 2021: Heineken partnered with the Dutch brewing company, Brouwerij de Brabandere, to launch a new non-alcoholic beer brand, Braxzz. The partnership allowed Heineken to expand its portfolio of non-alcoholic beer brands.


Non-Alcoholic Beer Market Segmentation


Non-Alcoholic Beer Product Type Outlook



  • Alcohol-Free

  • 5% Alcohol by Volume


Non-Alcoholic Beer Category Outlook



  • Plain

  • Flavored


Non-Alcoholic Beer Distribution Channel Outlook



  • Store-Based

  • Non-Store Based


Non-Alcoholic Beer Regional Outlook



  • North America

    • US

    • Canada



  • Europe

    • Germany

    • France

    • UK

    • Italy

    • Spain

    • Rest of Europe



  • Asia-Pacific

    • China

    • Japan

    • India

    • Australia

    • South Korea

    • Australia

    • Rest of Asia-Pacific



  • Rest of the World

    • Middle East

    • Africa

    • Latin America



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