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The Next-Generation Building Energy Management Systems (BEMS) market is witnessing significant growth as organizations and building owners increasingly focus on energy efficiency and sustainability. In this competitive landscape, companies are employing various market share positioning strategies to establish a strong presence and gain a larger market share.
One of the key strategies used in the Next-Generation BEMS market is product differentiation. Vendors aim to develop unique features and capabilities that set their systems apart from competitors. This could include advanced data analytics, machine learning algorithms, or integration with Internet of Things (IoT) devices for real-time monitoring and control. By offering innovative and value-added features, companies can position themselves as leaders in the market and attract customers who prioritize specific functionalities.
Target market segmentation is another effective positioning strategy employed by Next-Generation BEMS vendors. They identify specific industries or building types that have unique energy management needs and tailor their offerings accordingly. For example, companies may develop specialized BEMS solutions for commercial buildings, industrial facilities, or residential complexes. By understanding the specific energy challenges and requirements of different markets, vendors can position themselves as experts in addressing those needs and gain a competitive advantage.
Price positioning is also a crucial factor in market share positioning within the Next-Generation BEMS market. Some vendors choose to compete on price, offering affordable BEMS solutions to attract cost-conscious customers. This can be effective in gaining market share, particularly in price-sensitive markets. On the other hand, some companies position themselves as premium providers, offering comprehensive BEMS platforms with advanced features and energy optimization capabilities. This approach appeals to customers who prioritize performance and are willing to invest in robust energy management systems.
Partnerships and collaborations are another effective market share positioning strategy in the Next-Generation BEMS market. By partnering with energy service providers, building automation companies, or integrating their systems with popular building management platforms, vendors can expand their reach and leverage their partners' customer base. Integration with existing building systems or energy management platforms can provide vendors with a competitive advantage and increase their visibility in the market. Furthermore, collaborations with complementary technology providers can lead to joint marketing efforts and strengthen the overall market position of Next-Generation BEMS vendors.
Effective marketing and branding are crucial in market share positioning within the Next-Generation BEMS market. Vendors invest in creating compelling marketing campaigns that highlight the benefits and advantages of their BEMS solutions. This includes thought leadership content, case studies, and customer testimonials that demonstrate the energy savings and sustainability impact of their products. By building a strong brand reputation and establishing thought leadership, Next-Generation BEMS vendors can differentiate themselves from competitors and gain market share.
Covered Aspects:
| Report Attribute/Metric | Details |
|---|---|
| Growth Rate | 10.90% |
Next Generation Building Energy Management Systems Market Highlights:
Next-Generation Building Energy Management Systems Market Overview
Next-generation building energy management systems refer to a broad set of solutions that are used to facilitate energy-efficient building management facilities. These solutions are characterized by the convergence of traditional and innovative hardware, software, and services to enhance the control and automation of building systems and manual procedures. The major factors that drive the market for the next-generation building energy management systems market are significant cost benefits to industrial, commercial, and residential users, simplified building operations and maintenance, increasing demand for energy-efficient and eco-friendly buildings, and growing integration of IoT. The growing integration of IoT with building automation systems (BASs) is also driving the growth of the next-generation building energy management systems market based on software. The smart devices that are integrated for the purpose of building automation and management are expected to be more self-governing and intelligent in terms of sharing data with BASs and the cloud.
The Global Next-Generation Building Energy Management Systems Market is expected to register a CAGR of 10.90% during the review period, 2022–2030.
Key Players
The Global Next-Generation Building Energy Management Systems Market is characterized by the presence of several regional and local providers.Â
Some of the Key Players in the market areÂ
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Honeywell
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Johnson Controls
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Schneider Electric
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Siemens
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ABB
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CBRE Group
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CISCO
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Daikin
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Echelon,Â
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GridPointÂ
Key Developments
- October 2018: Honeywell announced its plan to acquire Transnorm, a leading provider of warehouse automation solutions.
- April 2018: Johnson Controls acquired the assets of Triatek, a leading manufacturer of innovative airflow solutions for critical environments across the globe.
- March 2018: Schneider Electric and AVEVA created a joint venture to form a global leader in engineering and industrial software with scale and relevance in key markets as well as an unmatched set of solutions covering all aspects of digital asset management from process simulation to design, construction and manufacturing operations management and optimization.
Market Segmentation
The Global Next-Generation Building Energy Management Systems Market has been segmented based on Type, Communication Technology, Application, and Region.
By Type, the market has been segmented into software, service, and hardware. The software segment has been further segmented into data management, asset performance optimization, application platform, HVAC system, and lighting system. The service segment covers services such as consulting & training and support & maintenance services.
By Communication Technology, the market has been divided into wired and wireless.
By Application, the market has been divided into commercial buildings, manufacturing facilities, educational institutions and hospitals, and government establishments.
The regions included in the study are North America, Europe, Asia-Pacific, the Middle East and Africa, and South America.
Regional Analysis
Geographically, the global next-generation building energy management systems market has been categorized into four regions, namely North America, Europe, Asia-Pacific, Middle East & Africa, and South America.
Europe is expected to hold the largest share in the Global Next-Generation Building Energy Management Systems Market in 2018. The region has been an early adopter of the BMS, which has boosted the demand for BMSs in this region, leading to a higher share in the market. The presence of a large number of players in the region is driving the market. Asia-Pacific is anticipated to expand at a significant pace during the forecast period due to the increase in demand for the construction of residential and industrial buildings.
Key Questions Addressed by the Report
- What was the historic market size (2018)?
- What will be the growth rate by 2025?
- Who are the key players in this market?
- What are the strategies adopted by key players?
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