Neuromarketing Technology Market Research Report- Forecast 2023

Neuromarketing Technology Market Research Report- Forecast 2023

ID: MRFR/ICT/3897-HCRR | September, 2018 | Region: Global | 100 pages | Half-Cooked Research Reports

Global Neuromarketing Technology Research Report: information by Technology (FMRI, EEG, Eye tracking, PET, and MEG) by Solutions (Customer experience, People Engagement, Project Management, and Product Development) and by End User - Forecast till 2023


Market Synopsis of Global Neuromarketing Technology Market:


Market Scenario:


Neuromarketing is the incorporation of neuroscience with day to day market activities in order to identify and study consumer behavior and perception, based on cognitive and affective response to marketing inducements. The first step of neuromarketing includes the accumulation of information about how the target market would respond if a new product penetrates the market.


Neuroscience is beneficial in interpreting and studying the consumer perceptions and has played a vital role in enhancing behavioral predictions of consumers. Neuroscience allows research firms and marketing companies to concentrate and customize their services according to customer expectations. Accurate product positioning can be devised with the help of neuroscience to access the brain functions of the customer.


To identify the purchase decision of the consumer, most of the companies implement various technologies such as functional magnetic resonance imaging (fMRI), electroencephalography (EEG), Eye tracking, Positron emission tomography (PET), and magnetoencephalography (MEG). However, heavyweight corporates and IT firms such as Google Inc. (U.S.), Neilsen Company LLC.,(U.S.), CBS, Frito-lay and A & E television have implemented neuromarketing research techniques to measure consumer behavior for their respective products. However, surging demand for the study of consumer behavior is expected to drive the neuromarketing technology market.


On the other hand, the installation cost, mobility concerns and constant revision of biometric policies by the regulatory bodies, are expected to hinder the popularity of neuromarketing technology over the review period.


The fMRI technology is anticipated to gain a large market share over forecast period. Moreover, the cost of fMRI and mobility concerns regarding the same are supposed to be major challenges for the fMRI technique in the neuromarketing technology market. Additionally, Eye tracking technology is an emerging trend and is presumed to gain a significant market share due to increase in implementation of eye tracking by media and advertising companies. Therefore, eye tracking technology is expected to have a substantial market share of neuromarketing technology over the forecast period.


The Global Neuromarketing Technology Market, 2017-2023 (USD Million)


 Neuromarketing Technology


Source: MRFR Analysis


The global Neuromarketing technology is expected to reach USD 100 million by 2023 growing at a 12% CAGR over the forecast period 2017-2023.


Key Players


Some of the key players of neuromarketing technology market include, Css/Data intelligence (U.S.), Behavior and Brain Lab (Italy), Merchant Mechanics (U.S.), Neural Sense (South Africa), Neurospire Inc.  (U.S.), The Neilsen Company LLC, (U.S.), Nviso (Switzerland), Olson Zaltman Associates (U.S.), Sensomotoric Instruments GMBH (Germany), Sr Labs (Italy), Synetiq Ltd.  (Budapest), Cadwell Industries Inc.(U.S.), SR Research ( Canada), and Compumedics  Limited (Australia).


Segmentation:


The neuromarketing technology is differentiated by technology, solutions, and end user.


Based on technology, the neuromarketing technology market is sub-segmented into functional magnetic resonance imaging (fMRI), electroencephalography (EEG), Eye tracking, Positron emission tomography (PET), and magneto encephalography (MEG). Furthermore, the solutions segment is sub divided into customer experience, people engagement, and product development.  


Neuromarketing technology is further divided on the basis of end user that includes retail, healthcare, food & beverage, and consumer electronics.


Regional Analysis:


Geographically, the neuromarketing technology is segmented into five different regions namely North America, Asia Pacific, Europe, and the Rest of the World.


North America is presumed to be the dominating region in neuromarketing technology market. The U.S. is the leading country in this region. However, increasing investment in the field of neuro science and presence of a large number of solution providers are the major driving factors for the neuro marketing technology market to grow over the forecast period. Europe and Asia Pacific are also anticipated to have a significant growth in neuromarketing technology. The U.K is expected to be a prominent country in the European region owing to rise in economic development over the review period.


Target Audience:



  • Research Firms.

  • Government Agencies

  • Neuromarketing technology manufacturers.

  • Wearable smart device and accessories manufacturers.

  • Military and security systems and equipment manufacturers.

  • Multimedia marketing and gaming industries.

  • Cloud services, big data services and internet service providers.

  • Multimedia and video content developers.

  • Branding, product and services marketing industries

TABLE OF CONTENTS





1 Executive Summary

2 Scope of the Report

2.1 Market Definition

2.2 Scope of the Study

2.2.1 Research Objectives

2.2.2 Assumptions & Limitations

2.3 Markets Structure

3 Market Research Methodology

3.1 Research Process

3.2 Secondary Research

3.3 Primary Research

3.4 Forecast Model

4 Market Landscape

4.1 Porter’s Five Forces Analysis

4.1.1 Threat of New Entrants

4.1.2 Bargaining power of buyers

4.1.3 Threat of substitutes

4.1.4 Segment rivalry

4.2 Value Chain/Supply Chain of Global Neuromarketing Technology Market

5 Industry Overview of Global Neuromarketing Technology Market

5.1 Introduction

5.2 Growth Drivers

5.3 Impact analysis

5.4 Market Challenges

6 Market Trends

6.1 Introduction

6.2 Growth Trends

6.3 Impact analysis

7. Global Neuromarketing Technology Market by Technology

7.1 Introduction

7.2 functional Magnetic Resonance Imaging (fMRI)

7.2.1 Market Estimates & Forecast, 2017-2023

7.2.2 Market Estimates & Forecast by Region, 2017-2023

7.3 Electroencephalography (EEG)

7.3.1 Market Estimates & Forecast, 2017-2023

7.3.2 Market Estimates & Forecast by Region, 2017-2023

7.4 Eye Tracking

7.4.1 Market Estimates & Forecast, 2017-2023

7.4.2 Market Estimates & Forecast by Region, 2017-2023.

7.5 Positron Emission Tomography (PET)

7.5.1 Market Estimates & Forecast, 2017-2023

7.5.2 Market Estimates & Forecast by Region, 2017-2023

7.6 Magnetoencephalography (MEG)

7.6.1 Market Estimates & Forecast, 2017-2023

7.6.2 Market Estimates & Forecast by Region, 2017-2023

8. Global Neuromarketing Technology Market by Solutions

8.1 Introduction

8.2 Customer Experience

8.2.1 Market Estimates & Forecast, 2018-2023

8.2.2 Market Estimates & Forecast by Region, 2017-2023

8.3 People Engagement

8.3.1 Market Estimates & Forecast, 2017-2023

8.3.2 Market Estimates & Forecast by Region, 2017-2023

8.4 Product Development

8.4.1 Market Estimates & Forecast, 2017-2023

8.4.2 Market Estimates & Forecast by Region, 2017-2023.

9. Global Neuromarketing Technology Market by End User.

9.1 Introduction

9.2 Retail

9.2.1 Market Estimates & Forecast, 2017-2023

9.2.2 Market Estimates & Forecast by Region, 2017-2023

9.3 Healthcare

9.3 1 Market Estimates & Forecast, 2017-2023

9.3.2 Market Estimates & Forecast by Region, 2017-2023

9.4 Food & Beverage

9.4 1 Market Estimates & Forecast, 2017-2023

9.4.2 Market Estimates & Forecast by Region, 2017-2023

9.5 Consumer Electronics

9.5 1 Market Estimates & Forecast, 2017-2023

9.5.2 Market Estimates & Forecast by Region, 2017-2023.

10. Global Neuromarketing Technology Market by Region

10.1 Introduction

10.2 North America

10.2.1 Market Estimates & Forecast, 2017-2023

10.2.2 Market Estimates & Forecast by Technology, 2017-2023

10.2.3 Market Estimates & Forecast by Solutions, 2017-2023

10.2.4 Market Estimates & Forecast by End User, 2017-2023

10.2.5 U.S.

10.2.5.1 Market Estimates & Forecast, 2017-2023

10.2.5.2 Market Estimates & Forecast by Technology, 2017-2023

10.2.5.3 Market Estimates & Forecast by Solutions, 2017-2023

10.2.5.4 Market Estimates & Forecast by End User, 2017-2023

10.2.6 Canada

10.2.6.1 Market Estimates & Forecast, 2017-2023

10.2.6.2 Market Estimates & Forecast by Technology, 2017-2023

10.2.6.3 Market Estimates & Forecast by Solutions, 2017-2023

10.2.6.4 Market Estimates & Forecast by End User, 2017-2023

10.3 Europe

10.3.1 Market Estimates & Forecast, 2017-2023

10.3.2 Market Estimates & Forecast by Technology, 2017-2023

10.3.3 Market Estimates & Forecast by Solutions, 2017-2023

10.3.4 Market Estimates & Forecast by End User, 2017-2023

10.3.5 Germany

10.3.5.1 Market Estimates & Forecast, 2017-2023

10.3.5.2 Market Estimates & Forecast by Technology, 2017-2023

10.3.5.3 Market Estimates & Forecast by Solutions, 2017-2023

10.3.5.4 Market Estimates & Forecast by End User, 2017-2023

10.3.6. France

10.3.6.1 Market Estimates & Forecast, 2017-2023

10.3.6.2 Market Estimates & Forecast by Technology, 2017-2023

10.3.6.3 Market Estimates & Forecast by Solutions, 2017-2023

10.3.6.4 Market Estimates & Forecast by End User, 2017-2023

10.3.7. U.K

10.3.7.1 Market Estimates & Forecast, 2017-2023

10.3.7.2 Market Estimates & Forecast by Technology, 2017-2023

10.3.7.3 Market Estimates & Forecast by Solutions, 2017-2023

10.3.7.4 Market Estimates & Forecast by End User, 2017-2023

10.4 Asia Pacific

10.4.1 Market Estimates & Forecast, 2017-2023

10.4.2 Market Estimates & Forecast by Technology, 2017-2023

10.4.3 Market Estimates & Forecast by Solutions, 2017-2023

10.4.4 Market Estimates & Forecast by End User, 2017-2023

10.4.5 China

10.4.5.1 Market Estimates & Forecast, 2017-2023

10.4.5.2 Market Estimates & Forecast by Technology, 2017-2023

10.4.5.3 Market Estimates & Forecast by Solutions, 2017-2023

10.4.5.4 Market Estimates & Forecast by End User, 2017-2023

10.4.6 India

10 4.6.1 Market Estimates & Forecast, 2017-2023

10.4.6.2 Market Estimates & Forecast by Technology, 2017-2023

10.4.6.3 Market Estimates & Forecast by Solutions, 2017-2023

10.4.6.4 Market Estimates & Forecast by End User, 2017-2023

10.4.7 Japan

10.4.7.1 Market Estimates & Forecast, 2017-2023

10.4.7.2 Market Estimates & Forecast by Technology, 2017-2023

10.4.7.3 Market Estimates & Forecast by Solutions, 2017-2023

10.4.7.4 Market Estimates & Forecast by End User, 2017-2023

10.4.8 Rest of Asia Pacific

10.4.8.1 Market Estimates & Forecast, 2017-2023

10.4.8.2 Market Estimates & Forecast by Technology, 2017-2023

10.4.8.3 Market Estimates & Forecast by Solutions, 2017-2023

10.4.8.4 Market Estimates & Forecast by End User, 2017-2023

10.5 Rest of the World

10.5.1 Market Estimates & Forecast, 2017-2023

10.5.2 Market Estimates & Forecast by Technology, 2017-2023

10.5.3 Market Estimates & Forecast by Solutions, 2017-2023

10.5.4 Market Estimates & Forecast by End User, 2017-2023

10.5.5 The Middle East & Africa

10.5.5.1 Market Estimates & Forecast, 2017-2023

10 5.6.2 Market Estimates & Forecast by Technology, 2017-2023

10.5.5.3 Market Estimates & Forecast by Solutions, 2017-2023

10.5.5.4 Market Estimates & Forecast by End User, 2017-2023

10.5.6 Latin Countries

10.5.6.1 Market Estimates & Forecast, 2017-2023

10.5.6.2 Market Estimates & Forecast by Technology, 2017-2023

10.5.6.3 Market Estimates & Forecast by Solutions, 2017-2023

10.5.6.4 Market Estimates & Forecast by End User, 2017-2023

11. Company Landscape

12. Company Profiles

12.1 Css/Data intelligence (U.S.)

12.1.1 Company Overview

12 1.2 Product/Business Segment Overview

12.1.3 Financial Updates

12.1.4 Key Developments

12.2 Behavior And Brain Lab (Italy)

12.2.1 Company Overview

12.2.2 Product/Business Segment Overview

12.2.3 Financial Updates

12.2.4 Key Developments

12.3 Merchant Mechanics (U.S)

12.3.1 Company Overview

12.3.2 Product/Business Segment Overview

12.3 3 Financial Updates

12.3.4 Key Developments

12.4 Neural Sense (South Africa)

12.4.1 Company Overview

12.4.2 Product/Business Segment Overview

12.4 3 Financial Updates

12.4.4 Key Developments

12.5 Neurospire Inc. (U.S.)

12.5.1 Company Overview

12.5.2 Product/Business Segment Overview

12.5.3 Financial Updates

12.5.4 Key Developments

12.6 The Neilsen Company LLC, (U.S.)

12.6.1 Company Overview

12.6.2 Product/Business Segment Overview

12.6.3 Financial Updates

12.6.4 Key Developments

12.7 Nviso (Switzerland),

12.7.1 Company Overview

12.7.2 Product/Business Segment Overview

12.7.3 Financial Updates

12.7 4 Key Developments

12.8 Olson Zaltman Associates (U.S.)

12.8.1 Company Overview

12.8.2 Product/Business Segment Overview

12.8 3 Financial Updates

12.8.4 Key Developments

12.9 Sensomotoric Instruments GMBH (Germany)

12.9.1 Company Overview

12.9.2 Product/Business Segment Overview

12.9.3 Financial Updates

12.9.4 Key Developments

12.10 SR Labs (Italy)

12.10.1 Company Overview

12.10.2 Product/Business Segment Overview

12.10.3 Financial Updates

12.10.4 Key Developments

12.11 Synetiq Ltd. (Budapest)

12.11.1 Company Overview

12.11.2 Product/Business Segment Overview

12.11.3 Financial Updates

12.11 4 Key Developments

12.12. Cadwell Industries Inc. (U.S.)

12.12.1 Company Overview

12.12.2 Product/Business Segment Overview

12.12.3 Financial Updates

12.12.4 Key Developments

12.13 SR Research (Canada)

12.13.1 Company Overview

12.13.2 Product/Business Segment Overview

12.13.3 Financial Updates

12.13.4 Key Developments

12.14 Compumedics Limited (Australia)

12.14.1 Company Overview

12.14.2 Product/Business Segment Overview

12.14.3 Financial Updates

12.14 4 Key Developments

13 Conclusion





LIST OF TABLES





Table1 World Population by Major Regions (2017 To 2023)

Table2 Global Neuromarketing Technology Market: By Region, 2017-2023

Table3 North America Neuromarketing Technology Market: By Country, 2017-2023

Table4 Europe Neuromarketing Technology Market: By Country, 2017-2023

Table5 Asia-Pacific Neuromarketing Technology Market: By Country, 2017-2023

Table6 Middle East & Africa Neuromarketing Technology Market: By Country, 2017-2023

Table7 Latin America Neuromarketing Technology Market: By Country, 2017-2023

Table8 Global Neuromarketing Technology by Technology Market: By Regions, 2017-2023

Table9 North America Neuromarketing Technology by Technology Market: By Country, 2017-2023

Table10 Europe Neuromarketing Technology by Technology Market: By Country, 2017-2023

Table11 Asia-Pacific Neuromarketing Technology by Technology Market: By Country, 2017-2023

Table12 Middle East & Africa Neuromarketing Technology by Technology Market: By Country, 2017-2023

Table13 Latin America Neuromarketing Technology by Technology Market: By Country, 2017-2023

Table14 Global Neuromarketing Technology by Industry Market: By Regions, 2017-2023

Table15 North America Neuromarketing Technology by Industry Market: By Country, 2017-2023

Table16 Europe Neuromarketing Technology by Industry Market: By Country, 2017-2023

Table17 Asia-Pacific Neuromarketing Technology by Industry Market: By Country, 2017-2023

Table18 Middle East & Africa Neuromarketing Technology by Industry Market: By Country, 2017-2023

Table19 Latin America Neuromarketing Technology by Industry Market: By Country, 2017-2023

Table20 North America Neuromarketing Technology for Industry Market: By Country, 2017-2023

Table21 Europe Neuromarketing Technology for Industry Market: By Country, 2017-2023

Table22 Asia-Pacific Neuromarketing Technology for Industry Market: By Country, 2017-2023

Table23 Middle East & Africa Neuromarketing Technology for Industry Market: By Country, 2017-2023

Table24 Global Technology Market: By Region, 2017-2023

Table25 Global Industry Market By Region, 2017-2023

Table26 Global Industry Market By Region, 2017-2023

Table27 North America Neuromarketing Technology Market, By Country

Table28 North America Neuromarketing Technology Market, By Technology

Table29 North America Neuromarketing Technology Market, By Solutions

Table30 Europe Neuromarketing Technology Market, By Solutions

Table31 Europe Neuromarketing Technology Market, By Technology

Table32 Asia-Pacific Neuromarketing Technology Market, By Country

Table33 Asia-Pacific Neuromarketing Technology Market, By Technology

Table34 Asia-Pacific Neuromarketing Technology Market, By Solutions

Table35 Middle East & Africa: Neuromarketing Technology Market, By Country

Table36 Middle East & Africa Neuromarketing Technology Market, By Technology

Table37 Middle East & Africa Neuromarketing Technology Market, By Solutions

Table38 Latin America: Neuromarketing Technology Market, By Country

Table39 Latin America Neuromarketing Technology Market, By Technology

Table40 Latin America Neuromarketing Technology Market, By Solutions





LIST OF FIGURES





FIGURE 1 Global Neuromarketing Technology Market segmentation

FIGURE 2 Forecast Methodology

FIGURE 3 Porter’s Five Forces Analysis of Global Neuromarketing Technology Market

FIGURE 4 Value Chain of Global Neuromarketing Technology Market

FIGURE 5 Share of Global Neuromarketing Technology Market in 2017, by country (in %)

FIGURE 6 Global Neuromarketing Technology Market, 2017-2023,

FIGURE 7 Sub segments of Technology

FIGURE 8 Global Neuromarketing Technology Market size by Technology , 2017

FIGURE 8 Share of Global Neuromarketing Technology Market by Technology , 2017 TO 2023

FIGURE 9 Global Neuromarketing Technology Market size by Solutions, 2017

FIGURE 10 Share of Global Neuromarketing Technology Market by Solutions, 2017 TO 2023

FIGURE 11 Global Neuromarketing Technology Market size by Industry, 2017

FIGURE 12 Share of Global Neuromarketing Technology Market by Industry, 2017 TO 2023