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Mobile Gaming Market Share

ID: MRFR//4852-HCR | 100 Pages | Author: Aarti Dhapte| April 2024

Companies use a variety of market share positioning strategies to gain a competitive advantage and increase their presence in the rapidly changing Mobile Gaming Market. One pervasive methodology is separation, where organizations endeavor to make one of a kind and creative gaming encounters that put them aside from contenders. This might include presenting state of the art designs, vivid narrating, or elite game highlights that enticement for a particular interest group. Companies aim to increase their market share by providing something unique in order to attract and retain customers.

Pricing is yet another important strategy in the Mobile Gaming Market. Pricing is frequently used by businesses to increase their market share. Some might pick a minimal expense technique, offering reasonable games or in-application buys to engage a more extensive crowd. This approach can result in higher download numbers and expanded client commitment. In contrast, premium pricing strategies involve charging more for premium games of higher quality with advanced features. This requires a more specialty market looking for a better gaming experience and is willing than pay for it. Finding some kind of harmony among evaluating and saw esteem is urgent in deciding an organization's piece of the pie position. Additionally, partnerships and collaborations have a significant impact on mobile gaming companies' positions in the market.

Framing collusions with famous establishments, VIPs, or other powerful substances can fundamentally support a game's perceivability and draw in a more extensive crowd. Co-marked games or those highlighting notable characters frequently benefit from existing fan bases, working with fast market infiltration. By lining up with laid out names, organizations improve their portion of the overall industry as well as influence the validity and unwaveringness related with their accomplices. Conveyance channels likewise factor into a portion of the overall industry situating procedures. Organizations might decide to zero in on elite associations with explicit application stores or stages, it is unmistakably highlighted to guarantee their games.

This can prompt expanded perceivability and higher download rates. Furthermore, essential publicizing and special missions across virtual entertainment, gaming networks, and other pertinent stages add to a more grounded market presence. Organizations that successfully use these channels can contact a different crowd and set their situation in the cutthroat portable gaming space. Moreover, client commitment and maintenance techniques are central in keeping up with and extending piece of the pie.

A loyal user base is aided by frequent updates, individualized gaming experiences, and community-building features. Organizations frequently put resources into making intelligent and social components inside their games to cultivate a feeling of having a place among players. By consistently adjusting to client inclinations and criticism, versatile gaming organizations can lay down a good foundation for themselves as pioneers on the lookout and secure a bigger offer.

Mobile Gaming Market Highlights:

Mobile Gaming Market Trends

Mobile Gaming Market Analysis

Mobile Gaming Market Share

Mobile Gaming Companies

Mobile Gaming Market Overview

Mobile Gaming Market Size was valued at USD 101.2 billion in 2022. The Mobile Gaming market industry is projected to grow from USD 114.96 Billion in 2023 to USD 247.07 billion by 2030, exhibiting a compound annual growth rate (CAGR) of 13.60% during the forecast period (2024-2030).Higher Smartphone Adoption and Higher Income Level, 5G technology growth are the key market drivers enhancing the Mobile Gaming market growth. Mobile Gaming Market Overview.. Source: Secondary and Primary Research, MRFR Database and Analyst Review

Mobile Gaming Market Trends

Increased use of smartphones, higher income levels, and the development of 5G technologies will boost market growth

In the upcoming years, the mobile gaming sector is anticipated to expand dramatically. This demand is being driven by a number of variables, such as the expanding use of smartphones and tablets, rising income levels worldwide, and the expansion of the Chinese game industry. Shipments of smartphones and tablets have increased significantly over the past several years, rising from 296 million devices in 2010 to a projected 1.6 billion units in 2021. The number of individuals playing mobile games has increased with the number of devices. In 2014, there were 1.4 billion active mobile gamers worldwide, and by the end of 2021, there will be 3.13 billion, according to SkyQuest research.

income levels are rising, particularly in developing nations like China and India. This indicates that more consumers have more money to spend on video game content. Moreover, in the next years, the Chinese gaming sector is anticipated to expand dramatically. In addition to already being the biggest market for PC games, China is now the biggest country for Mobile Gaming.

Smartphones greatly impact the gaming business, which is growing. The creation of mobile games has made the gaming business scaleable. Platforms like Facebook and Instagram have started to create creative mobile games to guarantee high levels of product differentiation and gain from fun games to improve their marketing techniques. During the past few years, smartphone hardware capabilities have significantly risen. The improved mobile chipsets by Unity Technologies support larger screen resolutions on displays with an average size of 6 inches while consuming less battery power.

Additionally, 20 times faster speeds than 4G were possible with 5G, according to Ericsson (20 ms to 5 ms). As a result, the industry is seeing an increase in AAA-caliber mobile games with great production values. Thus, driving the Mobile Gaming market revenue.

Mobile Gaming Market Segment Insights

Mobile Gaming Type Insights

Based on type, the Mobile Gaming market segmentation includes Action or Adventure, Casino, Sports and Role Playing. The Casino dominated the market, accounting for 35% of market revenue. Casino gambling has been one of the fast-growing gambling categories, due to the convenience of use and optimal user experience. The end-user has the convenience and comfort of gambling within the comfort of their own space, which is one of the major drivers of the segment.

Mobile Gaming Platform Insights

Based on the platform, the Mobile Gaming market segmentation includes Android, iOS, and Windows. The Android category generated the most income. The mobile gaming business has gained scalability due to the emergence of android mobile games. Platforms like Netflix, Facebook, and Instagram have begun to feature Android mobile games before iOS to leverage compelling games to improve their advertising tactics due to the maximum number of Android users.

Netflix started offering its mobile video games to Android customers in November 2021. Currently, there are five distinct games available for members to play on the app: "Stranger Things: 1984," “Stranger Things 3: The Game,” “Shooting Hoops,” “Card Blast,” and “Teeter Up.” insights into mobile gaming devices

Mobile Gaming Device Insights

Based on Device, the Mobile Gaming industry has been segmented into Personal Digital Assistance, Smartphones. Smartphones held the largest segment share in 2022. In 2022, smartphone games accounted for 45 percent of video game revenue worldwide. As mobile penetration rates and smartphone use continue to accelerate globally, mobile gaming revenue will exceed $100 billion by 2023. Mobile gaming has become the driving force behind the rapid growth of the video gaming market.

Figure 1: Mobile Gaming Market by Device, 2022 & 2030 (USD billion)Source: Secondary and Primary Research, MRFR Database and Analyst Review

Mobile Gaming Regional Insights

By Region, the study provides market insights into North America, Europe, Asia-Pacific and the Rest of the World. The North American, Mobile Gaming market area will dominate this market, owing to an increase in the number of persons affected by cardiovascular devices and obesity. One of the biggest game producers is in the United States, where the market for mobile phone gaming is growing rapidly. More than 8,797 of the 161,440 game publishers on Google Play, as reported by 42Matters, are US businesses. Some of the most well-known American publishers are Lion Studios, Imangi Studios, Ivy, Play365, Lowtech Studios, Roblox Corporation, i6 Games, DVloper, Oppana Games, and Niantic Inc. In Google Play, 5% of all game publishers are from the United States.

While performance limitations caused by poor wireless bandwidth and excessive latency will lessen, the constant advancement of 5G mobile networks nationwide is anticipated to fuel the spike in mobile gaming. The White House and the Defense Department unveiled a proposal in August 2020 to hasten the deployment of 5G by opening up additional bandwidth previously reserved for high-power military radar to the telecommunications industry.

Further, the major countries studied in the market report are The U.S., Canada, German, France, the UK, Italy, Spain, China, Japan, India, Australia, South Korea, and Brazil.

Figure 2: MOBILE GAMING MARKET SHARE BY REGION 2022 (%)

MOBILE GAMING MARKET SHARE BY REGION

Source: Secondary and Primary Research, MRFR Database and Analyst Review

The second place in line is for the Asia-Pacific Mobile Gaming. Due to the country's tremendous surge in smartphone sales, China's mobile gaming business has expanded dramatically. Static mobile gaming is one defect that points to significant future development possibilities for everyone, from hardware manufacturers to international game developers. The number of video game competitions has also grown in the area. As a result of the predicted increase in user numbers to 730 million by 2022, India's mobile gaming business is also likely to develop significantly. Moreover, China Mobile Gaming held the largest market share, and India Mobile Gaming was the fastest-growing market in the Asia-Pacific region.

The largest mobile gaming market is in the nations of Europe. Most gamers are found in the European Mobile Gaming. According to the mobile gaming market prediction, the European market has the greatest CAGR. Further, the Germany Mobile Gaming market held the largest market share, and the UK Mobile Gaming market was the fastest-growing market in the European Region.

Mobile Gaming Key Market Players & Competitive Insights

Leading industry companies are investing significantly in R&D to broaden their product offerings, which will spur further expansion of the market for the Mobile gaming industry. Important market developments include new product releases, contractual agreements, mergers and acquisitions, greater investments, and collaboration with other organizations. Market participants also engage in several strategic actions to increase their worldwide presence. The market for the Mobile Gaming industry must offer products at reasonable prices to grow and thrive in a more cutthroat and competitive environment.

One of the primary business strategies manufacturers employ in the worldwide Mobile Gaming industry to benefit customers and expand the market sector is local manufacturing to reduce operating costs. Major players in the Mobile Gaming market, including Google Inc. (US), Apple Inc. (US), Activision Blizzard Inc. (US), Sony Corporation (Japan), Tencent Holdings Ltd. (China), Electronic Arts Inc. (US), Nintendo Co. Ltd. (Japan), Ubisoft Entertainment SA (France), Gameloft SE (France), Glu Mobile Inc. (US) and MocoSpace (US)., and others, are attempting to increase market demand by investing in research and development operations.

A gaming engine and software development kit made available across platforms by Marmalade Technologies Ltd. (formerly Ideaworks3D Limited), the Marmalade SDK includes all the tools, examples, and library files needed to create, test, and publish mobile apps. June 2022 - Marmalade Game Studio has revealed that JUMANJI: The Curse Returns, a popular mobile game, is now accessible to millions more gamers via the Nintendo eShop on the Nintendo SwitchTM.

Bangalore serves as the home base for the Indian telco OnMobile. Products, including Videos, Tones, Games, and Contests, are available. OnMobile has more than 100 million active members and a reachable base of more than 1.68 billion mobile consumers worldwide based on current installations. May 2021: Challenges Arena, a single location for casual tasks that offers an unrivaled gamified experience, has been released by On MobileLtd, a provider of mobile entertainment.

Key Companies in the Mobile Gaming market include

Google Inc. (US),

Apple Inc. (US)

Activision Blizzard Inc. (US),

Sony Corporation (Japan),

Tencent Holdings Ltd. (China),

Electronic Arts Inc. (US),

Nintendo Co. Ltd. (Japan),

Ubisoft Entertainment SA (France),

Gameloft SE (France),

Glu Mobile Inc. (US)

MocoSpace (US).

Mobile Gaming Industry Developments

Video games on Netflix: Over 70 mobiles games added for iOS, Android users.On 18th Sept. 2023- Netflix announced that it has collection of over 70 mobile games accessible on its platform. This extensive catalog of 74 mobile games for both iOS and Android users has been available since September 18, 2023.

Sega Sammy to buy Angry Birds maker Rovio for $776 million

17th April 2023- Japan's Sega Sammy Holdings Inc announced that it has planned to acquire Finland's Rovio Entertainment Oyj, maker of popular mobile phone game Angry Birds, for $776 million (€706 million) to spur its growth in the fast-expanding global mobile gaming market.

July 2021: Influencer, a novel social, mobile game with multiplayer functionality, will be released by Gamestacy in cooperation with Beamable. This soft launch would provide fresh possibilities for gender-specific games in the quickly expanding mobile gaming sector.

May 2021: At its seventh annual product launch, NetEase announced the release of new games for its varied mobile portfolio and updates for more than 60 items.

Mobile Gaming Market Segmentation

Mobile Gaming Type Outlook

Action or Adventure

Casino

Sports

Role Playing

Mobile Gaming Platform Outlook

Android

Windows

Mobile Gaming Device Outlook

Personal Digital Assistance

Smartphone

Mobile Gaming Regional Outlook

North America

Canada

Europe

Germany

France

Italy

Spain

Rest of Europe

Asia-Pacific
- China
- Japan
- India
- Australia
- South Korea
- Australia
- Rest of Asia-Pacific

Rest of the World
- Middle East
- Africa
- Latin America

Mobile Gaming Companies

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