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Microbrewery Equipment Market Share

ID: MRFR//7103-HCR | 90 Pages | Author: Snehal Singh| May 2024

The Microbrewery Equipment Market is a dynamic and rapidly expanding industry where companies employ diverse market share positioning strategies to establish a robust presence and gain a competitive advantage. In this landscape, strategic decisions are pivotal for navigating the complexities of the microbrewery sector, considering factors such as product innovation, customization, pricing, and customer experience.
Having claimed the leading position in revenue generation in 2018, this segment is poised to uphold its dominance throughout the forecast period. Central to the production of craft beer, fermentation emerges as a pivotal step in the brewing process. The critical role of fermentation equipment becomes apparent, with its customization proving instrumental for microbreweries in effortlessly crafting the desired beer varieties. This equipment streamlines and refines the fermentation process, allowing microbreweries to navigate the intricacies of brewing with ease.

The significance of this segment's sustained prominence lies in its integral role in ensuring the quality and distinctiveness of craft beer. The customized nature of fermentation equipment empowers microbreweries to tailor their brewing procedures, contributing to the uniqueness of their craft beers. As breweries increasingly prioritize innovation and flavor profiles, the reliance on specialized fermentation equipment becomes more pronounced. This strategic approach not only enhances efficiency but also underscores the crucial relationship between the segment's dominance and the overarching success of microbreweries in delivering diverse and high-quality craft beer offerings. In essence, the continued leadership of this segment is emblematic of its indispensable contribution to the evolving landscape of the craft beer industry.
Product innovation is a cornerstone strategy in the Microbrewery Equipment Market. Microbreweries thrive on creativity and uniqueness in their craft beers, and equipment manufacturers play a crucial role in supporting this. Companies often invest in research and development to design innovative brewing equipment that enhances the brewing process, allows for experimentation, and meets the specific needs of microbrewers. By providing cutting-edge and customizable equipment, manufacturers can position themselves as partners in the creative endeavors of microbreweries, attracting businesses seeking to differentiate themselves through unique and high-quality craft beers.

Customization of brewing equipment is another key market share positioning strategy. Microbreweries often have specific requirements based on their scale of operation, available space, and brewing styles. Equipment manufacturers that offer tailored solutions, allowing microbrewers to customize their setups according to their preferences, gain a competitive edge. This strategy not only caters to the diverse needs of microbreweries but also fosters long-term relationships with customers who value the flexibility and adaptability of customized brewing solutions.

Pricing strategy plays a significant role in market share positioning within the Microbrewery Equipment Market. While cost is an important consideration for microbreweries, they also recognize the value of quality equipment in achieving consistent and exceptional brews. Some equipment manufacturers adopt a premium pricing strategy, positioning their products as top-of-the-line with advanced features and durability. Others may focus on providing cost-effective solutions, targeting entry-level or budget-conscious microbreweries. Striking the right balance between quality and affordability is crucial for companies aiming to capture a broad segment of the microbrewery market.

Customer experience is a critical aspect of market share positioning in the Microbrewery Equipment Market. Building strong relationships with microbrewery clients goes beyond the initial equipment purchase. Manufacturers that provide excellent customer support, offer training programs, and ensure the availability of replacement parts contribute to a positive customer experience. This strategy not only enhances customer satisfaction but also leads to repeat business and positive word-of-mouth referrals within the tight-knit microbrewery community.

Geographic expansion is a strategic move employed by some companies to increase their market share in the Microbrewery Equipment Market. As the craft beer movement continues to gain popularity globally, manufacturers may explore opportunities to enter new regions and tap into the burgeoning microbrewery scene. This could involve establishing partnerships with local distributors, understanding regional regulations, and adapting products to meet specific market demands. Expanding geographically allows manufacturers to diversify their customer base and stay ahead in the competitive landscape.

Effective marketing and branding strategies are essential for market share positioning in the Microbrewery Equipment Market. Establishing a strong brand image that reflects reliability, innovation, and customer-centric values is key. Companies often leverage industry events, social media, and online platforms to showcase their products, share success stories of microbreweries using their equipment, and engage with the brewing community. Building a brand that resonates with the ethos of microbreweries contributes to enhanced visibility and credibility in the market.

Global Microbrewery Equipment Market Overview


Microbrewery Equipment Market growth rate is projected to be 5.9% until 2030. The global market value should be USD 17.45 billion in 2023. It should be USD 26.21 billion in 2023-2030.


Microbrewery equipment is used to ferment the malt by-products that will become beer. Fermentation is vital to produce good lagers. The microbrewery equipment plays a vital role in fermenting the beer.


The grains (barley) that are fermented to produce different types of beer are rich in key vitamins, nutrients, and antioxidants. Thus, beers are a significant source of vital nutrition. The fact that they are rich in antioxidants means that they can offer their customers several health benefits including fewer illnesses and the chance to live a longer and healthier life. These are some of the reasons why various types of lagers have become more popular in recent years.


Beers are also rich in fibre and polyphenols. Thus, they may keep the people who drink them more regular.


Microbrewery equipment is used in small, medium, and large-scale enterprises alike. It includes monitoring tools and systems whose sole purpose is to check the quantity and quality of beers being brewed. The trend in recent years has been to automate as many of these systems and tools as possible.


COVID-19 Analysis


COVID-19 is a dangerous virus and its presence is changing the destiny of the world. The world was already headed towards the digital age but COVID-19 is accelerating this trend. This virus made concepts like social distancing, contactless delivery, and remote working the new norm.


Governments and public health officials realized that COVID-19 had to be taken seriously. That’s why they imposed quarantines and lockdowns. These were temporary since they didn’t really work. However, the long-term effects that they had on many businesses around the world were long-term and devastating. Most businesses found that they had to either shut operations down, at least temporarily or dramatically scale back production.


The companies in the global microbrewery industry were no exception. Many manufacturers found that they had excess inventory as sales suddenly dropped. People were staying in much more often and thus were turning to online stores to buy beer. It’s also wreaked havoc on beer’s global supply chain and distribution networks.


Market Dynamics


Drivers


What’s boosting growth in the global microbrewery equipment market is the fact that more and more people are using this equipment to produce beer at home. Many people find that brewing their own beer is far less costly than buying beer that has been brewed in a brewery.


Many people are gravitating towards drinking more beer because it’s relatively low in calories and a rich source of antioxidants. This factor is also driving growth in the global microbrewery equipment market.


Opportunities


Many companies in the global microbrewery equipment market are enticed by the higher CAGR of the market. They are also enticed by its higher market value. These companies are seizing upon the greater demand for different types of beers by ensuring that their facilities are equipped with the latest and most technologically advanced equipment available.


They are also investing heavily in research and development to develop the type of microbrewery equipment that will allow them to brew beer in an environmentally friendly manner.


Restraints


Microbrewery equipment can be costly, especially the newer generation that is environmentally friendly and technologically advanced. The high cost of maintaining and repairing microbrewer equipment is also another restraining factor. These machines also require a great deal of energy to operate efficiently. High energy costs are another restraining factor.


Challenges


Perhaps the greatest challenge that companies in the global microbrewery equipment market face lie in trying to produce a newer generation of equipment that is technologically advanced and environmentally friendly enough to brew more beer but is priced at price points that the global masses can afford.


Cumulative Growth Analysis


The global market growth rate is projected to be 9.30% until 2027. The global microbrewery equipment market value should be USD 500 billion in 2024. It should be USD 4.8 billion in 2027.


Technology Analysis


ICC Northwest Inc is a major American player in the global microbrewery market. It is an industry leader. It invested heavily in research and development. Thus, ICC Northwest Inc was able to market those technologically advanced and environmentally friendly products at higher price points. The company was also able to create a sustainable competitive advantage.


Segment overview


By Type


This segment generated the largest revenue stream of all of the segments in the global microbrewery market in 2018. This trend is expected to continue for the time period that this report covers. Barley and other grains must ferment for beer to be produced. Different breweries have different types of equipment because they produce different types of beer.


This equipment deteriorates quickly because it’s constantly exposed to malt, grains, alcohol, and chemicals. All of these are used to produce quality lagers. The equipment needs constant maintenance. It also needs to be repaired and replaced regularly. These factors are contributing to the industry’s rapid growth rate.


The type segment can be grouped into the following sub-segments:



  • Mashing Equipment

  • Cooling Equipment

  • Others


By Operation Mode


This segment can be grouped into the following sub-segments:



  • Semi-automatic and automatic

  • Manual


The semi-automatic and automatic sub-segment had the largest microbrewery equipment market share in 2018. It’s also expected to enjoy the highest microbrewery equipment market growth rate for the time period that this report covers.


By Region


The global microbrewery equipment market can be grouped into the following regions:



  • North America

  • The European Union

  • Asia-Pacific

  • The Rest of the World


Regional Analysis


The European Union currently has the largest microbrewery equipment market share at 48.2%. This was according to 2019 data. The European Union is expected to have the largest market share for the time period that this report covers. One reason for this is the fact that many nations in the European Union have large numbers of beer consumers. One case in point is Germany. Another is Austria.


Another factor that is contributing to the European Union’s dominance in terms of microbrewery equipment market share is the fact that many larger companies in the region are merging with and/or acquiring other similar companies.


The Asia-Pacific region is witnessing respectable growth in the regional microbrewery equipment market. China, especially, has the largest microbrewery equipment market share of any nation in the Asia-Pacific region. The reason why is that the Chinese prefer to drink different types of beers. Microbrewery equipment is capable of producing these different varieties of beers.


Asians are gravitating towards drinking different varieties of beer because they perceive that it improves their overall health.


The North American region held a sizeable portion of the global microbrewery equipment market share in 2019. The region is expected to enjoy a high growth rate for the time period that this report covers.


Competitive Landscape


The global market is highly competitive. It’s also extremely fragmented. The reasons for this are that the market has a high CAGR. It’s also highly lucrative. Thus, many companies are enticed to enter the market. It’s especially the case with larger companies with huge treasuries. There are also a few barriers to entry into this industry and minimal capital requirements. Thus, the industry is saturated with companies of all sizes.


Most companies find that they can remain competitive if they invest heavily in research and development. They are able to develop a new generation of equipment that is technologically advanced, environmentally friendly, and has newer and more innovative applications. These companies are thus able to create a sustainable competitive advantage.


Companies also find that merging with and acquiring other successful companies helps them stay financially profitable and commercially and economically viable. These companies are able to access resources through mergers and acquisitions that they would otherwise not be able to. Thus, they are able to develop a sustainable competitive advantage.


Partnerships with successful companies in the industry allow companies to accomplish the same goals as mergers and acquisitions do.


ICC Northwest Inc is a major American player in the global microbrewery market. It leads because it invested heavily in research and development. Thus, it was able to develop and market that equipment that would give it a sustainable competitive advantage.


List of Companies



  • ICC Northwest, Inc. (US)

  • Krones AG (Germany)

  • LEHUI (China)

  • BrauKon GmbH (Germany)

  • Paul Mueller Company (US)

  • MEURA (Belgium)

  • Della Toffola SpA (Italy)

  • Shanghai HengCheng Beverage Equipment Co., Ltd (China)

  • ALFA LAVAL (Sweden)

  • GEA Group Aktiengesellschaft (Germany)


Recent Developments



  • Heineken recently marketed a new beer brand in Mozambique. It’s made with domestically grown maize and is designed to cater to the unique tastes of the people in Mozambique.

  • Australian Beer Company recently launched an innovative new beer brand.

  • Carlsberg recently launched a new brand of beer that’s targeted towards the growing millennial population.


Report Overview



  • The global microbrewery equipment market growth rate is projected to be 9.30% until 2027. The global market value should be USD 500 billion in 2024. It should be USD 4.8 billion in 2027.

  • The North American market may have the greatest microbrewery equipment market share but the Asia-Pacific region has the highest market growth rate.

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