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Measles Market

ID: MRFR/Pharma/3038-HCR
200 Pages
Rahul Gotadki
October 2025

Measles Market Research Report By Vaccine Type (Live Attenuated Vaccine, Inactivated Vaccine, Combination Vaccine), By End User (Hospitals, Clinics, Research Institutions, Pharmacies), By Distribution Channel (Direct Procurement, Retail, Online Pharmacy), By Age Group (Children, Adults, Elderly) and By Regional (North America, Europe, South America, Asia Pacific, Middle East and Africa)- Forecast to 2035

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Measles Market Summary

As per MRFR analysis, the Measles Market Size was estimated at 0.91 USD Billion in 2024. The Measles industry is projected to grow from 0.9348 in 2025 to 1.222 by 2035, exhibiting a compound annual growth rate (CAGR) of 2.72 during the forecast period 2025 - 2035.

Key Market Trends & Highlights

The Measles Market is experiencing a dynamic shift driven by increased vaccination efforts and technological advancements.

  • North America remains the largest market for measles vaccines, driven by robust healthcare infrastructure and vaccination programs.
  • The Asia-Pacific region is emerging as the fastest-growing market, fueled by increasing healthcare investments and rising awareness.
  • Live attenuated vaccines continue to dominate the market, while combination vaccines are witnessing rapid growth due to their convenience and efficacy.
  • The rising incidence of measles cases and government initiatives for vaccination campaigns are key drivers propelling market expansion.

Market Size & Forecast

2024 Market Size 0.91 (USD Billion)
2035 Market Size 1.222 (USD Billion)
CAGR (2025 - 2035) 2.72%

Major Players

Merck & Co. (US), GlaxoSmithKline (GB), Sanofi (FR), Pfizer (US), Bharat Biotech (IN), CSL Limited (AU), Novartis (CH), AstraZeneca (GB), Takeda Pharmaceutical Company (JP)

Measles Market Trends

The Measles Market is currently experiencing a dynamic phase characterized by evolving vaccination strategies and heightened awareness regarding the disease's resurgence. Global health organizations are intensifying efforts to combat measles outbreaks, which have been attributed to declining vaccination rates in certain regions. This situation has prompted governments and healthcare providers to implement more robust immunization campaigns, aiming to educate populations about the importance of measles vaccination. Furthermore, the integration of advanced technologies in vaccine distribution and monitoring is likely to enhance the efficiency of these initiatives, potentially leading to improved coverage rates. In addition to vaccination efforts, the Measles Market is influenced by ongoing research and development activities aimed at creating more effective vaccines and treatment options. The collaboration between public health entities and private sector organizations appears to be fostering innovation in this field. As awareness grows and new strategies are adopted, the market may witness a shift towards more comprehensive healthcare solutions that address not only measles but also related infectious diseases. This multifaceted approach could ultimately contribute to a more resilient public health infrastructure, capable of responding to future challenges.

Increased Vaccination Initiatives

There is a noticeable rise in vaccination initiatives aimed at combating measles outbreaks. Governments and health organizations are prioritizing education and outreach to improve immunization rates, particularly in regions where coverage has declined.

Technological Advancements in Vaccine Distribution

The integration of technology in vaccine distribution is becoming more prevalent. Innovations such as digital tracking systems and mobile health applications are likely to enhance the efficiency of immunization campaigns, ensuring timely delivery and monitoring.

Collaborative Research and Development

Collaboration between public health agencies and private companies is fostering advancements in vaccine research. This partnership may lead to the development of more effective vaccines and treatment options, addressing the challenges posed by measles and related diseases.

Measles Market Drivers

Rising Incidence of Measles Cases

The Measles Market is currently experiencing a notable increase in reported cases of measles, which appears to be driving demand for vaccines and related healthcare services. According to health authorities, there has been a resurgence of measles outbreaks in various regions, attributed to declining vaccination rates. This trend underscores the critical need for effective vaccination programs and public health campaigns. The World Health Organization has reported that measles cases have surged by over 500% in certain areas, highlighting the urgency for intervention. Consequently, this rising incidence is likely to stimulate growth in the Measles Market as governments and health organizations prioritize vaccination efforts to curb the spread of the disease.

Advancements in Vaccine Technology

Advancements in vaccine technology are significantly influencing the Measles Market. Innovations such as improved vaccine formulations and delivery methods are enhancing the effectiveness and accessibility of measles vaccines. For example, the development of combination vaccines that protect against multiple diseases, including measles, is gaining traction. These technological improvements not only streamline the vaccination process but also increase patient compliance. As healthcare providers adopt these advanced solutions, the Measles Market is poised for growth. The potential for new vaccine candidates and delivery systems may further enhance immunization efforts, making it easier to reach underserved populations.

Government Initiatives and Funding

Government initiatives aimed at combating measles outbreaks are playing a pivotal role in shaping the Measles Market. Various countries are allocating substantial funding to enhance vaccination programs and public health campaigns. For instance, recent budgets have earmarked millions for immunization drives, which are essential for increasing vaccination coverage. These initiatives not only aim to protect vulnerable populations but also to achieve herd immunity, thereby reducing the overall incidence of measles. The commitment of governments to eradicate measles is likely to bolster the Measles Market, as increased funding translates into more resources for vaccine distribution and education efforts.

Public Awareness and Education Campaigns

Public awareness and education campaigns are crucial drivers in the Measles Market. As misinformation about vaccines persists, health organizations are intensifying efforts to educate the public on the importance of measles vaccination. These campaigns aim to dispel myths and provide accurate information regarding vaccine safety and efficacy. Increased awareness is expected to lead to higher vaccination rates, which is essential for controlling outbreaks. Reports indicate that regions with robust educational initiatives have seen a significant uptick in vaccination uptake, thereby positively impacting the Measles Market. The ongoing commitment to public education is likely to foster a more informed populace, ultimately contributing to the reduction of measles cases.

International Collaboration for Disease Control

International collaboration among health organizations and governments is emerging as a vital driver in the Measles Market. Collaborative efforts to share data, resources, and best practices are essential for effective disease control. Initiatives such as joint vaccination campaigns and research partnerships are being established to combat measles outbreaks. These collaborations enhance the capacity of countries to respond to outbreaks and improve vaccination coverage. The pooling of resources and expertise is likely to strengthen the Measles Market, as it fosters a more coordinated approach to immunization and disease prevention. The ongoing commitment to international cooperation is expected to yield positive outcomes in the fight against measles.

Market Segment Insights

By Vaccine Type: Live Attenuated Vaccine (Largest) vs. Combination Vaccine (Fastest-Growing)

The Measles Market shows a diversified landscape in the vaccine type segment, with live attenuated vaccines leading the way in market share. This segment has been widely adopted due to its established efficacy and safety profiles. Combination vaccines, on the other hand, are gaining traction as they offer multi-disease prevention, which appeals to parents looking for convenience and improved healthcare solutions. Inactivated vaccines hold a smaller share, and while they play a role, their uptake remains limited compared to the dominant live attenuated and combination vaccines. As the vaccination landscape evolves, the growth of combination vaccines is driven by increasing awareness of preventative healthcare and broader immunization programs. Additionally, advancements in vaccine technology and distribution methods are contributing to the uptake of these vaccines. Live attenuated vaccines continue to be favored due to their long-term protection and effectiveness. The focus on reducing measles outbreaks worldwide is also fueling the push toward more comprehensive vaccination strategies, highlighting the importance of both established and emerging vaccine types in the market.

Live Attenuated Vaccine (Dominant) vs Combination Vaccine (Emerging)

Live attenuated vaccines play a crucial role in the Measles Market, characterized by their ability to induce a robust immune response, providing long-lasting protection against the disease. This dominance stems from their proven effectiveness in controlling measles outbreaks and promoting herd immunity. On the other hand, combination vaccines, which incorporate multiple antigens, are emerging rapidly within the market. They cater to a growing demand for convenience among parents and healthcare providers, allowing for simultaneous immunization against several diseases. These vaccines are particularly appealing in regions where access to healthcare may be limited, as they increase the likelihood of complete immunization coverage. The continuous innovation in combination vaccine formulations and delivery methods is expected to enhance their presence and contribute to the overall goal of measles eradication.

By End User: Hospitals (Largest) vs. Clinics (Fastest-Growing)

In the Measles Market, hospitals represent the largest end-user segment, capturing a significant share due to their role as primary care providers for serious cases and their comprehensive capability to handle widespread outbreaks. Clinics also play a crucial part, but they are positioned as the fastest-growing sector, addressing the increasing demand for vaccination and preventive care, thus catering to a larger population seeking accessible healthcare services. The distribution dynamics reveal that hospitals are favored for their extensive resources and established networks, while clinics are rapidly evolving into essential vaccination points. This trend aligns with broader healthcare reforms emphasizing preventive care, increasing public awareness about measles risks, and the promotion of immunization programs, driving growth in clinic visits.

Hospitals (Dominant) vs. Clinics (Emerging)

Hospitals dominate the Measles Market due to their well-established infrastructure and capability to manage complex healthcare scenarios, including measles outbreaks. They provide a full spectrum of services, from hospitalization to specialized care, and often operate vaccination programs in conjunction with public health initiatives. In contrast, clinics are emerging as pivotal players, particularly in preventive healthcare. They offer more flexible, accessible services tailored to local communities, enhancing vaccination rates and education about measles. This shift towards clinics reflects changing patient preferences for outpatient care and increased emphasis on preventive strategies within the healthcare system.

By Distribution Channel: Direct Procurement (Largest) vs. Online Pharmacy (Fastest-Growing)

In the Measles Market, the distribution channels show distinct dynamics, with Direct Procurement leading in market share. This method is preferred by healthcare institutions, allowing bulk purchasing and streamlined supply chains. Meanwhile, Retail channels still hold substantial significance as they provide easy access to consumers for vaccination solutions. However, as vaccination awareness increases, the Online Pharmacy segment is witnessing remarkable growth, making it the fastest-growing channel in this market.

Direct Procurement (Dominant) vs. Online Pharmacy (Emerging)

Direct Procurement has established itself as the dominant distribution method in the Measles Market, particularly for bulk vaccine purchases made by hospitals and clinics. This channel allows for better control over supply chains and ensures availability in critical situations. In contrast, Online Pharmacies are emerging rapidly due to their convenience and accessibility for consumers. They cater to a growing segment that prefers obtaining vaccines with minimal hassle. Increased digital engagement and the shift toward e-commerce in healthcare suggest that Online Pharmacies will continue to rise, making them a noteworthy force in the overall distribution landscape.

By Age Group: Children (Largest) vs. Adults (Fastest-Growing)

In the Measles Market, the age group of Children holds the largest market share, driven by the routine immunization programs targeting this demographic. Children represent a significant portion of measles cases, and public health policies have focused on preventative measures to curb outbreaks within this group. The emphasis on childhood vaccination programs has solidified this segment's dominance and ensured higher compliance rates among parents regarding immunization schedules. On the other hand, the Adults segment is experiencing the fastest growth in terms of vaccination uptake. As awareness of measles resurgence has increased, there is a growing recognition of the importance of adult immunization, particularly for those in contact with children or those traveling. This shift is propelled by health campaigns and initiatives aimed at educating adults about the necessity of vaccinations, thus expanding this segment's market presence.

Children: Dominant vs. Adults: Emerging

In the Measles Market, the Children segment stands out as the dominant market player due to its comprehensive vaccination strategies designed to protect young populations from measles. Governments and health organizations prioritize this demographic for vaccinations, significantly influencing compliance and uptake. Children are particularly vulnerable to measles, so their vaccination is critical for public health initiatives. Conversely, the Adults segment is emerging in a notable way as awareness rises about the importance of measles vaccination beyond childhood. This group includes adults who may not have received the vaccine earlier or are at risk due to lifestyle and travel. Consequently, there have been increased efforts to promote measles vaccinations among adults, establishing a growing market that demands attention.

Get more detailed insights about Measles Market

Regional Insights

The Regional segment of the Global Measles Market reveals interesting insights into the varying dynamics across different areas.

In 2024, the overall market is expected to reach a valuation of 0.91 USD Billion, with significant contributions from North America, Europe, APAC, South America, and MEA.

North America leads with a valuation of 0.25 USD Billion, reflecting its well-established healthcare systems and robust vaccination programs, thus dominating market growth. Europe follows closely with a valuation of 0.21 USD Billion, benefiting from similar healthcare infrastructures that prioritize immunization.

The APAC region, valued at 0.29 USD Billion in 2024, showcases increasing awareness and vaccination initiatives, positioning it as a key player in the market. South America and MEA exhibit comparatively lower valuations at 0.09 USD Billion and 0.07 USD Billion respectively, largely due to challenges in healthcare accessibility and vaccination coverage.

However, these regions present opportunities for growth with ongoing international efforts to enhance measles immunization efforts, making them significant targets for market expansion and improvement in overall public health outcomes.

The continuous rise in vaccine preventable diseases reforms globally emphasizes the importance of effective vaccination strategies, impacting the Global Measles Market segmentation positively.

Measles Market Regional Image

Key Players and Competitive Insights

The Global Measles Market has been characterized by a competitive landscape that is shaped by the increasing incidence of measles outbreaks and advancements in vaccination technologies.

Key players are consistently engaged in strategies that enhance vaccine efficacy, distribution, and access to immunization services. The market is influenced by various factors, including regulatory requirements, emerging market dynamics, and public health initiatives aimed at increasing vaccination coverage.

The presence of established pharmaceutical companies coupled with new entrants seeking to innovate has heightened the competition in this market, driving research advancements and collaboration opportunities among stakeholders.

Merck and Co has established a strong foothold in the Global Measles Market, driven by its well-developed production and distribution networks. The company’s strengths lie in its robust research and development capabilities which facilitate the continuous improvement of vaccines. Their dedication to public health is reflected in their comprehensive vaccine offerings and global outreach, allowing them to cater to diverse populations.

Merck and Co’s effective collaboration with public health organizations enhances its market presence and underscores its commitment to eradicating measles globally. Their strategic positioning and ability to leverage existing infrastructures for quick vaccine dissemination contribute significantly to their competitive advantage in this market.

Pfizer has also made a notable impact in the Global Measles Market, focusing on innovative vaccine solutions that align with global health standards. With a strong lineup of key products and services, Pfizer’s approach to the measles vaccine includes extensive research to ensure safety and efficacy. The company's presence on a global scale is reinforced by strategic mergers and acquisitions, allowing it to expand its operational capabilities and strengthen its market share.

Pfizer’s commitment to public health is exemplified by its initiatives aimed at improving vaccination rates and accessibility. Their ability to leverage advanced technology within their vaccine development processes, along with a focus on collaboration with healthcare entities, positions Pfizer as a formidable player in the Global Measles Market, ensuring they remain competitive in an evolving landscape.

Key Companies in the Measles Market market include

Industry Developments

Recent developments in the Global Measles Market include a growing focus on vaccination campaigns as several countries report increased outbreaks of measles, highlighting the need for improved immunization coverage. The World Health Organization has noted a rise in cases, prompting health authorities to reinforce their vaccination efforts.

Merck and Co has advanced its measles vaccine offerings, while Pfizer and Moderna are exploring potential combinations with other vaccines. In terms of mergers and acquisitions, significant activity has been observed; for instance, in September 2022, Bristol-Myers Squibb announced its acquisition of a biotech company strengthening its portfolio, including infectious diseases.

The Global Measles Market valuation is experiencing positive growth, driven by government initiatives and partnerships aimed at enhancing vaccine distribution. Notable events in the last few years include the pan-European vaccination campaigns initiated in August 2021 targeting susceptibility and herd immunity, as well as the strong performance of Johnson and Johnson's vaccine initiatives addressing infectious diseases.

Strengthened collaboration among major players like Novartis and Sanofi is also contributing to advancements in research and development efforts aimed at combating measles outbreaks globally.

Future Outlook

Measles Market Future Outlook

The Measles Market is projected to grow at a 2.72% CAGR from 2024 to 2035, driven by increased vaccination initiatives and rising awareness of disease prevention.

New opportunities lie in:

  • Development of mobile vaccination units for remote areas.
  • Investment in digital health platforms for vaccination tracking.
  • Partnerships with NGOs for community outreach programs.

By 2035, the Measles Market is expected to achieve robust growth, enhancing global health outcomes.

Market Segmentation

Measles Market End User Outlook

  • Hospitals
  • Clinics
  • Research Institutions
  • Pharmacies

Measles Market Age Group Outlook

  • Children
  • Adults
  • Elderly

Measles Market Vaccine Type Outlook

  • Live Attenuated Vaccine
  • Inactivated Vaccine
  • Combination Vaccine

Measles Market Distribution Channel Outlook

  • Direct Procurement
  • Retail
  • Online Pharmacy

Report Scope

MARKET SIZE 2024 0.91(USD Billion)
MARKET SIZE 2025 0.9348(USD Billion)
MARKET SIZE 2035 1.222(USD Billion)
COMPOUND ANNUAL GROWTH RATE (CAGR) 2.72% (2024 - 2035)
REPORT COVERAGE Revenue Forecast, Competitive Landscape, Growth Factors, and Trends
BASE YEAR 2024
Market Forecast Period 2025 - 2035
Historical Data 2019 - 2024
Market Forecast Units USD Billion
Key Companies Profiled Market analysis in progress
Segments Covered Market segmentation analysis in progress
Key Market Opportunities Advancements in vaccine technology and increased The Measles.
Key Market Dynamics Rising vaccination initiatives and regulatory support drive demand for measles prevention and treatment solutions.
Countries Covered North America, Europe, APAC, South America, MEA

Market Highlights

Author
Rahul Gotadki
Assistant Manager

He holds an experience of about 7+ years in Market Research and Business Consulting, working under the spectrum of Life Sciences and Healthcare domains. Rahul conceptualizes and implements a scalable business strategy and provides strategic leadership to the clients. His expertise lies in market estimation, competitive intelligence, pipeline analysis, customer assessment, etc. In addition to the above, his other responsibility includes strategic tracking of high growth markets & advising clients on the potential areas of focus they could direct their business initiatives

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FAQs

What is the projected market valuation of the Measles Market by 2035?

The Measles Market is projected to reach a valuation of 1.222 USD Billion by 2035.

What was the market valuation of the Measles Market in 2024?

In 2024, the Measles Market was valued at 0.91 USD Billion.

What is the expected CAGR for the Measles Market during the forecast period 2025 - 2035?

The expected CAGR for the Measles Market during the forecast period 2025 - 2035 is 2.72%.

Which companies are considered key players in the Measles Market?

Key players in the Measles Market include Merck & Co., GlaxoSmithKline, Sanofi, Pfizer, Bharat Biotech, CSL Limited, Novartis, AstraZeneca, and Takeda Pharmaceutical Company.

What are the different vaccine types available in the Measles Market?

The Measles Market includes Live Attenuated Vaccines, Inactivated Vaccines, and Combination Vaccines.

How did the Live Attenuated Vaccine segment perform in 2024?

In 2024, the Live Attenuated Vaccine segment was valued at 0.5 USD Billion and is expected to grow to 0.65 USD Billion by 2035.

What is the market size for the Clinics segment in the Measles Market?

The Clinics segment was valued at 0.273 USD Billion in 2024 and is projected to reach 0.364 USD Billion by 2035.

What distribution channels are utilized in the Measles Market?

Distribution channels in the Measles Market include Direct Procurement, Retail, and Online Pharmacy.

What is the projected market size for the Children age group in the Measles Market?

The Children age group segment was valued at 0.45 USD Billion in 2024 and is expected to grow to 0.6 USD Billion by 2035.

How does the market size for the Elderly age group compare to other segments?

The Elderly age group segment was valued at 0.21 USD Billion in 2024, indicating a smaller market size compared to Children and Adults.

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