Marketing Attribution Software Market Research Report โ€“ Global Forecast till 2027

Marketing Attribution Software Market Research Report Information, By Component (Solution, Services), Attribution Type (Single-Source, Multi-Source, Probabilistic or Algorithmic), Deployment (Cloud, On-Premise), Vertical – Global Forecast till 2028

ID: MRFR/ICT/6006-HCR | September, 2022 | Region : Global

Table of Contents

1 Executive Summary

1.1 Market Attractiveness Analysis

1.1.1 Global Marketing Attribution Software Market, By Component

1.1.2 Global Marketing Attribution Software Market, By Attribution Type

1.1.3 Global Marketing Attribution Software Market, By Organization Size

1.1.4 Global Marketing Attribution Software Market, By Deployment Mode

1.1.5 Global Marketing Attribution Software Market, By Vertical

1.1.6 Global Marketing Attribution Software Market, By Region

2 Market Introduction

2.1 Definition

2.2 Scope of the Study

2.3 Market Structure

2.4 Key Buying Criteria

2.5 Macro Factor Indicator Analysis

3 Research Methodology

3.1 Research Process

3.2 Primary Research

3.3 Secondary Research

3.4 Market Size Estimation

3.5 Forecast Model

3.6 List of Assumptions

4 Market Insights

5 Market Dynamics

5.1 Introduction

5.2 Drivers

5.2.1 Optimize the marketing spending of enterprises

5.3 Restraints

5.3.1 Data privacy and security concerns

5.4 Opportunities

5.3.1 Adoption of AI and big data in marketing

5.5 Technological Trend

5.6 Regulatory Landscape/Standards

6 Market Factor Analysis

6.1 Value Chain Analysis

6.2 Porterโ€™s Five Forces Model

6.2.1 Threat of New Entrants

6.2.2 Bargaining Power of Suppliers

6.2.3 Bargaining Power of Buyers

6.2.4 Threat of Substitutes

6.2.5 Intensity of Rivalry

6 Global Marketing Attribution Software Market, By Component

6.1 Overview

6.2 Solution

6.2.1 Solution: Market Estimates & Forecast, By Region/Country, 2020-2027

6.3 Service

6.3.1 Services: Market Estimates & Forecast, By Region/Country, 2020-2027

7 Global Marketing Attribution Software Market, By Attribution Type

7.1 Overview

7.2 Single-Source Attribution

7.2.1 Single-Source Attribution: Market Estimates & Forecast, By Region/Country, 2020-2027

7.3 Multi-Source Attribution

7.3.1 Multi-Source Attribution: Market Estimates & Forecast, By Region/Country, 2020-2027

7.4 Probabilistic or Algorithmic Attribution

7.4.1 Probabilistic or Algorithmic Attribution: Market Estimates & Forecast, By Region/Country, 2020-2027

8 Global Marketing Attribution Software Market, By Organization Size

8.1 Overview

8.2 Large Enterprises

8.2.1 Large Enterprises: Market Estimates & Forecast, By Region/Country, 2020-2027

8.3 Small and Medium-sized Enterprises

8.3.1 Small and Medium-sized Enterprises: Market Estimates & Forecast, By Region/Country, 2020-2027

9 Global Marketing Attribution Software Market, By Deployment Mode

9.1 Overview

9.2 On-Premise

9.2.1 On-Premise: Market Estimates & Forecast, By Region/Country, 2020-2027

9.3 Cloud

9.3.1 Cloud: Market Estimates & Forecast, By Region/Country, 2020-2027

10 Global Marketing Attribution Software Market, By Vertical

10.1 Overview

10.2 FMCG and Consumer Packaged Goods

10.2.1 FMCG and Consumer Packaged Goods: Market Estimates & Forecast, By Region/Country, 2020-2027

10.3 Retail

10.3.1 Retail: Market Estimates & Forecast, By Region/Country, 2020-2027

10.4 Consumer Electronics

10.4.1 Consumer Electronics: Market Estimates & Forecast, By Region/Country, 2020-2027

10.5 BFSI

10.5.1 BFSI: Market Estimates & Forecast, By Region/Country, 2020-2027

10.6 IT and Telecom

10.6.1 IT and Telecom: Market Estimates & Forecast, By Region/Country, 2020-2027

10.7 Healthcare

10.7.1 Healthcare: Market Estimates & Forecast, By Region/Country, 2020-2027

10.8 Media and Entertainment

10.8.1 Media and Entertainment: Market Estimates & Forecast, By Region/Country, 2020-2027

10.9 Travel and Hospitality

10.9.1 Travel and Hospitality: Market Estimates & Forecast, By Region/Country, 2020-2027

10.10 Others

10.10.1 Others: Market Estimates & Forecast, By Region/Country, 2020-2027

11 Global Marketing Attribution Software Market, By Region

11.1 Overview

11.2 North America

11.2.1 US

11.2.2 Canada

11.2.3 Mexico

11.3 Europe

11.2.1 UK

11.2.2 Germany

11.2.3 France

11.2.4 Rest of Europe

11.4 Asia-Pacific

11.2.1 China

11.2.2 Japan

11.2.3 India

11.2.4 Rest of Asia-Pacific

11.5 Middle East & Africa

11.6 South America

12 Competitive Landscape

12.1 Competitive Overview

12.2 Competitor Dashboard

12.3 Major Growth Strategy in the Global Heat Exchanger Market

12.4 Competitive Benchmarking

12.5 Market Share Analysis

12.6 XXXX: The leading player in terms of number of developments in Global Marketing Attribution Software Market

12.7 Key Developments & Growth Strategies

12.7.1 New Product Launch/Service Deployment

12.7.2 Mergers & Acquisitions

12.7.3 Joint Venture

12.7.3 Business Expansion

13 Company Profiles

13.1 Adobe Inc.

13.1.1 Company Overview

13.1.2 Financial Overview

13.1.3 Product Offerings

13.1.4 Key Developments

13.1.5 SWOT Analysis

13.1.6 Key Strategies

13.2 Oracle Corporation

13.2.1 Company Overview

13.2.2 Financial Overview

13.2.3 Product Offerings

13.2.4 Key Developments

13.2.5 SWOT Analysis

13.2.6 Key Strategies

13.3 Google

13.3.1 Company Overview

13.3.2 Financial Overview

13.3.3 Product Offerings

13.3.4 Key Developments

13.3.5 SWOT Analysis

13.3.6 Key Strategies

13.4 SAP SE

13.4.1 Company Overview

13.4.2 Financial Overview

13.4.3 Product Offerings

13.4.4 Key Developments

13.4.5 SWOT Analysis

13.4.6 Key Strategies

13.5 Visual IQ โ€“ A Nielsen Company

13.5.1 Company Overview

13.5.2 Financial Overview

13.5.3 Product Offerings

13.5.4 Key Developments

13.5.5 SWOT Analysis

13.5.6 Key Strategies

13.6 Analytic Partners, Inc.

13.6.1 Company Overview

13.6.2 Financial Overview

13.6.3 Product Offerings

13.6.4 Key Developments

13.6.5 SWOT Analysis

13.6.6 Key Strategies

13.7 Attribution LLC

13.7.1 Company Overview

13.7.2 Financial Overview

13.7.3 Product Offerings

13.7.4 Key Developments

13.7.5 SWOT Analysis

13.7.6 Key Strategies

13.8 Wizaly

13.8.1 Company Overview

13.8.2 Financial Overview

13.8.3 Product Offerings

13.8.4 Key Developments

13.8.5 SWOT Analysis

13.8.6 Key Strategies

13.9 Engagio

13.9.1 Company Overview

13.9.2 Financial Overview

13.9.3 Product Offerings

13.9.4 Key Developments

13.9.5 SWOT Analysis

13.9.6 Key Strategies

13.10 Calibermind

13.10.1 Company Overview

13.10.2 Financial Overview

13.10.3 Product Offerings

13.10.4 Key Developments

13.10.5 SWOT Analysis

13.10.6 Key Strategies

13.11 Rockerbox, Inc.

13.11.1 Company Overview

13.11.2 Financial Overview

13.11.3 Product Offerings

13.11.4 Key Developments

13.11.5 SWOT Analysis

13.11.6 Key Strategies

13.12 Neustar, Inc.

13.12.1 Company Overview

13.12.2 Financial Overview

13.12.3 Product Offerings

13.12.4 Key Developments

13.12.5 SWOT Analysis

13.12.6 Key Strategies

13.13 OptiMine

13.13.1 Company Overview

13.13.2 Financial Overview

13.13.3 Product Offerings

13.13.4 Key Developments

13.13.5 SWOT Analysis

13.13.6 Key Strategies

13.14 Merkle Group Inc.

13.14.1 Company Overview

13.14.2 Financial Overview

13.14.3 Product Offerings

13.14.4 Key Developments

13.14.5 SWOT Analysis

13.14.6 Key Strategies

13.15 Singular

13.15.1 Company Overview

13.15.2 Financial Overview

13.15.3 Product Offerings

13.15.4 Key Developments

13.15.5 SWOT Analysis

13.15.6 Key Strategies

14 Appendix

14.1 References

14.2 Related Reports

14.3 List of Abbreviations

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LIST OF TABLES

Table1 Global Marketing Attribution Software Market, By Region, 2020-2027

Table2 North America Marketing Attribution Software Market, By Country, 2020-2027

Table3 Europe Marketing Attribution Software Market, By Country, 2020-2027

Table4 Asia-Pacific Marketing Attribution Software Market, By Country, 2020-2027

Table6 Global Marketing Attribution Software Market, By Component, By Region, 2020-2027

Table7 North America Marketing Attribution Software Market, By Component, By Country, 2020-2027

Table8 Europe Marketing Attribution Software Market, By Component, By Country, 2020-2027

Table9 Asia-Pacific Marketing Attribution Software Market, By Component, By Country, 2020-2027

Table10 Middle East & Africa Marketing Attribution Software Market, By Component, 2020-2027

Table11 South America Marketing Attribution Software Market, By Component, 2020-2027

Table12 Global Marketing Attribution Software Market, By Attribution Type, By Region, 2020-2027

Table13 North America Marketing Attribution Software Market, By Attribution Type, By Country, 2020-2027

Table14 Europe Marketing Attribution Software Market, By Attribution Type, By Country, 2020-2027

Table15 Asia-Pacific Marketing Attribution Software Market, By Attribution Type, By Country, 2020-2027

Table16 Middle East & Africa Marketing Attribution Software Market, By Attribution Type, 2020-2027

Table17 South America Marketing Attribution Software Market, By Attribution Type, 2020-2027

Table18 Global Marketing Attribution Software Market, By Deployment Mode, By Region, 2020-2027

Table19 North America Marketing Attribution Software Market, By Deployment Mode, By Country, 2020-2027

Table20 Europe Marketing Attribution Software Market, By Deployment Mode, By Country, 2020-2027

Table21 Asia-Pacific Marketing Attribution Software Market, By Deployment Mode, By Country, 2020-2027

Table22 Middle East & Africa Marketing Attribution Software Market, By Deployment Mode, 2020-2027

Table23 South America Marketing Attribution Software Market, By Deployment Mode, 2020-2027

Table24 Global Marketing Attribution Software Market, By Vertical, By Region, 2020-2027

Table25 North America Marketing Attribution Software Market, By Vertical, By Country, 2020-2027

Table26 Europe Marketing Attribution Software Market, By Vertical, By Country, 2020-2027

Table27 Asia-Pacific Marketing Attribution Software Market, By Vertical, By Country, 2020-2027

Table28 Middle East & Africa Marketing Attribution Software Market, By Vertical, 2020-2027

Table29 South America Marketing Attribution Software Market, By Vertical, 2020-2027

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LIST OF FIGURES

FIGURE 1 Global Marketing Attribution Software Market: Segmentations

FIGURE 2 Forecast Methodology

FIGURE 3 Porterโ€™s Five Forces Analysis of Global Marketing Attribution Software Market

FIGURE 4 Value Chain of Global Marketing Attribution Software Market

FIGURE 5 Share of Global Marketing Attribution Software Market by Country, 2020

FIGURE 6 Global Marketing Attribution Software Market, 2020-2027

FIGURE 7 Global Marketing Attribution Software Market Size, By Component, 2020 TO 2027

FIGURE 8 Share of Global Marketing Attribution Software Market, By Component, 2020

FIGURE 9 Global Marketing Attribution Software Market Size, By Attribution Type, 2020 TO 2027

FIGURE 10 Share of Global Marketing Attribution Software Market, By Attribution Type, 2020

FIGURE 11 Global Marketing Attribution Software Market Size, by Deployment Mode, 2020 TO 2027

FIGURE 12 Share of Global Marketing Attribution Software Market, by Deployment Mode, 2020

FIGURE 13 North America Marketing Attribution Software Market Size, By Component, 2020 TO 2027

FIGURE 14 Share of North America Marketing Attribution Software Market, By Component, 2020

FIGURE 15 North America Marketing Attribution Software Market Size, By Attribution Type, 2020 TO 2027

FIGURE 16 Share of Global Marketing Attribution Software Market, By Attribution Type, 2020

FIGURE 17 North America Marketing Attribution Software Market Size, by Deployment Mode, 2020 TO 2027

FIGURE 18 Share of North America Marketing Attribution Software Market, by Deployment Mode, 2020

FIGURE 19 North America Marketing Attribution Software Market Size, by Vertical, 2020 TO 2027

FIGURE 20 Share of North America Marketing Attribution Software Market, by Vertical, 2020

FIGURE 21 Europe Marketing Attribution Software Market Size, By Component, 2020 TO 2027

FIGURE 22 Share of Europe Marketing Attribution Software Market, By Component, 2020

FIGURE 23 Europe Marketing Attribution Software Market Size, By Attribution Type, 2020 TO 2027

FIGURE 24 Share of Europe Marketing Attribution Software Market, By Attribution Type, 2020

FIGURE 25 Europe Marketing Attribution Software Market Size, by Deployment Mode, 2020 TO 2027

FIGURE 26 Share of Europe Marketing Attribution Software Market, by Deployment Mode, 2020

FIGURE 27 Europe Marketing Attribution Software Market Size, by Vertical, 2020 TO 2027

FIGURE 28 Share of Europe Marketing Attribution Software Market, by Vertical, 2020

FIGURE 29 Asia-Pacific Marketing Attribution Software Market Size, By Component, 2020 TO 2027

FIGURE 30 Share of Asia-Pacific Marketing Attribution Software Market, By Component, 2020

FIGURE 31 Asia-Pacific Marketing Attribution Software Market Size, By Attribution Type, 2020 TO 2027

FIGURE 32 Share of Asia-Pacific Marketing Attribution Software Market, By Attribution Type, 2020

FIGURE 33 Asia-Pacific Marketing Attribution Software Market Size, by Deployment Mode, 2020 TO 2027

FIGURE 34 Share of Asia-Pacific Marketing Attribution Software Market, by Deployment Mode, 2020

FIGURE 35 Asia-Pacific Marketing Attribution Software Market Size, by Vertical, 2020 TO 2027

FIGURE 36 Share of Asia-Pacific Marketing Attribution Software Market, by Vertical, 2020

FIGURE 37 Middle East & Africa Marketing Attribution Software Market Size, By Component, 2020 TO 2027

FIGURE 38 Share of Middle East & Africa Marketing Attribution Software Market, By Component, 2020

FIGURE 39 Middle East & Africa Marketing Attribution Software Market Size, By Attribution Type, 2020 TO 2027

FIGURE 40 Share of Middle East & Africa Marketing Attribution Software Market, By Attribution Type, 2020

FIGURE 41 Middle East & Africa Marketing Attribution Software Market Size, by Deployment Mode, 2020 TO 2027

FIGURE 42 Share of Middle East & Africa Marketing Attribution Software Market, by Deployment Mode, 2020

FIGURE 43 Middle East & Africa Marketing Attribution Software Market Size, by Vertical, 2020 TO 2027

FIGURE 44 Share of Middle East & Africa Marketing Attribution Software Market, by Vertical, 2020

FIGURE 45 South America Marketing Attribution Software Market Size, By Component, 2020 TO 2027

FIGURE 46 Share of South America Marketing Attribution Software Market, By Component, 2020

FIGURE 47 South America Marketing Attribution Software Market Size, By Attribution Type, 2020 TO 2027

FIGURE 48 Share of South America Marketing Attribution Software Market, By Attribution Type, 2020

FIGURE 49 South America Marketing Attribution Software Market Size, by Deployment Mode, 2020 TO 2027

FIGURE 50 Share of South America Marketing Attribution Software Market, by Deployment Mode, 2020

FIGURE 51 South America Marketing Attribution Software Market Size, by Vertical, 2020 TO 2027

FIGURE 52 Share of South America Marketing Attribution Software Market, by Vertical, 2020

Marketing Attribution Software Market

As per MRFR analysis, the Marketing Attribution Software Market is evaluated to grow at a 15.3% CAGR. Several drivers are pushing the market to escalate such as the increasing use of highly advanced technologies

Segmentation

deployment mode On Cloud On Premise
components Services Software
vertical Bfsi Telecommunication And It Consumer Packaged Goods And Fmcg Consumer Electronics Healthcare Retail Entertainment Media Hospitality Travel
organization size Medium Enterprises Small Enterprises Large Enterprises
attribution type Algorithmic And Probabilistic Attribution Multi Source Attribution Single Source Attribution

Key Players

  • Adobe Inc. (US)
  • Oracle Corporation (US)
  • Google (US)
  • SAP SE (Germany)
  • Visual IQ โ€“ A Nielsen Company (US)
  • Analytic Partners
  • Inc. (US)
  • Attribution LLC (US)
  • Calibermind (US)
  • Engagio (US)
  • Wizaly (France)
  • Singular (US)
  • Rockerbox
  • Inc. (US)
  • OptiMine (US)
  • Neustar
  • Inc. (US) and Merkle Group Inc. (US).

Drivers

  • growing need to optimize the marketing spending of enterprise. Another factor is the requirement of effective tracking of customer behavior for targeted marketing activities.
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