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M Health Device Market Share

ID: MRFR//2120-CR | 102 Pages | Author: Rahul Gotadki| July 2019

In the rapidly evolving landscape of the M-Health Device Market, market share positioning strategies are essential for companies aiming to carve out a niche and gain a competitive advantage. These strategies serve as a blueprint for navigating the intricacies of the market, distinguishing products, and capturing a significant portion of market share. One pivotal strategy revolves around product innovation and differentiation. Companies in this sector strive to develop mobile health (m-health) devices that offer advanced features, usability, and reliability compared to competitors. By emphasizing factors such as accuracy, convenience, and connectivity, companies can appeal to healthcare providers and patients seeking effective and user-friendly solutions, thus gaining traction and expanding their market share.


Price positioning is another critical aspect of market share strategies within the M-Health Device Market. Companies may employ various pricing strategies to gain a competitive edge and capture market share. Some may opt for a premium pricing strategy, positioning their m-health devices as high-quality products associated with advanced features and performance. This approach appeals to customers who prioritize quality and are willing to pay a premium for superior products. Conversely, other companies may adopt a more aggressive pricing approach, offering their devices at a lower price point to penetrate new market segments or appeal to cost-conscious buyers. By strategically adjusting pricing strategies, companies can effectively position themselves within the market and attract a broader customer base.


Distribution channels play a crucial role in market share positioning strategies within the M-Health Device Market. Companies must ensure their products are readily available and accessible to healthcare facilities, pharmacies, and consumers through various channels. This involves establishing partnerships with distributors, healthcare networks, and online retailers to ensure widespread availability and reach. Additionally, companies may leverage direct-to-consumer sales channels and mobile apps to connect with consumers directly and streamline the purchasing process. By optimizing distribution channels, companies can enhance their visibility, expand their market reach, and effectively compete for market share.


Marketing and branding strategies also play a significant role in market share positioning within the M-Health Device Market. Companies need to develop compelling marketing campaigns that resonate with healthcare professionals and consumers and differentiate their brands from competitors. This may involve leveraging digital marketing channels, social media platforms, and educational materials to raise awareness about the benefits of their products. Additionally, companies may collaborate with healthcare providers, patient advocacy groups, and influencers to promote their devices and establish credibility within the industry. By crafting a strong brand identity and communicating value propositions effectively, companies can differentiate themselves in the market and drive market share growth.


Furthermore, strategic partnerships and collaborations can have a substantial impact on market share positioning in the M-Health Device Market. Companies may form alliances with technology companies, healthcare institutions, and research organizations to drive innovation, expand product offerings, and access new markets. By leveraging complementary strengths and resources, companies can enhance their competitive position, accelerate market penetration, and solidify their position as industry leaders. Strategic partnerships also enable companies to leverage existing distribution channels, amplify marketing efforts, and achieve economies of scale, ultimately leading to increased market share.

Covered Aspects:

Report Attribute/Metric Details
Base Year For Estimation   2021
Historical Data 2020
Forecast Period   2022-2030
Growth Rate   10.1%

mHealth Device Market Overview 


The mHealth device market is expected to reach USD 50.3 Billion by 2030 at 10.1% CAGR during the forecast period 2022-2030


The healthcare industry is advancing at an exponential pace. The mobile health devices trend is popular in the healthcare sector. The wearable device market is propelling the demand for digital healthcare devices. The mHealth technology is useful to detect several kinds of disorders. It provides the ease and convenience of tracking health condition. The mHealth helps patients to monitor their health condition with cost-effectiveness. The mhealth devices are enhancing the lifestyle of individuals. The adoption rate of mhealth technology is growing rapidly.


There are several applications of these smart-mobile health devices. The mhealth device accesses the patient information by offering personalised health tracking services. Also, it creates a good patient-physician relationship. It is a monitoring device that is crucial in everyday life to detect any chronic disease in any individual’s life. The mhealth is a health, fitness and wellness device that promotes good health. The massive use of smartphones is increasing the requirement for such exceptional health apps. 


Covid analysis 


Covid 19 is causing severe issues in the global markets. However, the pandemic is increasing the need for mHealth devices. Due to the virus outbreak, several health advisors are suggesting home treatment. The patients with underlying health conditions are at high risk to get infected with covid 19. Therefore, most of the health advisors are prescribing home medicines. Further, this has increased the requirement of health devices such as mHealth. The patients can keep their blood sugar level and blood pressure under control with the mHealth.


Today, using mobile health devices for pediatric hospice care and mobile health devices and apps for seniors are popular. These devices immediately notify the patients’ health advisor if there is any medical emergency. These exceptional features of mHealth are highly useful for patients to monitor their health from home. Also, during the pandemic, there is a sudden change in customer behaviour. Many individuals are becoming health conscious day by day. All these factors are causing a positive impact on mhealth market trends. 


Market dynamics



  • The crucial market drivers 


The demand is surging for the mhealth device market for several reasons. Firstly, the number of Smartphone users is a huge advantage to the mhealth market. Smartphones uses are more exposed to health awareness through the internet. Also, the number of connected healthcare solution is high on smartphones. It is a crucial factor that drives immense market demand for the mhealth device. Secondly, many patients are adopting wearable health devices. The mhealth wearable devices can help the patient to monitor the health 24*7.


The ease, convenience and cost-effectiveness of these wearable devices are another crucial market driving factor. Also, during the pandemic, the governmental support for health monitoring at home is increasing. Several governments are promoting health devices that can protect patients from covid 19 at the same time regulate their health at home. These governmental initiatives towards health are another crucial demand driving factor for the mhealth device market. Moreover, the health monitoring services are cost-effective in mhealth devices. All services of this health device are cost-saving. Budget-friendly services are crucial drivers to the market. 



  • The market growth opportunities 


The connected mobile health device market is providing exceptional market growth opportunities for the mhealth device. At present, they can detect any chronics health condition like cancer or heart problems. However, in the upcoming years, the device will detect much more diseases. It will create more growth opportunities for the market.


The prevalence of chronic diseases is increasing in the future. Due to this, several individuals are becoming health conscious. This change in customer behaviour will likely fuel the market growth. The health device mobile apps are a flourishing market. The market will transform it into a better platform in the upcoming years. Further, this offers plenty of market growth opportunities for the mhealth device. Also, it is assumed that the mhealth monitoring diagnostic medical devices market segment will have more growth prospects. 



  • The market restraints 


The mhealth monitoring device is high-end technology. The exceptional features of this device are increasing the overall market growth. However, there are some concerns in the mhealth device market. The mhealth device enables mobile health tracking through internet connectivity. It is a feature that offers great convenience for users. However, data security and privacy issues are major concerns.


There are several possibilities of data breach and misuse in this market. It is a crucial aspect that can hinder the market growth in upcoming years. The medical information of a patient is highly confidential. Also, data security issues can interrupt privacy and confidential information. Cybercrime is a potential threat to the mhealth device market. Due to these aspects, several mobiles and IoT platforms become hesitant to collaborate with the market. These restraining aspects affect the reputation and reliability of the product. 



  • The market challenges 


There are minor challenges in the mobile health device market. The lack of knowledge to operate the mhealth device is a significant challenge to the market. The mhealth device comes with a user-friendly interface. However, some of the population in the developed region find it difficult to operate the device. The lack of awareness about device operation is the major threat to the overall market. It is essential to create more demos regarding the use and functions of mhealth device. The market also has other challenges such as stringent governmental use. The government implies rules to avoid cybercrimes and safe use of mhealth device. It can restrict the market growth in the future years. These are the vital challenges in the mhealth device market. 



  • The cumulative growth analysis 


The mhealth device is a steady market with plenty of market drivers. The market trends are uniform and positive during the forecast period. However, certain factors can hamper market growth. The market requires more awareness about the device features and functions. Also, data security is a global issue. There is a serious need to eradicate this issue in the mhealth device. During the forecasts period, there are going to be changed in product development. It is will further enhance the mhealth device market. 



  • The value chain analysis 


North America is the dominating mhealth device market. It is a region with high Smartphone users and internet connectivity penetration. Also, these aspects are the crucial market drivers for the mhealth device. The requirement for a cost-effective healthcare monitoring device is high in this region. Moreover, governmental activities are raising the mhealth device adoption rate in this region. During the forecast year 2023, North America will witness massive profitability. The rapid technological advancement is another crucial market driving factor in this region. The overall market growth looks promising in North America. 


mHealth Device Market Segmentation 


mHealth Device component Outlook


Wearable devices 



  • Activity Trackers/ Actigraphs

  • BP Monitors

  • Neurological Monitors

  • Pulse Oximeters

  • Sleep Apnea Monitors (PSG)


mhealth apps



  • Remote Monitoring Apps

  • Women’s Health

  • Diagnostic Apps

  • Personal Health Record Apps

  • Disease Management Apps

  • Medication Management Apps


Fitness Apps



  • Lifestyle & Stress

  • Exercise & Fitness 

  • Diet & Nutrition


mHealth Device component Service Outlook



  • Diagnosis Services

  • Monitoring Services 


mHealth Device end-users Outlook



  • Content Players 

  • Mobile Operators 

  • Healthcare Providers 

  • Device Vendors 


mHealth Device region Outlook


Asia pacific 



  • Australia 

  • China 

  • Japan 

  • India 

  • South Korea 

  • Singapore 


North America 



  • US 

  • Canada 


Europe 



  • Russia 

  • Germany 

  • Spain 

  • France 

  • UK 

  • Italy 


Middle East Africa 



  • Saudi Arabia

  • South Africa 

  • UAE


Latin America



  • Argentina 

  • Brazil 

  • Mexico  


The mHealth device market is diversified into North America, Europe, Asia Pacific, Latin America and the middle-east. North America holds the largest mhealth device market share.  It is the most influential region in the global market. During the forecast period, North America will witness new product developments and advancements. The European mhealth market is the second-largest global markets. The demand for wearable devices is massive in this region. Also, the high number of Smartphone users is the demand driving factors in this region. The Asia Pacific is known as the fastest-growing mhealth market. Telemedicine services are the crucial market driving factors in this region. Also, cost-effectiveness will drive market growth in the middle-east and Latin America. 


Competitive landscape 


The need for mhealth devices is growing every year. It attracts new market players. There is the entry of plenty of new market players in recent years. It will ultimately make the market competition fierce. The well-estabilished mhealth device market companies will witness maximum profitability during the forecast period. 


The key players of the mhealth device market are 



  • Vodafone Group

  • AT&T

  • Qualcomm Technologies, Inc.

  • Telefonica S.A.

  • mQure

  • SoftServe

  • Orange

  • Google, Inc.

  • Allscripts Healthcare Solutions

  • Airstrip Technologies, Inc.

  • Apple, Inc.

  • Samsung Electronics Co. Ltd

  • Athenahealth, Inc

  • Medtronic


Recent developments 



  • The market players introduced the first-ever health advisor in the health service. The heart advisor is a special segment in the mHealth that monitors all the heart readings. 

  • Philips introduced a wearable biosensor to monitor the heart rate. This heart cycle monitor will provide more profitability for the market. 


Report overview 



  • Market overview highlights 

  • Analysis based upon COVID 19

  • Explanation upon the Market Dynamics

  • Value chain analysis

  • Market segmentation overview

  • The regional analysis

  • Competitive landscape analysis

  • Recent Developments

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