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Low Profile Additives Market Share

ID: MRFR//4760-HCR | 100 Pages | Author: Priya Nagrale| April 2024

In the thriving landscape of the low-profile additives market, companies implement various strategies to establish their presence and capture market share. One prevalent strategy is differentiation, where companies emphasize the unique properties or functionalities of their low-profile additives to distinguish themselves from competitors. For example, some companies may highlight the exceptional impact resistance, surface smoothness, or compatibility with different resin systems of their additives, making them particularly attractive for applications in automotive parts, marine components, or consumer goods. By accentuating these distinctive features, companies can attract customers seeking high-quality and versatile additives, thus carving out a niche within the market.


Cost leadership is another significant strategy, with companies striving to offer competitive pricing for their low-profile additives while maintaining profitability. Through efficient manufacturing processes, optimized supply chains, and economies of scale, these companies can provide additives at lower costs compared to their rivals. This approach appeals to cost-conscious customers and industries looking to minimize production expenses without compromising on performance or quality. By positioning themselves as cost-effective options, companies can capture market share among budget-conscious buyers and solidify their position in the market.


Moreover, companies may opt for a niche market strategy, targeting specialized segments or applications within the low-profile additives market. Instead of competing across the entire market spectrum, they focus their efforts on serving specific customer needs or addressing unique industry requirements. For example, a company might specialize in providing low-profile additives for sheet molding compounds (SMC), where properties such as moldability, surface finish, and dimensional stability are critical. By catering to niche markets, companies can develop expertise, build strong customer relationships, and establish themselves as leaders within their chosen segments.


Branding and marketing play a crucial role in market share positioning strategies within the low-profile additives market. Building a strong brand identity helps companies differentiate themselves, cultivate customer loyalty, and command premium pricing. Through targeted marketing campaigns, companies can raise awareness about their products, communicate key benefits, and influence consumer perceptions. Whether through industry trade shows, digital advertising, or technical seminars, effective branding initiatives enhance visibility and drive demand for low-profile additives, ultimately contributing to market share expansion.


Strategic partnerships and collaborations also feature prominently in market share positioning strategies. By forming alliances with resin manufacturers, compounders, or end-users, companies can leverage complementary strengths and resources to gain a competitive edge. Collaborative ventures enable companies to access new markets, enhance product development capabilities, and stay ahead of technological advancements. Through strategic partnerships, companies can expand their market reach, capitalize on growth opportunities, and strengthen their position in the low-profile additives market.


Innovation serves as a cornerstone of market share positioning strategies in the low-profile additives market. Companies invest in research and development to introduce new formulations, improve processing techniques, or develop innovative applications for low-profile additives. Whether it's developing additives with enhanced compatibility, exploring sustainable sourcing options, or creating specialty additives for specific performance requirements, innovation drives differentiation and stimulates market growth. Companies that prioritize innovation can capture market share by offering cutting-edge solutions that meet the evolving needs of customers and industries.


Customer experience and service quality are also critical components of market share positioning strategies. Providing excellent technical support, formulation guidance, and application assistance fosters trust and loyalty among customers. Companies that prioritize customer satisfaction can differentiate themselves from competitors and build long-lasting relationships with clients. Positive experiences lead to repeat business, referrals, and positive word-of-mouth, ultimately contributing to market share expansion and sustained growth.

Covered Aspects:

Report Attribute/Metric Details
Base Year For Estimation 2023
Historical Data 2018 & 2020
Forecast Period 2023-2030
Growth Rate 8.5% (2023-2030)

Global Low Profile Additives Market Overview


Low Profile Additives Market Size was valued at USD 0.691 Billion in 2022. The Low-Profile Additives market industry is projected to grow from USD 0.70594 Billion in 2023 to USD 1.2 Billion by 2030, exhibiting a compound annual growth rate (CAGR) of 8.5% during the forecast period (2023 - 2030).The growing automotive and construction industry is potentially driving the demand for low-profile additives (LPA) for imparting toughness properties to plastic resins is the key driver for low profile additives marketLow Profile Additives Market OverviewSource: Secondary Research, Primary Research, MRFR Database, and Analyst Review


Low Profile Additives Market Trends




  • Rising demand for cosmetics and personal care industry is boosting the market growth




Low-profile additives are thermoplastic polymers that are used to enhance composite materials. Its main purpose is to improve composites' surface finish by giving them a smoother and more textured structure than would otherwise be possible during production. Avoiding surface damage is favorable, which works well, and it successfully improves the surface's attractiveness. To prevent contraction during the polymerization step and maintain the durability of the composite, this low-profile combination is typically used.


Source: Secondary Research, Primary Research, MRFR Database, and Analyst Review


Additionally, surging demand for sheet molding compounds/bulk molding compounds pultruded plastics, and resin transfer molding products in automobiles, construction, and infrastructural activities are likely to boost the demand. The primary source of demand for low-profile additives is the widespread usage of plastic composites used to replace metal in various end-use industries.


For instance, plastic composites being lightweight and highly durable, they are used as an alternative to aluminum and steel components, increasing their share in the overall structure of an airplane. Reduction in overall aircraft weight directly affects performance and efficiency. In addition, with reduction of 1 kilogram (kg) weight is estimated to nullify lifetime operating costs associated with fuel, for a commercial aircraft.


Low Profile Additives Market Segment Insights


Low Profile Additives Type Insights


The Low Profile Additives market segmentation, based on type, includes Polyvinyl Acetate (PVA), Polystyrene, Polymethyl methacrylate (PMMA), and Others. The Polyvinyl Acetate (PVA) segment dominated the market and accounted for over 38.0% of the overall revenue share. Its utilization in various compounding procedures is expected to rise due to advantageous characteristics such as an increased surface gloss and nearly no shrinkage. The polymer surface shrinking results in a rough topography and low glossiness. Polymethyl methacrylate (PMMA) has experienced tremendous growth during the forecast period. The market is anticipated to be driven by rising demand from the automotive sector, where high-quality surface finishes are necessary. In addition, it is projected that over the projection period, the rising construction industry in emerging economies will drive demand for LPAs.


Low Profile Additives Application Industry Insights


Based on Application, the Low Profile Additives market segmentation includes MC/BMC, Resin Transfer Molding (RTM), Pultrusion, and Others. The sheet molding compounds/bulk molding compounds (MC/BMC) segment dominated the market and accounted for over 52.0% of the share in terms of revenue in 2022. LPA is a necessary ingredient in resin mixture during MC/BMC processes as it helps in improving surface smoothness and controlling shrinkage resulting from molding the finished part. The use of fiber-reinforced unsaturated polymer resin composites in the form of MC as well as BMC preforms is expected to register the fastest growth in the Asia Pacific due to rising demand from countries, such as China, Japan, and India. The growth of the automotive industry in the region is likely to have a positive impact on the growth of the MC/BMC segment as these are increasingly used in automotive body panels, truck components, and semi-structural parts,


Figure 2: Low Profile Additives Market, by Application, 2023 & 2030 (USD Billion)Low Profile Additives Market, by Application, 2023 & 2030Source: Secondary Research, Primary Research, MRFR Database, and Analyst Review


Low Profile Additives Regional Insights


By region, the study provides market insights into North America, Europe, Asia-Pacific, and the Rest of the World. Asia Pacific was the dominant regional segment occupying over 48.0% market share in terms of revenue in 2022, followed by Europe and North America. The region is projected to account for a significant market share during the forecast period on account of increasing demand for SMC and BMC composite solutions. This is attributed to their excellent features, such as high strength and stiffness, lower weight, low emission, superior electrical performance, and high thermal resistance.


Figure 3: LOW PROFILE ADDITIVES MARKET SHARE BY REGION 2023 (%)LOW PROFILE ADDITIVES MARKET SHARE BY REGIONSource: Secondary Research, Primary Research, MRFR Database, and Analyst Review


The steady growth of the construction industry owing to growing urbanization and an increase in renovation activities are expected to boost the demand for plastics in roofing in the Asia Pacific. China, India, and Japan are the major producers of construction plastics. Increasing governmental support in the form of tax benefits and financial incentives in the Chinese and Indian petrochemicals industry to increase the flow of FDI is also expected to contribute to regional growth.


The automotive industry plays a significant role in the economy of Europe and is also accountable for 25.0% of the continent's overall greenhouse gas emissions. The RECOTRANS project supported by the European Union intends to create cutting-edge methods for producing lightweight materials for the transportation industry as well as fuel-efficient automobiles. These regional initiatives may increase demand for polymer composites and hence increase the use of low-profile additives.


Low Profile Additives Key Market Players & Competitive Insights


Major market players are spending a lot of money on R&D to increase their product lines, which will help the Low-Profile Additives market grow even more. Market participants are also taking a range of strategic initiatives to grow their worldwide footprint, with key market developments such as new product launches, contractual agreements, mergers and acquisitions, increased investments, and collaboration with other organizations. Competitors in the Low-Profile Additives industry must offer cost-effective items to expand and survive in an increasingly competitive and rising market environment.


The major market players are investing a lot of money in R&D to expand their product lines, which will spur further market growth for Low Profile Additives. With significant market development like new product releases, contractual agreements, mergers and acquisitions, increased investments, and collaboration with other organizations, market participants are also undertaking various strategic activities to expand their presence. To grow and thrive in a market climate that is becoming more competitive and growing, competitors in the Low-Profile Additives industry must offer affordable products.


Manufacturing locally to cut operating costs is one of the main business tactics manufacturers use in the Low Profile Additives industry to benefit customers and expand the market sector. The Low-Profile Additives market has recently given medicine some of the most important advantages. Major Low Profile Additives market players, including PolyOne Corporation (U.S.), Ashland (U.S.), CCP Composites (U.S.), Wacker Chemie AG (Germany), LyondellBasell Industries Holdings B.V. (Netherlands), and others, are attempting to increase market demand by funding R&D initiatives.


Avient (formerly known as PolyOne) is a manufacturer of polymer, colorant, and additive solutions. It offers polymer distribution, screen printing inks, advanced composites, engineered polymer formulations, printing and marking inks, polymer additives, polymer colorants, thermoplastic elastomers, in-vivo formulations for healthcare, vinyl formulations, fiber solutions, and other products. The company serves appliances.


Also, Ashland is an equipment manufacturer of motors, fans, and blowers serving the aerospace, medical, transportation, and military markets. It also provides engineering design and analysis, motor and fan repair, contract manufacturing, and winding services.


Key Companies in the Low Profile Additives market include




  • PolyOne Corporation (U.S.)




  • Ashland (U.S.)




  • CCP Composites (U.S.)




  • Wacker Chemie AG (Germany)




  • LyondellBasell Industries Holdings B.V. (Netherlands)




  • Momentive (U.S.)




  • FRP Services & Company (Japan)




  • Reichhold LLC 2 (U.S.)




  • Command Chemical Corporation, Inc. (U.S.)




  • Changzhou Huarun Composite Materials Co., Ltd. (China)




  • Arkema (France)




  • Swancor Ind. Co., Ltd. (Taiwan)




Low Profile Additives Industry Developments


Polynt-Reichhold Group (Italy) and Gazechim Composites (Sweden) signed a distribution agreement in November 2018 to supply unsaturated polyester products, gel coats, and bonding pastes through Gazechim Composites (Sweden). Polynt-Reichhold will gain market share in Europe as a result of this discovery, as well as help, meet the demand for low-profile additives.


A Schulman, Inc. (US), a supplier of composites, high-performance plastic compounds, and powders, was bought by LyondellBasell (Netherlands) in August 2018. The acquisition more than doubled the current company's compounding business and expanded its reach into new end-use industries like automotive, building materials, electronics, and packaging.


Low Profile Additives Market Segmentation


Low Profile Additives Type Outlook




  • Polyvinyl Acetate (PVA)




  • Polystyrene




  • Polymethyl methacrylate (PMMA)




  • Others




Low Profile Additives Application Outlook




  • MC/BMC




  • Resin Transfer Molding (RTM)




  • Pultrusion




  • Others




Low Profile Additives Regional Outlook




  • North America

    • US

    • Canada




  • Europe

    • Germany

    • France

    • UK

    • Italy

    • Spain

    • Rest of Europe




  • Asia-Pacific

    • China

    • Japan

    • India

    • Australia

    • South Korea

    • Australia

    • Rest of Asia-Pacific




  • Rest of the World

    • Middle East

    • Africa

    • Latin America




 

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