📞  +1 (855) 661-4441(US)   📞  +44 1720 412 167(UK)
Certified Global Research Member
Isomar fd.webp Wcrc 57.webp
Key Questions Answered
  • Global Market Outlook
  • In-depth analysis of global and regional trends
  • Analyze and identify the major players in the market, their market share, key developments, etc.
  • To understand the capability of the major players based on products offered, financials, and strategies.
  • Identify disrupting products, companies, and trends.
  • To identify opportunities in the market.
  • Analyze the key challenges in the market.
  • Analyze the regional penetration of players, products, and services in the market.
  • Comparison of major players’ financial performance.
  • Evaluate strategies adopted by major players.
  • Recommendations
Why Choose Market Research Future?
  • Vigorous research methodologies for specific market.
  • Knowledge partners across the globe
  • Large network of partner consultants.
  • Ever-increasing/ Escalating data base with quarterly monitoring of various markets
  • Trusted by fortune 500 companies/startups/ universities/organizations
  • Large database of 5000+ markets reports.
  • Effective and prompt pre- and post-sales support.

Location As A Service Market Size

ID: MRFR//2898-HCR | 100 Pages | Author: Ankit Gupta| June 2024

Because of the rising demand for Location as a Service (LaaS), firms are using a range of market share positioning tactics to develop a strong presence in this dynamic sector. Differentiation is one of the most crucial techniques, thus firms should provide unique, cutting-edge location-based services to stand out. This category includes advanced geolocation technologies, real-time tracking, and customizable location-based applications. Google Maps and HERE Technologies want to be the industry leader for accurate and reliable location information. They differentiate themselves from competition by offering unique characteristics.
Cost leadership and cost leadership are other LaaS concepts. Businesses provide location services at low pricing to attract a variety of consumers, including enterprises looking for cost-effective solutions. Some companies achieve cost leadership by optimizing their infrastructure or using economies of scale. They provide affordable, efficient location services, making them marketable. This strategy is crucial in price-sensitive markets because it provides greater flexibility.
LaaS providers employ market segmentation to meet consumer needs. A corporation will analyze sector demands and change services to satisfy them. Retail and healthcare location services may vary from logistics and supply chain management location services. LaaS vendors may capture specialized markets and establish themselves as industry specialists by understanding and meeting the needs of different sectors.
Strategic partnerships and collaborations are crucial for LaaS market share positioning. Partnerships with technology companies, device manufacturers, and other stakeholders may help a business expand and enhance its location services. Recently, LaaS vendors and smartphone manufacturers have collaborated extensively to add location services to mobile devices. These agreements expand the sector and guarantee that location-based features are smoothly incorporated into everyday technology.
Global growth is a key strategy for LaaS suppliers to increase market share. Businesses are growing more global, raising the requirement for accurate, real-time location services. TomTom and HERE Technologies are expanding their reach to give reliable location data globally. This technique allows LaaS vendors to enter new markets and serve multinational organizations with many locations.
In LaaS market share positioning, technical innovation is key. Businesses who advance location technology may have an edge over rivals. Innovative technologies include AR navigation and indoor positioning systems. Software as a service (LaaS) providers may meet customers' and businesses' evolving needs by investing in R&D.
Long-term success in LaaS requires client engagement and retention initiatives. User-friendly interfaces, geography-based recommendations, and prompt customer support make for a good experience. Waze has built a loyal user base by including social features into its navigation software. These aspects allow users to share real-time traffic data and enhance the community.

Covered Aspects:

Report Attribute/Metric Details
Growth Rate   23.70% (2022-2030)

Location As A Service Market Overview

Location as a service market is accounted to register a CAGR of 23.70% during the forecast period and is estimated to reach USD 286.7 Billion by 2030. Location as a service is a location data delivery solution, and a huge amount of data produced by location as a service market can benefit the organizations to enhance their operational efficiencies, reduce cost, increase security and provide a better experience to the customers. Location data plays a huge role in driving real insight from data attached to a specific location. Location as a service solution gives businesses a wide range of advantages because of their ability to provide information to a particular location or place. It uses all-time data with the use of mobile devices and tracks the location of the phone. The rapid growth of digitization across the globe drives the demand for a location as a service market.

Location as a service is emerging technology and gaining popularity because of the availability of analytical tools and spatial data. The growing demand for business intelligence solutions fueling the location as a service market growth. With the development of infrastructure in various countries with an increasing number of parks, shopping malls are allowing the providers to offer customers regarding the location. The market for mobile-based location services has seen rapid growth over the years and in recent years as well. The growth is due to the cheaper GPS devices and the services related to the user’s location. The key services in which location solutions can be seen are mapping, tracking, location-based game, emergency support, advertising, and analytics. With a wide range of applications of location as a service solution, the market is set to see huge growth in demand.

The location as a service solution can improve efficiency with privacy and security. With the advancement of technology, many sectors are adopting new staters to improve their transportation efficiency. With a location as a service system, the organization can automate its operations. The global location as a service market to see huge growth in the forecast period due to the adoption of mobile services. Mobile-based services are dependent on the information generated from navigational data. There is a wide range of applications related to location information, such as data posted on various sites, location mapping, increasing the demand of location as a service market. The location solutions are also used in many sectors such as analytic, fleet Management, tracking system, and shipment management.

Covid-19 Analysis

The covid-19 pandemic has a mixed impact on the location as a service market, unlike other businesses that are largely impacted due to the pandemic. Due to the covid-19 pandemic, the transportation sector, manufacturing, tourism, and hospitality. Apart from these, the retail, education, and government sectors are impacted. Due to the strict Lockwood and social distancing, the import-export activities in various countries have affected and the growth of transportation, manufacturing z, and tourism. 

But healthcare, energy, and utility sectors are adopting location solutions to meet the people’s requirements. With the rising number of covid-19 patients, the need for technically advanced technologies is significantly increasing in the pandemic. Drone and other devices are used to provide required support so that the location as a service solution is used in this case that is driving the location as a service market growth.

Market Dynamics

There is the location as a service market driver that is driving the growth of the market. But the market restraints hampering the growth of demand.

Market Drivers

Spatial data shows the location, size, and shape of the objects present in the earth, such as mountains, lakes, or towns. It is considered that spatial data is required for the companies to under the changing business trends and changing customer requirements across the regions that are driving the market growth. The need for business intelligence solutions is also one of the major locations as a service market driver. An increasing number of mobile devices and the trend of navigation & map-based creating a high demand for the location-based service market. Raising demand for social media, advertisement, loT devices, and wearable devices are also some of the major drivers of the market. The 4G and 5G networks and the increasing number of Internet users also boost the location as a service market. The increasing application of location solutions is expected to boost the location as a service market sale in the coming years.

Market Opportunities

The location solutions are easy to install, low cost, and offer a wide range of advantages to businesses. These are also used in mobile devices and easily portable. Many business organizations are using location solutions, and the application of these solutions is expected to bring opportunities for the market in the coming years. Key players are also trying to bring new opportunities to the market to boost the demand. The e-commerce sector is booming, and mobile apps are contributing highly to their success. Location solutions form a link between brands and customers, so increasing the e-commerce field bringing new opportunities to the market.

Market Restraints

Strict rules and regulations are the biggest market restraints. Government rules and regulations are restricting the location sharing process, data collection process, use of location-based information. Security is the priority for the country, and the rules are trying to limit the use of location solutions. Customer privacy also issues major restraints for the market.

Market challenges

Misuse of location solutions can be dangerous, and it can lead to a serious problem for the organization and the customers. Overcome the privacy and security issues can be a huge challenge for the location as a service market. Location solutions can reveal personal information such as the real-time location, whether they are visiting any places. Thieves and stalkers can use this information to attack, and it has become a major concern for the location as a service business.

Cumulative growth analysis

The global location as a service market is expected to grow at $99 billion with a CAGR rate of 32% by 2023. The market was valued at $44.47 billion in 2020; the Increasing number of smartphones driving the market.

Market Segmentation

The location as a service market segments are on the basis of component, location type, end-users, and region.

  • By component- The component segment of location as a service market includes hardware, software, iOS, Android, windows.

  • By technology- By location type, the location as a service industry divided into GPS, GPRS, RFID, GIS.

  • By connectivity type- The end-user segment of the location as a service market includes wired and wireless.

  • By deployment- The deployment segment of the market includes on the cloud, in premises, and others. And from these cloud solutions has the highest share.

  • By end-user- The end-user segmented on the basis of consumer electronics, government, BFSI, retail, transportation, automotive, healthcare, and others.

  • By regions- The region segment of location as a service market includes North America, Europe, Asia Pacific, and other regions in the world.

Regional Analysis

The major regions in the location as a service market are North America, Europe, Asia Pacific, and other regions in the world. North America is responsible for the highest share of the market as the location as a service market size is expanding. Increasing smartphones and loT technology will boost the market growth in the forecast period. Apart from this, North America has big GPS infrastructures such as satellites, equipment manufacturers, and accuracy is influencing the growth of the market. The Asia Pacific region is expected to see huge growth in the location as a service market Industry due to the rising population and demand for mobile devices. People are adapting to the different types of advanced technology that are expected to fuel market growth. Asia Pacific was growing at a high CAGR rate and expected to grow more in the forecast period. The European region is also seeing a rapid growth of demand due to the booming automotive sectors in this region. Europe has big and advanced vehicle manufacturing companies that use location solutions to provide a great experience to drivers, and hence the market will grow more in the region.

Competitive Landscape

The major location as a service market players are:

  • Cisco Systems (U.S.) 

  • Google Inc. (U.S.)

  • Qualcomm (U.S.)

  • Location Labs (U.S)

  • LocationSmart (U.S)

  • Microsoft Corp. (U.S.)

  • Ericsson (Sweden.)

  • IBM Corp. (U.S.)

  • Oracle Corp. (U.S.)

  • Esri (U.S)

  • Accelerite (U.S)

Among these key players, Google contributing the most to the market.

Recent Developments

  • In April 2020, Google launched community mobility reports that helped to track spread the covid-19.

  • In April 2020, TomTom collaborated with Verizon to improve location-based data, navigation, and intelligence.

  • In October 2019, Qualcomm collaborated with ISRO o enhance the geolocation of mobile, loT, and automotive.

Leading companies partner with us for data-driven Insights
client_1 client_2 client_3 client_4 client_5 client_6 client_7 client_8 client_9 client_10
Kindly complete the form below to receive a free sample of this Report
Please fill in Business Email for Quick Response

We do not share your information with anyone. However, we may send you emails based on your report interest from time to time. You may contact us at any time to opt-out.

Purchase Option
Single User $ 4,950
Multiuser License $ 5,950
Enterprise User $ 7,250
Compare Licenses
Tailored for You
  • Dedicated Research on any specifics segment or region.
  • Focused Research on specific players in the market.
  • Custom Report based only on your requirements.
  • Flexibility to add or subtract any chapter in the study.
  • Historic data from 2014 and forecasts outlook till 2040.
  • Flexibility of providing data/insights in formats (PDF, PPT, Excel).
  • Provide cross segmentation in applicable scenario/markets.