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Live Streaming Market Trends

ID: MRFR//8656-CR | 113 Pages | Author: Ankit Gupta| August 2020

Live Streaming Market Overview

Live Streaming Market is projected to grow from USD 90.01 Billion in 2024 to USD 559.63 billion by 2032, exhibiting a compound annual growth rate (CAGR) of 25.60% during the forecast period (2024 - 2032). Additionally, the market size for Live Streaming was valued at USD 71.62 billion in 2023.

The rising of live streaming over social posts and the adoption of cloud-based solutions are the key market drivers enhancing market growth.

Figure 1: Live Streaming Market Size, 2023-2032 (USD Billion)

Live Streaming Market Overview1

Source: Secondary Research, Primary Research, MRFR Database, and Analyst Review

Live Streaming Market Trends

The growth of live gaming streaming is driving the market growth

The rising popularity of e-sports and online gaming drives market CAGR for live streaming. Platforms like Twitch, YouTube, and Facebook Gaming have emerged as dominant players. Professional gamers and streamers have built massive followings, attracting millions of viewers to watch live gameplay, interact in real-time, and learn from their expertise. This trend has led to increased collaboration between gaming companies and influencers, with exclusive partnerships, sponsorships, and brand endorsements becoming commonplace. Furthermore, the integration of live streaming within gaming platforms has become more seamless, allowing gamers to stream their gameplay directly from consoles or PCs. This accessibility has democratized live gaming streaming, enabling aspiring streamers to enter the market with minimal barriers.

Additionally, live events streaming has transformed how people experience concerts, sports events, conferences, and more. Even as restrictions ease, the demand for virtual event experiences remains strong due to their convenience, cost-effectiveness, and ability to reach audiences. Major streaming platforms like YouTube, Facebook, and Instagram have expanded their capabilities to support live events streaming, enabling organizers to monetize virtual events through ticket sales, sponsorships, and advertisements. Integrating interactive features, such as live chat, polls, and Q&A sessions, enhances viewer engagement and provides a sense of community despite the physical distance. Organizations across various sectors, including entertainment, education, and corporate, have recognized the potential of live events streaming. Combining in-person and virtual elements, hybrid event formats will likely dominate the future, allowing organizers to cater to local and remote audiences.

Live shopping experiences uniquely blend entertainment, personalization, and convenience. It combines the interactivity of live streaming with e-commerce, allowing brands and influencers to showcase products in real-time, engage with viewers, and facilitate instant purchases. Platforms like Alibaba's Taobao Live and Amazon Live have pioneered this trend. Viewers can interact with hosts, ask questions, request demonstrations, and receive immediate responses. Live sales' scarcity and time-limited nature often create a sense of urgency, driving impulse purchases. Additionally, live shopping fosters a sense of trust and authenticity, as viewers can see products in action and hear genuine reviews and recommendations.

For instance, the live streaming market is evolving rapidly, driven by the growth of live gaming streaming, the impact of live events streaming, and the rise of live shopping experiences. As technology advances and connectivity improves, live streaming will continue reshaping industries, enabling real-time engagement, personalized experiences, and connectivity, driving the revenue of Live Streaming.

Live Streaming Market Segment Insights

Live Streaming End-User Insights

The Live Streaming market segmentation, based on end-user, includes media & entertainment, esports, events, education, retail, government, and others. The media & entertainment category generated the most income. It encompasses broadcasters, content creators, sports organizations, and music labels. Live streaming allows media companies to expand their audience reach, engage with viewers in real time, and monetize their content through subscriptions, advertisements, and pay-per-view models.

Live Streaming Component Insights

The Live Streaming market segmentation, based on components, includes platforms and services. The platforms segment dominated the market. These platforms provide the infrastructure, tools, and features necessary to stream videos and engage with the audience. Live streaming platforms play a crucial role in facilitating the broadcasting and distribution of live content.

Figure 2: Live Streaming Market, by Component, 2022 & 2032 (USD Billion)

Live Streaming Market, by Component

Source: Secondary Research, Primary Research, MRFR Database, and Analyst Review

Live Streaming Regional Insights

By region, the study provides market insights into North America, Europe, Asia-Pacific, and the Rest of the World. The North American Live Streaming market area will dominate this market. The region benefits from advanced digital infrastructure, widespread internet access, and a tech-savvy population. Additionally, the popularity of live streaming in sports and e-sports events has contributed to the market's expansion in North America.

Further, the major countries studied in the market report are The US, Canada, German, France, the UK, Italy, Spain, China, Japan, India, Australia, South Korea, and Brazil.



Source: Secondary Research, Primary Research, MRFR Database, and Analyst Review

Europe's Live Streaming market accounts for the second-largest market share due to the well-established digital infrastructure and high internet penetration, making them conducive environments for live streaming services. Further, the German Live Streaming market held the largest market share, and the UK Live Streaming market was the rapid-growing market in the European region.

The Asia-Pacific Live Streaming Market is expected to grow at the fastest CAGR from 2023 to 2032. It is due to the region's massive population, rising internet penetration, and the rising popularity of mobile devices. The region is known for its live-streaming culture, encompassing various content genres, including gaming, entertainment, and social interactions. Moreover, China’s Live Streaming market held the largest market share, and the Indian Live Streaming market was the significant-growing market in the Asia-Pacific region.

Live Streaming Key Market Players & Competitive Insights

Leading market players are investing heavily in research and development to expand their product lines, which will help the Live Streaming market grow even more. Market participants are also undertaking various strategic activities to expand their footprint, with important market developments including new product launches, contractual agreements, mergers and acquisitions, higher investments, and collaboration with other organizations. The Live Streaming industry must offer cost-effective items to expand and survive in a more competitive and rising market climate.

Manufacturing locally to minimize operational costs is one of the key business tactics manufacturers use in the Live Streaming industry to benefit clients and increase the market sector. In recent years, the Live Streaming industry has offered some of the most significant medical advantages. Major players in the Live Streaming market, including Flux Broadcast (UK), Dacast (US), Huya Inc. (China), Periscope (UK), TV (UK), Microsoft Corporation (US), Google Inc. (US), Facebook Inc. (US), Twitch Interactive Inc. (US), AfreecaTV Co. Ltd. (South Korea), Vimeo (US), IBM Corporation (US), Empire Video Productions LLC (US), Instagram Inc. (US), Hr (Croatia) com Inc. (US), and others, are attempting to rise market demand by investing in research and development operations.

Brightcove, Inc., founded in 2004 and located in Boston, Massachusetts, is a software company that produces an online video platform. It was named after a harbor where the founder liked to kayak named bright cove harbor in Cape Cod, Massachusetts. In March 2023, Brightcove added new platform connections with Shopify, Instagram, and Salesforce Sales Cloud to its video cloud platform, expanding its E-Commerce capabilities. The connections are intended to help businesses reach, interact with, and activate audiences with immersive, interactive, live, on-demand video content.

Akamai Technologies, Inc., founded in 1998, and located in Cambridge, Massachusetts, USA, is an American content daily network and cloud service company that provides web and internet security services. Its mapping system assigns each user to a proximal edge server using sophisticated algorithms such as stable matching, enabling more reliable and faster web downloads. Akamai Technologies presented new cloud computing streaming video capabilities in April 2023 at the NAB Show. The tools will enable OTT providers to provide users more individualised and high-quality video experiences. They can aid operators in achieving cheaper, more predictable operating expenses and better monetization efforts. Furthermore, Akamai highlighted the most recent participants in its Qualified Computing Partner programme and revealed improvements to its support for the Common Media Client Data (CMCD) protocol.

Key Companies in the Live Streaming market include

  • Flux Broadcast (UK)

  • Diecast (US)

  • Huya Inc. (China)

  • Periscope (UK)

  • TV (UK)

  • Microsoft Corporation (US)

  • Google Inc. (US)

  • Facebook Inc. (US)

  • Twitch Interactive Inc. (US)

  • AfreecaTV Co. Ltd. (South Korea)

  • Vimeo (US)

  • IBM Corporation (US)

  • Empire Video Productions LLC (US)

  • Instagram Inc. (US)

  • Hr (Croatia) com Inc. (US)

Live Streaming Industry Developments

January 2023: IBM Watson Media has announced new event registration features added to IBM enterprise video streaming. Users may manage their digital events more easily and effectively with these improvements to the virtual event's registration form logic and editing capabilities. The improvements include enhanced flexibility for changing a form after it has been published and there are active registrations as well as sophisticated form logic to manage which fields are displayed for particular attendees.

December 2022: Vbrick has acquired Ramp Holdings, Inc., an enterprise content delivery network (CDN) provider. Leading eCDN providers like Vbrick and Ramp give customers versatile alternatives to suit any corporate use case. These companies provide several video distribution modalities to accommodate varied network setups. With this purchase, an unrivalled on-demand and live video delivery solution is now possible.

Live Streaming Market Segmentation

Live Streaming Component Outlook

  • Platforms

  • Services

Live Streaming End-User Outlook

  • Media & Entertainment

  • Esports

  • Events

  • Education

  • Retail

  • Government

  • Others

Live Streaming Regional Outlook

  • North America

    • US

    • Canada

  • Europe

    • Germany

    • France

    • UK

    • Italy

    • Spain

    • Rest of Europe

  • Asia-Pacific

    • China

    • Japan

    • India

    • Australia

    • South Korea

    • Australia

    • Rest of Asia-Pacific

  • Rest of the World

    • Middle East

    • Africa

    • Latin America


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