Lager Market Size

Lager Market Size Snapshot

Note – Market size depicts the revenue generated over the financial year

The global lager market is estimated to be valued at approximately $277.15 billion in 2023 and is projected to reach $320.0 billion by 2032, at a CAGR of 1.61% from 2024 to 2032. The lager market has been growing steadily in recent years, driven by the changing preferences of consumers and the expansion of the global market. In the face of the maturity of the industry, the popularity of craft beers, the development of brewing technology, and the growing trend of premium and artisanal products are also driving the market. The brewing process and the distribution channel are also constantly improving, which also drives the growth of the market. The beer industry is also investing in automation and digital technology to improve production efficiency and product quality. The major players in the lager market, such as Anheuser-Busch InBev, Heineken N.V., and Molson Coors Brewing Company, are actively launching strategic cooperation. Product. The emergence of health-conscious consumers has led to the development of low-calorie and gluten-free lagers, which will not only increase the product mix but also expand the customer base.

Regional Market Size

Regional Deep Dive

The lager beer market is characterized by varied consumer preferences and a growing preference for craft and premium beers in various regions. In North America, the market is driven by the strong craft beer movement, while in Europe the focus is on the rich heritage of lager beer brewing, focusing on traditional styles. The Asia-Pacific region is growing rapidly due to increasing disposable income and changing drinking habits. The Middle East and Africa (MEA) region is characterized by unique regulatory challenges that impact the market. Latin America is an emerging market with a mix of local and international brands, and evolving consumer tastes. The lager beer market is characterized by the cultural trends, innovations and regulatory frameworks in each region.

North America

• The craft brewing industry has grown enormously in recent years, and the demand for unique lager styles has been particularly strong.
• In recent years, with the liberalization of the laws in states like California, the smaller breweries have been able to experiment and diversify their products.
• In the same way, the concern for the environment is gaining ground. Companies like New Belgium Brewing are promoting their sustainable practices, which are expected to be a big hit with the new generation of consumers.

Europe

• The German beer law, the Reinheitsgebot, is a key factor in the brewing and in the consumers' confidence in the quality of the beer.
• It is a matter of note that low-alcohol and alcohol-free lagers are gaining in popularity. Brands such as Heineken have introduced a series of innovations to cater to health-conscious consumers.
• The European Union's labeling and advertising regulations have changed the way beer brands communicate their history and quality, and have changed the way consumers perceive them.

Asia-Pacific

• China's beer industry is still in its infancy, but the domestic beer brand is booming, and domestic beer brands such as Tsingtao and Snow Beer are expanding their lager varieties to meet the needs of young people.
• The development of smart technology, such as the use of biodegradable cans, has also contributed to the sustainable development of Asahi.
• In Japan and Korea, the influx of Western-style lagers is influencing the local brewing industry, and resulting in a fusion of styles.

MEA

• The Middle East and Africa region is subject to strict regulations on alcohol production and sales, particularly in the Kingdom of Saudi Arabia. These restrictions limit market growth but at the same time encourage the consumption of non-alcoholic beers.
• The brewing industry has been growing steadily in Africa. Locally brewed beers like Castle Lager, a lager beer from South Africa, are gaining popularity.
• The acceptance of beer in some countries and the growing social acceptance of beer are gradually changing the drinking habits of consumers and creating new opportunities for brewers.

Latin America

• Brazil’s beer market is growing. The domestic breweries Skol and Brahma are expanding their lager portfolios to appeal to a wider range of consumers.
• In countries like Mexico, the craft brewing industry is regenerating a new stout style, blending the local taste with the traditional brewing methods.
• A combination of economic factors, such as the rising standard of living, the increase in the level of urbanization, and the increasing percentage of consumers with disposable income, has pushed up the consumption of quality beer.

Did You Know?

“The most popular kind of beer in the world is lager. It is the oldest kind of beer, originating in the 15th century in Germany.” — Brewers Association

Segmental Market Size

The lager beer market plays a central role in the overall beer market, characterized by a stable demand and general preference for consumers. This segment is currently growing due to the growing popularity of craft lagers and the rising trend of premiumization of consumers seeking better quality drinks. Also, the low-alcohol and alcohol-free trend has influenced the choice of consumers, which in turn has influenced the demand for new lagers.

In the United States, the production of lagers has reached a mature stage. Among the leading breweries are Sierra Nevada and Brooklyn. In the field of craft beers, the main application is in bars, restaurants and shops, where craft beers are often placed in the foreground. The macro-economic trends of sustainability and health consciousness are accelerating the growth of breweries, which are developing eco-friendly practices and low-calorie products. Technology, such as the development of brewing methods and digital marketing, is also shaping the development of the lager market and connecting it more closely with the target audience.

Future Outlook

The lager market is expected to grow steadily from 2023 to 2032. The market value is expected to rise from $277.15 billion to $320.0 billion, with a CAGR of 1.61%. In particular, the popularity of premium and craft lagers is expected to rise. This growth is mainly driven by the growing demand for young people who are more inclined to try new flavors and artisanal brewing methods. As consumers become more interested in quality, the market share of craft lagers is expected to rise significantly, possibly reaching 25% by 2032, compared to around 15% in 2023.

The brewing process, with the adoption of automation and data analysis, will increase production efficiency and product quality, and thus drive the market. Also, the implementation of the concept of "green" and the use of "green" packaging are becoming important factors in the purchasing decision of consumers. In addition, the policy of reducing alcohol consumption and promoting responsible drinking will also drive the development of low alcohol and non-alcohol beer. The lager beer market will follow the trend of the times, and will be a good market environment for new entrants and old brands.