Year | Value |
---|---|
2023 | USD 277.15 Billion |
2032 | USD 320.0 Billion |
CAGR (2024-2032) | 1.61 % |
Note – Market size depicts the revenue generated over the financial year
The global lager market is estimated to be valued at approximately $277.15 billion in 2023 and is projected to reach $320.0 billion by 2032, at a CAGR of 1.61% from 2024 to 2032. The lager market has been growing steadily in recent years, driven by the changing preferences of consumers and the expansion of the global market. In the face of the maturity of the industry, the popularity of craft beers, the development of brewing technology, and the growing trend of premium and artisanal products are also driving the market. The brewing process and the distribution channel are also constantly improving, which also drives the growth of the market. The beer industry is also investing in automation and digital technology to improve production efficiency and product quality. The major players in the lager market, such as Anheuser-Busch InBev, Heineken N.V., and Molson Coors Brewing Company, are actively launching strategic cooperation. Product. The emergence of health-conscious consumers has led to the development of low-calorie and gluten-free lagers, which will not only increase the product mix but also expand the customer base.
The lager beer market is characterized by varied consumer preferences and a growing preference for craft and premium beers in various regions. In North America, the market is driven by the strong craft beer movement, while in Europe the focus is on the rich heritage of lager beer brewing, focusing on traditional styles. The Asia-Pacific region is growing rapidly due to increasing disposable income and changing drinking habits. The Middle East and Africa (MEA) region is characterized by unique regulatory challenges that impact the market. Latin America is an emerging market with a mix of local and international brands, and evolving consumer tastes. The lager beer market is characterized by the cultural trends, innovations and regulatory frameworks in each region.
“The most popular kind of beer in the world is lager. It is the oldest kind of beer, originating in the 15th century in Germany.” — Brewers Association
The lager beer market plays a central role in the overall beer market, characterized by a stable demand and general preference for consumers. This segment is currently growing due to the growing popularity of craft lagers and the rising trend of premiumization of consumers seeking better quality drinks. Also, the low-alcohol and alcohol-free trend has influenced the choice of consumers, which in turn has influenced the demand for new lagers.
In the United States, the production of lagers has reached a mature stage. Among the leading breweries are Sierra Nevada and Brooklyn. In the field of craft beers, the main application is in bars, restaurants and shops, where craft beers are often placed in the foreground. The macro-economic trends of sustainability and health consciousness are accelerating the growth of breweries, which are developing eco-friendly practices and low-calorie products. Technology, such as the development of brewing methods and digital marketing, is also shaping the development of the lager market and connecting it more closely with the target audience.
The lager market is expected to grow steadily from 2023 to 2032. The market value is expected to rise from $277.15 billion to $320.0 billion, with a CAGR of 1.61%. In particular, the popularity of premium and craft lagers is expected to rise. This growth is mainly driven by the growing demand for young people who are more inclined to try new flavors and artisanal brewing methods. As consumers become more interested in quality, the market share of craft lagers is expected to rise significantly, possibly reaching 25% by 2032, compared to around 15% in 2023.
The brewing process, with the adoption of automation and data analysis, will increase production efficiency and product quality, and thus drive the market. Also, the implementation of the concept of "green" and the use of "green" packaging are becoming important factors in the purchasing decision of consumers. In addition, the policy of reducing alcohol consumption and promoting responsible drinking will also drive the development of low alcohol and non-alcohol beer. The lager beer market will follow the trend of the times, and will be a good market environment for new entrants and old brands.
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